Built for the Long Haul: Commerce Innovation at Daimler Truck North America

No one prepares a truck for a single mile. It’s built for the long haul. For Daimler Truck North America (DTNA), years of investment in digital commerce have helped create a platform for both growth today and innovation tomorrow.

Build the foundation for agentic commerce with the market-leading e-commerce solution

As one of North America’s largest commercial vehicle manufacturers, DTNA supports a vast ecosystem of dealers, fleets, service providers, and customers. Over the last decade, the company has steadily transformed its digital commerce capabilities, creating a foundation that has enabled growth, improved customer experiences, and positioned the business for the next generation of innovation.

Building a platform for growth

DTNA’s digital commerce transformation wasn’t driven by a single project or technology investment. It was the result of a long-term, strategic commitment to improving how dealers and customers interact with the business.

The company’s journey began with a basic digital parts-ordering platform to help customers and dealers purchase parts online. While the experience was relatively simple, it helped DTNA establish digital adoption, connect key systems, and build relationships with its dealer ecosystem. Most importantly, it created the foundation for what came next.

As customer expectations evolved, DTNA recognized the need for a more modern and scalable commerce experience. The company invested in the SAP Commerce solution, expanded digital capabilities, entered new markets, migrated to SAP Commerce Cloud, and continuously enhanced the platform over time.

Rather than treating commerce as a one-time project, DTNA embraced a mindset of continuous improvement.

Transformation is about people as much as technology

Technology may enable transformation, but adoption determines whether transformation succeeds.

For DTNA, one of the biggest challenges wasn’t implementing new capabilities. It was helping a large network of dealers and customers embrace new ways of working.

“We spent those years pursuing adoption of the tool, really educating our dealer body and getting their buy-in to start using the tool and introducing it to their customers,” said Brenda King, IT manager for eCommerce and Catalog at DTNA.

That approach remains a cornerstone of DTNA’s strategy today. The company works closely with dealers, gathers regular feedback, and maintains strong collaboration between business and IT teams. According to King, that alignment has been critical to ensuring digital investments translate into business value.

The partnership extends well beyond project delivery. King emphasized the importance of working closely with business stakeholders to identify priorities, evaluate opportunities, and ensure technology investments align with business objectives. Rather than operating in silos, business and IT teams work together to shape priorities, guide investments, and continuously improve the customer experience.

Preparing for what’s next

Today, DTNA is exploring how AI can improve commerce experiences through capabilities like product recommendations, customer assistance, and guided buying experiences. But the company’s approach remains grounded in business value.

“We really look at how AI can help us achieve our business goals,” King said. “It’s not AI for the sake of AI.”

That perspective aligns with a broader trend highlighted in the 2026 State of B2B eCommerce Report. As organizations accelerate AI investments, many are discovering that successful innovation depends on strong foundations, clear business objectives, and the ability to connect technology investments to measurable outcomes.

The road ahead: Success built on a strong foundation

The company’s digital commerce business has achieved approximately 40% compound annual growth over the lifetime of the platform, while digital adoption and customer engagement continue to increase. Today, roughly 30,000 users interact with the platform every day.

Those results were not driven by a single initiative. They were built on years of investment in platform modernization, cloud migration, dealer collaboration, and close alignment between business and IT teams. These foundational investments created the flexibility needed to continue growing while preparing for future innovation.

“Our decision to move to SAP Commerce Cloud was critical for us to continue growing,” said King. “It stabilized our infrastructure, gave us access to new capabilities, and created the flexibility we needed to keep evolving.”

DTNA’s experience offers an important reminder for organizations navigating their own transformation journeys: long-term success comes from combining innovation with the right foundation.

To learn more about DTNA’s transformation journey and how the company is preparing for the next phase of AI innovation, watch the webinar 2026 Trends in B2B Commerce: From AI Ambition to Impact.

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Beyond the Ice: How SAP and the NHL are Investing in the Next Generation

Sport has always been a mirror of society. It reflects community values, connecting people despite boundaries that might otherwise divide them. The most forward-thinking organizations in sport are no longer content to simply reflect the world as it is. They are actively working to shape the world as it should be.

