H&M and SAP are using Business AI to connect digital, physical, and operational retail experiences in real time.

In this SAP Sapphire Orlando 2026 conversation, Sebastian Steinhaeuser, Chief Operating Officer, Strategy & Operations, and member of the SAP Executive Board, welcomes Ellen Svanström, Chief Digital & Information Officer of H&M, to discuss how H&M is building a digital and AI foundation to strengthen its position as a fashion brand. Ellen explains how SAP supports H&M’s transformation through RISE with SAP, SAP Business Data Cloud, SAP Commerce Cloud, and SAP SuccessFactors.

The discussion highlights how H&M is layering AI on top of that foundation to improve operations, reimagine stores and supply chains, and empower store colleagues with more precise decision-making. One example is the Store Intelligence app, which tracks store performance in real time and uses a Store Intelligence Agent to prepare store readiness and suggest next best actions for store managers.

Ellen also shares how H&M and SAP are exploring a customer-facing Store Concierge Agent that connects online and in-store experiences with personalized recommendations, real-time availability, and contextual advice. Together, these examples show how SAP Business AI can help retailers create more relevant, helpful, and human customer experiences at scale.

Chapters:
00:00 – H&M’s digital and AI journey
00:43 – Building a digital foundation
01:23 – SAP at the core of H&M processes
01:33 – Layering AI into operations
02:15 – H&M and SAP collaboration
02:35 – Store Intelligence app
03:04 – Store Intelligence Agent
03:19 – Agents across the value chain
03:44 – Real-time demand and store recommendations
04:06 – Store Concierge Agent
04:36 – Connecting online and in-store experiences
05:00 – Personalized recommendations and availability
05:31 – AI styling for SAP Sapphire

Watch the full Global Keynote: https://youtu.be/9aa-etRsaLU?si=j0rDQJCtoxUai0fX
Watch all SAP Sapphire replays on demand: https://www.sap.com/events/sapphire.html

Follow us on social:
LinkedIn: https://www.linkedin.com/company/sap/
Instagram: https://www.instagram.com/sap
Facebook: https://www.facebook.com/SAP/
Threads: https://www.threads.com/@sap

About SAP:
As a global leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit: https://www.sap.com/index.html

#SAP #BusinessAI #SAPSapphire

SAP Sapphire 2026 marks a new chapter for enterprise AI: the Autonomous Enterprise, where people set the direction, and AI executes.

In this keynote, SAP shares how Joule, Joule Work, Joule Assistants, Joule Agents, SAP Autonomous Suite, SAP Business AI Platform, SAP Business Data Cloud, and Cloud ERP come together to help businesses move from fragmented work to connected, governed, AI-enabled execution. The SAP Sapphire 2026 Innovation News Guide frames this vision around Joule Work, SAP Autonomous Suite, SAP Business AI Platform, and industry scenarios that combine SAP’s AI innovation with deep process and industry expertise.

Hear from SAP leaders and guests, including:
• Christian Klein, Chief Executive Officer, SAP
• Muhammad Alam, Member of the Executive Board SE, Product & Engineering
• Dr. Philipp Herzig, Chief Technology Officer, SAP SE
• Sebastian Steinhaeuser, Chief Operating Officer, SAP SE and Member of the Executive Board
• Jeremy Barnum, Chief Financial Officer, JPMorganChase
• Ellen Svanström, Chief Digital & Information Officer, H&M
• Bill Keillor, Vice President of Business Transformation, ExxonMobil

Hear how SAP Business AI is designed to help organizations automate routine work, improve decision-making, and transform end-to-end processes across finance, procurement, supply chain, HR, customer experience, and industry-specific operations. Joule Work enables users to express goals in natural language, while Joule Assistants coordinate Joule Agents to surface insights, automate workflows, and help teams act faster across SAP and non-SAP systems.

The keynote also highlights how SAP is helping customers scale AI with trust through governed business data, SAP Business AI Platform, Joule Studio, SAP Cloud ERP, RISE with SAP, and migration and modernization assistants designed to support cloud transformation. SAP’s Sapphire guidance positions the Autonomous Enterprise as human-led, AI-enabled, grounded in business context, and built with governance from the start.

