The recent holiday shopping season signaled a major shift in how people interact with brands, moving from traditional search toward conversational agents that do more than answer questions. These agents anticipate intent and orchestrate entire workflows: retrieving information, summarizing options, taking actions, and closing tasks.
This isn’t just a consumer trend; it is reshaping engagement models across industries.
The Q4 2025 SAP Customer Experience (SAP CX) release propels this transformation further with new out-of-the-box agents designed for customer service and the ability to easily build custom agents with Joule Studio. Additionally, AI features like predictive segmentation and AI-assisted reporting expedite planning and decision-making—foundational catalysts for future-ready businesses.
With WalkMe Premium now available across SAP CX applications, teams can upskill and reskill with in-the-moment guidance. And SAP Customer Loyalty Management takes new engagement models to the next level, helping businesses strengthen relationships and drive long-term growth.
Here, explore more of the highlights from the Q4 2025 release.
Better customer engagement with out-of-the box agents and custom tools
With SAP, customer experience applications, data and AI come together as one—powered by SAP Business Technology Platform. Whether it’s resolving an issue or managing inventory, CX applications connected to SAP ERP keep processes running smoothly. AI agents take it further, by reasoning and acting directly in core processes, turning complexity into clarity. One of the most critical areas is in customer support.
- Digital Service Agent: Deliver instant and accurate self-service by putting knowledge at customers’ fingertips. Deflect common inquiries, resolve complex questions with AI, and escalate seamlessly to human agents when needed—reducing contact center load while improving customer satisfaction.
Digital Service Agent can be combined with Shopping Agent, creating one conversational AI that handles the entire journey—from product discovery and transaction to post-sales support. Customers can ask questions, get answers, and complete purchases in a single frictionless interaction. Together these agents unlock agentic commerce and intelligent service, which strengthens customer relationships and deliver experiences that truly stand out.
- Joule Studio, agent builder: Create custom, business-ready AI agents for SAP Customer Experience Cloud applications—fast and without complexity. Joule Studio, a part of SAP Build, gives developers a powerful low-code, no-code environment to create and deploy AI agents and connect them seamlessly to Joule, SAP CX apps and third-party systems. These agents can retrieve information, complete tasks, and run autonomous actions grounded in enterprise data from SAP CX, SAP Knowledge Graph, and non-SAP systems.
For example, users can build a sales assistant agent that instantly pulls historical purchase records, analyzes buying patterns, and recommends the most relevant products or offers—helping sales teams increase conversion rates and shorten sales cycles. Learn how to activate Joule Studio and start building, testing, and deploying AI agents.
