Live AI Use Cases Show How SAP Delivers Trusted Orchestration and Smarter Execution for Manufacturing and Supply Chain Management

A ginger shot, fresh off the line, was the first stop for many visitors at SAP’s booth at Hannover Messe. But the real takeaway was seeing AI in action. From mixing the ginger shot to packaging and warehouse delivery, visitors saw how SAP is turning AI ambition into real-world manufacturing execution, delivering end-to-end supply chain management processes, and building the resilience every manufacturer needs.

Held from April 20–24, Hannover Messe is the world’s leading industrial trade fair.

On day one, Christian Klein, CEO of SAP SE, stopped by the SAP booth before joining German Chancellor Friedrich Merz and other industrial leaders on the center stage to discuss the importance of moving from AI ambition to real-world execution.

And visitors to the SAP booth experienced that shift firsthand, following the production of the ginger shot.

Packaged in a neat blue box, the ginger shot was refreshing but that wasn’t the only takeaway. The real takeaway was how SAP’s new set of AI-powered manufacturing and supply chain innovations can deliver connected end-to-end supply chain business processes powered by AI.

Supply chain orchestration

From AI and data and then using SAP’s agentic AI, visitors saw what supply chain orchestration looks like in practice. SAP uses agentic AI, trusted data, and applications to help manufacturers sense, analyze, and act in real time.

Orchestrate your supply chain as a single, connected system using AI and data to sense, analyze, and act in real time

At the booth, visitors saw human operators interact with an ANYbotics robot through Joule using natural language to run live, remote field service inspections; Uhlmann’s high-tech glass-fronted packing machine, PacXplorer, in action opposite the CNC machine from DMG MORI that was creating spare parts for the PacXplorer; and, at end of the production cycle, AIMBO’s robot handling the picking and packing of the ginger shot. Both AIMBO and ANYbotics are part of SAP’s growing network of physical AI partnerships.

In addition to many tours held in German and English, day one also saw tours in Japanese, Chinese, and Portuguese—Brazil was the partner country at Hannover Messe 2026.

Equipped with headphones to block out the noise of the crowds at the booth, visitors heard how SAP’s AI can deliver trusted orchestration and smarter execution for manufacturing and supply chain management.

Live AI use cases demonstrate functions and benefits

Operations and insights use case

Here, visitors experienced SAP’s vision of supply chain orchestration. In this vision, supply chain orchestration acts as the nerve center of the enterprise. It uses external alerts such as natural disasters, port congestions, or supplier routes to optimize enterprise logistics and planning using agents.

Benefits can include faster response times with AI-assisted monitoring and automated alerts; improved decision-making with data-driven, operational decisions powered by integrated business AI capabilities; and seamless integration with end-to-end connectivity from supply chain planning through to manufacturing execution and quality control.

Top AI functions

  • Production Planning and Operating Agent can assist with order release and real-time monitoring.
  • A physical AI robot inspects hazards, analyzes inspection data, and identifies root causes.
  • Supply optimization analysis helps summarize insights, analyze, and explain the time-series optimization planning run.

Smart production use case

DMG MORI demonstrated production at its CNC machine—as part of an end-to-end process—from engineering to planning to production.

As the white robotic arm of the CNC machine silently moved the pusher spare part after the milling process, visitors learned about the benefits of integration, from design to tool management, CNC programs to SAP Digital Manufacturing as part of a seamless, integrated process. The production operator dashboard offers the operator on the machine AI capabilities and insights to operational and maintenance information.

The process then continues through to logistics execution with SAP Logistics Management, which helps combine warehousing and transportation capabilities for smaller warehouses.  This features an AI-powered logistics assistant that can cut through the noise, automatically gathering, summarizing, and prioritizing critical shipment information. It can also provide real-time shipping prices, bringing to life trusted orchestration and smarter execution.

