Fall in Love with the Problem, Not the Solution

Laura Marwood speaks with Casey West, a Developer Advocate at Google Cloud, about the realities of building mission‑critical AI applications, how organizations should think about AI adoption, and how the SAP–Google Cloud collaboration has evolved over the years.
It’s about responsible, thoughtful AI adoption — where guardrails, deep problem understanding, and strategic collaboration matter far more than speed or hype.

Learn more: https://url.sap/04aaxk

00:00 – Value over hype
00:49 – Critical thinking vs productivity shortcuts
01:21 – Mission-critical AI, guardrails, enterprise adoption
03:10 – “Fall in love with the problem”

SAP and IBM Announce Client Momentum Across IBM Technology and SAP Cloud ERP Private to Drive AI Innovation

JYSK, GBM, DIFARE Group and Plastilene Group accelerate their business and drive ERP modernization through SAP Cloud ERP Private on IBM Virtual Server


WALLDORFSAP SE (NYSE: SAP) and IBM today announced that global enterprises JYSK, GBM, DIFARE Group and Plastilene Group have selected SAP Cloud ERP Private solutions on IBM Power Virtual Server to modernize enterprise resource planning (ERP) workloads in secure, reliable and scalable cloud environments.

Run your core operations with confidence using ready-to-run ERP capabilities in the cloud

Spanning retail, technology services, pharmaceutical and manufacturing, these clients are among the tens of thousands of businesses that run SAP landscapes on IBM Power servers.

According to a recent study from the IBM Institute for Business Value (IBV), modernizing ERP workloads is essential for driving AI adoption and business growth, with companies embedding AI into ERP systems achieving up to 27% higher ROI. Leveraging SAP Cloud ERP Private on IBM technology can support customers as they scale on-premises ERP environments to the cloud and accelerate AI-enabled business workflows.

The platform delivers a flexible hybrid cloud environment, which can help organizations:

  • Reduce the total cost of ownership (TCO) of cloud ERP operations, supported by the ability to scale granularly to match business demand and leverage IBM’s global cloud infrastructure, designed to be highly resilient.
  • Migrate to SAP Cloud ERP Private and to the SAP Business Warehouse (SAP BW) application as part of the SAP Business Data Cloud (SAP BDC) solution, securely, quickly and with minimal disruption, including support for hybrid cloud and multicloud deployments.
  • Mitigate operational and security risk, through IBM Power’s enterprise-grade resilience and integrated IBM Cloud security and compliance protection.

Modernizing ERP Workloads in More Secure, Scalable Cloud Infrastructure Across Industries

Known for its high security, scalability and reliability, IBM Power servers are ranked as one of the top servers for uptime and availability among SAP-certified infrastructure, engineered for fewer disruptions and faster migration, supported by the highly resilient and secured IBM Cloud platform. These clients are rapidly migrating on-premises SAP software systems to the cloud, modernizing business processes and becoming more agile:

  • JYSK, the international home furnishing retailer based in Denmark, is advancing its global modernization journey with IBM and SAP. With more than 3,600 stores in 50 countries, the retailer needs its SAP software landscape to be more secure, scalable and future-ready to enable it to keep up with the demands of its global business. JYSK has a long history with IBM technologies and continues to work with IBM to advance in their RISE with SAP journey.
  • DIFARE Group, a leading pharmaceutical manufacturing company based in Ecuador, required a robust, secure and scalable infrastructure to modernize its SAP software landscape and support critical business operations. As long-term users of IBM Power servers, DIFARE Group continues to place its confidence in IBM technology and has expanded into RISE with SAP on IBM Power Virtual Server to help move to the cloud faster and more cost effectively.
  • Plastilene Group, an innovator, developer and manufacturer of flexible film solutions in Colombia, chose IBM technologies to modernize its SAP software landscape. With the ability for the solution to deliver better TCO, Plastilene can continue its focus on growth and regional diversification.
  • GBM, a leading IT services company in Central America and the Caribbean, is focused on improving agility, scalability and real-time insight to better support its customers. By leveraging IBM technology curated for SAP Cloud ERP Private to help gain reliability, security and high performance, GBM is creating a strong foundation to adopt SAP software innovations and drive continuous transformation across the organization.

