ASUG links live with SAP TechEd 2025! Hear community insights on AI, skills, and how to free up time to innovate with SAP.
In this highlight clip from SAP TechEd, ASUG connects live from Louisville to share what’s top-of-mind for the North American SAP community. You’ll hear how customers and practitioners are navigating real-world change: accelerating transformation while balancing skills, governance, and the growing role of AI.
The conversation captures the mood on the ground: less hype, more hands-on value. Speakers discuss how AI is in every conversation, the optimism (and anxiety) around changing roles, and a practical question: how do we put AI to work to make developers’ lives easier? You’ll also hear why skills and continuous learning are essential to deploy new technologies smoothly and deliver business impact, along with a look ahead at emerging areas (from UX to quantum and robotics) that will shape SAP landscapes over the next two years.
If you’re an IT leader, architect, or SAP practitioner, use this clip to brief stakeholders, focus enablement plans, and identify where ASUG community knowledge can help you move faster, without compromising on clean core and enterprise governance.
Speakers: Geoff Scott, Chief Executive Officer, @ASUGtv Muhammad Alam, Member of the Executive Board of SAP, SAP Product & Engineering
00:02 – Louisville: ASUG Tech Connect sync 00:49 – Why this Tech Connect matters: tech acceleration & community 01:08 – Today’s reality: AI pace, uncertainty & professional upskilling 01:41 – Less hype, more help: put AI to work for developers 02:31 – Skills & learning first; emerging tech and freeing time to innovate
Watch all SAP TechEd replays: https://www.sap.com/events/teched.html
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About SAP: As a global leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit: https://www.sap.com/
The IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of technology and suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each supplier’s position within a given market. The Capabilities score measures supplier product, go-to-market and business execution in the short-term. The Strategy score measures alignment of supplier strategies with customer requirements in a three to five year timeframe. Supplier market share is represented by the size of the icons.
According to the IDC MarketScape, “AI-enabled tools are revolutionizing field service management, transforming reactive operations into predictive excellence.”
SAP was recognized for the following strengths:
End-to-end field service management offering as part of the full enterprise suite: SAP Field Service Management is a fully integrated component of the SAP Business Suite, enabling end-to-end business process execution across planning, logistics, operations, finance, and customer service. It connects seamlessly with core SAP solutions such as SAP S/4HANA, customer experience, asset management, and supply chain management, ensuring that service delivery is fully aligned with enterprise-wide processes. This deep integration eliminates silos, enables real-time collaboration across departments, and supports consistent, efficient service execution across the entire value chain.
AI innovations and generative AI capabilities: SAP Field Service Management is infused with AI and generative AI to simplify and accelerate service delivery. SAP is able to support generative summaries of equipment history, work orders, and past service activities. SAP has established an embedded AI copilot for field service that enables users to execute commands, automate actions, and retrieve context-aware insights using conversational language with the benefit of boosting productivity and responsiveness across the service life cycle. SAP also has a robust auto-scheduling engine designed for complex, high-volume service operations.
Commitment to continuous innovation
Field service organizations face growing complexity, workforce shortages, and rising customer expectations that demand smarter, faster, and more connected service delivery. SAP continues to lead the market by integrating AI-driven insights, intelligent automation, and end-to-end connectivity across its portfolio.
SAP remains focused on enabling customers to:
Boost technician and dispatcher productivity
Drive customer-centric and revenue enabling operations
Reduce operational costs and accelerate complex workflows via intelligent automation and AI
Provide a connected and extensible platform for field service
SAP is proud to be recognized by the IDC MarketScape as a Leader in AI-enabled field service management. We remain committed to helping our customers run their service operations smarter, safer, and faster — combining data, applications, and AI to deliver measurable business outcomes and exceptional customer experiences.
Developers aren’t being replaced, but AI is making them faster. In the SAP TechEd opening keynote, SAP leaders demonstrate how builders can utilize the SAP Business Technology Platform (BTP) to transform ideas into secure, scalable outcomes. You’ll see how the app–data–AI flywheel comes together: best-in-class applications generate a governed data layer that powers intelligent agents and experiences.
The keynote highlights an open, choice-driven developer experience, featuring local SAP Build servers, a new VS Code extension, Model Context Protocol (MCP) support, and zero-copy sharing across SAP Business Data Cloud—now enhanced with a Snowflake partnership. It also introduces SAP-RPT-1, a relational foundation model purpose-built for tabular business data, enabling faster and higher-quality predictions without the need for bespoke models.