Top AI functions

Intelligent packaging use case

Uhlmann’s PacXplorer and SAP highlighted a fully integrated, high-speed packaging line from SAP S/4HANA, to SAP Digital Manufacturing, down to Uhlmann’s automation layer to produce the packaged ginger shot. The ginger shots were moved away from the line by a mobile autonomous robot from Symovo. This use case showed visitors how SAP supports regulated industries such as pharma and life sciences.  

Highlighted benefits include increased operational speed with higher throughput thanks to decreased order processing time, built-in regulatory compliance, reduced manual intervention, inventory transparency, and data integrity across the entire production chain.

Top AI functions

  • Condition monitoring-led services can enhance asset uptime and service efficiency by combining AI-driven insights and seamless collaboration across the service ecosystem.
  • AI-empowered flow analysis enables quick process modeling and engineering optimization.
  • Intelligent exception handling is embedded in agent-driven processes.
  • Joule’s integrated AI agents can support decision-making throughout the workflow.
  • Joule can help power order and line insights.

Humanoid use case

At the final stop before getting their ginger shots, visitors watched an intelligent humanoid robot perform physical tasks at the end of the packaging line, bridging the gap between digital planning and physical execution, highlighting SAP’s Project Embodied AI.

Benefits of humanoids include increased operational speed with higher throughput due to a decreased order processing time; increased business uptime and cost efficiency especially in areas dangerous or difficult for humans; inventory transparency with real-time data integrity across the warehouse; and physical-digital alignment eliminating misalignment between planning and execution.

Top AI functions

  • Joule and Joule Studio can enable robots to understand the physical world, make autonomous decisions, and learn from their environment for smarter operations.

More than a quick refuel

At the end of their visit, visitors got so much more than a quick refuel to slake their thirst. Following the creation of the ginger shot from recipe development and planning to production with mixing, filling, and packing, visitors came away with a clear understanding of how SAP is connecting insight to execution with trusted orchestration and smarter execution. And, it is this trusted orchestration and smarter execution that is building the resilience every manufacturer needs in today’s world.


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Next-Gen SAP Ariba | AI-Native Capabilities Overview

Explore the next era of SAP Ariba procurement: AI-native, intuitive, and effortless.

Procurement is evolving, and next-gen SAP Ariba procurement is leading the way. In this video, discover how AI-native capabilities transform sourcing and purchasing into a smarter, more strategic process.

New offerings include:
👉 See everything in one unified view
👉 Make strategic decisions faster
👉 Guided deployment for smooth onboarding
👉 Self-configuration for flexibility
👉 Intelligence that makes processes effortless
👉 A modern, improved user interface

Whether you’re a procurement leader or an SAP Ariba user, these innovations help you work smarter, reduce complexity, and unlock new efficiencies across your source-to-pay workflows.

Chapters:
00:00 – Introduction
00:20 – Why Next-Gen Procurement Matters
00:45 – Unified View & Faster Decisions
01:15 – Guided Deployment & Self-Configuration
01:45 – Intelligence & Improved UI
02:10 – Next Steps

Learn more about next-gen SAP Ariba: https://www.sap.com/products/spend-management/smart-source-to-pay-procurement-software.html

#SAP #Procurement #SAPAriba

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Business Networks Remove Friction from Global Commerce While Adhering to National Electronic-Invoicing Standards

At a time when business-to-business commerce can be orchestrated with the touch of a screen, buying and selling across geographic borders has become increasingly frictionless.

But what happens when the bill comes due, so to speak, from local jurisdictions? How may a business transact commerce globally while adhering to an emerging set of electronic-invoicing requirements that differ among countries?

Global visibility across multiple tiers of the supply chain

As global supply chains weather shifting tariff policies, geopolitical tensions, and climate events, business leaders have turned to cloud-based business networks to instill operational resilience, extend transparency, and foster collaboration. The convergence of data, applications, and artificial intelligence capabilities enable businesses to manage supply chains, procurement, logistics, asset maintenance, working capital, dynamic discounting, and other crucial interdependencies with comprehensive reach. Yet just as digital platforms foster connected commerce, they also facilitate regulatory oversight of the very same activity. That which simplifies business processes can at the same time invite complexity in the regulations governing them, particularly when the fine print varies by jurisdiction. Call it a paradox of procurement, or an irony of the intelligent enterprise.

