SAP Releases Integrated Report 2025 and Files Annual Report 2025 on Form 20-F with the U.S. Securities and Exchange Commission

WALLDORF, Germany — February 26, 2026 — SAP SE (NYSE: SAP) today announced that it has filed the SAP Annual Report on Form 20-F for the year ended December 31, 2025, with the U.S. Securities and Exchange Commission (SEC), and it is accessible online at https://www.sap.com/docs/download/investors/2025/sap-2025-annual-report-form-20f.pdf. SAP also announced that the SAP Integrated Report 2025 is now available and accessible online at https://www.sapintegratedreport.com.

You can access PDF versions of the SAP Integrated Report 2025 and the SAP Annual Report 2025 on Form 20-F at our Investor Relations website https://www.sap.com/investor. A hard copy of the audited consolidated financial statements can also be requested free of charge by sending an email to investor@sap.com or via phone +49 (6227) 7-67336.

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About SAP
As a global leader in enterprise applications and business AI, SAP (NYSE: SAP) stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit www.sap.com.

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This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of SAP’s 2025 Annual Report on Form 20-F.

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Welcome to the (Process) Conversation: Joule with SAP Signavio Solutions Now Generally Available

Meet your new process companion! Joule with SAP Signavio solutions is now generally available, helping users, analyze, and manage business processes using natural language.

Better navigate constant change by turning business transformation into a core capability

Joule is an AI solution that turns siloed data and tasks into intelligent, connected workflows that help improve decisions, speed up end-to-end processes, and create a unified AI experience across SAP and non-SAP systems. With AI agents for all core functions, powered by SAP business process expertise, an AI strategy scales faster and wider.

In this context, the unique value of combining Joule with SAP Signavio is the powerful combination of deep process context from SAP Signavio and orchestration across SAP applications, including but not limited to SAP S/4HANA, SAP Business Technology Platform (SAP BTP), and SAP SuccessFactors solutions.

After months of successful collaboration with customers in the SAP Early Adopter Care program, this launch marks a major step toward delivering a conversational experience, making it easier than ever to explore, understand, manage, and transform processes with SAP Signavio solutions.

But how does this work in practice? Let’s look at an example.

Joule in action

Imagine accessing SAP Signavio Process Collaboration Hub, an organization’s single source of truth for process alignment, in order to understand more about a particular process, order-to-cash. What once might have taken hours of investigation can now happen in minutes through a simple conversation.

Asking Joule, “Who is the process owner of the order-to-cash process?” prompts Joule to suggest the process that most closely matches the query, then retrieve the owner information from the process diagram attributes. 

Following up with “Provide me with a description of the process flow” means Joule skills convert the process visual into a clear process description. You can dive deeper into the process as well, perhaps by comparing the difference in process execution in different regions. Just ask, and Joule skills provide a textual summary that highlights the key differences between the two process models.

Joule offers a connected user experience across SAP and non-SAP systems, allowing employees to ask questions and interact with Joule from anywhere. In other words, while working in SAP Signavio, users can interact with data and capabilities from other systems, or while in other systems, users can access SAP Signavio capabilities.

Simple and seamless

This connectivity and seamless access is designed to simplify day-to-day tasks in multiple ways, and Joule with SAP Signavio offers skills across three use cases: informational, navigational, and transactional. Plus, additional analytical capabilities are planned for future releases. As a summary, these use cases—or interaction patterns—comprise the following:

  • Informational: Joule acts as an intelligent assistant, helping users understand how to perform specific tasks or generating a textual comparison between processes. For example, ask Joule: “What’s the difference between draft and published process models?” or “How can I set up a dashboard?”
  • Navigational: Joule simplifies content navigation across SAP Signavio solutions and guides users through the SAP Signavio Process Collaboration Hub to access various assets such as process and journey models, and value accelerators. For example, prompt Joule: “Open the Order-to-Cash process model published for EMEA” or “Find accelerators for the Financial Process”
  • Transactional: Joule enables users to perform actions conversationally, such as creating and deleting assets within the SAP Signavio Process Transformation Suite, including processes, journey models, and dictionary items. For example, tell Joule: “Create a new dictionary term and link it to the Returns process.” or “Delete the journey model called Sales Process.”

