SAP Transforms Services and Support Portfolio to Accelerate Customer Success

WALLDORF SAP SE (NYSE: SAP) today announced the evolution of its SAP Services and Support portfolio, introducing a streamlined, tiered engagement model designed to help businesses achieve greater transparency, speed and flexibility in their transformation journeys.

With SAP Services and Support, choose the engagement type and offerings that deliver the results your business needs

The reimagined portfolio, which includes the Foundational Success Plan, Advanced Success Plan, and Max Success Plan tiers, aims to deliver measurable results and a consistent, ongoing experience for customers. Designed to provide continuous engagement throughout each customer’s journey, the portfolio helps with adoption of the latest innovations and continuous value from a full investment in SAP Business Suite.

The updated portfolio addresses the increasing need for organizations to adapt quickly to market changes, adopt AI-driven innovations and support business continuity. Each success plan offers clearly defined tiers of engagement, ranging from self-guided resources and proactive support to strategic and personalized partnership with dedicated experts. These tiers help customers select the right level of guidance for their unique needs.

Foundational Success Plan, included with every cloud solution from SAP, provides essential onboarding, technical cloud operations and preventive support. This plan is centered around, and expands upon, our well-known SAP Enterprise Support offering and is designed to help organizations get solutions running efficiently, enable business continuity and achieve ongoing value. Customers benefit from curated content, learning resources, guided transformation with application lifecycle management solutions and preventive mission-critical support, enabled by AI and all built into the solution subscription at no additional cost.

Building on this, Advanced Success Plan adds specialized expertise and AI-assisted guidance. Organizations receive proactive support to detect risks and optimize processes, as well as activation sessions to deploy new functionality and refine operations. Enhanced-support service level agreements and intelligent tools help maintain peak performance and realize measurable business outcomes.

For enterprises navigating complex transformations, innovating quickly and striving to get the most out of AI, Max Success Plan offers SAP’s premium, strategic level of engagement. It includes all the benefits of Advanced Success Plan, plus dedicated success plan managers, cross-solution process improvement and access to customer-specific prototype development to accelerate offerings such as SAP Business AI. This tier is built for organizations seeking a true strategic partnership, guiding modernization, reducing risk and accelerating value realization across their SAP software landscape.

“Our evolved SAP Services and Support portfolio is designed to help customers operate with ease and apply AI to drive business efficiency. It aims at mastering transformation, innovating at scale and turning decisions into action with clarity and impact,” said Thomas Saueressig, member of the Executive Board of SAP SE, Customer Services & Delivery. “By offering a unified, enterprise-wide engagement model, SAP helps customers continually adopt and derive the latest innovations and realize reliable ROI throughout their entire journey.”

Customers can further extend their experience with a streamlined set of professional, development and application management services that leverage SAP’s expertise and partner ecosystem. With this enhanced portfolio, SAP reaffirms its commitment to orchestrating customer success and enabling organizations to run at their best in a rapidly changing world.

For more information, read the blog post: Orchestrating Continuous Transformation for Stronger Business Outcomes.

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Media Contact:
Martin Gwisdalla, +49 (6227) 7-67275, martin.gwisdalla@sap.com, CET
SAP Press Room; press@sap.com

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This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of SAP’s 2024 Annual Report on Form 20-F.
© 2026 SAP SE. All rights reserved.
SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE in Germany and other countries. Please see https://www.sap.com/copyright for additional trademark information and notices.

MythBusters: Integrate with SAP Build

Building and maintaining custom integrations is a never-ending drain on IT. SAP Build helps quickly connect the native content of non-SAP systems to power automation, apps, and AI agents.

In this video, you’ll learn how SAP Business Accelerator Hub is the starting point for that connectivity. Near 28,000 integration flows and over 250 connectors help teams extend processes across systems.

Under the hood, it comes back to the same services layer. Apps and agents tap APIs, events, and services, so teams can connect the UI to necessary tasks.