Industry-Leading SAP-Certified Infrastructure Enables Cloud Modernization

“As enterprises modernize, the journey to SAP Cloud ERP Private is dedicated to helping on-premises customers of SAP ERP tailor their transformation and bring business applications, data and AI together with SAP Business AI Platform. Some of these customers are now modernizing their cloud ERP landscapes and advancing their cloud ERP digital transformation strategies with SAP solutions on IBM Power Virtual Server,” said Lalit Patil, CTO for RISE with SAP and Head of Cloud Lifecycle Engineering and Operations, SAP SE.

“Organizations across industries are accelerating their move to SAP Cloud ERP Private and require a trusted cloud platform designed for mission‑critical workloads,” said Hillery Hunter, General Manager for IBM Power, CTO, IBM Infrastructure. “By combining the security, scalability and resiliency of IBM Power and IBM Cloud with the transformation capabilities of SAP Cloud ERP Private, we are committed to helping clients move forward with confidence on their modernization journeys.”

IBM is a full lifecycle strategic partner of SAP, providing end-to-end consulting and technology solutions for SAP customers including hybrid cloud, automation and agentic AI. IBM and SAP recently announced progress across AI and agentic capabilities to help accelerate enterprise transformation, including an expanded collaboration through the Agent2Agent (A2A) interoperability standard to perform complex multi-agent services for clients. IBM Consulting Advantage can now manage Joule Agents, which work directly with IBM’s watsonx Orchestrate agents.

For more information about SAP Cloud ERP Private on IBM Power Virtual Server, visit: ibm.com/products/rise-with-sap.

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SAP Introduces End-to-End Solution for CBAM Declarants

The EU’s Carbon Border Adjustment Mechanism (CBAM) is moving beyond a regulatory reporting exercise. From 2026 onwards, emissions embedded in imported goods carry real, measurable cost exposure. To help customers navigate it, SAP is introducing an integrated, end-to-end CBAM solution that starts with CBAM declarants, built on SAP Sustainability Footprint Management and SAP Green Ledger, and will expand to fully support operator needs.

Companies need to quantify those emissions, recognize liabilities, withstand audit scrutiny, and, ultimately, prepare to settle carbon costs through certificates linked to the EU Emissions Trading System.

In practical terms, carbon becomes a priced input, one that directly affects margins, cash flow, and sourcing decisions in a way that is comparable to other cost drivers.

Why CBAM matters now

CBAM cuts across business functions. Finance teams manage liabilities and forecast costs. Procurement teams need emissions data from suppliers and must incorporate it into sourcing decisions. Trade and compliance teams ensure imports are correctly classified and reported.

No single function can manage this in isolation. The financial implications depend on operational data, and operational decisions increasingly depend on carbon cost exposure.

The regulation initially applies to imports of iron and steel, aluminum, cement, fertilizers, hydrogen, and electricity, with a threshold of more than 50 tonnes annually for declarants. While this concentrates formal obligations on larger importers, the effects extend into supply chains as companies request more detailed and verified emissions data from suppliers and adjust sourcing decisions accordingly.

From reporting to financial exposure

What changes in 2026 is not only what companies must report, but what follows from it. Imports of CBAM-covered goods into the EU create a carbon liability for authorized declarants based on their verified embedded emissions. Those liabilities accumulate throughout the year and must be reported, audited, and settled through the purchase and surrender of CBAM certificates in 2027.

This creates an ongoing compliance cycle with clear financial implications:

  • Emissions must be tracked and translated into certificate requirements.
  • Liabilities accumulate throughout the year.
  • Certificates must be purchased, managed, and surrendered to cover those liabilities.