Connect across companies to build stronger supply chains and deliver on the customer promise

The proliferation of legislation mandating electronic invoicing reflects a desire on the part of governments to bolster tax compliance, streamline financial reporting, combat fraud, and document the ethical sourcing of product components. To aid with compliance in the jurisdictions where they transact, SAP Business Network can support buyers and suppliers alike with the necessary workflows for invoice generation, submission, receipt, and storage—all while safeguarding otherwise confidential data. Our electronic-invoicing strategy prioritizes business-to-business collaboration by providing localization support for 41 countries, tailoring requested data to required format, and connecting businesses directly with trading partners and tax authorities. SAP Business Network can integrate seamlessly with government electronic-invoicing portals through partners as well as through SAP Document and Reporting Compliance.

Electronic-invoicing capabilities take shape around emerging legislation

Already in 2026, new electronic-invoicing mandates have taken effect in Belgium, Brazil, and Poland, with the United Arab Emirates and France set to follow suit later in the year. Though it takes shape differently around the world, the trend toward electronic invoicing is unmistakable. Requirements range from periodic reporting to continuous transparency, from preapproval of transactions by tax authorities to notification after the fact, from country-specific formats to continent-wide platforms, and so on. In India, Malaysia, and Romania, for example, suppliers must clear invoices with tax authorities, whereas in Belgium, Germany, and Japan invoices must conform to a particular format. In France and the United Arab Emirates, meanwhile, a specific platform or network must be engaged. Italy requires businesses to issue and receive invoices via its Sistema di Interscambio (SDI) platform, using a country-specific XML format called FatturaPA. By contrast, Germany permits UBL, CII, and ZUGFeRD formats but takes an ambivalent approach as to method of transmission.

For each of these countries, SAP Business Network can provide a solution. Connectivity to Italy’s SDI portal is natively embedded, obviating any need for additional licensing. For Germany, invoices sent through SAP Business Network arrive in the UBL format. Organizations with a license for the cloud edition of the SAP Document and Reporting Compliance solution can even receive invoices originating outside SAP Business Network, such as via e-mail or the pan-European Peppol procurement system.

Not only can SAP Business Network accommodate the different formats set into law, but other invoicing attributes as well. Consider the obligation to archive. In Germany, invoices must be kept on hand for eight years. In France, it’s a decade. Elsewhere, mandates vary or may not apply. SAP Business Network offers the flexibility to match business rules, or the parameters set by organizations within which transactions may proceed with trading partners, to all manner of regulatory requirements. This can prove especially valuable with orchestrating documents and processes that span sourcing, procurement, and finance—corporate functions that, prior to the advent of cloud-based networks, had often operated in relative isolation. SAP Business Network can also provide businesses with the end-to-end visibility and—equally important—the analytics to assess performance, gauge against benchmarks, and identify opportunities for growth and collaboration.

For the emerging set of electronic-invoicing mandates across the globe and other compliance-related processes, businesses must prepare. That’s because no matter where commerce takes place or in which local currency, C-suite leaders understand one thing is priceless: peace of mind. Only a cloud-based network supple enough to carry out operational processes on a global scale yet sufficiently nimble to adhere strictly to electronic-invoicing requirements and other regulations that typically arise on a national level can instill the confidence that businesses need to thrive in these turbulent times.

Learn how SAP Business Network can accelerate value for suppliers by streamlining business processes, increasing visibility, and connecting to new buyers.


Jörn Keller is executive vice president and chief product officer for SAP Business Network.

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SAP Design: The Power of User Research

SAP Design shares how user research goes beyond surveys and NPS scores to uncover moments of hesitation, friction, and unmet expectations in enterprise software.