Chapters:
00:00 – The integration challenge
00:17 – SAP Build connectivity on SAP BTP
00:35 – Start in SAP Business Accelerator Hub
01:15 – Example: automate SAP and Salesforce
01:30 – Extend the same foundation to Joule AI agents
02:16 – One services layer for apps, automations, and agents
02:34 – Get started with the SAP Build free trial

Try SAP Build with a free, 30-day SAP trial: https://sap.to/6058h9Vxu

MythBusters: Automate Your Supply Chain Processes with SAP Build

Manual shipment updates, inventory spreadsheets, and supplier reconciliations add up fast. SAP Build helps you streamline supply chain processes with automation and custom extensions.

In this video, you’ll learn how you can can browse through pre-built content in the SAP Build Store to help you get started with templates. The steps are provided, and with generative AI, business users can modify templates and create artifacts just by using natural language prompts.

You will also see how a leading provider of aircraft maintenance, repair, and overhaul services chose SAP Build to automate material logistics for defective parts, freeing their specialized maintenance team from manual work and increasing transaction volume by 40%.

Chapters:
00:00 – Manual shipment updates and spreadsheet work
00:26 – Reimagine supply chain with automation, extensions, and AI
00:41 – Demand planning approvals with SAP Build and IBP
00:55 – Start faster with SAP Build Store templates
01:16 – Use generative AI to modify templates with prompts
01:34 – Customer story: automate defective parts logistics
02:03 – SAP Build entitlements included in Supply Chain suite
02:25 – Try SAP Build free for 30 days

Try SAP Build with a free, 30-day SAP trial: https://sap.to/6056h9VQ6

How to Grow Your Business With SAP Business Network | With SAP Customer, Unite | B2B Exchange

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Joule: A New Human Advantage | SAP Business AI

Joule creates a new human advantage, helping your people see further, work smarter, and unlock new impact for the business.

With ready-to-use AI agents, Joule can automate complex workflows across end-to-end processes. It also delivers insights on demand, grounded in your data and trusted sources, so teams can act with clarity and confidence. And by proactively recommending next-best actions, Joule helps keep work moving, reducing delays and breaking down silos.

Learn more about Joule 👉 https://sap.to/6055hTgCx

#Joule #AIAgents #SAPBusinessAI

Account-Based CO-PA in SAP S/4HANA: How Margin Analysis Works in the Universal Journal

When moving from SAP ERP to SAP S/4HANA, one of the most significant changes in profitability analysis is the shift from traditional costing-based CO-PA to margin analysis (account-based CO-PA).

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Why CX Matters More Than Ever (and What’s Changing) | Ben Nottle

Customer expectations keep moving — CX has to keep up.

Ben Nottle (SAP Customer Experience APJ) shares how AI is reshaping engagement and business impact.

Learn more about customer experience & CRM solutions from SAP: https://sap.to/6054CrBZu

🎧 More episodes of the Trending Chats podcast:
Watch on YouTube: https://sap.to/6055CrBZR
Listen on Spotify: https://sap.to/6056CrBZr
Listen on Apple Podcasts: https://sap.to/6057CrBZT

#TrendingChats #CX #CustomerExperience

How SAP Can Help Businesses Meet The EU Corporate Sustainability Reporting Directive

The Corporate Sustainability Reporting Directive (CSRD) is an EU regulation mandating companies to report their social and environmental impact. It sets clear rules for reporting your environmental, social and governance performance, from carbon emissions to working conditions in your supply chain.

If CSRD applies to your business, reports must adhere to established standards and undergo independent audit. SAP Solutions can help you simplify the process of collecting data on energy use, emissions, water and supply chain practices, ensuring it’s accurate, consistent, in the right format and fully compliant.

Everything businesses need to know about the EU CSRD: https://sap.to/60587x0TG

#Sustainability #CSRD

SAP Empowers Developers to Drive the Business AI Revolution

Innovations and partnerships including a new collaboration with Snowflake equip developers to turn business data and AI into real business outcomes


BERLIN — At SAP TechEd in 2025, SAP SE (NYSE: SAP) brings AI deep into the development process to level up how developers build.