00:00 – Opening: The Beginning of Better
02:34 – Welcome to SAP Sapphire Orlando 2026
03:43 – Why business AI needs accuracy and trust
06:35 – ERP as the brain of the enterprise
08:30 – Introducing SAP Business AI Platform
12:03 – Building agents with Joule Studio 2.0
15:20 – KPMG on AI transformation and agent development
22:24 – SAP Business Data Cloud and business context
25:03 – Predictive AI and RPT-1.5
27:24 – AI Agent Hub and enterprise governance
29:39 – Partner ecosystem announcements
33:04 – JPMorganChase on scale, speed, and trust
38:36 – Introducing the Autonomous Suite
44:20 – Joule Assistants, Agents, and autonomous domains
53:35 – Financial Closing Assistant demo
59:37 – Joule Work and spaces
1:06:02 – Industry AI with Sebastian Steinhaeuser
1:12:02 – H&M on AI-powered retail experiences
1:19:24 – RISE and GROW with SAP for AI adoption
1:23:22 – Keynote wrap-up and takeaways

Learn more about the reimagined Joule experience. 👉 https://www.sap.com/products/artificial-intelligence/ai-assistant.html

Watch all SAP Sapphire replays on demand. 👉 https://www.sap.com/events/sapphire.html

Follow us on social:
LinkedIn: https://www.linkedin.com/company/sap/
Instagram: https://www.instagram.com/sap
Facebook: https://www.facebook.com/SAP/
Threads: https://www.threads.com/@sap

About SAP:
As a global leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit: https://www.sap.com/index.html

#SAPSapphire #Joule #AutonomousEnterprise

SAP is excited to announce that two-time Formula One World Champion Mika Häkkinen will be a special guest at SAP Sapphire 2026, appearing at both the Orlando and Madrid events. Visitors will have the opportunity to experience Häkkinen live at the Services and Support Center, where performance, precision, and innovation come together.

As an F1 Ambassador, Häkkinen represents the values that define both elite motorsport and modern enterprise technology: speed, resilience, teamwork, and continuous improvement. His presence at SAP Sapphire highlights the strong connection between high-performance racing and the intelligent, data-driven world SAP helps its customers navigate every day.

Performance meets innovation

During his career in Formula One, Häkkinen became known for his focus, strategic thinking, and ability to perform under pressure—qualities that closely align with SAP’s Services and Support organization. At the Services and Support Center, attendees can experience how these same principles help businesses run faster, adapt with confidence, and stay ahead in an increasingly complex environment.

Häkkinen will share personal insights from his time at the pinnacle of motorsport, offering perspectives on decision-making in high-stakes situations, the importance of teamwork, and the role data and technology play in driving performance.

Event highlights

Visitors to the Services and Support Center can look forward to several exclusive opportunities:

• Experience Häkkinen live in the Formula One Racing Simulator at the Race of Legends.
  • May 13 in Orlando at 1:00 p.m.
  • May 20 in Madrid at 11:30 a.m. and 1:30 p.m.
• Join theater sessions featuring voices from the Mercedes-AMG PETRONAS Formula One Team.
  • May 13 in Orlando with Michael Taylor at 11:30 a.m. (SER1257)
  • May 20 in Madrid with Laura Goodrick at 11:00 a.m. (SER1342)
• Take part in exclusive interviews with Häkkinen.
  • May 13 in Orlando at 10:30 a.m. (SER2893)
  • May 20 in Madrid at 2:00 p.m. (SER1553)

A unique experience with SAP Services and Support

The Services and Support Center at SAP Sapphire is designed as a hub for inspiration and interaction. With Häkkinen on-site, visitors can expect engaging sessions, real-world insights, and hands-on experiences that connect motorsport excellence with business innovation brought to life by SAP’s Services and Support organization.

Join us in Orlando and Madrid

Whether attending SAP Sapphire in Orlando or Madrid, this is a unique opportunity to experience one of Formula One’s legends up close—and to explore how SAP helps organizations achieve peak performance.

Don’t miss the chance to meet Häkkinen at the Services and Support Center and discover how the mindset of a world champion can inspire your business transformation journey.