Explore San Jose Sharks’ journey with SAP

The NHL/NHLPA Hockey Innovation Competition presented by SAP is one of the ways SAP, the NHL, and the NHLPA turn that ambition into action, inviting students to design practical, community-minded solutions that grow the game in more inclusive and sustainable ways.

Since its inception in Ontario, the program has expanded into multiple markets across North America, engaging students from diverse backgrounds and disciplines. Along the way, participants gain hands-on experience solving real-world sports business challenges while collaborating with mentors from the NHL, NHLPA, SAP, and other industry organizations.

A season of innovation

As presenting sponsor throughout the 2025-2026 season, SAP has helped evolve the competition into more than a student pitch event. It has become a platform where the next generation of innovators can apply design thinking, data literacy, and purpose-driven problem-solving to the future of sport.

Earlier this season, competitions in Florida and Ontario showcased how local communities bring unique perspectives to hockey’s growth, from reimagining youth participation and community engagement to exploring new technologies that can make the sport more inclusive and accessible. Across every market, students approached the challenge as an opportunity to solve real problems for real communities. These events set the stage for the Final Pitch Day in San Jose, where students were challenged to imagine how hockey can thrive within one of the world’s leading innovation hubs.

Why Google Believes AI Requires a Unified Data Foundation

Great conversation with Jannie Affeld from Google at the Fabric of Data & AI.

One theme stood out: AI is making data more accessible and expanding the user base across the business. As more people interact with data, the need for a centralized, connected foundation becomes critical to ensure consistency, trust, and real decision-making at scale.

A strong perspective on how leading organizations are rethinking data foundations for what’s next.

Watch the replay: https://sap.to/6058BD3ArQ

#SAPBusinessDataCloud #BDC #DataFabric #AI

Live AI Use Cases Show How SAP Delivers Trusted Orchestration and Smarter Execution for Manufacturing and Supply Chain Management

A ginger shot, fresh off the line, was the first stop for many visitors at SAP’s booth at Hannover Messe. But the real takeaway was seeing AI in action. From mixing the ginger shot to packaging and warehouse delivery, visitors saw how SAP is turning AI ambition into real-world manufacturing execution, delivering end-to-end supply chain management processes, and building the resilience every manufacturer needs.

Held from April 20–24, Hannover Messe is the world’s leading industrial trade fair.

On day one, Christian Klein, CEO of SAP SE, stopped by the SAP booth before joining German Chancellor Friedrich Merz and other industrial leaders on the center stage to discuss the importance of moving from AI ambition to real-world execution.

And visitors to the SAP booth experienced that shift firsthand, following the production of the ginger shot.

Packaged in a neat blue box, the ginger shot was refreshing but that wasn’t the only takeaway. The real takeaway was how SAP’s new set of AI-powered manufacturing and supply chain innovations can deliver connected end-to-end supply chain business processes powered by AI.

Supply chain orchestration

From AI and data and then using SAP’s agentic AI, visitors saw what supply chain orchestration looks like in practice. SAP uses agentic AI, trusted data, and applications to help manufacturers sense, analyze, and act in real time.

Orchestrate your supply chain as a single, connected system using AI and data to sense, analyze, and act in real time

At the booth, visitors saw human operators interact with an ANYbotics robot through Joule using natural language to run live, remote field service inspections; Uhlmann’s high-tech glass-fronted packing machine, PacXplorer, in action opposite the CNC machine from DMG MORI that was creating spare parts for the PacXplorer; and, at end of the production cycle, AIMBO’s robot handling the picking and packing of the ginger shot. Both AIMBO and ANYbotics are part of SAP’s growing network of physical AI partnerships.

In addition to many tours held in German and English, day one also saw tours in Japanese, Chinese, and Portuguese—Brazil was the partner country at Hannover Messe 2026.

Equipped with headphones to block out the noise of the crowds at the booth, visitors heard how SAP’s AI can deliver trusted orchestration and smarter execution for manufacturing and supply chain management.

Live AI use cases demonstrate functions and benefits

Operations and insights use case

Here, visitors experienced SAP’s vision of supply chain orchestration. In this vision, supply chain orchestration acts as the nerve center of the enterprise. It uses external alerts such as natural disasters, port congestions, or supplier routes to optimize enterprise logistics and planning using agents.

