SAP Design shares how user research goes beyond surveys and NPS scores to uncover moments of hesitation, friction, and unmet expectations in enterprise software.
By listening closely to real user behavior, SAP Design shows how human-centered design, UX research, and enterprise UX design inform product decisions and innovation at scale. These insights improve usability, adoption, customer experience, and business outcomes across complex SAP systems.
Your frustration sparks our innovation. That’s why we’ve created an easy way for you to share your SAP experience.
Join our User Research Panel and help shape the future of SAP solutions: https://sap.to/6055hoB8h
In this episode of the Expert Talk series, we explore Permit to Work in SAP Cloud ERP Private: from setup to approvals, safety validations, and closure, plus real‑world insights.
Host Maria Silipo is joined by SAP experts Jörg Medack and Yakub Shah and special guest Marc Janssen, representing the company Vattenfall, to show how integrated templates, four eye approvals, guardrails, and dashboards make maintenance work safer and more efficient.
You’ll see the end-to-end process: planning & preparation, approvals, safety implementation, hand out, suspension/re issue, and closure, all integrated with maintenance orders. You’ll also hear about benefits at Vattenfall (including fewer safety incidents) and a look ahead to SAP Cloud ERP 2025 innovations such as isolation management and extended extensibility.
Chapters:
00:00 Intro & overview
00:47 Why Permit to Work matters (risk + safety)
01:55 PTW lifecycle + demo setup (plan → close, dashboards)
02:20 Vattenfall context & scale
03:31 PTW in SAP Cloud ERP Private (order-integrated)
05:02 Create & approve permits (hazards, controls, certificates, audit)
11:02 Safety validations + managing the permit (suspend, handover, close, KPIs)
18:03 What’s new (2025) & roadmap: isolation management, order integration, extensibility
20:04 Wrap up: Like, share, subscribe; SAP Community & email
📧 Questions or ideas for a future episode: insides4@sap.com
💬 Continue the conversation with professionals in the SAP Community: https://pages.community.sap.com/topics/s4hana
AI-powered retail, real fashion: Inside the Retail Innovation Lab at New York Fashion Week.
SAP and PUBLIC SCHOOL NEW YORK partnered to bring connected, AI-enabled retail to life in the Retail Innovation Lab by NYFW Collections and SAP. Co-developed with designers Dao‑Yi Chow and Maxwell Osborne, the space blended storytelling with intelligent technology – including centrally managed digital signage, a smart mirror bridging digital and physical try-on moments, product passports with origin and material details, and seamless RFID-enabled checkout.
For independent designers, access to real-time data is transformative. Insights into what customers pick up, try on, or purchase help teams design, merchandise, and scale collections more intentionally.
Powered by SAP’s AI-enabled retail solutions, the experience showed how technology supports creativity, strengthens brand relaunches, and connects every part of the retail journey – from product storytelling to checkout.
👉 Learn more about SAP retail innovation: https://sap.to/6051h5BJc
We believe this recognition reflects the continued momentum of SAP Engagement Cloud in helping enterprises orchestrate real‑time, AI‑powered engagement at a global scale, connecting data, channels, and experiences to drive measurable business impact.
This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from SAP.
Helping brands scale AI-powered engagement across channels
Leading brands—including Ferrara, John Frieda, PUMA, and Gibson—use SAP Engagement Cloud to deliver connected, personalized journeys that increase engagement, accelerate growth, and build long-term customer loyalty.
According to the report, SAP’s ability to support enterprise‑grade, real‑time engagement across channels remains a key differentiator. SAP’s personalization capabilities are powered by advanced segmentation, embedded AI decisioning, and intelligent triggering to deliver timely, relevant, and consistent experiences.
Organizations using SAP continue to see measurable outcomes, including improved customer loyalty, higher conversion rates, and increased average order value.
Driving measurable business impact with event‑based and behavior‑led orchestration
We believe this year’s placement also reflects SAP’s strength in orchestrating engagement using real‑time behavioral, transactional, and operational signals across the business.
With SAP Engagement Cloud, brands can activate journeys triggered by events occurring across their business to:
Boost retention through timely, context‑aware engagement
Increase conversions with more relevant, personalized interactions
Strengthen loyalty through connected, lifecycle-driven touchpoints
These results demonstrate SAP’s ability to move enterprises beyond channel execution toward true omnichannel orchestration.
Unifying customer experiences with native SAP integration
SAP Engagement Cloud connects marketing, commerce, service, loyalty, sales, and operational data, creating a unified, real-time customer view that powers intelligent engagement across every touchpoint.
This bi‑directional flow of data gives every customer‑facing team access to the same real‑time customer view, helping brands drive revenue impact, reduce churn, and improve service outcomes.
Global scale, flexibility, and trust
SAP’s long‑standing global footprint and enterprise-ready architecture continue to support its leadership positioning. With a cloud‑native, composable foundation, embedded privacy and compliance capabilities, and a robust partner ecosystem, SAP enables organizations to securely and reliably scale personalized engagement across regions and business models.
Whether operating in five markets or 50, enterprises rely on SAP to deliver personalized experiences with confidence.
Customer success reflecting real‑world impact
Customers on Gartner® Peer Insights™ continue to recognize SAP for ease of integration, deployment support, and customer partnership. Recent examples include:
Grupo Axo, which uses SAP for CRM and marketing automation that supports interaction and communication with customers to increase buyback, retention, and loyalty. This includes CRM ads, push notification apps, personalization campaigns, e-mail and SMS campaign execution, and website and app personalization and recommendations.
Molton Brown, which increased sales by 30% in three years by using SAP solutions, to interact directly with customers within highly personalized omnichannel journeys.
