How do you turn engineering constraints into great passenger experiences? Airbus’s Paul Edwards explains.
In this SAP Design Talks episode, Paul Edwards, Head of Advanced Design at Airbus Commercial, shares how cabin design finds the “sweet spot” of desirability, feasibility, and viability. He explores why safety-first constraints spark creativity, how cross-functional collaboration with airlines drives outcomes, and why the best ideas often come from outside aviation, furniture, architecture, and interiors.
You’ll also hear how AI and augmented reality speed visualization, support faster iteration, and help teams design more sustainable, accessible cabins, blending physical and digital touchpoints into truly “phygital” journeys.
Chapters
00:00 – Intro: Paul Edwards (Airbus)
00:10 – Why cabin design matters
00:33 – Good design = balance
00:54 – Safety & constraints
01:39 – Collaboration + outside inspiration
02:33 – Trends: sustainability & accessibility
02:44 – AI/AR & the phygital future
Learn more and explore the full SAP Design Talks series 👉 https://sap.to/6053CDaOJ
