“Beyond simply selling, we want to offer a great experience to our customers,” says Mauricio Urrea Ospina, chief technology officer at Grupo UMA, which assembles, distributes, and sells Bajaj motorcycles in Colombia and Central America.
“Every motorcycle we sell comes with an experience,” he explains. “Customers come back to us for service, for spare parts, and for workshop support, so we truly connect each customer to a different kind of user experience, starting from the moment of purchase.”
Many people in Colombia get around every day on motorcycles—often on ‘Boxer’ motorcycles made by UMA, which aims to ensure riders feel safe on the road, Urrea Ospina says. To help achieve that, UMA has implemented rigorous quality processes that run on SAP Cloud ERP Private. “Every motorcycle leaving our factories follows best quality practices,” he says. “And we pass that value onto our customers.”
In addition to Colombia, UMA operates in five countries in Central America: Guatemala, El Salvador, Costa Rica, Honduras, and Nicaragua. “We’re also in Venezuela, as well as Spain and Portugal,” Urrea Ospina says. “Across all these regions, we aim to make a positive impact on our customers with each of our brands and motorcycles.”
