The SAP Global LoB Partner Excellence Awards are an SAP partner recognition program focusing on valuable contributions towards achieving SAP’s cloud growth ambitions through the following lines of business: HCM, SAP Customer Experience, Spend Management, and Supply Chain Management.

Complementing the SAP Pinnacle Awards, SAP’s premier global partner recognition program, the SAP Global LoB Partner Excellence Awards allow more granular recognition for achievements within the specific lines of business.

The four lines of business reward partners in the following five categories: Indirect Sales and Customer Success, Partner Solution Success, Delivery Quality, Sales Success – Large Enterprise, and SAP Business AI – Customer Adoption. For each category, partners are selected based on data and key performance indicators, ensuring all eligible partners are considered for this prestigious recognition.

Here are the SAP Global LoB Partner Excellence Awards 2025 winners and finalists:

HCM

SAP Global HCM Partner Excellence Award 2025 for Indirect Sales and Customer Success

• Winner: NTT DATA
• Finalist: IBM
• Finalist: EPI-USE

SAP Global HCM Partner Excellence Award 2025 for Partner Solution Success

• Winner: OpenText
• Finalist: Workforce
• Finalist: Qualtrics

SAP Global HCM Partner Excellence Award 2025 for Delivery Quality

• Winner: EPI-USE
• Finalist: Accenture
• Finalist: HR Path

SAP Global HCM Partner Excellence Award 2025 for Sales Success – Large Enterprise

• Winner: Accenture
• Finalist: Deloitte
• Finalist: PwC

SAP Global HCM Partner Excellence Award 2025 for SAP Business AI – Customer Adoption

• Winner: NTT DATA
• Finalist: PwC
• Finalist: EPI-USE

SAP Customer Experience

SAP Global SAP Customer Experience Partner Excellence Award 2025 for Indirect Sales and Customer Success

• Winner: All for One
• Finalist: NTT DATA
• Finalist: Netconomy

SAP Global SAP Customer Experience Partner Excellence Award 2025 for Partner Solution Success

• Winner: Coveo
• Finalist: SEW
• Finalist: DataXstream

SAP Global SAP Customer Experience Partner Excellence Award 2025 for Delivery Quality

• Winner: Sybit
• Finalist: Querplex
• Finalist: All for One

SAP Global SAP Customer Experience Partner Excellence Award 2025 for Sales Success – Large Enterprise

• Winner: Accenture
• Finalist: Deloitte
• Finalist: EY

SAP Global SAP Customer Experience Partner Excellence Award 2025 for SAP Business AI – Customer Adoption

• Winner: Accenture
• Finalist: NTT DATA
• Finalist: Capgemini

Spend Management

SAP Global Spend Management Partner Excellence Award 2025 for Indirect Sales and Customer Success

• Winner: NTT DATA
• Finalist: Deloitte
• Finalist: Delaware

SAP Global Spend Management Partner Excellence Award 2025 for Partner Solution Success

• Winner: Blackline
• Finalist: Vertex
• Finalist: Icertis

SAP Global Spend Management Partner Excellence Award 2025 for Delivery Quality

• Winner: Deloitte
• Finalist: PwC
• Finalist: IBM

SAP Global Spend Management Partner Excellence Award 2025 for Sales Success – Large Enterprise

• Winner: Accenture
• Finalist: Deloitte
• Finalist: IBM

SAP Global Spend Management Partner Excellence Award 2025 for SAP Business AI – Customer Adoption

• Winner: Deloitte
• Finalist: PwC
• Finalist: Accenture

Supply Chain Management

SAP Global Supply Chain Management Partner Excellence Award 2025 for Indirect Sales and Customer Success

• Winner: NTT DATA
• Finalist: Deloitte
• Finalist: Westernacher

SAP Global Supply Chain Management Partner Excellence Award 2025 for Partner Solution Success

• Winner: DSC Software AG
• Finalist: TeamViewer
• Finalist: Prospecta Software

SAP Global Supply Chain Management Partner Excellence Award 2025 for Delivery Quality

• Winner: Deloitte
• Finalist: Accenture
• Finalist: NTT DATA

SAP Global Supply Chain Management Partner Excellence Award 2025 for Sales Success – Large Enterprise

• Winner: Accenture
• Finalist: Deloitte
• Finalist: PwC

SAP Global Supply Chain Management Partner Excellence Award 2025 for SAP Business AI – Customer Adoption

• Winner: Deloitte
• Finalist: NTT DATA
• Finalist: Infosys

WALLDORF — SAP SE (NYSE: SAP) will release its full results for the second quarter of 2025 on Tuesday, July 22.

SAP CEO Christian Klein and CFO Dominik Asam will host a virtual analyst conference to present second quarter financial figures, as well as an outlook on the current financial year.

Media representatives may listen in on the virtual analyst conference via Webcast at 11:00 p.m. CEST/ 5:00 p.m. ET.

The TUI Group is a leading global tourism company headquartered in Germany, offering integrated travel services like hotels, cruise ships, and travel agencies to its 20 million customers. At SAP Sapphire in Orlando, Laura Dean, digital adoption and training lead at TUI, shared the company’s success in streamlining its HR processes in SAP SuccessFactors solutions with WalkMe.

TUI implemented SAP SuccessFactors eight years ago, and now the company’s over 41,000 employees use various SAP SuccessFactors solutions for performance management, talent management, learning, HR data management, and more. “With so many capabilities and so many employees, as you can imagine, it’s a steep learning curve for our employees,” Dean said. This is where TUI turned to WalkMe to help standardize and automate its HR processes for an improved employee experience and increased efficiency.