Advancements in AI agents, data, and platform capabilities equip developers with the tools to drive business transformation

New AI-driven capabilities in the SAP Build solution, an expanding data ecosystem and powerful Joule Agents empower developers to move from idea to impact with unprecedented speed and confidence. As AI transforms the nature of professional work, SAP also pledges to equip 12 million people worldwide with AI-ready skills by 2030.

“SAP’s announcements today give developers the tools they need to deliver at the speed of AI,” said Muhammad Alam, member of the Executive Board of SAP SE. “Innovations across SAP’s unique flywheel of applications, data and AI put developers in the driver’s seat — where they belong.”

Opening the Developer Ecosystem

SAP Build, the company’s flagship solution for enterprise application development and automation, now gives developers more freedom to build, extend and automate using the tools they love most.

For instance, developers who prefer agentic development solutions like Cursor, Claude Code, Cline and Windsurf can now use SAP development frameworks with new SAP Build local Model Context Protocol Servers. Visual Studio Code users will be able to access SAP Build capabilities directly in their development environment with a new SAP Build extension. This extension will also be made available later on Open VSX Registry for other development environments. SAP and n8n also announced plans for an integration so Joule Studio agents and n8n agents can work together.

And with new agent building capabilities in Joule Studio, developers have the tools they need to extend SAP’s ready-to-use agents and build new agents grounded in SAP business data and context that can act autonomously based on changing business conditions.

Putting Data to Work

Every intelligent application starts with trusted data. SAP is giving developers more ways to put that data to work through SAP Business Data Cloud.

The solution now connects with more of the data and AI platforms developers use every day. A new SAP Snowflake solution extension for SAP Business Data Cloud brings Snowflake’s fully managed data and AI capabilities directly to SAP customers, giving them the flexibility to choose the right compute and storage for each data and AI workload, while maintaining governance, interoperability and business context. SAP also announced a new SAP Business Data Cloud Connect partnership with Snowflake. This complements existing integrations with Databricks and Google Cloud, giving developers more freedom to choose how they work with SAP data.

With a new data product studio capability in SAP Business Data Cloud, developers can turn raw data into ready-to-use assets known as data products that support analytics, AI and application development.

An expanded capability in the SAP HANA Cloud knowledge graph engine can automatically generate knowledge graphs. This capability maps relationships across SAP database tables, columns and data models, revealing how data fits together and why it matters. Developers will be able to see how their data connects across systems and uncover underlying business insights.

Bringing AI Autonomy to Life

SAP is evolving its AI portfolio to give developers the intelligence and orchestration power they need to take AI from insight to action.

SAP introduced its first enterprise relational foundation model, a new class of AI that predicts business outcomes rather than the next word in a sentence. SAP-RPT-1, or the first-generation Relational Pre-trained Transformer, can make fast and accurate predictions for common business scenarios like delivery delays, payment risk or sales order completion. SAP launched a free playground environment for developers today.

New AI assistants in Joule coordinate multiple agents across workflows, departments and applications, bringing automation and autonomy to life. These assistants plan, initiate and complete complex tasks spanning finance, supply chain, HR and beyond. Today, SAP introduces new agents built for technical users. For example, an agent for business process analysis will help teams understand how processes run, identify inefficiencies and uncover opportunities to optimize workflows and drive measurable improvements.

Lastly, as AI changes the nature of work for everyone, SAP is pledging to equip 12 million people worldwide with AI-ready skills by 2030. SAP will expand hands-on training and certification programs that integrate practical AI-ready tools, including through its partnership with online learning platform Coursera.

Visit the SAP News Center. Get SAP news via LinkedIn and Bluesky.

SAP TechEd 2025 Media & Analyst Program: Find event information, news and media assets all in one place

About SAP

As a global leader in enterprise applications and business AI, SAP (NYSE:SAP) stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit www.sap.com.

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This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of SAP’s 2024 Annual Report on Form 20-F.
© 2025 SAP SE. All rights reserved.
SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE in Germany and other countries. Please see https://www.sap.com/copyright for additional trademark information and notices.
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