Enterprise software marketplaces have fundamentally changed how software gets bought and sold. What used to require months of vendor outreach, in-person meetings, and parallel e-mail negotiations can now start—and often end—inside a single platform.
Discover, try, and buy solutions from SAP and partners
The numbers reflect the shift. B2B e-commerce sales expanded 16% by 2024 to US$2.64 trillion, with direct digital channels and marketplaces seeing the strongest growth. Sellers on B2B technology marketplaces have been able to grow revenue by 10%–15%, with many closing deals worth over $1 million in ACV through these platforms. SAP Store is already part of this momentum, supporting more than 50,000 transactions, representing roughly 30%–35% of SAP sales volume, and giving partners access to more than 440,000 SAP customers across over 200 countries.
But here’s where the marketplace model runs into its limits: most enterprise deals aren’t straightforward enough for a standard checkout button.
Negotiated pricing. Custom contract terms. Procurement reviews. Regional tax requirements. Bank transfer requirements. Delayed start dates. Sixty-nine percent of B2B buyers would complete transactions of $500,000 or more without in-person interaction, but those same high-value deals involve complex approval workflows, payment terms, and stakeholder sign-offs that a flat “Buy Now” experience simply can’t handle. When a deal doesn’t fit the standard flow, it typically gets pushed outside the platform entirely—back into e-mail threads, separate negotiations, and disconnected systems that no one has full visibility into.
That’s the problem private offers on SAP Store help solve.
Instead of forcing complex deals out of the platform, customers can request a private offer directly through SAP Store, negotiate terms with the partner, and close the transaction inside the same environment where they found the solution. The deal stays connected, trackable, and consistent—from discovery to signature.
