Like many other global companies, Barcelona-based Roca Group has faced supply chain and other challenges in recent years, including the COVID-19 pandemic, the war in Ukraine, and volatile energy prices. Founded in 1917, the company designs, produces, and distributes products in the bathroom space and has a commercial network in 170 countries, 21,000 employees, and 79 production sites – making it a truly global company.
The company has expanded its international operations in recent years through organic growth and acquisitions, says Roca Group Digital Transformation Director Jacques Nieuwland. “We have had the challenges of most industries in the last years,” he says. “My job is to help Roca leverage technology to support the different strategic objectives of the company, which are growth, innovation, operational excellence, and sustainability.”
Global Supply Chain
“We have a global supply chain for some of our components, so we need to plan in a more agile way,” Nieuwland says. “We need to update our planning and we need to be able to put in some buffers to have a resilient supply chain.”