By listening closely to real user behavior, SAP Design shows how human-centered design, UX research, and enterprise UX design inform product decisions and innovation at scale. These insights improve usability, adoption, customer experience, and business outcomes across complex SAP systems.

Your frustration sparks our innovation. That’s why we’ve created an easy way for you to share your SAP experience.

Join our User Research Panel and help shape the future of SAP solutions: https://sap.to/6055hoB8h

Permit to Work in SAP Cloud ERP Private: Best Practices and More feat. Vattenfall | Expert Talk

In this episode of the Expert Talk series, we explore Permit to Work in SAP Cloud ERP Private: from setup to approvals, safety validations, and closure, plus real‑world insights.

Host Maria Silipo is joined by SAP experts Jörg Medack and Yakub Shah and special guest Marc Janssen, representing the company Vattenfall, to show how integrated templates, four eye approvals, guardrails, and dashboards make maintenance work safer and more efficient.

You’ll see the end-to-end process: planning & preparation, approvals, safety implementation, hand out, suspension/re issue, and closure, all integrated with maintenance orders. You’ll also hear about benefits at Vattenfall (including fewer safety incidents) and a look ahead to SAP Cloud ERP 2025 innovations such as isolation management and extended extensibility.

Chapters:
00:00 Intro & overview
00:47 Why Permit to Work matters (risk + safety)
01:55 PTW lifecycle + demo setup (plan → close, dashboards)
02:20 Vattenfall context & scale
03:31 PTW in SAP Cloud ERP Private (order-integrated)
05:02 Create & approve permits (hazards, controls, certificates, audit)
11:02 Safety validations + managing the permit (suspend, handover, close, KPIs)
18:03 What’s new (2025) & roadmap: isolation management, order integration, extensibility
20:04 Wrap up: Like, share, subscribe; SAP Community & email

📧 Questions or ideas for a future episode: insides4@sap.com
💬 Continue the conversation with professionals in the SAP Community: https://pages.community.sap.com/topics/s4hana

#SAP #PermitToWork #SAPCloudERP

AI-Powered Retail at NYFW | SAP x PUBLIC SCHOOL NEW YORK

AI-powered retail, real fashion: Inside the Retail Innovation Lab at New York Fashion Week.

SAP and PUBLIC SCHOOL NEW YORK partnered to bring connected, AI-enabled retail to life in the Retail Innovation Lab by NYFW Collections and SAP. Co-developed with designers Dao‑Yi Chow and Maxwell Osborne, the space blended storytelling with intelligent technology – including centrally managed digital signage, a smart mirror bridging digital and physical try-on moments, product passports with origin and material details, and seamless RFID-enabled checkout.

For independent designers, access to real-time data is transformative. Insights into what customers pick up, try on, or purchase help teams design, merchandise, and scale collections more intentionally.

Powered by SAP’s AI-enabled retail solutions, the experience showed how technology supports creativity, strengthens brand relaunches, and connects every part of the retail journey – from product storytelling to checkout.

👉 Learn more about SAP retail innovation: https://sap.to/6051h5BJc

#NYFW #BusinessAI #Retail @publicschoolnyc

Bearded Manhattan businessman using smart phone after work

SAP Named a Leader in the 2026 Gartner® Magic Quadrant™ for Personalization Engines

SAP has been recognized as a Leader in the 2026 Gartner Magic Quadrant for Personalization Engines for the seventh time in a row.

We believe this recognition reflects the continued momentum of SAP Engagement Cloud in helping enterprises orchestrate real‑time, AI‑powered engagement at a global scale, connecting data, channels, and experiences to drive measurable business impact.

2026 Gartner Magic Quadrant for Personalization Engines; SAP appears in upper right quadrant
This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from SAP.

Helping brands scale AI-powered engagement across channels

Leading brands—including Ferrara, John Frieda, PUMA, and Gibson—use SAP Engagement Cloud to deliver connected, personalized journeys that increase engagement, accelerate growth, and build long-term customer loyalty.

