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As a global leader in the food industry, BRF is renowned for its commitment to quality and innovation. Recently, the food giant won the SAP Innovation Award in the category Cloud ERP Champion and Industry Leader with its supply chain management solution based on SAP Integrated Business Planning (SAP IBP).
By using AI and advanced analytics, BRF managed to improve forecast accuracy, optimized inventory, and fine-tuned planning. Collaborative forecasting and real-time data alignment now increase operational efficiency, enabling BRF to manage its extensive operations in over 127 countries and adapt quickly to changes in these markets.
About BRF
Headquartered in Itajaí, Brazil, BRF owns well-known brands such as Sadia, Perdigão, and Qualy and employs nearly 100,000 people. The company’s dedication to sustainability and excellence has made it a trusted name in households around the world.
Project outcomes that scale
With 44 production units, 103 distribution centers delivering more than 500 million deliveries per month to more than 415,000 customers, representing 5 million tons of food produced per year, the scale of the achieved improvements is immense.
“BRF is transforming efficiency and productivity standards in the production chain, developing solutions that make processes more agile, simple, and efficient,” said Gilberto Andretta, executive technology manager at BRF. “We are one of the leading SAP IBP organizations achieving daily demand planning and sensing, statistical modeling, forecast accuracy and embedded analytics, time-series analysis, and exception management, which is integral for our more than 400 planners.”
By using SAP IBP, the process of accurately accessing and analyzing demand and forecast data is 33 percent faster.
Award-winning solution
For BRF, seeking innovative solutions is essential to advancing digital transformation and driving growth. The company considers the use of AI as fundamental to overcoming supply chain management challenges.
“The transformation of BRF’s supply chain through SAP solutions has made it easier to integrate processes, predict future trends, and respond quickly to market needs,” said Miriam Hahn, customer success manager for SAP Brazil, who is working with BRF on its supply chain journey. “This journey highlights the strong partnership between SAP and BRF.”
Using SAP Integrated Business Planning for Supply Chain, BRF can now analyze vast data sets, improve forecast accuracy, monitor order trends, and enable proactive decision-making.
Ensuring that forecasts and delivery deadlines are accurate requires detailed and flexible planning, enabling a quick response to changes, increasing operational efficiency and accuracy. Additionally, consolidating real-time information, aligning financial and operational planning, and improving interdepartmental collaboration are fundamental steps for BRF’s operation.
Use of artificial intelligence
BRF is a recognized early adopter of SAP Business AI and SAP’s AI copilot Joule. By integrating AI-driven insights, the food giant can accurately forecast demand, optimize inventory levels, and ensure timely delivery of products. This advanced technology helps BRF anticipate market trends, adjust production schedules, and reduce waste — ultimately leading to improved efficiency and customer satisfaction.
Within SAP IBP, BRF is utilizing demand planning and sensing, statistical modeling, forecast accuracy and embedded analytics, time-series analysis, and exception management. Examples where AI is improving the business include:
AI algorithms combine traditional time-series forecasting, regression and predictive modeling, and machine learning to produce more precise daily forecasts.
Used for master data analytics, AI intelligence improves data quality, enhances the planning processes, and supports better decision-making.
More to come
BRF is among the first customers to successfully incorporate SAP IBP with Joule to leverage the SAP Help Portal and a chatbot to assist BRF employees.
Currently, BRF is deploying a “brownfield” SAP S/4HANA Cloud implementation upgrade of the existing SAP ECC system based on its successful established SAP environment. The company is in the process of incorporating SAP S/4HANA Cloud features and capabilities, while retaining much of the existing infrastructure and core data services. In addition to SAP S/4HANA and the cloud-based SAP Ariba solution for procurement, BRF is also running SAP SuccessFactors software for human capital management (HCM).
“BRF is an early adopter for many of SAP’s AI services and our strategic partner in the region,” said Caio Granzotto, account director for BRF at SAP Brazil. “As a next step, they plan to use SAP IBP’s AI assistant to improve supply chain processes and simplify the work of their planners. The company is also considering order-based planning using additional AI algorithms.”
