SAP has been named a Leader in The Forrester Wave™: Master Data Management Solutions, Q2 2025, in which Forrester Research Inc., a leading global research and advisory firm, researched, analyzed, and scored 12 vendors and named SAP a Leader.

The report analyzed SAP Master Data Governance and noted “it stands out for its global, industry-specific solutions, with a focus on SAP S/4HANA integration” and “SAP’s strategy of integrating applications, data, and AI shows its commitment to unifying data into a single source of truth accessible across the enterprise.” The 21 scoring criteria employed by Forrester Research covered two categories: Current Offering and Strategy.

The Forrester report states that “SAP offers remarkable data privacy, security, and global compliance with natively supported governance functions.” And it further points out that “the introduction of its AI copilot [Joule] indicates SAP’s direction toward embedding generative AI across its platform for improved quality, adoption, and management.”

“In the context of SAP business applications, SAP Master Data Governance can offer much more then integration. We have shown this with scenarios embedded into SAP S/4HANA, or with federated master data governance deployments across an application landscape, or with integrated end-to-end scenarios for supplier management across SAP Master Data Governance and SAP Ariba Supplier Lifecycle and Performance,” says Markus Kuppe, vice president and chief product owner of SAP Master Data Governance. “When we look at SAP Business Data Cloud, which provides semantically rich data from various data sources, we see master data often as the most critical data asset. SAP Master Data Governance curates this master data towards a trustful and high-quality treasure and feeds into SAP Business Data Cloud as a data product.”

SAP Master Data Governance allows organizations to create a unified, trusted view of their business to help enable them to work more efficiently and make better decisions. The application is available on-premise as well as in the private and public cloud with support for consolidation, central governance, and data quality management. Customers can establish a cohesive and harmonized master data management strategy across all master data domains to help simplify enterprise data management, increase data accuracy, and reduce total cost of ownership.

To learn more about SAP’s ranking among top vendors, read the full report.

Kaiser Larsen is vice president for Product Marketing, Data & Analytics at SAP.

Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about Forrester’s objectivity here .

Publication of SAP SE, Walldorf,
pursuant to Sec. 62 para. 3 sent. 2 half sent. 1 UmwG

– Information about upcoming merger –

1. It is intended to merge LeanIX GmbH (local court of Bonn, HRB 19137) as transferring company in the course of a simplified group merger into SAP SE as acquiring company. Therefore, the assets of LeanIX GmbH in its entirety together with all rights and obligations are transferred to SAP SE with effectiveness as of 1 January 2025, 0:00 a.m. (“effective merger date”). From the effective merger date to the date of the expiry of LeanIX GmbH pursuant to Sec. 20 para. 1 No.2 UmwG
   all acts and businesses undertaken by LeanIX GmbH shall be deemed to have been undertaken for the account of SAP SE.

   SAP SE is the sole shareholder of LeanIX GmbH. A merger resolution of the acquiring company SAP SE is not necessary pursuant to Sec. 62 para. 1 sent. 1 UmwG. A resolution of the general meeting of Shareholders of SAP SE on the approval of the merger agreement is also not required because SAP SE as the acquiring company holds the share capital of LeanIX GmbH in full. Since SAP SE holds all shares in LeanIX GmbH, the preparation of a merger report, a merger audit and an audit report is not required pursuant to Secs. 8 para. 3 sent. 3 no. 1 a), 9 para. 2, 12 para. 3, 60 UmwG.

2. The stakeholders of SAP SE with a combined holding of one-twentieth of the share capital of the company are herewith advised of their right to request the convention of a general meeting to decide on the approval of the merger (Sec. 62 para. 2 sent. 1, para. 3 sent. 3 UmwG).
3. A resolution of the shareholder’s meeting of LeanIX GmbH on the approval of the merger agreement is not required pursuant to section 62 para. 4 sent. 1 UmwG because SAP SE is the sole shareholder of LeanIX GmbH.
4. As of the date of this announcement, the following documents can be assessed by the links below:
   1. The draft merger agreement between SAP SE and LeanIX GmbH.
   2. The annual financial statements and, where required, the annual reports of the companies who are parties to the merger for last three fiscal years:

      2022 SAP SE Statutory Financial Statements and Review of Operations (HGB)
      2023 SAP SE Statutory Financial Statements and Review of Operations (HGB)
      2024 SAP SE Statutory Financial Statements and Review of Operations (HGB)
      2021 LeanIX GmbH
      2022 LeanIX GmbH
      2023 LeanIX GmbH

SAP SE, May 23, 2025

The Board of Directors

Bring your own identity (BYOI) is an innovative transformation designed to enhance interactions with SAP’s digital platforms. Our vision is to enable straightforward digital interactions and processes for customers from their initial contact to known user status, consistent across all digital touchpoints and cloud products.

This approach will be implemented without the constraints of scaling, performance, compliance, and security issues inherent in legacy identity management systems.

Customers and partners adopting BYOI will gain complete control over user management, ensuring smooth integration and increased security. They can tailor identity and access management setups to their specific needs while ensuring compliance and mitigating risks of data breaches in a cloud-ready environment.

This initiative represents a strategic enhancement designed to improve interactions with SAP’s digital platforms by allowing customers and partners to connect their corporate identity providers with SAP. Our development teams are actively working on its implementation to make authentication more efficient across all SAP touchpoints.

To facilitate this transition, we are optimizing our identity and access management systems for seamless registration and integration of corporate identity providers. This will enable customers and partners to use their existing corporate credentials, providing unified access to both corporate applications and the SAP ecosystem.

We are undertaking these comprehensive changes to meet the growing expectations of our customers and partners for a modern, secure, and cohesive digital experience with SAP. This effort is crucial not only to ensure up-to-date security, but also to provide smooth user interactions and build trust across our digital platforms. The goal is for customer identities to be onboarded once and utilized across all SAP products and digital services, enabling secure and compliant management of authorizations.

Implementing BYOI is a detailed process. To ensure a smooth transition, we are planning a pilot phase with a selected group of pilot customers starting in the third quarter of 2025. Following the pilot, we will aim for a global rollout later in 2026. This phased approach will help refine and perfect the system to better meet the needs of all users worldwide.

The target audience for the global rollout includes all customers and partners equipped with their own corporate identity provider and prepared to embrace BYOI.

Join an SAP Continuous Influence program session here to share detailed ideas and requirements on BYOI, S-user management, and SAP Universal ID, ensuring clarity and effective review by SAP (an S-user is required to submit improvement requests).

Inge Marg is product manager for Customer Identity Management at SAP.