For building and operating AI at scale, SAP showcases ready-to-use and extensible agents, low-code Agent Builder, pro-code agents using the SAP Cloud SDK for AI, agent interoperability via the A2A protocol, plus lifecycle governance with Agent Hub and Agent Mining. You’ll also see intent-based development (“vibe coding”) across SAP Build and VS Code—including ABAP in VS Code and an SAP-tuned ABAP-1 model for developer productivity.
Customer stories from Uniper and Sartorius ground the tech in real outcomes, including a live warehouse demo with robots orchestrated by Joule. The session closes with a look at quantum optimization in partnership with IBM—pointing to a future where classical, AI, and quantum computing work in concert on real business problems.
Speakers: Philipp Herzig, Chief Technology Officer, SAP Michael Ameling, President, SAP Business Technology Platform, SAP Muhammad Alam, SAP Product & Engineering, SAP Geoff Scott, CEO & Chief Community Champion, @ASUGtv Torsten Müller, CIO & Head of Operations, @SartoriusGlobal Dr. Axel Wietfeld, Chief Procurement Officer, @UniperEnergy
00:00 – Opening: why builders matter 02:11 – Live link to Louisville & community pulse 09:29 – Developers in the AI-native era 11:02 – SAP app–data–AI flywheel on BTP 12:50 – Business Data Cloud updates + Snowflake 15:46 – Introducing SAP-RPT-1 (tabular AI) 35:23 – Demo: pipeline predictions with SAP-RPT-1 + HANA Cloud 41:42 – Benchmark engineering, Prompt Optimizer & AI for Europe 46:19 – Agents across LoBs; extensibility with Agent Builder 53:24 – Pro-code agents with SAP Cloud SDK for AI 1:01:29 – Agent interoperability (A2A), Agent Hub & Agent Mining 1:10:01 – Intent-based development (“vibe coding”) demo 1:20:12 – Customer story: Uniper procurement transformation 1:34:21 – Robotics warehouse demo orchestrated by Joule 1:46:01 – Quantum optimization with IBM & closing remarks
Watch all SAP TechEd replays: https://sap.to/60577zqy5 Build faster and automate smarter with AI: https://sap.to/60597zqy9
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About SAP: As a global leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit: https://sap.to/60567zqyo
This week at SAP Connect, SAP unveiled the latest innovations designed to help companies build stronger, more meaningful relationships with their customers. In today’s world, customers expect intelligence, precision, and trust at every step of their journey.
Deep research AI and role-based assistants, coupled with SAP Business Suite innovations, take efficiency to new heights
SAP’s latest customer experience solutions are built to deliver on these expectations, empowering organizations to earn loyalty, drive growth, and create seamless, connected experiences.
In today’s market, loyalty and retention are the twin engines of repeatable business, the lifeblood of every organization. Earning and keeping customer trust has always been hard-won, but the bar is higher than ever. Recent findings from the SAP Emarsys Customer Loyalty Index show a five-point drop in “true loyalty,” customers who return without incentives. Only 35 percent of B2B customers reach strategic loyalty, defined as repeat purchases and long-term engagement. And nearly one-third of customers are lost to fragmented experiences. Brands now face a new reality: building lasting loyalty requires understanding customers and delivering consistent, connected experiences across every touchpoint.
Meeting the loyalty challenge: SAP Engagement Cloud and SAP Customer Loyalty Management
Yesterday at SAP Connect 2025, SAP Executive Board Member Muhammad Alam shared the vision for SAP Engagement Cloud as the next evolution in enterprise engagement. Built on SAP Business Data Cloud and the SAP CX suite of applications, it orchestrates engagement across the enterprise: customers, suppliers, employees, and more.
It also connects every function — finance, HR, marketing, and service –– and uses AI to turn business data into actions that drive outcomes: better delivery, faster service, and stronger loyalty. SAP Engagement Cloud will unify real-time interactions across marketing, commerce, sales, and service. By connecting every customer touchpoint to operational data such as logistics, finance, and supply chain, organizations can deliver accurate offers, real-time service, and personalized experiences at scale. This is especially important as only 18 percent of B2B customers reach strategic loyalty, according to the SAP Emarsys Customer Loyalty Index.
