AI-powered retail, real fashion: Inside the Retail Innovation Lab at New York Fashion Week.
SAP and PUBLIC SCHOOL NEW YORK partnered to bring connected, AI-enabled retail to life in the Retail Innovation Lab by NYFW Collections and SAP. Co-developed with designers Dao‑Yi Chow and Maxwell Osborne, the space blended storytelling with intelligent technology – including centrally managed digital signage, a smart mirror bridging digital and physical try-on moments, product passports with origin and material details, and seamless RFID-enabled checkout.
For independent designers, access to real-time data is transformative. Insights into what customers pick up, try on, or purchase help teams design, merchandise, and scale collections more intentionally.
Powered by SAP’s AI-enabled retail solutions, the experience showed how technology supports creativity, strengthens brand relaunches, and connects every part of the retail journey – from product storytelling to checkout.
👉 Learn more about SAP retail innovation: https://sap.to/6051h5BJc
#NYFW #BusinessAI #Retail @publicschoolnyc
