Even if you’ve never used a CRM before, you’ve probably heard the term echoing through your industry. You know that many companies (including your competitors) are implementing CRM software because it saves time and drives sales.
But what is CRM? And what can it do for you?
CRM—or customer relationship management—is business software that helps individuals and teams maximize their customer communications and sales efforts.
CRM isn’t simply an address book. It empowers your team to build relationships more effectively and provide the best customer experience from evaluation to purchase and beyond.
In the past, only the largest companies could afford CRM software, and it was complicated to learn and implement. Today, businesses of all sizes have access to easy-to-use, affordable CRM software options.
In this article, we’ll explain the value that CRM can bring to your business, how to know if your business is ready for CRM, and what to consider when evaluating different CRM products.
What can CRM do for me?
When your business first started, tracking customers by email, address books and spreadsheets made sense.
But now your company is growing—and more growth means more opportunity to change how you run your business. Right now:
Spreadsheets are hard to update, interpret, and keep in sync with your team.
Valuable customer information hides in your employees’ inboxes.
Notes get lost or thrown away.
Customer communication is inconsistent between your employees.
The real problem is that your most important data is spread across multiple systems and people, making it difficult to leverage your information and collaborate on sales.