SAP and Google Cloud Expand Partnership to Deploy Multi-Agent AI


Customers can deploy Joule Agents in SAP CX Solutions to build, launch, and optimize marketing campaigns

Gemini Enterprise acts as a central hub for agents to take action across SAP and Google Cloud platforms


LAS VEGASSAP SE (NYSE: SAP) and Google Cloud today announced a new partnership that will help marketers put AI agents to work at scale.

Deliver personalized, AI-driven engagement across every channel and touchpoint

Through new integrations between the SAP Engagement Cloud, SAP Customer Experience (SAP CX) and Joule solutions and Gemini Enterprise, joint customers can now deploy agents that securely access unified data stored across both ecosystems to execute complex marketing strategies based on high-level goals defined by the user.

Together, SAP and Google Cloud provide a unified foundation for data and AI agents to operate across both ecosystems. Gemini Enterprise will act as a central hub for data integrations and multi-agent coordination, allowing agents to take action across a customers’ SAP and Google Cloud solutions. These integrations will be supported by the SAP Business Data Cloud Connect solution for Google and BigQuery, which enable bidirectional, zero-copy data access between the two platforms, with enterprise-grade security and governance. Capabilities across both Gemini Enterprise and agent gateway APIs from SAP will allow customers’ agents to more securely exchange context, trigger actions and optimize outcomes across platforms, enabling true multi-agent orchestration.

The integration allows marketers to prompt an agent within SAP Engagement Cloud with a clear objective like, “Increase repeat purchases from the last 30 days,” or “Maximize customer lifetime value while reducing campaign operational costs.” An agent, like a Joule Agent, will handle the end-to-end process—from content personalization to visualization to conversational engagement.

“This is more than a data integration; it’s a leap forward for AI agents that can collaborate naturally and execute seamlessly,” said Balaji Balasubramanian, President and Chief Product Officer, SAP Customer Experience and Consumer Industries. “By combining SAP Business Data Cloud Connect for Google with interoperable AI agents across SAP and Google Cloud, we’re giving organizations a path from AI experimentation to AI-enabled customer experience at scale. Marketers can spend less time on manual tasks and more time shaping the customer journey.

“To realize the full potential of agentic AI, businesses need their systems to speak the same language,” said Kevin Ichhpurani, President, Global Partner Ecosystem at Google Cloud. “By uniting SAP’s enterprise data and customer engagement platform with Google Cloud’s AI, we’re enabling marketers to move beyond simple automation to multi-agent orchestration, driving dynamic campaigns that reason and adapt to market shifts in real time.”

According to research from SAP Engagement Cloud, more than half of marketers say fragmented, outdated data prevents them from acting in the moment. SAP and Google Cloud are helping remove that roadblock by unifying data and letting AI agents turn insights into action. Using Joule with SAP Engagement Cloud, campaigns can move from planning to activation automatically without manual stitching across tools.

Customers will benefit from autonomous campaign generation, optimization and continuous improved performance. Businesses will achieve faster speed-to-market, lower operational overhead and always-on optimization that drives higher ROI, while giving teams more time to focus on strategy and end-to-end campaign execution.

While marketing is the first example, and will be available to customers in H2 2026, this multi-agent orchestration model is designed to support high-value use cases across the SAP CX portfolio, laying the foundation for AI-driven customer experience, powered by trusted, unified real-time data and interoperable agents.

For more information about SAP Customer Experience solutions, visit sap.com/cx.

For more information about Gemini Enterprise, visit cloud.google.com/gemini-enterprise.

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About Google Cloud

Google Cloud offers a powerful, optimized AI stack — including AI infrastructure, leading models like Gemini, data management capabilities, multicloud security solutions, developer tools and platform, as well as agents and applications — that enables organizations to transform their business for the Agentic Era. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner.

About SAP

As a global leader in enterprise applications and business AI, SAP (NYSE:SAP) stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit www.sap.com.

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Together, these examples demonstrate how SAP’s AI capabilities can enhance core commerce and service workflows, supporting better content quality, faster resolution, and more consistent experiences across channels.

Explore SAP Business AI: https://www.sap.com/products/artificial-intelligence.html

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About SAP:
As a global leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit: https://www.sap.com/index.html

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Explore SAP Business AI: https://www.sap.com/products/artificial-intelligence.html

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About SAP:
As a global leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit: https://www.sap.com/index.html

#SAPBusinessAI #Utilities #SAPPartner

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Tune in to hear the lessons, challenges, and insights behind AGIG’s journey to more connected and compassionate service.

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00:52 – Modernisation goals + roadmap toward agentic AI automation
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02:10 – Three pitfalls to avoid: “quick wins,” late reporting, one-size change mgmt
03:29 – Wrap-up + thanks for tuning in

See more of AGIG’s CX transformation with DXC: https://sap.to/6050Cr8PA

🎧 More episodes of the Trending Chats podcast:
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Listen on Spotify: https://sap.to/6053Cr8Ph
Listen on Apple Podcasts: https://sap.to/6054Cr8u6

#TrendingChats #CX #CustomerExperience

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03:12 – SAP Analytics Cloud, add-in for MS Excel: Preview Version
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Explore SAP Datasphere on https://sap.to/6055C8JrR to learn more, see docs, and get started 👉https://sap.to/6057C8JrT

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Next, Frans highlights a self-service Time Sheet Change Audit report. Directly from the time sheet UI, employees can generate an audit document that shows all time sheet updates, who made them, and when. This added visibility supports payroll accuracy and strengthens audit readiness.

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0:08 – Introduction
0:28 – Geofencing in SAP SuccessFactors Time Tracking
0:57 – Time Sheet Change Audit Report
01:18 – Absence Management in SAP SuccessFactors Employee Central
1:39 – Automated payouts in SAP SuccessFactors Employee Central
2:52 – SAP SuccessFactors Workforce Scheduling
2:16 – Closing

Learn more about SAP SuccessFactors Time Management : https://sap.to/60587Zxej

#SAPSuccessFactors #TimeManagement #BusinessAI

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Demo: SAP Build in Action | Low-Code Apps & Automation | SAP TechEd 2025

See how SAP Build lets business and IT teams ship secure apps and automations fast—connected to SAP data and governed on SAP BTP.

In this SAP TechEd demo, we show how SAP Build accelerates the way teams deliver value with low-code app development and process automation on SAP Business Technology Platform. You’ll see a business scenario go from idea to working solution: building a responsive app with drag-and-drop UI, connecting to trusted SAP data, and orchestrating approvals and tasks with automation—backed by enterprise-grade governance.

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Speaker: Friederike Marby, Demo Expert, SAP

00:02 – Intro: Credit controller & Signavio insight
00:31 – Ask Joule; generate S/4HANA extension in SAP Build (intent-based)
01:47 – MCP agents generate a full-stack app (reasoning + build)
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Watch all SAP TechEd replays: https://sap.to/605773WbT
Explore SAP Build on SAP BTP: https://sap.to/605173WbX

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About SAP:
As a global leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit: https://sap.to/605773Wbd

#SAPTechEd #SAPBuild #BusinessAI

How to Customize in SAP GTS

Specific system configurations are often needed to upload control class codes or classify products. The system configuration in SAP GTS revolves around establishing numbering schemes.

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