For finance, this means ongoing exposure that needs active management. For procurement and supply chain teams, costs now hinge on supplier emissions data.

An integrated approach to CBAM

Decarbonize your value chain with carbon accounting software from SAP

Many organizations are currently managing CBAM across multiple systems, spreadsheets, and manual processes. That approach becomes difficult to sustain under audit and as volumes increase.

SAP’s approach brings together the key elements of CBAM management into a connected process: data collection and mapping, emissions and cost calculation, analytics, carbon and financial accounting of liabilities, certificate asset management, and declaration generation.

SAP will offer an integrated, end-to-end CBAM solution for declarants, designed on SAP Sustainability Footprint Management and SAP Green Ledger. This builds on SAP’s strengths in carbon and financial management.

This new approach allows companies to move away from fragmented workflows toward an integrated solution tied to core business processes.

Coming soon: End-to-end CBAM data capture and calculation with SAP Sustainability Footprint Management

SAP Sustainability Footprint Management will provide the operational backbone for CBAM by helping to establish a reliable data foundation. At its core will be customs data, such as import records and CN code classification, sourced from SAP Global Trade Services and other trade systems. Without that layer, companies struggle to identify where CBAM applies.

Building on this foundation, SAP Sustainability Footprint Management will help centralize CBAM-relevant ERP, trade, and supplier data in one place; ingest supplier emissions data via Excel uploads with automated interpretation; and calculate embedded emissions, certificate requirements, and estimated CBAM costs. A dedicated CBAM dashboard will allow organizations to analyze emissions and cost exposure, while built-in reporting capabilities support the generation of CBAM reports ready for submission to EU authorities.

Available today: Financial control of CBAM exposure with SAP Green Ledger

A critical differentiator in CBAM readiness is the ability to connect carbon data with financial processes. Today, with SAP Green Ledger, companies can track the number of certificates required, valuate them as financial liabilities, continually revaluate based on price changes, and post financial impacts to the appropriate accounts. This is the level of traceability finance teams and auditors expect, in line with the International Accounting Standards.

This integration enables organizations to:

  • Recognize, valuate, and periodically revaluate CBAM liabilities.
  • Track certificate holdings and their valuation (coming soon).
  • Support audit-ready reporting and verification.
  • Forecast and plan for cash impacts (coming soon).
  • Break down and manage costs on a product level (coming soon).

Most organizations still treat operational data and financial impact as separate. These capabilities can bring them together.

Beyond compliance: enabling better decisions

While CBAM is often framed as a compliance burden, it also provides an opportunity to improve decision-making. When carbon costs are visible and integrated into business processes, companies can see exactly where exposure sits and where action will make the biggest impact.

With better data, organizations can:

  • Identify high-cost emission hotspots in their supply chains.
  • Evaluate supplier choices based on emissions and cost trade-offs.
  • Improve forecasting and budgeting of carbon-related costs.
  • Reduce reliance on conservative and costly default values by using actual data.

This does not remove the cost, but it can make it easier to manage and, in some cases, reduce.

What to focus on now

As CBAM has entered its definitive phase, the immediate priority is building a reliable data foundation. That includes accurate customs data and clear mapping of where CBAM applies. Supplier engagement is another practical constraint. Collecting verified emissions data often requires structured outreach and follow-up. Tools such as SAP Sustainability Data Exchange can support with supplier communication and data collection, but the effort remains organizational as much as technical.

From there, organizations can assess their CBAM exposure, ensure the necessary data flows are in place, and plan their solution architecture to optimize total cost of ownership, automation, and integration into business functions. It continues with ensuring that emissions calculations are traceable and auditable. That influences behavior; carbon now drives planning, which no team can ignore.

At the same time, companies need to define how CBAM data flows into finance. Linking emissions, liabilities and certificates to financial systems early helps avoid rework and reduces audit risk.

