Be Lenka & Amer Sports: Real-World GROW with SAP & RISE with SAP Journeys | SAP Sapphire Madrid 2025

Hear directly from Juraj Fehervari, CEO of Be Lenka, and Stefan Schubert, CIO of Amer Sports Group, as they share their transformation stories with GROW with SAP and RISE with SAP. Learn why these industry leaders chose SAP to scale globally, modernize operations, and enable innovation. Discover practical advice on building value, leading change, and overcoming the “gravity of legacy” for successful digital transformation.

0:08 – Customer Introductions
00:40 – Be Lenka: Why GROW with SAP
01:43 – Be Lenka: Scaling & Next Steps
02:31 – Amer Sports: Why RISE with SAP
04:13 – Amer Sports: Legacy & Transformation
05:35 – Customer Advice for Transformation

Watch the full Global keynote: https://youtu.be/XrJFgLoFeig
Watch all SAP Sapphire replays on demand: https://sap.to/6058NNSxy

#SAPSapphire #CustomerSuccess #AmerSports #BeLenka

From Digital Intelligence to Real-World Action: How SAP, NEURA Robotics, and NVIDIA Are Powering the Future of Physical AI

Enterprise AI has long been confined to software, whether to accelerate workflows, support decisions, or power intelligent automation. But the boundaries are expanding to the physical world. We’re now entering the era where software intelligence meets robotic autonomy, and businesses can drive efficiency, safety, and adaptability not only in digital processes, but also on the warehouse floor, in logistics hubs, and across industrial operations. In this world, AI agents don’t just guide work—they do the work, both digitally and physically.

At SAP, we’re collaborating with NEURA Robotics and NVIDIA to bring this future to life. Our goal is to make physical AI a reality for businesses across industries. By combining SAP’s business process intelligence, NEURA’s cognitive robots, and NVIDIA’s Omniverse Platform, we’re enabling a new class of autonomous physical agents that connect enterprise systems to real-world action.

Experience AI and agents that actually understand all your business processes and data

A convergence of intelligence, simulation, and execution

This next evolution of enterprise automation requires more than just robotics or AI in isolation. It’s about orchestrating data, reasoning, and motion end-to-end.

  • SAP’s Joule Agents, underpinned by SAP Business AI, serve as the cognitive layer, understanding enterprise context and directing workflows.
  • Mega NVIDIA Omniverse Blueprint enables teams to simulate and refine agent behavior in complex, realistic operational scenarios—before deployment.
  • NEURA’s cognitive robots then execute these tasks in the real world, with the ability to perceive, decide, and adapt as environments shift.

This tight integration creates a loop of continuous learning where each real-world action generates feedback to retrain and improve the performance of both agents and robots.

Real use cases, real value

This isn’t a future vision—it’s already happening. Early adopters are applying this innovation in manufacturing, retail, and logistics, where traditional automation falls short. For example:

  • Autonomous mobile robots (AMRs) can handle multi-step inventory tasks in dynamic retail environments.
  • Cognitive robots can assist with equipment inspections and repairs, reducing downtime in asset-intensive industries.
  • Physical agents can orchestrate movement of goods and materials in complex supply chains, all while staying connected to SAP core systems.

The result: faster execution, safer operations, and intelligent adaptation to real-world variability.

A shared vision to transform industry

Each partner in this collaboration brings a unique capability—and together, we’re enabling more than any one of us could alone.

“We are proud to bring the power of our cognitive robots into the partnership with SAP and to jointly take the next step towards automating real-world tasks,” said David Reger, CEO of NEURA Robotics. “Together, we are redefining what is possible and creating solutions that truly serve humans and transform industries.”

“With the Mega NVIDIA Omniverse Blueprint, enterprises can test and validate mixed robot fleets at scale, bridging the gap between digital simulation and reliable physical-world implementation,” said Mike Geyer, head of digital twins at NVIDIA.

This vision aligns closely with SAP’s mission to help the world run better and improve people’s lives—not just through better software, but by connecting data, intelligence, and physical action. The collaboration reflects a bold step forward: turning digital intelligence into autonomous execution at the edge, guided by business context and enterprise processes.