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Discover how SAP is pioneering the shift to a skills-led organization by moving beyond job titles and degrees to focus on the unique skills each employee brings. Hear from SAP leaders about the urgency of skills transformation, with more than 40% of skills expected to be disrupted in the next five years, and learn how SAP SuccessFactors and the Talent Intelligence Hub are powering this journey.
See how SAP is building a unified skills foundation, modernizing job architecture, and leveraging AI-driven tools like Growth Portfolio and SAP Business Data Cloud to deliver real-time skills insights, personalized learning, and strategic workforce planning. This approach empowers employees to take control of their development, supports internal mobility, and ensures SAP remains agile and competitive for the future.
Learn more: https://sap.to/60514na2J
0:00 – Why Skills Matter More Than Job Titles
0:32 – The Urgency of Skills Transformation
1:07 – SAP’s Unified Skills Foundation
1:32 – AI-Powered Skills Technology & Growth Portfolio
1:59 – Infusing Skills Across the Employee Lifecycle
2:30 – Real-Time Skills Insights with Business Data Cloud
2:43 – The Vision: Empowering Every Employee to Be Their Best
Hear directly from Juraj Fehervari, CEO of Be Lenka, and Stefan Schubert, CIO of Amer Sports Group, as they share their transformation stories with GROW with SAP and RISE with SAP. Learn why these industry leaders chose SAP to scale globally, modernize operations, and enable innovation. Discover practical advice on building value, leading change, and overcoming the “gravity of legacy” for successful digital transformation.
0:08 – Customer Introductions
00:40 – Be Lenka: Why GROW with SAP
01:43 – Be Lenka: Scaling & Next Steps
02:31 – Amer Sports: Why RISE with SAP
04:13 – Amer Sports: Legacy & Transformation
05:35 – Customer Advice for Transformation
Watch the full Global keynote: https://youtu.be/XrJFgLoFeig
Watch all SAP Sapphire replays on demand: https://sap.to/6058NNSxy
Enterprise AI has long been confined to software, whether to accelerate workflows, support decisions, or power intelligent automation. But the boundaries are expanding to the physical world. We’re now entering the era where software intelligence meets robotic autonomy, and businesses can drive efficiency, safety, and adaptability not only in digital processes, but also on the warehouse floor, in logistics hubs, and across industrial operations. In this world, AI agents don’t just guide work—they do the work, both digitally and physically.
At SAP, we’re collaborating with NEURA Robotics and NVIDIA to bring this future to life. Our goal is to make physical AI a reality for businesses across industries. By combining SAP’s business process intelligence, NEURA’s cognitive robots, and NVIDIA’s Omniverse Platform, we’re enabling a new class of autonomous physical agents that connect enterprise systems to real-world action.
Experience AI and agents that actually understand all your business processes and data
A convergence of intelligence, simulation, and execution
This next evolution of enterprise automation requires more than just robotics or AI in isolation. It’s about orchestrating data, reasoning, and motion end-to-end.
SAP’s Joule Agents, underpinned by SAP Business AI, serve as the cognitive layer, understanding enterprise context and directing workflows.
Mega NVIDIA Omniverse Blueprint enables teams to simulate and refine agent behavior in complex, realistic operational scenarios—before deployment.
NEURA’s cognitive robots then execute these tasks in the real world, with the ability to perceive, decide, and adapt as environments shift.
This tight integration creates a loop of continuous learning where each real-world action generates feedback to retrain and improve the performance of both agents and robots.
Real use cases, real value
This isn’t a future vision—it’s already happening. Early adopters are applying this innovation in manufacturing, retail, and logistics, where traditional automation falls short. For example:
Autonomous mobile robots (AMRs) can handle multi-step inventory tasks in dynamic retail environments.
Cognitive robots can assist with equipment inspections and repairs, reducing downtime in asset-intensive industries.
Physical agents can orchestrate movement of goods and materials in complex supply chains, all while staying connected to SAP core systems.
The result: faster execution, safer operations, and intelligent adaptation to real-world variability.
A shared vision to transform industry
Each partner in this collaboration brings a unique capability—and together, we’re enabling more than any one of us could alone.