What’s next

CBAM is a broader shift in how environmental impact is reflected in business performance. Carbon is tracked, priced, and managed alongside other cost drivers.

Organizations that treat CBAM as a periodic reporting task will likely remain reactive. Those that integrate it into financial and operational decision-making will be better position to manage its impact.

For more information, visit sap.com/carbonaccounting.


Gunther Rothermel is chief product officer for SAP Sustainability.

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How Mahindra & Mahindra Uses Agentic AI for Faster Vehicle Inspections

See how Mahindra & Mahindra uses SAP’s agentic and embodied AI to automate vehicle identity inspections in seconds.

At Mahindra & Mahindra, every vehicle must go through identity verification during the final inspection stage. Until recently, that meant workers manually inspected thousands of cars every day, comparing complex vehicle IDs with system records. The process was time-consuming, slowed the production line, and added unnecessary manual effort for teams.

SAP helped Mahindra & Mahindra transform this inspection process by combining SAP agentic AI with Fujitsu’s physical AI model. Real-world car scans can now be analyzed and verified against SAP system data, with inspection results automatically updated in the system. Workers then receive confirmation directly on their phones, helping teams move faster with real-time visibility.

The next step is incorporating robots to drive further efficiency. With SAP’s embodied AI, what once took minutes of manual work can happen in seconds, fully automated and scalable across every shift.

Build a more agile, resilient, and customer-centric supply chain with AI: https://www.sap.com/products/scm/ai.html

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About SAP:
As a global leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit: https://www.sap.com/index.html

#SAP #BusinessAI #SupplyChainAI

H&M and SAP on AI-Powered Retail | SAP Sapphire Orlando 2026

H&M and SAP are using Business AI to connect digital, physical, and operational retail experiences in real time.

In this SAP Sapphire Orlando 2026 conversation, Sebastian Steinhaeuser, Chief Operating Officer, Strategy & Operations, and member of the SAP Executive Board, welcomes Ellen Svanström, Chief Digital & Information Officer of H&M, to discuss how H&M is building a digital and AI foundation to strengthen its position as a fashion brand. Ellen explains how SAP supports H&M’s transformation through RISE with SAP, SAP Business Data Cloud, SAP Commerce Cloud, and SAP SuccessFactors.

The discussion highlights how H&M is layering AI on top of that foundation to improve operations, reimagine stores and supply chains, and empower store colleagues with more precise decision-making. One example is the Store Intelligence app, which tracks store performance in real time and uses a Store Intelligence Agent to prepare store readiness and suggest next best actions for store managers.

Ellen also shares how H&M and SAP are exploring a customer-facing Store Concierge Agent that connects online and in-store experiences with personalized recommendations, real-time availability, and contextual advice. Together, these examples show how SAP Business AI can help retailers create more relevant, helpful, and human customer experiences at scale.

Chapters:
00:00 – H&M’s digital and AI journey
00:43 – Building a digital foundation
01:23 – SAP at the core of H&M processes
01:33 – Layering AI into operations
02:15 – H&M and SAP collaboration
02:35 – Store Intelligence app
03:04 – Store Intelligence Agent
03:19 – Agents across the value chain
03:44 – Real-time demand and store recommendations
04:06 – Store Concierge Agent
04:36 – Connecting online and in-store experiences
05:00 – Personalized recommendations and availability
05:31 – AI styling for SAP Sapphire

Watch the full Global Keynote: https://youtu.be/9aa-etRsaLU?si=j0rDQJCtoxUai0fX
Watch all SAP Sapphire replays on demand: https://www.sap.com/events/sapphire.html

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About SAP:
As a global leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit: https://www.sap.com/index.html

#SAP #BusinessAI #SAPSapphire

Global Keynote: The Beginning of Better | SAP Sapphire Orlando 2026

SAP Sapphire 2026 marks a new chapter for enterprise AI: the Autonomous Enterprise, where people set the direction, and AI executes.