Benefits can include faster response times with AI-assisted monitoring and automated alerts; improved decision-making with data-driven, operational decisions powered by integrated business AI capabilities; and seamless integration with end-to-end connectivity from supply chain planning through to manufacturing execution and quality control.

Top AI functions

  • Production Planning and Operating Agent can assist with order release and real-time monitoring.
  • A physical AI robot inspects hazards, analyzes inspection data, and identifies root causes.
  • Supply optimization analysis helps summarize insights, analyze, and explain the time-series optimization planning run.

Smart production use case

DMG MORI demonstrated production at its CNC machine—as part of an end-to-end process—from engineering to planning to production.

As the white robotic arm of the CNC machine silently moved the pusher spare part after the milling process, visitors learned about the benefits of integration, from design to tool management, CNC programs to SAP Digital Manufacturing as part of a seamless, integrated process. The production operator dashboard offers the operator on the machine AI capabilities and insights to operational and maintenance information.

The process then continues through to logistics execution with SAP Logistics Management, which helps combine warehousing and transportation capabilities for smaller warehouses.  This features an AI-powered logistics assistant that can cut through the noise, automatically gathering, summarizing, and prioritizing critical shipment information. It can also provide real-time shipping prices, bringing to life trusted orchestration and smarter execution.

Top AI functions

Intelligent packaging use case

Uhlmann’s PacXplorer and SAP highlighted a fully integrated, high-speed packaging line from SAP S/4HANA, to SAP Digital Manufacturing, down to Uhlmann’s automation layer to produce the packaged ginger shot. The ginger shots were moved away from the line by a mobile autonomous robot from Symovo. This use case showed visitors how SAP supports regulated industries such as pharma and life sciences.  

Highlighted benefits include increased operational speed with higher throughput thanks to decreased order processing time, built-in regulatory compliance, reduced manual intervention, inventory transparency, and data integrity across the entire production chain.

Top AI functions

  • Condition monitoring-led services can enhance asset uptime and service efficiency by combining AI-driven insights and seamless collaboration across the service ecosystem.
  • AI-empowered flow analysis enables quick process modeling and engineering optimization.
  • Intelligent exception handling is embedded in agent-driven processes.
  • Joule’s integrated AI agents can support decision-making throughout the workflow.
  • Joule can help power order and line insights.

Humanoid use case

At the final stop before getting their ginger shots, visitors watched an intelligent humanoid robot perform physical tasks at the end of the packaging line, bridging the gap between digital planning and physical execution, highlighting SAP’s Project Embodied AI.

Benefits of humanoids include increased operational speed with higher throughput due to a decreased order processing time; increased business uptime and cost efficiency especially in areas dangerous or difficult for humans; inventory transparency with real-time data integrity across the warehouse; and physical-digital alignment eliminating misalignment between planning and execution.

Top AI functions

  • Joule and Joule Studio can enable robots to understand the physical world, make autonomous decisions, and learn from their environment for smarter operations.

More than a quick refuel

At the end of their visit, visitors got so much more than a quick refuel to slake their thirst. Following the creation of the ginger shot from recipe development and planning to production with mixing, filling, and packing, visitors came away with a clear understanding of how SAP is connecting insight to execution with trusted orchestration and smarter execution. And, it is this trusted orchestration and smarter execution that is building the resilience every manufacturer needs in today’s world.


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Next-Gen SAP Ariba | AI-Native Capabilities Overview

Explore the next era of SAP Ariba procurement: AI-native, intuitive, and effortless.

Procurement is evolving, and next-gen SAP Ariba procurement is leading the way. In this video, discover how AI-native capabilities transform sourcing and purchasing into a smarter, more strategic process.

New offerings include:
👉 See everything in one unified view
👉 Make strategic decisions faster
👉 Guided deployment for smooth onboarding
👉 Self-configuration for flexibility
👉 Intelligence that makes processes effortless
👉 A modern, improved user interface

Whether you’re a procurement leader or an SAP Ariba user, these innovations help you work smarter, reduce complexity, and unlock new efficiencies across your source-to-pay workflows.