Get our sessions into your personal agenda:

• SAP Sapphire 2026 Orlando services and support sessions
• SAP Sapphire 2026 Madrid services and support sessions

A great customer experience starts with a promise and ends with a delivery.

In this episode of SAP Spotlight on ANZ Tech, we look at why the “back of house” matters just as much as the front of house. Smooth checkout and friendly service can win the sale, but inventory accuracy, fulfillment, and returns often decide whether a customer comes back. When those operations break down, loyalty can disappear fast.

Scott and Scott break down how everyday friction can quietly erode customer lifetime value. Think manual return processes that waste time, “in-stock” messages that are wrong, and policies that do not match what customers were promised. The lesson is clear: the experience customers remember is the one that happens after they click “buy.”

You will also hear why loyalty is more than points and perks. Strong loyalty is built when customers can trust what a brand says, what it ships, and how it resolves issues. That includes balancing great front-of-house engagement with the operational reality needed to deliver it consistently, plus a quick case study on how personalized loyalty can work in the hotel industry when execution is solid.

👉 Get our Omnichannel Loyalty Guide to build loyalty that feels human across every channel: https://sap.to/6052B6mdBA

Follow us on social:
LinkedIn: https://sap.to/6053B6mdB7
Instagram: https://sap.to/6054B6mdBC
Facebook: https://sap.to/6055B6mdBh
Threads: https://sap.to/6056B6md86

About SAP:
As a global leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit: https://sap.to/6057B6md8B

#CustomerExperience #CustomerLoyalty #SAP

Niklas Siemer sits down with Matthias Rosker (Head of SAP BTP Data Center Strategy & Geo Expansion) and Michael Schmidt (Head of PlusOne Central Engineering – SAP Cloud Infrastructure) to explain the “why” behind SAP BTP’s rapid regional expansion—and why sovereignty has become a defining pillar of cloud strategy.

You’ll hear how SAP is harmonizing global location strategy (hyperscalers + SAP-owned regions), why SAP BTP is increasingly the foundation layer for SAP’s cloud portfolio, and what’s driving demand for data residency, operational control, and technical independence—especially in public sector and regulated industries.

The episode also clarifies the difference between Sovereign Cloud (shared/community cloud with sovereign controls) and Sovereign Cloud On-Site (bringing the full stack to a customer’s data center with isolated control planes and flexible operations models). And in a big moment for long-time listeners, Niklas closes by sharing that this is his final episode as host.

In this episode, you’ll learn:
✅ What’s behind SAP BTP’s accelerated data center expansion pace and how SAP is closing “capability gaps” across regions
✅ Why SAP is offering BTP on SAP Cloud Infrastructure (SCI) again—and what customer demand made inevitable
✅ The four sovereignty dimensions: data, operational, technology, and legal sovereignty
✅ Sovereign Cloud vs Sovereign Cloud On-Site: what changes when SAP brings the stack into your data center
✅ How SAP approaches service availability: a “core services everywhere” model (e.g., Integration Suite, runtimes, persistence)
✅ Commercial reality: standardized pricing across public cloud options, with sovereign offerings priced differently based on added controls
✅ Practical ways to stay current: Discovery Center + Roadmap Explorer + SAP Community updates

0:40 – Meet the guests: Matthias Rosker & Michael Schmidt
2:20 – Why SAP BTP expanded so fast (and why it had to)
6:30 – Why offer BTP on SAP Cloud Infrastructure (SCI) again?
9:10 – What’s “under the hood” of SAP Cloud Infrastructure (SCI)
14:10 – The sovereignty shift: why it matters now
17:40 – The four types of sovereignty (data, ops, tech, legal)
21:10 – Sovereign Cloud explained (what it is—and what it isn’t)
24:10 – Sovereign Cloud On-Site: bringing the stack to the customer
28:10 – Who needs On-Site (defense, intelligence, public sector)
31:20 – Service availability across regions: “core services everywhere”
34:10 – Pricing + commercial impact (public cloud vs sovereign)
36:10 – Can customers migrate regions? (yes—no “one button” move)
38:30 – How to stay up to date: Discovery Center + Roadmap Explorer
40:10 – Guest recommendations (The Pitt / Better Than Us)
42:10 – Closing + Niklas’ final-host farewell

