Home to more than 1,000 leading brands across fashion, homeware, and beauty, BrandAlley offers its more than 13 million members the labels they love at up to 80% off recommended retail price. BrandAlley is the UK’s largest members-only flash sales website. These online platforms offer heavily discounted products or services for a limited time, typically lasting a few hours to a few days. The significant discounts attract customers and create a sense of urgency, as customers need to act quickly to make a purchase before the sale ends or the available stock runs out.
Key to BrandAlley’s success is its deep understanding of its members and the impressive fact that 70% of these customers keep coming back for more. Fifty-two percent of them buy instantly, purchasing an average of three items, or £140 of value.
Michelle Hurney, head of Marketing at BrandAlley, explains the company’s core principle: “We launch up to 40 campaigns every day that offer up to 75% off on some of the best brands such as Reiss, Dyson, Levi’s, and many more.” Campaigns are exclusively for members and interested customers have to sign up to browse the website and to shop. Registration is free.