Benefits for the business and employees

TUI faced three main challenges when it came to HR processes, Dean explained: employees struggled to learn new systems, legacy training approaches were expensive and difficult to maintain, and time-consuming HR tasks were impacting overall business operations. “We needed something that was going to bring us into the future but that could support the organization as well,” Dean said. The solution also needed to be available 24/7 and in multiple languages to effectively support TUI’s global employee base, which includes flight attendants, pilots, travel agents, and other seasonal roles.

TUI implemented WalkMe to help employees navigate the company’s HR processes more easily and efficiently as well as aid HR staff members. With WalkMe analytics, TUI can identify where users have challenges in existing processes and then build WalkMe solutions to create personalized and automated experiences to help mitigate those challenges. For employees, this can mean the software feels easier to use; for HR staff and the business, it can lead to fewer employee and manager errors and faster time-to-value for SAP SuccessFactors solutions.

Dean described how WalkMe automation helped simplify TUI’s onboarding processes for new employees by automatically assigning e-mail addresses in the SAP SuccessFactors system during the hiring process to reduce login issues on an employee’s first day. This not only improved the new hire experience, it also saved HR teams time and proactively addressed any errors.      

TUI also simplified the time-off request process for HR staff and employees.    

“We set up a process whereby if somebody is booking sick leave and they have annual leave at the same time, WalkMe will intercept them. It will say ‘You’ve actually got holiday at the same time so we need you to cancel that holiday and put it through as sick time,’” Dean said. “What that means then for us is that we’ve got less questions going to HR, less tickets being raised, and more people following the actual process for their region.”

The data speaks volumes

WalkMe analytics can offer visibility into what software is being used and how. With this insight, companies can identify opportunities for improved efficiency and deploy in-app guidance and automations to address specific points in processes. “One of the real benefits of WalkMe is how the data that is available helps us make decisions around how we support employees and how we build digital adoption solutions for our employees,” Dean said. “We’ve focused a lot on the data that’s within the annual employee process and how our users are actually using their system currently.”

Analyzing aggregated annual employee form process data collected by WalkMe over 90 days, Dean saw that HR completed the process with no errors 70% of the time, completed the process with some errors 5% of the time, and did not complete the process 23% of the time. Even more, Dean could see where the errors were occurring and where users who didn’t complete the form were getting stuck. Based on this data, Dean used WalkMe to highlight the most-missed fields on the form, reminding users to complete them before moving on. “If 5% of the time they don’t know that information, I need to do something when they get here to say, ‘Please make sure you have this information before you carry on.’ So, I’m telling them in advance they need to have that, which I can do with WalkMe,” she said.

When asked how easy the analytics dashboards are to build, Dean explained that WalkMe gathers all the forms automatically so there’s no need to build anything additional. With WalkMe flow analytics, you set up the process step-by-step and then the report collects data over time. “It’s super quick and easy. With UI intelligence you get an out-of-the-box set of insights that shows usage of forms in the system. It shows me where people stop and start processing and points of friction,” she said.

Self-service employees

TUI’s brand purpose to “create the moments that make life richer” not only applies to its customers, but extends to its employee base as well. With the help of WalkMe and SAP SuccessFactors solutions, TUI has certainly succeeded in enriching and empowering HR and end users.

“What we’ve been able to see is 80% higher employee self-efficiency,” Dean said. “So the good news is they don’t need to contact their local support team because actually what they can do is go into our WalkMe menu and search for any of the content, 24 hours a day, seven days a week, across six different languages.” TUI has also experienced 70% less time spent on training, a 40% increase in task completion, and 50% fewer support calls with the help of WalkMe.

For Dean herself, WalkMe has enhanced her role as a trainer: “It actually supports me to do that change management piece within my organization. It supports me to educate and enable our end users without me having to be available and fly all around the world.”

Discover how WalkMe for SAP SuccessFactors HCM can help drive adoption and streamline HR processes.

Gillian Hixson is an integrated communications specialist at SAP.

The SAP Pinnacle Awards, our prestigious global partner recognition program, shine a spotlight on our top-performing partners.

By demonstrating successful alignment with SAP’s business strategy, these partners are celebrated for notably delivering innovative artificial intelligence (AI) and cloud services and solutions to customers.

For more than two decades, award recipients have been recognized for their outstanding achievements and excellence, and in continuing that tradition we are pleased to announce this year’s winners and finalists.

SAP partners are an extension of our team, and we empower them to lead the way across the Customer Value Journey and help customers bring out their best. This year’s winners and finalists exemplify a stronger commitment to our evolved criteria for customer success, which extend to every stage of the Customer Value Journey.

These influential partners have illustrated their unique industry expertise, implementation methodologies, and complementary solutions that helped customers thrive and succeed in business. Their significant contributions are helping to propel the acceleration of innovative services, products, and solutions to meet the specific needs of the customer, especially as they transition to the cloud.

Across the 24 categories being recognized for 2025, 19 partners have been named winners and 28 partners named finalists of this esteemed award. As in previous years, selections were made using system-generated data on core metrics and key performance indicators (KPIs). A steering committee of global SAP representatives then reviewed, vetted, and ranked the achievements according to internal criteria based on SAP’s communicated business strategies.

Being recognized as an SAP Pinnacle Award winner or finalist offers qualified partners a unique opportunity for additional global exposure. To amplify this achievement, winners and finalists will receive a communication package to help them promote their success. Additionally, SAP will list the winners and finalists on its website for a year and through its communication channels promote these winners and finalists to joint prospects and customers.

Congratulations to this year’s winners and finalists. We look forward to celebrating your success at at SAP Partner Summit and SAP Sapphire.

Karl Fahrbach is chief partner officer at SAP.