CHRIST, which saw a more than 40% increase in CRM revenue and more than 150% in commerce traffic during the holiday season by using SAP Customer Experience solutions that empower CHRIST to put customers at the center of everything the company does.
These results highlight the tangible value organizations are achieving with SAP’s AI-powered personalization capabilities.
We feel SAP’s recognition as a Leader in the 2026 Gartner Magic Quadrant for Personalization Engines underscores the strength of its strategy and continued innovation across SAP Engagement Cloud. SAP remains committed to helping brands activate data, personalize interactions, connect experiences, and scale engagement with confidence.
Gartner and Magic Quadrant are trademarks of Gartner, Inc., and/or its affiliates. Gartner, Magic Quadrant for Personalization Engines, By Penny Gillespie, Jason Daigler, Michael Ro, Ross Cosner, 3 February 2026 Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s Research & Advisory organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Companies are under growing pressure – from regulators, investors, customers, and their own boards – to disclose accurate, auditable sustainability data.
Product Lifecycle Management teams: this one’s for you!
Felix Finster (Cideon Software & Services) shares a hidden gem in SAP Integrated Product Development with Sarah Mei Niesel (SAP).
See how SAP Build lets business and IT teams ship secure apps and automations fast—connected to SAP data and governed on SAP BTP.
In this SAP TechEd demo, we show how SAP Build accelerates the way teams deliver value with low-code app development and process automation on SAP Business Technology Platform. You’ll see a business scenario go from idea to working solution: building a responsive app with drag-and-drop UI, connecting to trusted SAP data, and orchestrating approvals and tasks with automation—backed by enterprise-grade governance.
We also highlight how embedded AI in SAP Build helps generate forms, map data, and streamline routine steps so people can focus on higher-value work. Whether you’re in IT modernizing backlogs or a business technologist solving a workflow bottleneck, you’ll learn how SAP Build speeds delivery while keeping your core clean and compliant.
Speaker: Friederike Marby, Demo Expert, SAP
00:02 – Intro: Credit controller & Signavio insight
00:31 – Ask Joule; generate S/4HANA extension in SAP Build (intent-based)
01:47 – MCP agents generate a full-stack app (reasoning + build)
02:26 – Preview UI5 app; add high-value indicator; verify code
03:58 – Pro-code with Cline in VS Code → deploy to BTP & outcomes
Watch all SAP TechEd replays: https://sap.to/60537rhBT
Explore SAP Build on SAP BTP: https://sap.to/60557rhBV
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About SAP:
As a global leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit: https://sap.to/60537rhBW
See the biggest moments from #SAPConnect 2025 – where AI, data, and people unite to turn disruption into opportunity.
In this highlight reel from the Opening Keynote, SAP leaders reveal how enterprises can thrive in a volatile world by combining SAP Business AI, Joule Agents, and a unified Business Suite.
00:00 – Welcome & Opening Vision
01:15 – AI Flywheel Explained
03:00 – SAP Supply Chain & SAP Ariba Announcements
05:20 – Evolving the Workforce in the Age of AI
07:00 – Assistants in Joule and Autonomous Execution
08:10 – Closing Message – Turning Volatility into Advantage
Muhammad Alam sets the stage with SAP’s vision for a seamless connection between applications, data, and AI—the flywheel that powers real-time decision-making across every business function. From this foundation, the keynote moves quickly through the defining announcements and conversations that shaped the event.
Discover how AI-native innovation is already transforming the enterprise. See the introduction of SAP Supply Chain Orchestration, which uses a network knowledge graph to predict and prevent disruptions, and the major update to SAP Ariba Source-to-Pay Suite, the industry’s first truly AI-native procurement platform built on SAP Business Technology Platform.
The cut-down also features powerful moments from SAP’s thought leaders and partners:
• Dominik Asam, SAP CFO, and economist Ulrike Malmendier on navigating uncertainty through data transparency and flexibility.
• Gina Vajro-Breuer and futurist Ian Beacraft on how “skills are the new supply chain” in the human + AI workforce.
• Priyanka Khaitan demonstrating how Joule Assistants deliver autonomous execution and cross-domain orchestration.
These highlights capture SAP’s core message: that intelligence only matters when it’s connected—when people, processes, and technology operate as one. With SAP Business AI and Joule Agents, enterprises can move faster, act smarter, and build resilience that lasts.
Watch the full Opening Keynote: https://sap.to/6055AqqQL
Watch all SAP Connect replays: https://sap.to/6056AqqQ0
Explore SAP Business Suite: https://sap.to/6057AqqQF
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About SAP:
As a global leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit: https://sap.to/6052AqqQA
Join host Olena Iavorska as she explores SAP IBP’s powerful characteristics-based planning (CBP) with experts Pravin Deshmukh, Robert Metz, and Vivek Sinkar. Learn how CBP helps planners manage complexity across industries like fashion, pharma, and high-tech—using attributes like size, potency, and country of origin to drive smarter decisions.
See real-world use cases, integration with SAP S/4HANA Cloud, and what’s next on the roadmap—including AI-powered rule adaptation.
00:00 – Welcome & Introduction to Characteristics-Based Planning (CBP)
01:05 – Why CBP Matters: Industry Challenges & Use Cases
05:52 – Live Demo: Attributes, Rules, and Planning in Action
09:36 – Integration with SAP S/4HANA Cloud & End-to-End Execution
13:54 – Roadmap & What’s Next: AI, Customer Collaboration, Final Thoughts
👉 Dive deeper:
🔗Learn more about SAP IBP: https://sap.to/6056fiFkn
🔗SAP IBP Documentation: https://sap.to/6059fiFkZ
🔗SAP community blog post: https://sap.to/6051fiFkb.
🔗SAP IBP roadmap: https://sap.to/6052fiFkj
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