Discover, evaluate, and adopt SAP Business Technology Platform and SAP Business AI solutions: https://discovery-center.cloud.sap/
See what’s next on the SAP Business Technology Platform road map: https://roadmaps.sap.com/board?q=SAP%20Business%20Technology%20Platform&range=CURRENT-LAST#Q1%202026
Learn more about SAP Sovereign Cloud: https://www.sap.com/products/security-and-sovereignty.html
Learn more about SAP Business Technology Platform: https://www.sap.com/products/technology-platform.html

🎧 Listen on Spotify: https://sap.to/6050f6zYq
🎧 Listen on Apple Podcasts: https://sap.to/6051f6zYS

Follow us on social:
LinkedIn: https://www.linkedin.com/company/sap/
Instagram: https://www.instagram.com/sap
Facebook: https://www.facebook.com/SAP/
Threads: https://www.threads.com/@sap

About SAP:
As a global leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit: https://www.sap.com/index.html

#SAPBTP #SAPSovereignCloud #SAPCloudInfrastructure

ZEISS Group, a global leader in optics and optoelectronics, found that outdated information and fragmented data access were slowing critical processes and limiting analytics value.

With SAP Datasphere and SAP HANA Cloud, core components of SAP Business Data Cloud, ZEISS is improving data accessibility, consistency, and real-time integration across SAP and non-SAP systems, giving teams trusted information exactly when decisions need to happen.

Find out more about SAP Business Data Cloud 👉 https://www.sap.com/products/data-cloud.html

Follow us on social:
LinkedIn: https://www.linkedin.com/company/sap/
Instagram: https://www.instagram.com/sap
Facebook: https://www.facebook.com/SAP/
Threads: https://www.threads.com/@sap

About SAP:
As a global leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit: https://www.sap.com/index.html

#SAPBusinessDataCloud #BDC #datafabric

Meeting customer requirements is at the heart of PwC’s mission. In this short Partner story, PwC share how building products that support more efficient, profitable operations accelerates sustainability reporting and compliance.

In this video, PwC shares how working with SAP has enabled the creation of award-winning sustainability applications. With AI, PwC can help clients capture data quickly, make it available in the right format, and meet reporting and compliance requirements with less manual effort. PwC notes that 30+ customers are already applying the benefits of SAP Business AI within their business processes, supported by PwC applications built on SAP solutions.

PwC’s view is that AI will continue to help organizations become more efficient, agile, and flexible, so they can do more as requirements evolve. The message is simple: stay close to what SAP is releasing, because rapid innovation can translate into new value for customers week by week.

Explore SAP Business AI: https://www.sap.com/products/artificial-intelligence.html

Follow us on social:
LinkedIn: https://www.linkedin.com/company/sap/
Instagram: https://www.instagram.com/sap
Facebook: https://www.facebook.com/SAP/
Threads: https://www.threads.com/@sap

About SAP:
As a global leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit: https://www.sap.com/index.html

#SAPBusinessAI #Sustainability #SAPPartner

Discover how SAP Cloud ERP 2602 improves service operations with better visibility into non-chargeable work and a smoother billing experience through automatic transfer of customer notes.

In this release highlight video, AI avatar Dequan Xu covers two service innovations that help teams understand true service profitability, improve customer communication, and streamline the repair-to-invoice process:

🔧 Non-chargeable service orders — Capture warranty repairs, rework, and goodwill services without triggering billing—while still posting and tracking costs. Automated entitlement checks reduce spreadsheet work and errors.

📝 Transfer customer notes to service invoices — Billing-related notes captured throughout the repair flow automatically carry into the final invoice, making invoices clearer, reducing inquiries, and improving the experience for customers and billing teams.

Chapters
00:00 – Welcome & introduction
00:22 – Non-chargeable service orders
01:23 – Add & transfer customer notes to service invoices
02:14 – Summary & wrap-up

• Read more: https://sap.to/6059h3ZcW
• SAP Cloud ERP Community: https://sap.to/6055CIrvT

• Explore innovations: https://sap.to/6056CIrvp

#SAPCloudERP #ERP #SAPS4HANACloudPublicEditio

We are pleased to share that for the eighth consecutive year, Gartner has named SAP a Leader in its Magic Quadrant for Configure, Price, and Quote Application Suites. 

