B2B eCommerce Is Getting a B2C Makeover | Peter Cridland

Your buyers expect “B2C simple” — even in B2B.

Peter Cridland shares how B2B organisations can stay competitive and win in a digital-first market.

Unlock your e-commerce potential: https://sap.to/6058CrBIp

🎧 More episodes of the Trending Chats podcast:
Watch on YouTube: https://sap.to/6050CrBIn
Listen on Spotify: https://sap.to/6052CrBIk
Listen on Apple Podcasts: https://sap.to/6053CrBIZ

#TrendingChats #CX #eCommerce

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