Unlocking value with agentic AI

Right now, Joule works across SAP applications as a process companion, meaning that SAP Signavio process context and intelligence is accessible to the user across all Joule-compatible applications, including, among others, SAP S/4HANA, SAP SuccessFactors solutions, and SAP BTP. But this is just the beginning.

SAP is developing Joule Agents embedded into every business function and accessed with role-based assistants, which use SAP’s process expertise to automate complex workflows and deliver AI value at scale. Joule Agents for SAP Signavio solutions can help accelerate content discovery and process analysis, create value cases, and enhance user onboarding.

Read the SAP Community blog to learn more about Joule Agents for SAP Signavio solution, and see how to can sign up for the beta program.

The age of AI brings an expectation of immediate insights and context-based support when and where you need it, and Joule with SAP Signavio solutions means process navigation and execution is no exception.

For clearer decision-making, seamless integration, and enhanced automation, visit the Joule capabilities page to learn how to activate Joule and get your own conversation started.


Lucas de Boer is Global Marketing program lead for SAP Signavio.

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SAP Helps Berry Producer Naturipe’s Exponential Growth

Naturipe Farms knows berries. The grower-owned company produces sustainably grown berries including strawberries, raspberries, blackberries, blueberries, and cranberries, and delivers them worldwide every day.

Naturipe has been an SAP customer since 2008, and while initially it was not very proactive with software upgrades, the company’s philosophy has changed over time. Today, Carol McMillan, Naturipe’s senior IT director, emphasizes the importance of upgrading and upskilling the team regularly.

“There’s actually more of a risk not upgrading the product and not upskilling your team than there is being more aggressive with that timeline,” she says. Since migrating to SAP S/4HANA in 2018, the company has undergone three upgrades, including RISE with SAP.

“We migrated to RISE with SAP, and we are looking at how we use those tools to optimize our supply chain and to create a better user experience for our workforce. Our workforce is constantly changing, and technology needs to change with the workforce,” McMillan says.

Access continuous innovations by modernizing your on-premise ERP

She says it’s also important to stay at the forefront of technology in order to solve business problems efficiently, and notes that technological advancements have been crucial in managing the company’s exponential growth: “You can’t have linear growth in technology when you have exponential industry growth.”

McMillan says the Naturipe team uses SAP’s technology to prioritize its people and customers, improve workplace happiness, and give users a better experience. “We use technology to make sure that we’re running as optimally as possible,” she says. “We look at process improvements and try to be at the forefront of technology. So, keeping up with the upgrades on a regular basis helps us be prepared for when business problems need to be solved, that way we already have the technology there to be able to solve them.”

Delivering the freshest, highest-quality products to customers 365 days a year requires constant agility—especially in a category influenced by weather variability and the complexity of a highly time-sensitive supply chain. “Berries have a very short shelf life, so getting the best quality to our customers as quickly as possible is essential,” she says.

To support this commitment, Naturipe Farms has invested in advanced logistics and supply chain technologies that enhance speed, visibility, and decision-making. These investments help ensure timely delivery of fresh products while also supporting employee satisfaction and work-life balance through wellness programs and flexible work arrangements.

Looking ahead, Naturipe wants to further enhance the user experience with more powerful tools and learn how to make better use of all the tools that come with RISE with SAP.  McMillan also identifies the potential of AI and the adoption of tools like Joule to improve Naturipe’s operations. “We really want to make the best use of AI and to give our users the best experience possible,” she says.

Her advice for other organizations in the agricultural industry includes the importance of putting people first, using technology to drive strategic growth, and not being a prisoner to risk. “It’s just as risky to not upgrade your technology as it is to have an aggressive timeline and have the tools that you need in order to drive that exponential growth,” she says.


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SAP Datasphere: Top New Features | January 2026

Learn about the feature highlights in January 2026 with SAP Datasphere!