Chapters:
00:00 – Introduction
00:20 – Why Next-Gen Procurement Matters
00:45 – Unified View & Faster Decisions
01:15 – Guided Deployment & Self-Configuration
01:45 – Intelligence & Improved UI
02:10 – Next Steps

Learn more about next-gen SAP Ariba: https://www.sap.com/products/spend-management/smart-source-to-pay-procurement-software.html

#SAP #Procurement #SAPAriba

What a Service Key Is in SAP Integration Suite

When setting up SAP Integration Suite, configuration doesn’t end with creating a service instance.

Business Networks Remove Friction from Global Commerce While Adhering to National Electronic-Invoicing Standards

At a time when business-to-business commerce can be orchestrated with the touch of a screen, buying and selling across geographic borders has become increasingly frictionless.

But what happens when the bill comes due, so to speak, from local jurisdictions? How may a business transact commerce globally while adhering to an emerging set of electronic-invoicing requirements that differ among countries?

Global visibility across multiple tiers of the supply chain

As global supply chains weather shifting tariff policies, geopolitical tensions, and climate events, business leaders have turned to cloud-based business networks to instill operational resilience, extend transparency, and foster collaboration. The convergence of data, applications, and artificial intelligence capabilities enable businesses to manage supply chains, procurement, logistics, asset maintenance, working capital, dynamic discounting, and other crucial interdependencies with comprehensive reach. Yet just as digital platforms foster connected commerce, they also facilitate regulatory oversight of the very same activity. That which simplifies business processes can at the same time invite complexity in the regulations governing them, particularly when the fine print varies by jurisdiction. Call it a paradox of procurement, or an irony of the intelligent enterprise.

Connect across companies to build stronger supply chains and deliver on the customer promise

The proliferation of legislation mandating electronic invoicing reflects a desire on the part of governments to bolster tax compliance, streamline financial reporting, combat fraud, and document the ethical sourcing of product components. To aid with compliance in the jurisdictions where they transact, SAP Business Network can support buyers and suppliers alike with the necessary workflows for invoice generation, submission, receipt, and storage—all while safeguarding otherwise confidential data. Our electronic-invoicing strategy prioritizes business-to-business collaboration by providing localization support for 41 countries, tailoring requested data to required format, and connecting businesses directly with trading partners and tax authorities. SAP Business Network can integrate seamlessly with government electronic-invoicing portals through partners as well as through SAP Document and Reporting Compliance.

Electronic-invoicing capabilities take shape around emerging legislation

Already in 2026, new electronic-invoicing mandates have taken effect in Belgium, Brazil, and Poland, with the United Arab Emirates and France set to follow suit later in the year. Though it takes shape differently around the world, the trend toward electronic invoicing is unmistakable. Requirements range from periodic reporting to continuous transparency, from preapproval of transactions by tax authorities to notification after the fact, from country-specific formats to continent-wide platforms, and so on. In India, Malaysia, and Romania, for example, suppliers must clear invoices with tax authorities, whereas in Belgium, Germany, and Japan invoices must conform to a particular format. In France and the United Arab Emirates, meanwhile, a specific platform or network must be engaged. Italy requires businesses to issue and receive invoices via its Sistema di Interscambio (SDI) platform, using a country-specific XML format called FatturaPA. By contrast, Germany permits UBL, CII, and ZUGFeRD formats but takes an ambivalent approach as to method of transmission.

For each of these countries, SAP Business Network can provide a solution. Connectivity to Italy’s SDI portal is natively embedded, obviating any need for additional licensing. For Germany, invoices sent through SAP Business Network arrive in the UBL format. Organizations with a license for the cloud edition of the SAP Document and Reporting Compliance solution can even receive invoices originating outside SAP Business Network, such as via e-mail or the pan-European Peppol procurement system.

Not only can SAP Business Network accommodate the different formats set into law, but other invoicing attributes as well. Consider the obligation to archive. In Germany, invoices must be kept on hand for eight years. In France, it’s a decade. Elsewhere, mandates vary or may not apply. SAP Business Network offers the flexibility to match business rules, or the parameters set by organizations within which transactions may proceed with trading partners, to all manner of regulatory requirements. This can prove especially valuable with orchestrating documents and processes that span sourcing, procurement, and finance—corporate functions that, prior to the advent of cloud-based networks, had often operated in relative isolation. SAP Business Network can also provide businesses with the end-to-end visibility and—equally important—the analytics to assess performance, gauge against benchmarks, and identify opportunities for growth and collaboration.