In this keynote, SAP shares how Joule, Joule Work, Joule Assistants, Joule Agents, SAP Autonomous Suite, SAP Business AI Platform, SAP Business Data Cloud, and Cloud ERP come together to help businesses move from fragmented work to connected, governed, AI-enabled execution. The SAP Sapphire 2026 Innovation News Guide frames this vision around Joule Work, SAP Autonomous Suite, SAP Business AI Platform, and industry scenarios that combine SAP’s AI innovation with deep process and industry expertise.

Hear from SAP leaders and guests, including:
• Christian Klein, Chief Executive Officer, SAP
• Muhammad Alam, Member of the Executive Board SE, Product & Engineering
• Dr. Philipp Herzig, Chief Technology Officer, SAP SE
• Sebastian Steinhaeuser, Chief Operating Officer, SAP SE and Member of the Executive Board
• Jeremy Barnum, Chief Financial Officer, JPMorganChase
• Ellen Svanström, Chief Digital & Information Officer, H&M
• Bill Keillor, Vice President of Business Transformation, ExxonMobil

Hear how SAP Business AI is designed to help organizations automate routine work, improve decision-making, and transform end-to-end processes across finance, procurement, supply chain, HR, customer experience, and industry-specific operations. Joule Work enables users to express goals in natural language, while Joule Assistants coordinate Joule Agents to surface insights, automate workflows, and help teams act faster across SAP and non-SAP systems.

The keynote also highlights how SAP is helping customers scale AI with trust through governed business data, SAP Business AI Platform, Joule Studio, SAP Cloud ERP, RISE with SAP, and migration and modernization assistants designed to support cloud transformation. SAP’s Sapphire guidance positions the Autonomous Enterprise as human-led, AI-enabled, grounded in business context, and built with governance from the start.

00:00 – Opening: The Beginning of Better
02:34 – Welcome to SAP Sapphire Orlando 2026
03:43 – Why business AI needs accuracy and trust
06:35 – ERP as the brain of the enterprise
08:30 – Introducing SAP Business AI Platform
12:03 – Building agents with Joule Studio 2.0
15:20 – KPMG on AI transformation and agent development
22:24 – SAP Business Data Cloud and business context
25:03 – Predictive AI and RPT-1.5
27:24 – AI Agent Hub and enterprise governance
29:39 – Partner ecosystem announcements
33:04 – JPMorganChase on scale, speed, and trust
38:36 – Introducing the Autonomous Suite
44:20 – Joule Assistants, Agents, and autonomous domains
53:35 – Financial Closing Assistant demo
59:37 – Joule Work and spaces
1:06:02 – Industry AI with Sebastian Steinhaeuser
1:12:02 – H&M on AI-powered retail experiences
1:19:24 – RISE and GROW with SAP for AI adoption
1:23:22 – Keynote wrap-up and takeaways

Learn more about the reimagined Joule experience. 👉 https://www.sap.com/products/artificial-intelligence/ai-assistant.html

Watch all SAP Sapphire replays on demand. 👉 https://www.sap.com/events/sapphire.html

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About SAP:
As a global leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit: https://www.sap.com/index.html

#SAPSapphire #Joule #AutonomousEnterprise

Monaco, Monaco. 24th May, 2024. Former driver Mika Hakkinen in the paddock after free practice 2 ahead of the F1 Grand Prix of Monaco at Circuit de Monaco on May 24, 2024 in Monte-Carlo, Monaco. Credit: Marco Canoniero/Alamy Live News

F1 World Champion Mika Häkkinen Joins SAP Sapphire 2026 in Orlando and Madrid

SAP is excited to announce that two-time Formula One World Champion Mika Häkkinen will be a special guest at SAP Sapphire 2026, appearing at both the Orlando and Madrid events. Visitors will have the opportunity to experience Häkkinen live at the Services and Support Center, where performance, precision, and innovation come together.