Looking ahead

The fusion of business AI, simulation technology, and cognitive robotics opens a new frontier—where enterprises can confidently extend automation beyond digital workflows into the physical world.

By shaping this new category of physical AI agents, SAP, NVIDIA, and NEURA Robotics are enabling businesses to reimagine what’s possible by creating a future where AI doesn’t just make decisions but also brings them to life.


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SAP Named a Leader in Sales Performance Management by IDC MarketScape

SAP has been named a Leader in the IDC MarketScape: Worldwide Sales Performance Management 2025 Vendor Assessment.* We believe this recognition reflects our continued focus on helping customers drive business outcomes with intelligent, integrated, and data-driven sales performance management (SPM) solutions.

Empower your sales team with the tools they need to create effective sales experiences

Sales organizations today are under pressure to hit ambitious targets while navigating constant market change. As the IDC MarketScape report notes, “According to IDC’s October 2024 Worldwide C-Suite Tech Survey, 39% of C-suite sales leaders identified SPM as their top technology initiative for the coming year (i.e., 2025).”

A modern SPM solution is not just about compensation; it’s about real-time visibility, accurate forecasting, and strategic sales planning.

Sales performance management solutions from SAP help businesses automate and streamline everything from incentive compensation and quota planning to territory management and AI-powered forecasting. By integrating sales data across systems and surfacing it through real-time dashboards and predictive insights, SAP helps organizations optimize sales operations and boost performance — without spreadsheets or manual workarounds.

Why SAP was named a Leader

The IDC MarketScape noted the following strengths for SAP:

  • “Comprehensive. SAP’s sales performance management software offers a comprehensive suite of tools for optimizing sales processes and driving revenue growth. Key strengths include seamless integration with other SAP systems, providing a unified platform for sales data and operations. SAP’s broad product portfolio and robust integration capabilities also enhance its end-to-end performance management capabilities and its market reach.”
  • “Industry expertise. SAP brings deep industry expertise to sales performance management, leveraging decades of experience across diverse sectors. Its solutions are tailored to meet the unique compensation challenges of highly regulated and complicated industries such as manufacturing, healthcare, and financial services.”
Source:  "IDC MarketScape: Worldwide Sales Performance Management 2025 Vendor Assessment", By Michelle Morgan, February 2025, IDC #US52419925
Source:  “IDC MarketScape: Worldwide Sales Performance Management 2025 Vendor Assessment”
By Michelle Morgan, February 2025, IDC #US52419925

IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT suppliers in a given market.  The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. The Capabilities score measures vendor product, go-to-market and business execution in the short-term. The Strategy score measures alignment of vendor strategies with customer requirements in a 3-5-year timeframe. Vendor market share is represented by the size of the circles. Vendor year-over-year growth rate relative to the given market is indicated by a plus, neutral or minus next to the vendor name.

Supporting sellers and strategy, together

SPM solutions from SAP support both sales leaders, with the tools to drive strategy and planning, and sales reps, by increasing trust, transparency, and motivation. From automated payouts to real-time quota tracking and intuitive performance dashboards, the solutions enable sellers to focus more on what they do best: selling.

Seeing the impact of sales performance management

Customers globally and across industries are modernizing their sales operations and driving better outcomes with SPM solutions from SAP.

Kyndryl, one of the world’s largest IT infrastructure services providers, recently adopted SPM solutions to replace manual, spreadsheet-based processes. With the implementation, the company has accelerated compensation cycles, improved transparency for sales reps, and streamlined its global operations.

Heartland Dental, the largest dental support organization in the U.S., turned to SAP to consolidate its compensation systems as it rapidly scaled. With SPM solutions, Heartland has gained improved accuracy, faster payouts, and greater agility in managing complex sales incentives across a growing network.

Looking ahead

As the sales performance management market rapidly evolves, SAP is committed to continuously innovating in areas like AI, scenario modeling, and sales forecasting so customers can stay ahead of the curve—and ahead of their quotas.

Read the IDC MarketScape excerpt here and learn more about sales performance management solutions from SAP here.


Rob Hartsough is general manager and senior vice president of SAP Sales Performance Management at SAP.

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*Doc #US52419925, February 2025

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