Justin King explains how to optimize customer collaboration 🤝

Looking for better ways to serve your customers? Justin King from B2B eCommerce Association explains how companies benefit from collaborating on SAP Business Network.

Learn more about SAP Business Network and sign up for a supplier account today. 👉 https://www.sap.com/products/business-network/suppliers/overview.html

B2B Digital Strategy for Suppliers with Justin King | B2B Exchange

Your B2B platform profile isn’t just for transactions. It can be a growth channel. In this episode of B2B Exchange, Mark Bell (SAP) sits down with Justin King, Director at the B2B eCommerce Association, author, and longtime voice in digital commerce, to unpack why many suppliers underuse one of their most visible digital assets: their network presence.

Justin explains what it really means to be “digital” in B2B, and why it’s different from retail. In manufacturing and distribution, buyers aren’t browsing for inspiration. They’re trying to solve a problem fast, confirm availability and price, place the order, and get back to work. That mindset changes what “great” looks like in B2B buying experiences, and why a digital strategy shouldn’t stop at “build a website.”

You’ll hear why B2B networks can act like plug-and-play channels that support discovery and speed, especially when they’re integrated into a buyer’s purchasing process. And if you’re on the supply side, Justin shares the practical foundation that makes everything else work: product content. The attributes, titles, descriptions, and images buyers search for aren’t a one-time upload. They’re an ongoing program. The most successful suppliers treat their profile like an active sales and marketing asset, continuously improving content, testing keywords, and sharpening how they show up in search results.

Finally, Justin challenges a common “best practice”: don’t copy B2C experiences. Instead, borrow the customer focus behind B2C and build B2B experiences that match how professionals actually buy: efficient, task-driven, and designed for real work.

Chapters:
00:00 – Welcome + introductions
01:59 – What “digital” means in B2B (beyond e-commerce)
02:43 – Common barriers to digital sales success
04:19 – Why a B2B network profile matters (more than a checkbox)
06:04 – The foundation: product content as an ongoing program
08:31 – What B2B buyers really want (speed, availability, price)
10:26 – A myth to drop: copying B2C experiences
11:54 – Checklist vs. strategy: how suppliers unlock growth

Explore SAP Business Network for suppliers. 👉https://sap.to/6057BBczct

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About SAP:
As a global leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit: https://sap.to/6057BBczcN

#SAPBusinessNetwork #B2BeCommerce #DigitalCommerce

Software Is Entering Its Most Powerful Era

The recent selloff in SaaS stocks misreads the real disruption. It reveals why enterprise software is more essential than ever. 

Achieve company-wide ROI and transform how work gets done with agents grounded in business data

Artificial intelligence is the most consequential technology shift since the internet—and the most transformative thing to happen to enterprise software. Not because AI threatens it, but because AI needs it. The breakthroughs in reasoning, code generation, and autonomous agents are real, and they will reshape every industry. 

I see it firsthand. AI is driving double-digit efficiency gains across our own operations. In more than two-thirds of our 2025 fourth quarter cloud deals, customers chose to include AI capabilities. Manufacturers are using AI agents to automate quotation processes, cutting response times dramatically. Consulting teams are reclaiming a quarter of their working week for higher-value work. This is not hype; it is happening, at enterprise scale. 

Every major platform shift follows a pattern. Early on, value accrues to the lowest layers of the stack: the compute, the models, the infrastructure—the shovels in the gold rush. Over time, enduring value migrates upward to the application layer, where technology translates into business outcomes. The internet made that clear. Cloud computing confirmed it.

AI will be no different. Software is not reaching the end of the line; it’s just getting started. In other words: software is becoming AI’s superpower. 

Where the real value lies 

Across industries, companies are pouring billions into AI, driven by real breakthroughs in capability and productivity. Yet many are struggling to translate experiments into measurable, enterprise-wide outcomes. The root causes are well-known: fragmented data landscapes, siloed processes, inconsistent governance, and AI bolted on to aging legacy systems.  

Regardless of their industry or size, every customer I speak with wants one thing: AI that deeply understands their business and does so securely and reliably. That requires integrated applications, harmonized business data, and clear controls. Without these, AI operates in a vacuum, disconnected from business reality. 

If it doesn’t understand how finance connects to procurement, how a supply chain interacts with manufacturing, what compliance rules govern a transaction, or how to handle exceptions, AI cannot reliably run a business. The smallest mistake—using outdated, incomplete, or incorrect data—can quietly cascade into wrong decisions, faulty transactions, and significant losses before anyone notices.

Far from eliminating software, AI exposes the indispensability of the systems that coordinate work at scale.  

Enterprise AI succeeds where agents and governance meet 

Building an agent is becoming increasingly easier—the tip of the iceberg. Deploying it across end-to-end supply chains or financial close processes, with full compliance and audit trails, is where most of the effort lies. Orchestration, policy enforcement, and workflow determinism are the gatekeepers of trust. The more autonomous agents you deploy, the more valuable the governed systems that constrain and supervise them become, and that’s where the platforms that already run the world’s core operations come into their own.

