WestWood Kunsttofftechnik GmbH is a rapidly growing, family-owned company specializing in liquid waterproofing systems for the construction industry. Its solutions protect everything from roofs and car parks to oil rigs, railway platforms, and bridges across 16 countries in Europe and North America.

With six locations and a rapidly expanding international presence, WestWood faced growing complexity in managing siloed data and keeping up with ever-evolving compliance requirements. The company’s small product safety team was stretched thin, struggling to maintain manual processes and ensure the highest standards across teams and departments. To better serve customers and streamline its operations, WestWood set out to find an integrated, automated solution.

To address these challenges, the German construction company adopted a comprehensive suite of cloud solutions, services, and learning resources to accelerate its digital transformation.

Working together with SAP gold partner Innovabee, WestWood implemented SAP S/4HANA Cloud Public Edition and SAP S/4HANA for product compliance. WestWood unified business processes, standardized information management, and automated workflows across the company. This integrated approach made critical data accessible to all relevant teams, helping WestWood stay ahead of compliance regulations and support sustainable growth.

Automating product safety for innovation and growth

“We wanted a solution that automated important steps of our product safety processes and was flexible, so we can evolve our workflows as compliance standards change and our company expands into new markets and regions with dynamic requirements,” explained Martin Wegner, product safety manager at WestWood.

The flexibility of WestWood’s products has spurred innovation, such as the growing trend of green roofs, which require robust waterproofing. “It’s becoming increasingly popular to grow plants on roofs, creating a ‘green roof’ that is environmentally friendly and improves air quality,” Wegner added. “New construction trends such as this encourage us to continuously innovate.”

Given that many of WestWood’s protective, decorative, and slip-resistant finishes require special handling, product safety and compliance are mission-critical. Previously, these processes were manually and fragmented across departments, making it difficult for the small team to keep up with changing regulations.

Harnessing automation for superior customer service

With SAP S/4HANA for product compliance, WestWood automated the delivery of product safety information. Now, every customer automatically receives up-to-date safety data sheets with their orders, and these updates can be sent instantly to all previous customers, ensuring safe and compliant use of WestWood products. Previously, this was a time-consuming manual process. Thanks to the automated customer service process, now over 24,000 e-mails are sent automatically each year, saving time and ensuring compliance.

“Automating this process is an amazing time-saver,” Wegner noted. “It makes our lives so much easier and helps us ensure the latest safety and usage instructions are reliably available to our customers.” Centralized data management also provides a continuously updated, auditable track record of all product safety activities.

Automation has also improved internal processes. The product safety team now receives automated notifications whenever product safety information is needed and can easily support multiple languages and fulfill local compliance requirements and regulations.

According to Wegner, “As we expand into new markets, the built-in internationalization features of SAP S/4HANA will be crucial to our success and help us deliver outstanding customer service and support sustainable processes in compliance with local regulations.” This enables WestWood to have faster, more practical management of customer orders for around 10 users across 3 departments, supporting the innovative company’s global expansion.

“Thanks to SAP S/4HANA for product compliance, it is impossible to forget things,” Wegner said. “No information gets delayed in communication between departments, and customers instantly receive the latest safety and usage information for our products.”

Streamlining workflows and supporting sustainability

With SAP S/4HANA Cloud Public Edition, and support from Innovabee, WestWood no longer needs to run on-premises IT systems and can focus on adding value for its customers.

Building on the success of its SAP S/4HANA Cloud Public Edition implementation, WestWood plans to further streamline its operations. The ambitious company aims to consolidate two systems for dangerous goods management into a single SAP application. They are also planning to fully automate label printing, which is an important step as new regulations require larger font sizes and more detailed information. Automatic label printing based on existing product data will optimize management, eliminate redundancies, and save significant time and effort.

WestWood is also committed to sustainability. By reducing paper use and leveraging integrated solutions from SAP, the company is expanding its sustainability management and reporting capabilities. Streamlining and automating compliance with documentation and labeling guidelines, as well as managing hazardous chemicals, allows WestWood to protect the environment at every stage — from production plants and warehouses to end customers.

Improved insights and reporting are also helping WestWood future-proof its business and stay competitive in an industry shifting toward greater environmental, social, and governance transparency.

To learn more, read WestWood’s customer story: Elevating product compliance processes through automation.

