Generative AI Innovations Take Center Stage at SAP Sapphire in 2024

SAP CEO Christian Klein kicked off SAP Sapphire this week with an upbeat keynote that highlighted the company’s latest business AI innovations, products, and partnerships, which he said will change how people work.

Taking Business to the Next Level in the Era of AI

“This year is a very special Sapphire,” Klein said. “We are entering a new phase of AI, with endless possibilities for us all.”  

Klein and Chief Marketing and Solutions Officer Julia White used the keynote to outline how AI will deliver real business benefits for different corporate functions and “Bring Out Your Best,” this year’s event theme.

Delivering on an AI Promise

Klein emphasized how SAP has delivered on its promise to infuse generative AI throughout its business portfolio, has enabled customers to exploit the potential of business AI, and has positioned the Joule copilot as the new front end for SAP applications.

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