Photo credit: Marco Canoniero/Alamy Live News

As an F1 Ambassador, Häkkinen represents the values that define both elite motorsport and modern enterprise technology: speed, resilience, teamwork, and continuous improvement. His presence at SAP Sapphire highlights the strong connection between high-performance racing and the intelligent, data-driven world SAP helps its customers navigate every day.

Performance meets innovation

During his career in Formula One, Häkkinen became known for his focus, strategic thinking, and ability to perform under pressure—qualities that closely align with SAP’s Services and Support organization. At the Services and Support Center, attendees can experience how these same principles help businesses run faster, adapt with confidence, and stay ahead in an increasingly complex environment.

Häkkinen will share personal insights from his time at the pinnacle of motorsport, offering perspectives on decision-making in high-stakes situations, the importance of teamwork, and the role data and technology play in driving performance.

Event highlights

Visitors to the Services and Support Center can look forward to several exclusive opportunities:

  • Experience Häkkinen live in the Formula One Racing Simulator at the Race of Legends.
    • May 13 in Orlando at 1:00 p.m.
    • May 20 in Madrid at 11:30 a.m. and 1:30 p.m.
  • Join theater sessions featuring voices from the Mercedes-AMG PETRONAS Formula One Team.
    • May 13 in Orlando with Michael Taylor at 11:30 a.m. (SER1257)
    • May 20 in Madrid with Laura Goodrick at 11:00 a.m. (SER1342)
  • Take part in exclusive interviews with Häkkinen.
    • May 13 in Orlando at 10:30 a.m. (SER2893)
    • May 20 in Madrid at 2:00 p.m. (SER1553)

A unique experience with SAP Services and Support

The Services and Support Center at SAP Sapphire is designed as a hub for inspiration and interaction. With Häkkinen on-site, visitors can expect engaging sessions, real-world insights, and hands-on experiences that connect motorsport excellence with business innovation brought to life by SAP’s Services and Support organization.

Join us in Orlando and Madrid

Whether attending SAP Sapphire in Orlando or Madrid, this is a unique opportunity to experience one of Formula One’s legends up close—and to explore how SAP helps organizations achieve peak performance.

Don’t miss the chance to meet Häkkinen at the Services and Support Center and discover how the mindset of a world champion can inspire your business transformation journey.

Get our sessions into your personal agenda:


Hear the latest and connect with the best at SAP Sapphire

Why Your ‘Back of House’ Matters for Loyalty | SAP Spotlight on ANZ Tech | Episode 3

A great customer experience starts with a promise and ends with a delivery.

In this episode of SAP Spotlight on ANZ Tech, we look at why the “back of house” matters just as much as the front of house. Smooth checkout and friendly service can win the sale, but inventory accuracy, fulfillment, and returns often decide whether a customer comes back. When those operations break down, loyalty can disappear fast.

Scott and Scott break down how everyday friction can quietly erode customer lifetime value. Think manual return processes that waste time, “in-stock” messages that are wrong, and policies that do not match what customers were promised. The lesson is clear: the experience customers remember is the one that happens after they click “buy.”

You will also hear why loyalty is more than points and perks. Strong loyalty is built when customers can trust what a brand says, what it ships, and how it resolves issues. That includes balancing great front-of-house engagement with the operational reality needed to deliver it consistently, plus a quick case study on how personalized loyalty can work in the hotel industry when execution is solid.

👉 Get our Omnichannel Loyalty Guide to build loyalty that feels human across every channel: https://sap.to/6052B6mdBA

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About SAP:
As a global leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit: https://sap.to/6057B6md8B

#CustomerExperience #CustomerLoyalty #SAP

SAP Cloud Infrastructure and Sovereign Cloud: SAP BTP Data Center Expansion Explained

Niklas Siemer sits down with Matthias Rosker (Head of SAP BTP Data Center Strategy & Geo Expansion) and Michael Schmidt (Head of PlusOne Central Engineering – SAP Cloud Infrastructure) to explain the “why” behind SAP BTP’s rapid regional expansion—and why sovereignty has become a defining pillar of cloud strategy.