“We are proud to bring the power of our cognitive robots into the partnership with SAP and to jointly take the next step towards automating real-world tasks,” said David Reger, CEO of NEURA Robotics. “Together, we are redefining what is possible and creating solutions that truly serve humans and transform industries.”
“With the Mega NVIDIA Omniverse Blueprint, enterprises can test and validate mixed robot fleets at scale, bridging the gap between digital simulation and reliable physical-world implementation,” said Mike Geyer, head of digital twins at NVIDIA.
This vision aligns closely with SAP’s mission to help the world run better and improve people’s lives—not just through better software, but by connecting data, intelligence, and physical action. The collaboration reflects a bold step forward: turning digital intelligence into autonomous execution at the edge, guided by business context and enterprise processes.
Looking ahead
The fusion of business AI, simulation technology, and cognitive robotics opens a new frontier—where enterprises can confidently extend automation beyond digital workflows into the physical world.
By shaping this new category of physical AI agents, SAP, NVIDIA, and NEURA Robotics are enabling businesses to reimagine what’s possible by creating a future where AI doesn’t just make decisions but also brings them to life.
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Sales organizations today are under pressure to hit ambitious targets while navigating constant market change. As the IDC MarketScape report notes, “According to IDC’s October 2024 Worldwide C-Suite Tech Survey, 39% of C-suite sales leaders identified SPM as their top technology initiative for the coming year (i.e., 2025).”
A modern SPM solution is not just about compensation; it’s about real-time visibility, accurate forecasting, and strategic sales planning.
Sales performance management solutions from SAP help businesses automate and streamline everything from incentive compensation and quota planning to territory management and AI-powered forecasting. By integrating sales data across systems and surfacing it through real-time dashboards and predictive insights, SAP helps organizations optimize sales operations and boost performance — without spreadsheets or manual workarounds.
Why SAP was named a Leader
The IDC MarketScape noted the following strengths for SAP:
“Comprehensive. SAP’s sales performance management software offers a comprehensive suite of tools for optimizing sales processes and driving revenue growth. Key strengths include seamless integration with other SAP systems, providing a unified platform for sales data and operations. SAP’s broad product portfolio and robust integration capabilities also enhance its end-to-end performance management capabilities and its market reach.”
“Industry expertise. SAP brings deep industry expertise to sales performance management, leveraging decades of experience across diverse sectors. Its solutions are tailored to meet the unique compensation challenges of highly regulated and complicated industries such as manufacturing, healthcare, and financial services.”
Source: “IDC MarketScape: Worldwide Sales Performance Management 2025 Vendor Assessment” By Michelle Morgan, February 2025, IDC #US52419925
IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. The Capabilities score measures vendor product, go-to-market and business execution in the short-term. The Strategy score measures alignment of vendor strategies with customer requirements in a 3-5-year timeframe. Vendor market share is represented by the size of the circles. Vendor year-over-year growth rate relative to the given market is indicated by a plus, neutral or minus next to the vendor name.
Supporting sellers and strategy, together
SPM solutions from SAP support both sales leaders, with the tools to drive strategy and planning, and sales reps, by increasing trust, transparency, and motivation. From automated payouts to real-time quota tracking and intuitive performance dashboards, the solutions enable sellers to focus more on what they do best: selling.
Seeing the impact of sales performance management
Customers globally and across industries are modernizing their sales operations and driving better outcomes with SPM solutions from SAP.
Kyndryl, one of the world’s largest IT infrastructure services providers, recently adopted SPM solutions to replace manual, spreadsheet-based processes. With the implementation, the company has accelerated compensation cycles, improved transparency for sales reps, and streamlined its global operations.
Heartland Dental, the largest dental support organization in the U.S., turned to SAP to consolidate its compensation systems as it rapidly scaled. With SPM solutions, Heartland has gained improved accuracy, faster payouts, and greater agility in managing complex sales incentives across a growing network.
Looking ahead
As the sales performance management market rapidly evolves, SAP is committed to continuously innovating in areas like AI, scenario modeling, and sales forecasting so customers can stay ahead of the curve—and ahead of their quotas.