We delivered three new releases this month, so let’s check out the top features presented by Klaus-Peter Sauer:
00:28 – Enable Auto-Retry for a Task in a Task Chain
00:57 – Task ports of tasks in Task Chains
01:37 – Technical user for scheduling
02:07 – Manage Tasks with REST APIs
02:39 – Analytic Model: New functions in the Expression Editor (YTD, QTD, MTD)
03:00 – Reuse a target table of one replication as a source of another replication flow
03:31 – Support parquet format for cloud storage sources
03:54 – Partitioning of local tables with data
05:09 – Longer technical names of data builder objects
06:06 – BW Modernization updates

Learn more about SAP Datasphere: https://sap.to/6053hH3wR
Join our SAP Datasphere community to stay up to date: https://sap.to/6054hH3wr
Check out our product roadmap for SAP Datasphere: https://sap.to/6055hH3wT

#SAPDatasphere #DataFabric #BusinessAI

#SAPSapphire Super Early Bird Tickets are Now On Sale! 🎟️

Invest in your future today. 💙 #SAPSapphire registration is live with our first-ever Super Early Bird rate! https://sap.to/6056C4UDy

SAP Builds AI Into the Core of Retail at NRF 2026

Embedded AI streamlines planning, operations, fulfillment and commerce to help retailers scale with speed, resilience and loyalty


NEW YORK SAP SE (NYSE: SAP) today announced a new generation of AI-enhanced retail innovations at NRF 2026: Retail’s Big Show.

SAP at NRF 2026: Retail’s Big Show

SAP continues to infuse AI into the DNA of every part of its retail solutions, reinforcing its suite-first strategy and helping retailers operate with greater intelligence, resilience and trust while delivering better experiences for customers everywhere.

“Retailers face a landscape where AI is no longer optional,” said Balaji Balasubramanian, President and Chief Product Officer for Customer Experience and Consumer Industries, SAP SE. “SAP provides one closed-loop, AI-enhanced retail operating system that ties planning, execution and engagement together. We put data and AI at the heart of retail, delivering speed, personalization and growth across every channel and segment.”

AI that turns retail data into actionable intelligence

The Retail Intelligence solution in SAP Business Data Cloud provides accurate demand and inventory planning, leveraging retailers’ data from across SAP software and third-party systems to drive profitable growth through actionable, real-time insights. Purpose-built for retailers and direct-to-consumer businesses, it will be generally available in the first half of 2026.

Harmonizing real-time data from sales, inventory, customers and suppliers, Retail Intelligence uses AI-generated simulations so planners can anticipate outcomes and optimize inventory. This improves forecast accuracy, reduces manual planning effort, lowers inventory costs and raises service levels. All this drives more seamless omnichannel engagements, which strengthen customer loyalty and enable growth without adding complexity for retailers.

“Retailers are seeking built-in, embedded AI solutions to help balance daily operations, future planning and agility to manage a dynamic market,” said Ananda Chakravarty, Vice President of IDC Retail Insights. “What sets SAP apart is the holistic nature of its approach, offering an agentic operating system that works in the background, connects data and orchestrates agents. SAP makes it an easy lift for retailers to achieve enterprise-wide intelligence, avoiding the complexity of many point solutions.”

AI that streamlines modern retail operations

Retailers must make fast, confident decisions across assortments, pricing and planning. To meet that need, SAP announced new AI-assisted assortment management capabilities, allowing planners to create, modify or retire assortments using natural language through the Joule copilot. This reduces the bottleneck on expert users, enabling faster responses to market shifts and freeing time for higher-value merchandising decisions.

SAP also introduced omnichannel sales promotions in sales orders, integrating the SAP Omnichannel Promotion Pricing solution with the SAP S/4HANA Cloud Public Edition, retail, fashion and vertical business solution. This enables advanced promotions such as bonus buys to be applied consistently across diverse channels, enabling a single source of truth for pricing and promotions in store and online, so retailers can deliver a consistent experience.

In addition, SAP is delivering deeper merchandising, segmentation and manufacturing support in the solution, tailored to fashion wholesalers and manufacturers. These enhancements provide the data and process foundation needed for AI-assisted fashion operations across the business.

AI that drives better customer engagement

As shopping journeys increasingly begin with AI assistants rather than storefronts or search engines, retailers need new ways to be present wherever buying decisions are made. SAP helps retailers connect products, pricing, inventory and promotions directly to AI-enabled discovery and shopping experiences, unlocking agentic commerce with its new storefront MCP server, part of the SAP Commerce Cloud solution.