You’ll hear how SAP is harmonizing global location strategy (hyperscalers + SAP-owned regions), why SAP BTP is increasingly the foundation layer for SAP’s cloud portfolio, and what’s driving demand for data residency, operational control, and technical independence—especially in public sector and regulated industries.

The episode also clarifies the difference between Sovereign Cloud (shared/community cloud with sovereign controls) and Sovereign Cloud On-Site (bringing the full stack to a customer’s data center with isolated control planes and flexible operations models). And in a big moment for long-time listeners, Niklas closes by sharing that this is his final episode as host.

In this episode, you’ll learn:
✅ What’s behind SAP BTP’s accelerated data center expansion pace and how SAP is closing “capability gaps” across regions
✅ Why SAP is offering BTP on SAP Cloud Infrastructure (SCI) again—and what customer demand made inevitable
✅ The four sovereignty dimensions: data, operational, technology, and legal sovereignty
✅ Sovereign Cloud vs Sovereign Cloud On-Site: what changes when SAP brings the stack into your data center
✅ How SAP approaches service availability: a “core services everywhere” model (e.g., Integration Suite, runtimes, persistence)
✅ Commercial reality: standardized pricing across public cloud options, with sovereign offerings priced differently based on added controls
✅ Practical ways to stay current: Discovery Center + Roadmap Explorer + SAP Community updates

0:40 – Meet the guests: Matthias Rosker & Michael Schmidt
2:20 – Why SAP BTP expanded so fast (and why it had to)
6:30 – Why offer BTP on SAP Cloud Infrastructure (SCI) again?
9:10 – What’s “under the hood” of SAP Cloud Infrastructure (SCI)
14:10 – The sovereignty shift: why it matters now
17:40 – The four types of sovereignty (data, ops, tech, legal)
21:10 – Sovereign Cloud explained (what it is—and what it isn’t)
24:10 – Sovereign Cloud On-Site: bringing the stack to the customer
28:10 – Who needs On-Site (defense, intelligence, public sector)
31:20 – Service availability across regions: “core services everywhere”
34:10 – Pricing + commercial impact (public cloud vs sovereign)
36:10 – Can customers migrate regions? (yes—no “one button” move)
38:30 – How to stay up to date: Discovery Center + Roadmap Explorer
40:10 – Guest recommendations (The Pitt / Better Than Us)
42:10 – Closing + Niklas’ final-host farewell

Discover, evaluate, and adopt SAP Business Technology Platform and SAP Business AI solutions: https://discovery-center.cloud.sap/
See what’s next on the SAP Business Technology Platform road map: https://roadmaps.sap.com/board?q=SAP%20Business%20Technology%20Platform&range=CURRENT-LAST#Q1%202026
Learn more about SAP Sovereign Cloud: https://www.sap.com/products/security-and-sovereignty.html
Learn more about SAP Business Technology Platform: https://www.sap.com/products/technology-platform.html

🎧 Listen on Spotify: https://sap.to/6050f6zYq
🎧 Listen on Apple Podcasts: https://sap.to/6051f6zYS

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About SAP:
As a global leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit: https://www.sap.com/index.html

#SAPBTP #SAPSovereignCloud #SAPCloudInfrastructure

How ZEISS Unlocks Real-Time Data Across Systems with SAP Business Data Cloud Core Components

ZEISS Group, a global leader in optics and optoelectronics, found that outdated information and fragmented data access were slowing critical processes and limiting analytics value.

With SAP Datasphere and SAP HANA Cloud, core components of SAP Business Data Cloud, ZEISS is improving data accessibility, consistency, and real-time integration across SAP and non-SAP systems, giving teams trusted information exactly when decisions need to happen.

Find out more about SAP Business Data Cloud 👉 https://www.sap.com/products/data-cloud.html

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About SAP:
As a global leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit: https://www.sap.com/index.html

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