See the biggest moments from #SAPConnect 2025 – where SAP leaders and customers show how AI, data, and innovation turn bold ideas into measurable results.
In this highlight reel from the second SAP Connect keynote, we go beyond vision to execution – demonstrating how SAP Business Suite empowers organizations to move faster, connect smarter, and transform with confidence.
00:00 – Welcome & From Vision to Execution
01:20 – Anja Schneider on Turning Strategy into Impact
03:00 – Todd Inlander, Southern California Edison – Customer Perspective
05:15 – Sebastian Steinhaeuser and Irfan Khan on Data and AI in Action
07:10 – Michael Ameling on Extending and Automating with BTP
09:00 – Brenda Bown and Etosha Thurman on AI-Native Innovation in CX and Finance
11:10 – Hagen Heubach and Jessica Keehn on Connected Experience and Brand Momentum
12:45 – Closing Message – Seizing the Opportunities of Tomorrow
Anja Schneider opens the keynote by emphasizing SAP’s partnership-driven approach – helping customers turn potential into performance. She’s joined by Todd Inlander, CIO of Southern California Edison, who shares how SAP solutions help build agility and sustainability at scale.
From there, SAP leaders Sebastian Steinhaeuser, Irfan Khan, Michael Ameling, and Brenda Bown highlight how AI, data, and SAP Business Technology Platform connect every process and decision across the enterprise. Together, they illustrate how companies can extend, integrate, automate, and innovate on a unified foundation to deliver faster outcomes and greater resilience.
Marketing leaders Etosha Thurman, Hagen Heubach, and Jessica Keehn then showcase how AI-native applications reimagine customer experience, finance, and spend management—demonstrating how data-driven insight and human creativity combine to accelerate growth.
These highlights capture SAP’s core message: that business transformation happens when AI and data work together in one suite — where every decision is connected, every process is intelligent, and every idea can be turned into action. With SAP Business AI and SAP Business Suite, enterprises can innovate continuously and move with clarity in a changing world.
Watch the full Central Keynote: https://youtu.be/tMdKPzPvRtg
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