What agents need to operate at scale 

To deliver real outcomes reliably, agents need three things. First, deep domain and industry knowledge encoded in systems, so agents understand context, relationships, and end-to-end processes. Second, accurate, semantically rich business data that provides a reliable source of truth. And third, enterprise-grade governance: validation rules, compliance checks, approval flows, identity management and audit trails to keep autonomy safe.  

These are the elements that separate the AI that can truly and reliably run a business from the AI that merely impresses in a demo. 

What changes, what stays true 

AI makes software faster and cheaper to build. Large language models will be commoditized. Business models will evolve as usage patterns shift from users to agents. Entirely new interfaces will emerge. Users will increasingly converse with AI rather than navigate applications, and front-ends will be generated dynamically in real time. 

But the need for continuously updated, governed systems only grows. AI raises the bar for secure updates, telemetry-driven improvement, and shared controls: all strengths of mature SaaS. AI agents don’t replace enterprise software. They rely on it.  

The winners will not be those who own marginally better foundation models. They’ll be those who deliver value at the application layer: business outcomes grounded in deep domain expertise, integrated across functions, and governed for deployment at scale. 

Software is becoming the operating system for trusted autonomy. The companies that recognize this will embed AI into the systems that run the world’s economy. The rest will run more experiments, generate more prototypes, and wonder why the outcomes lag the hype. 

Long live software. 


Christian Klein is CEO of SAP SE.

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An Introduction to Data Tiers in SAP

Modern enterprises live and breathe data. Every purchase, click, sensor reading, or account update leaves a digital trace.

How AI Can Help Scale Social Impact

Artificial intelligence is creating new opportunities for social innovation—but many young entrepreneurs are still navigating how to use it effectively.

According to a global study, conducted by The Possibilists – a global alliance for youth innovation and partner of ChangemakerXchange – more than 60% of young impact entrepreneurs believe AI can benefit their work, society, and the broader economy. At the same time, 70% of these innovators say they lack support in navigating AI tools.

Through a long‑standing collaboration, SAP and ChangemakerXchange bring together young social entrepreneurs with SAP volunteers and professionals to exchange knowledge, explore practical use cases, and build confidence in applying AI responsibly.

Matthias Scheffelmeier, Co-Founder of ChangemakerXchange and Alexia von Salomon, Learning Designer at Education Innovation Labs and a changemaker in the European cohort, discuss which skills are essential in an AI-driven future – and how AI can help improve efficiency and scale social impact.

Learn more: https://news.sap.com/?p=241852

00:00 – Future Skills
00:20 – Education Innovation Lab
00:33 – Opportunities of AI in Social Innovation
00:44 – Global AI Report
01:25 – Partnership with SAP
01:29 – changemakerxchange.ai Program
01:59 – Partnerships in the Field of Social Innovation
02:08 – Hopes For AI

How Zalando Unlocks AI for the Business with Unified Data on SAP Business Data Cloud

Zalando began as a fashion startup in Berlin and grew into one of Europe’s leading e-commerce platforms, serving millions of active customers across markets. But as the business expanded, the data landscape expanded too. With teams operating across regions and functions, data islands made it difficult to work as one business, slowing down access to insights and adding manual effort to reporting and dashboards.

In this customer story, Zalando shares how they approached data transformation with a clear goal: data democratization. That means enabling more people across the organization to use trusted data to make smarter decisions. By bringing data together into a shared foundation, they reduced fragmentation and created a platform designed to grow alongside the business.

With SAP Business Data Cloud, Zalando unified their data into a central environment and shifted from one-off dashboards and tailored solutions to reusable data products that can be handed directly to business users. And with Joule, SAP’s AI copilot, teams can interact with business data more naturally, helping them move faster from question to insight.

The result: less manual preparation, more consistent decision-making, and a data foundation built for scale.

Explore SAP Business Data Cloud 👉 https://www.sap.com/products/data-cloud.html

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About SAP:
As a global leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit: https://www.sap.com/index.html

#SAPBusinessDataCloud #BDC #datafabric

SAP S/4HANA Cloud Public Edition Release 2602 | Key Updates for Finance, Strategic Insights, & More

Meet the SAP S/4HANA Cloud 2602 release, new AI-enhanced innovations designed to connect applications, data, and AI so teams can run faster, work smarter, and act with greater confidence. Learn more about financial management with SAP: https://sap.to/6055hP2v7

Sourcing and Procurement in SAP Cloud ERP 2602 | Release Highlights

Discover how SAP Cloud ERP 2602 brings AI-enabled improvements to Sourcing and Procurement: helping teams respond faster to supplier delays and gain more control over purchase order outputs.

In this highlight tour, an AI avatar representing Ashish Kakade (Cloud ERP and SCM Product Success Enablement) walks through two innovations designed to reduce manual effort, improve accuracy, and increase traceability, especially when changes need to happen fast.

🤝 Mass update of supplier delivery dates via Joule – Use natural-language instructions to identify affected schedule lines and purchase order items, run mass changes, and track the background job status.