SAP CPQ enables organizations—however complex, across however many channels, and regardless of which CRM they run—to produce quick and accurate quotes, accommodating the most advanced configuration and pricing requirements, resulting in a better sales experience and faster sales cycles.

Gartner evaluated 16 vendors and named SAP a Leader based on our Ability to Execute and Completeness of Vision. We believe this recognition serves as an acknowledgment of SAP’s ongoing commitment to providing customers with a CPQ solution that can meet and exceed their needs. 

SAP CPQ is an essential component of the SAP product portfolio that help automate the quote-to-cash process, which enables organizations to convert sales opportunities into profitable repeat customers. SAP customers can transform to “everything-as-a-service” with innovative revenue models, quickly adapt to market changes, support multiple sales channels, and support regulatory compliance with end-to-end automation.  

Our customers are the reason we do this, and they participated in the Gartner Peer Insights process by providing reviews that included: 

• “It just makes the whole sales cycle move faster.”
• “It was relatively simple to onboard when I was a new user” platforms and creating value for customer.”
• “We had a very positive experience with SAP, the platform is scalable, stable.”
• “An intuitive user interface that simplifies configuration, robust integration capabilities. Powerful customization options.”
• “SAP CPQ is amazingly stable and consistent product with the ability to connect with different platforms and creating value for customer.”

Customer case studies provide descriptions of specific value. For example, EXFO Inc, has increased the number of quotes created per month by 70 percent. 

“You basically give the salesperson one to two days of their week back by using SAP CPQ,” noted Dominic Kasten, director of Sales Technologies for Cleaver-Brooks. “When you give time back to salespeople, you are encouraging them to sell solutions to customers instead of just reacting to specifications.”

Hear from other customers and learn more about how SAP helps to automate quote-to-cash with SAP CPQ, SAP Billing and Revenue Innovation Management, SAP Subscription Billing, and SAP S/4HANA Cloud at sap.com.

David Imbert is head of Product Marketing for Finance at SAP. 
Lawrence Martin is chief product officer for Finance at SAP. 

Gartner, Magic Quadrant for Configure, Price, and Quote Application Suites, Luke Tipping, Mark Lewis, January 22, 2026 
Gartner does not endorse any company, vendor, product or service depicted in its publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner publications consist of the opinions of Gartner’s business and technology insights organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this publication, including any warranties of merchantability or fitness for a particular purpose.
Gartner and Magic Quadrant are a trademark of Gartner, Inc., and/or its affiliates. This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from SAP. 

Learn how SAP IBP 2602 streamlines complex inventory decisions with characteristics-based planning (CBP) and shelf life, so planners can meet compliance requirements while protecting product quality and reducing waste from expired stock.

In this highlight tour, you’ll see a real planning scenario where demand requires specific CBP attributes (market qualification and potency) plus a minimum remaining shelf life. Instead of running separate checks and making risky trade-offs, the planning run evaluates all constraints at once, automatically selecting suitable inventory and creating the right supply to fulfill demand.

🧬 Plan with CBP attributes + shelf life together — Link demand to a specific attribute combination (for example, market qualification and potency) with a required minimum remaining shelf life.

📦 Automatically identify suitable batches — The system considers batch qualification and remaining shelf life to select inventory that meets both compliance and quality needs.

⚙️ One run, all constraints — A single supply planning run evaluates constraints simultaneously and can trigger new compliant supply (for example, stock transfer requisitions and planned orders) with shelf-life parameters applied.

Chapters:
00:00 – Introduction: CBP with shelf life
00:18 – Scenario + requirements (market + potency + 100 days)
00:46 – Forecast includes CBP + shelf life constraint
00:57 – Stock details: which batches qualify
01:47 – Run supply planning: constraints evaluated together
02:10 – Results: STR created + compliant supply
02:24 – Order network: how demand is fulfilled
03:15 – Wrap-up: compliance + optimal utilization

• What’s new (Help Portal): https://sap.to/6059hBRgF

• Learn more about SAP Integrated Business Planning: https://sap.to/6053cGTA3