Headquartered in Copenhagen, Denmark, Pandora designs, handcrafts, and markets high-quality jewelry at affordable prices using only recycled silver and gold materials.
The company, which employs 37,000 people and had revenues last year of DKK 31.7 billion (EUR 4.2 billion), can trace its origins back to 1982 and a small family-run shop in Copenhagen.
In the 42 years since then, Pandora has grown into the largest jewelry brand in the world, with jewelry sold in more than 100 countries through retail stores and online.
“Pandora is the brand that’s all about love, and it is about gifting to your loved ones but also celebrating yourself when you have had an amazing achievement,” said Mariane Heidingsfelder, Pandora’s senior vice president of Business Transformation.