Retailers can now make their storefronts intelligible to AI, driving shopping experiences not only on their storefronts but also on platforms such as ChatGPT. This creates a truly channel-less commerce experience, one where engagement, discovery and transaction happen more seamlessly across human and AI-assisted touch points.

AI that builds customer loyalty

As customer expectations rise and fulfillment networks grow more complex, retailers need confidence that every order will be delivered as promised, using AI solutions that provide proactive visibility and guidance to help keep operations running smoothly and at scale. And as brand visibility shifts in the age of agentic commerce, reliable and consistent shopping experiences are more important than ever to drive sustained customer loyalty and trust.

SAP announced Order Reliability Agent as part of the SAP Order Management Services bundle, planned for release in the second quarter of 2026. The new agent proactively identifies and resolves potential order issues, helping associates answer common questions about order status, stock availability and fulfillment risks before they impact customers.

By combining agentic autonomy with human oversight where judgment matters, these innovations from SAP drive insightful planning and improve operational efficiency, both enhancing the customer experience and driving profitable growth.

Visit the SAP News Center. Get SAP news via LinkedIn and Bluesky.

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Media contact:
Mallory Kuno, +1 (425) 239-9362, mallory.kuno@sap.com, ET
SAP Press Room; press@sap.com

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ.  Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of SAP’s 2024 Annual Report on Form 20-F.
© 2026 SAP SE. All rights reserved.
SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE in Germany and other countries. Please see https://www.sap.com/copyright for additional trademark information and notices.

Business Transformation Management: 3 Keys to Success with Matt Wilkinson | Trending Chats

Transformations can feel overwhelming—but they don’t have to be. Unlock three powerful steps focused on process, leadership, and ownership with Matt Wilkinson, that will help you lead change with confidence and clarity.

00:04 – Intro: Matt on making transformation less scary
00:27 – The 3 transformation pillars (focus on process)
00:40 – Why process matters: Hammurabi to Signavio
01:22 – 3 success criteria: sponsorship, current/future state, adoption
02:34 – Wrap-up: reach out + closing remarks

Learn more about SAP Signavio: https://sap.to/6058Cr8QE
Get the Business Transformation Playbook: https://sap.to/6050Cr8QG

🎧 More episodes of the Trending Chats podcast:
Watch on YouTube: https://sap.to/6051Cr8QH
Listen on Spotify: https://sap.to/6052Cr8Qy
Listen on Apple Podcasts: https://sap.to/6054Cr8QK

#TrendingChats #SAPSignavio #BusinessTransformationManagement

Retail Reimagined: Mastering the Master Data with Matthew Phu | Trending Chats

In this episode, we uncover why master data is the secret growth enabler retailers can’t afford to ignore.

Join Matthew Phu, CEO of SimpleMDG, as he explores how clean, trusted data reduces costly errors, powers AI, and fuels agility. Discover why data ownership, smart guardrails, and a growth-first mindset turn master data into your ultimate competitive edge.

00:05 – Why master data matters in retail
00:29 – The real impact: one small data error, big customer fallout
01:10 – The cost of poor data quality (and why retail can’t absorb it)
01:29 – Three questions retailers should ask: ownership, guardrails, strategy
01:48 – Three actions: shared accountability, automated guardrails, outcomes
02:34 – Close: master data as the foundation for AI, growth, and CX

What is SimpleMDG? https://sap.to/6056CrDMY
Explore SimpleMDG for Retail: https://sap.to/6057CrDMl
Get the Master Data Insights white paper: https://sap.to/6058CrDMm

🎧 More episodes of the Trending Chats podcast:
Watch on YouTube: https://sap.to/6059CrDMW
Listen on Spotify: https://sap.to/6050CrDMo
Listen on Apple Podcasts: https://sap.to/6051CrDMU

#TrendingChats #Retail #MasterData

What Are SAP Patch Days?

Patch days (also sometimes referred to as patch Tuesdays/update Tuesdays) serve as critical checkpoints for users and system administrators alike.

How SAP Can Help Businesses Build A Sustainable Supply Chain

A sustainable supply chain is one that fully integrates ethical and environmentally responsible practices into a competitive and successful model.

SAP helps businesses connect processes and data so they can make faster decisions that keep operations lean, safe, and agile.

What is a sustainable supply chain? https://sap.to/60547smxm

#Sustainability #SupplyChain

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