Discover the power of business data fabric with SAP. Explore what a business data fabric is and how it revolutionizes data management. Learn how it extracts full meaning from all your data – including systems, social media, IoT sensors, and more – in real time, while preserving the original context and business logic.

Uncover how business data fabric unifies, cleanses, enriches, and secures data, delivering actionable insights instantly. It has numerous real-world applications in areas like customer service, risk prevention, HR, and so much more, demonstrating its versatility in providing personalized solutions, detecting fraud, and gaining insights into employee performance.

For more details on how business data fabric can transform your business, click here: https://sap.to/6058fznyk

We are thrilled to share that SAP SuccessFactors has once again been recognized as a leader in human capital management (HCM) by TrustRadius, earning 12 Top Rated awards for 2025.

TrustRadius is a leading B2B software review platform, and its Top Rated awards recognize vendors with high customer satisfaction, based on verified customer reviews.

“Our Top Rated awards are based entirely on authentic customer feedback, and SAP has clearly earned the trust of its users. SAP SuccessFactors HCM stands out for its comprehensive approach to talent management, employee experience, and core HR functions,” said Allyson Havener, CMO at TrustRadius.

This year, SAP SuccessFactors earned 12 Top Rated honors across a range of categories, reflecting the breadth and depth of our HCM suite:

• Applicant Tracking
• Compensation Management
• Talent Management
• Workforce Analytics
• Sales Incentive Compensation Management
• HR Management
• Workforce Management
• Employee Performance Management
• Sales Performance Management
• Corporate Learning Management
• Succession Planning
• International Payroll

More than 10,000 customers across the globe trust SAP SuccessFactors solutions to help them unlock the full potential of their people. Together, we’re reshaping workforces to be more adaptive, intelligent, and aligned with business goals—guided by real-time insights, assisted by AI, and connected across every corner of the enterprise.

In the past year, SAP has delivered powerful innovations that are redefining the HR experience. The SAP SuccessFactors first-half 2025 release introduced more than 250 innovative features and enhancements designed to help organizations address any business need and stay ahead of the curve.

Last month at SAP Sapphire, SAP announced new innovations to help HR leaders navigate rapid change and address skills gaps, including the first of our HR agents and three new solutions: the People Intelligence package in SAP Business Data Cloud, WalkMe for SAP SuccessFactors HCM, and SAP SuccessFactors Enterprise Service Management.  

Together, these innovations can enable our customers to navigate today’s business demands while building a foundation for the future.

But don’t just take our word for it. Here’s a look at what our customers are saying:

• “SAP SuccessFactors HCM is considered a ‘best of breed’ for a reason. The fact that it does allow for in-depth customization, and its ability to be tailored not only to individual business needs, but also it allows for best practice follow-up while ensuring organizations remain compliant with several legal requirements.” – Global HRIS Lead
• “Effectiveness of the software in payroll figures and tax management. The software is easy to set up and implement even by unskilled persons. The pricing of the product is favorable for beginners and small organizations. The availability of unlimited customizable templates and dashboards makes the platform reliable and eloquent. Customer support services providers are available 24/7 and ready to help in real time.” – Employees Representative
• “Day-to-day HR tasks are automated, which relieves the company from repeated manual tasks. The process of recruitment and performance management has improved. The operation cost of HR operations has been reduced. Talent and compensation management have improved. Human resource planning has become more efficient with data-driven decision-making. The onboarding process has been enhanced, cutting the company’s time and effort.” – Senior Engineer

Learn more about SAP SuccessFactors HCM and read our customer reviews on TrustRadius.

Lara Albert is chief marketing officer for SAP SuccessFactors.

Welcome to our expert talk on battery manufacturing! In this video, Fernanda Rodrigues and Gerhard Welker lead a comprehensive discussion on the battery value chain and the role SAP plays in supporting this rapidly evolving sector. Stephan Fester and Sebastian Scharfenberger, who head the SAP Global Battery Practice, bring their extensive expertise and unique perspectives to the conversation. Together, they explore the challenges and opportunities within battery manufacturing, offering valuable insights into how SAP’s innovative solutions can drive efficiency, sustainability, and growth in this sector.

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🕒 Chapters:
01:10 Introduction to Battery Manufacturing
02:40 SAP’s Role in the Battery Value Chain
06:45 SAP’s Strategy and Approach
13:27Future Trends and AI in Battery Manufacturing

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When you’re the COO, every day can feel like a gauntlet. But with SAP, nothing will ever stop you. Stay unbreakable with supply chain management.

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