What if design worked like play? Where instead of racing to the end goal, we took the time to play, iterate, and experiment throughout the process?
SAP Design: Building products people love
For SAP Design, this mindset has been a guiding principle that informs how we build experiences for businesses globally.
As part of my Design Diaries podcast, I had the opportunity to speak with Nisha Balaraman, a user researcher here at SAP. Our conversation took a deep dive into the essential role of user perspectives in shaping the design process.
While her career began in cognitive science and human-computer interaction, Nisha has taken a nonlinear path to user research by moving through content strategy and product management first. Since Nisha has always been passionate about research and design, her focus on the craft has stemmed from a curiosity of understanding people’s interactions with different products and hearing their stories.