📧 Purchase order output via external output management – Route PO outputs to an external output management system to control format and delivery channels (email, sFTP, API, print), apply corporate templates, and define fallback rules, while maintaining end-to-end logging and traceability.

Chapters:
00:00 – Introduction
00:29 – Mass update of supplier delivery date via Joule
01:21 – Purchase order output via external output management
02:53 – Wrap-up and where to learn more

• Read more about the latest Sourcing and Procurement innovations in SAP Cloud ERP 2602: https://sap.to/6054C4Hmn
• Check out the SAP Cloud ERP Community: https://sap.to/6055CIrvT

Learn more about SAP Cloud ERP: https://sap.to/6056CIrvp

#SAPCloudERP #ERP #Procurement

Why Digital Transformations Fail (and the People Fix) | Adam Dinneen

Most transformation issues aren’t technical — they’re human.

Adam Dinneen from WalkMe shares why adoption breaks down and the people-first fixes that drive results.

Get the State of Digital Adoption report: https://sap.to/6056Cr8fo
Read Digital Adoption for Dummies: https://sap.to/6057Cr8fU
Take the WalkMe Challenge: https://sap.to/6058Cr8fq

🎧 More episodes of the Trending Chats podcast:
Watch on YouTube: https://sap.to/6059Cr8fS
Listen on Spotify: https://sap.to/6050Cr8fs
Listen on Apple Podcasts: https://sap.to/6051Cr8ft

#TrendingChats #WalkMe #Adoption

A Recipe for the Future: BSH Reinvents Finance and Embraces the Cloud with SAP

For decades, BSH Hausgeräte GmbH has been a quiet force in kitchens worldwide, with brands like Bosch, Siemens, and Gaggenau in its portfolio. Now, the company is rewriting its own recipe—not for food, but for finance. In partnership with SAP, BSH is transforming its IT landscape to a cloud-first foundation, aiming to free employees from manual tasks and put insights at the center of decision-making.

In an interview, BSH Head of Governance, Methods, and Systems Heiko Schletz explained how the company is reshaping finance and why its move to the cloud is a critical ingredient to a successful AI-enhanced future.

Technology follows vision

Represented in more than 50 countries, BSH manufactures home appliances in 39 factories worldwide. Schletz’s team oversees group controlling and is responsible for ensuring that financial data flows smoothly from its core systems, such as ERP, all the way up to the consolidated group level. His team manages how financial data is structured and integrated across all global entities, ensuring it can be used effectively for company-wide reporting and decision-making.

BSH is working to bring accounting and controlling together into one integrated process, supported by real-time data and analytics. One principle is guiding this transformation: technology follows vision, not the other way round. As part of its transformation journey, BSH is embracing change by testing new technologies to support its vision.

Combine advanced analytics and planning capabilities to unlock the full potential of your most valuable data sources

To simplify reporting efforts, for example, BSH is currently piloting SAP Datasphere, SAP’s next-generation data management platform that can unify and govern all SAP data and seamlessly connect with third-party data.

A recent use case automatically connected accounting balances, controlling P&L data and market metrics in SAP Datasphere and delivering consolidated reports without spreadsheets and manual effort. “This shows where the journey is going—joining sources, bringing them together,” Schletz says.

Breaking down silos to empower AI

BSH’s long-term goal in the financial area is to get rid of silos between accounting, controlling, and treasury. Schletz envisions a parallel ledger architecture that supports both—legal entity and consolidated group views—enabling advanced analytics such as value-driver trees. By moving to SAP S/4HANA Cloud Private Edition, integrated with SAP Datasphere and SAP Analytics Cloud, BSH aims to create a single source of truth for finance spanning from subsidiary ledgers to group-level consolidation.

Schletz is convinced that with a cloud-based, synchronized toolset, his finance team can deliver the latest figures for decision-making faster and with less manual consolidation. “SAP’s AI evolution is running in the direction we also want to go,” Schletz explains. “The technology meets our vision and that’s why it’s a perfect fit.”

The company has relied on SAP solutions for decades, starting with SAP R/3 and now running SAP S/4HANA, SAP Business Warehouse, and SAP Analytics Cloud. The next milestone is cloud migration: RISE with SAP. “In the next two years, we go into the cloud,” Schletz says. “We want a synchronized toolset that gives us a holistic view.”

To get the most out of analytics and AI functionalities, BSH is currently consolidating and simplifying its comprehensive business application landscape. The company’s target is to move from six separate ERP solutions to one global SAP S/4HANA environment that covers all subsidiaries and geographies.

How to prepare an SAP S/4HANA transformation

Schletz’s advice for other organizations exploring the RISE with SAP journey is to start with a clear vision. “If you don’t begin with a concept that combines accounting and controlling, don’t start with SAP S/4HANA,” he says, noting that a finance transformation is not an isolated IT project—it requires alignment across logistics, sales, and customer service. “The SAP S/4HANA conversion is a cross-functional adventure,” he adds.

BSH’s journey is ongoing, but the direction is set. Cloud migration via RISE with SAP, integrated data, and a finance function designed for insight rather than manual effort. “We want the machine to do what it does best, so people can focus on creating value,” Schletz concludes.


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