According to the report, SAP’s ability to support enterprise‑grade, real‑time engagement across channels remains a key differentiator. SAP’s personalization capabilities are powered by advanced segmentation, embedded AI decisioning, and intelligent triggering to deliver timely, relevant, and consistent experiences.

Organizations using SAP continue to see measurable outcomes, including improved customer loyalty, higher conversion rates, and increased average order value.

Driving measurable business impact with event‑based and behavior‑led orchestration

We believe this year’s placement also reflects SAP’s strength in orchestrating engagement using real‑time behavioral, transactional, and operational signals across the business.

With SAP Engagement Cloud, brands can activate journeys triggered by events occurring across their business to:

  • Boost retention through timely, context‑aware engagement
  • Increase conversions with more relevant, personalized interactions
  • Strengthen loyalty through connected, lifecycle-driven touchpoints

These results demonstrate SAP’s ability to move enterprises beyond channel execution toward true omnichannel orchestration.

Unifying customer experiences with native SAP integration

SAP Engagement Cloud connects marketing, commerce, service, loyalty, sales, and operational data, creating a unified, real-time customer view that powers intelligent engagement across every touchpoint.

This bi‑directional flow of data gives every customer‑facing team access to the same real‑time customer view, helping brands drive revenue impact, reduce churn, and improve service outcomes.

Global scale, flexibility, and trust

SAP’s long‑standing global footprint and enterprise-ready architecture continue to support its leadership positioning. With a cloud‑native, composable foundation, embedded privacy and compliance capabilities, and a robust partner ecosystem, SAP enables organizations to securely and reliably scale personalized engagement across regions and business models.

Whether operating in five markets or 50, enterprises rely on SAP to deliver personalized experiences with confidence.

Customer success reflecting real‑world impact

Customers on Gartner® Peer Insights™ continue to recognize SAP for ease of integration, deployment support, and customer partnership. Recent examples include:

  • Grupo Axo, which uses SAP for CRM and marketing automation that supports interaction and communication with customers to increase buyback, retention, and loyalty. This includes CRM ads, push notification apps, personalization campaigns, e-mail and SMS campaign execution, and website and app personalization and recommendations.
  • Molton Brown, which increased sales by 30% in three years by using SAP solutions, to interact directly with customers within highly personalized omnichannel journeys.
  • CHRIST, which saw a more than 40% increase in CRM revenue and more than 150% in commerce traffic during the holiday season by using SAP Customer Experience solutions that empower CHRIST to put customers at the center of everything the company does.

These results highlight the tangible value organizations are achieving with SAP’s AI-powered personalization capabilities.

We feel SAP’s recognition as a Leader in the 2026 Gartner Magic Quadrant for Personalization Engines underscores the strength of its strategy and continued innovation across SAP Engagement Cloud. SAP remains committed to helping brands activate data, personalize interactions, connect experiences, and scale engagement with confidence.

Visit SAP Engagement Cloud area of sap.com to download the full 2026 Gartner Magic Quadrant for Personalization Engines report.


Sara Richter is CMO of SAP Emarsys.

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Gartner and Magic Quadrant are trademarks of Gartner, Inc., and/or its affiliates.
Gartner, Magic Quadrant for Personalization Engines, By Penny Gillespie, Jason Daigler, Michael Ro, Ross Cosner, 3 February 2026
Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s Research & Advisory organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

SAP Sustainability Control Tower Explained: A Unified, Audit-Ready Approach to ESG and CSRD Compliance

Companies are under growing pressure – from regulators, investors, customers, and their own boards – to disclose accurate, auditable sustainability data.

You’re probably ignoring this PLM feature 👀

Product Lifecycle Management teams: this one’s for you!
Felix Finster (Cideon Software & Services) shares a hidden gem in SAP Integrated Product Development with Sarah Mei Niesel (SAP).

Learn more. 👉 https://sap.to/6059C3Ckb

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