The opening keynote of SAP TechEd in 2024 clearly brought to life SAP’s vision to make customers’ lives easier, showing the SAP portfolio come together to deliver a suite-like experience with highly configurable software and meaningful AI. As Muhammad Alam, member of the Executive Board of SAP SE, SAP Product Engineering, put it: “Our innovations don’t exist in isolation; they are deeply embedded within our product portfolio. We’re making sure the technology isn’t just advanced, but it’s accessible and impactful.”
The keynote featured demos of new cross-portfolio solutions and innovations, showing how they can work together to tackle challenges like scaling and expanding into new markets, managing complexity, and delivering personalized experiences. “Innovation is only as powerful as the product experience it delivers,” Alam said. “It’s one thing to have cutting-edge tools at your disposal, but it’s another thing to integrate those technologies into the products you rely on every day to solve real-world challenges.”