For the emerging set of electronic-invoicing mandates across the globe and other compliance-related processes, businesses must prepare. That’s because no matter where commerce takes place or in which local currency, C-suite leaders understand one thing is priceless: peace of mind. Only a cloud-based network supple enough to carry out operational processes on a global scale yet sufficiently nimble to adhere strictly to electronic-invoicing requirements and other regulations that typically arise on a national level can instill the confidence that businesses need to thrive in these turbulent times.

Learn how SAP Business Network can accelerate value for suppliers by streamlining business processes, increasing visibility, and connecting to new buyers.


Jörn Keller is executive vice president and chief product officer for SAP Business Network.

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SAP Design: The Power of User Research

SAP Design shares how user research goes beyond surveys and NPS scores to uncover moments of hesitation, friction, and unmet expectations in enterprise software.

By listening closely to real user behavior, SAP Design shows how human-centered design, UX research, and enterprise UX design inform product decisions and innovation at scale. These insights improve usability, adoption, customer experience, and business outcomes across complex SAP systems.

Your frustration sparks our innovation. That’s why we’ve created an easy way for you to share your SAP experience.

Join our User Research Panel and help shape the future of SAP solutions: https://sap.to/6055hoB8h

Permit to Work in SAP Cloud ERP Private: Best Practices and More feat. Vattenfall | Expert Talk

In this episode of the Expert Talk series, we explore Permit to Work in SAP Cloud ERP Private: from setup to approvals, safety validations, and closure, plus real‑world insights.

Host Maria Silipo is joined by SAP experts Jörg Medack and Yakub Shah and special guest Marc Janssen, representing the company Vattenfall, to show how integrated templates, four eye approvals, guardrails, and dashboards make maintenance work safer and more efficient.

You’ll see the end-to-end process: planning & preparation, approvals, safety implementation, hand out, suspension/re issue, and closure, all integrated with maintenance orders. You’ll also hear about benefits at Vattenfall (including fewer safety incidents) and a look ahead to SAP Cloud ERP 2025 innovations such as isolation management and extended extensibility.

Chapters:
00:00 Intro & overview
00:47 Why Permit to Work matters (risk + safety)
01:55 PTW lifecycle + demo setup (plan → close, dashboards)
02:20 Vattenfall context & scale
03:31 PTW in SAP Cloud ERP Private (order-integrated)
05:02 Create & approve permits (hazards, controls, certificates, audit)
11:02 Safety validations + managing the permit (suspend, handover, close, KPIs)
18:03 What’s new (2025) & roadmap: isolation management, order integration, extensibility
20:04 Wrap up: Like, share, subscribe; SAP Community & email

📧 Questions or ideas for a future episode: insides4@sap.com
💬 Continue the conversation with professionals in the SAP Community: https://pages.community.sap.com/topics/s4hana

#SAP #PermitToWork #SAPCloudERP

AI-Powered Retail at NYFW | SAP x PUBLIC SCHOOL NEW YORK

AI-powered retail, real fashion: Inside the Retail Innovation Lab at New York Fashion Week.

SAP and PUBLIC SCHOOL NEW YORK partnered to bring connected, AI-enabled retail to life in the Retail Innovation Lab by NYFW Collections and SAP. Co-developed with designers Dao‑Yi Chow and Maxwell Osborne, the space blended storytelling with intelligent technology – including centrally managed digital signage, a smart mirror bridging digital and physical try-on moments, product passports with origin and material details, and seamless RFID-enabled checkout.

For independent designers, access to real-time data is transformative. Insights into what customers pick up, try on, or purchase help teams design, merchandise, and scale collections more intentionally.

Powered by SAP’s AI-enabled retail solutions, the experience showed how technology supports creativity, strengthens brand relaunches, and connects every part of the retail journey – from product storytelling to checkout.

👉 Learn more about SAP retail innovation: https://sap.to/6051h5BJc

#NYFW #BusinessAI #Retail @publicschoolnyc

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