With embedded AI and Joule, SAP Engagement Cloud automates decisions, accelerates campaigns, and supports multi-brand, multi-region operations, empowering teams to deliver consistent, predictive, and unified customer experiences from day one.
The solution will be beta in November 2025 and is expected to be generally available in the first quarter of 2026, with an initial focus on customer experience.
SAP Engagement Cloud
SAP Customer Loyalty Management empowers teams to deliver personalized experiences at scale by giving every customer a single loyalty profile, no matter the brand, region, or partner. With loyalty data unified and natively integrated into SAP Private Cloud ERP and SAP Business Suite, teams can instantly monitor promotions, track reward usage, and understand financial impact in real time. This actionable insight feeds directly into planning, forecasting, and supply chain decisions, enabling businesses to adapt quickly and serve customers better.
Loyalty isn’t a separate marketing project, it’s woven into daily business operations. By centralizing loyalty data, SAP Customer Loyalty Management helps organizations understand each customer deeply and deliver consistent, connected experiences across every touchpoint.
The solution will be available Q4 2025.
SAP Customer Loyalty Management
AI and intelligence: the next imperative
At SAP Connect, we introduced how Joule, SAP’s AI copilot, is transforming customer experience by embedding intelligence directly into SAP Business Suite. Joule is not another layer, it’s built into the foundation, enabling smarter decisions and faster execution across every customer moment.
AI assistants in Joule bring role-based intelligence to customer-facing teams across service, sales, marketing, and commerce. Each assistant is tailored to the user’s role and business context, coordinating a network of AI assistants within Joule to automate tasks like resolving cases, chasing invoices, optimizing catalogs, and surfacing insights. This orchestration enables teams to focus on driving outcomes rather than managing operations.
For instance, Digital Service Agent delivers fast, multilingual support by reasoning over customer context and company knowledge. It provides accurate answers, escalates when needed, and continuously improves, reducing manual workload and enhancing customer satisfaction. This is available now.
Digital Service Agent
Deep research in Joule
With deep research in Joule, account planning moves beyond quick answers, delivering deep, strategic research and analysis in a single, connected experience. By tapping into SAP data, external intelligence, and trusted resources, users get richer insights for any business need.
Sales leaders and chief revenue officers can use the new account planning that leverages deep research in Joule to compress weeks of manual work into days. It synthesizes customer history, identifies key drivers, and drafts account plans, giving sales teams a complete, real-time view of every relationship.
Deep research in Joule will be available in beta December 2025.
Account Planning Deep Research
Intelligent applications for customer experience
SAP Business AI also powers intelligent applications that help businesses turn data into action:
Revenue Intelligence brings together data from CRM, commerce, and ERP to surface pipeline risks, customer health, and sales performance. Sales leaders and chief revenue officers gain a unified, real-time view to strengthen pipelines, improve win rates, and accelerate profitable growth.
Consumer Products Intelligence enables manufacturers and consumer packaged goods companies to optimize trade promotions and customer-facing offers. Integrated with SAP Integrated Business Planning and SAP Analytics Cloud, it uses real-time data from sales, supply chain, and production to analyze margins, monitor performance, and support financial planning, ensuring CX strategies are aligned with operational realities.
These innovations are tightly integrated with SAP Business Suite, ensuring every CX insight is grounded in real-time, harmonized data. They are currently in restricted private preview and expected to be generally available in H1 2026.
Adoption that drives value
Building on the Customer Loyalty Index findings about the importance of connected experiences, seamless, guided adoption is essential to delivering value. That is why WalkMe is now embedded across all SAP Customer Experience solutions.
WalkMe is a digital adoption platform that provides real-time, role-based guidance – right inside SAP interfaces. No IT tickets required. Teams get help in the flow of work, with step-by-step instructions that minimize onboarding time and reduce errors. Leaders gain instant visibility into where users struggle, so they can address friction and accelerate adoption.
The path forward
Loyalty is evolving, and so are we. Our priority is to help brands earn trust and adapt quickly.
The SAP Customer Experience innovations introduced at SAP Connect are designed for this challenge. They connect engagement with execution through solutions like SAP Engagement Cloud, Revenue Intelligence, and SAP Customer Loyalty Management; turn intelligence into action with embedded AI and automation; and give teams unified, real-time data to deliver measurable results and stay ahead in a rapidly changing market.
This week in New York, business leaders from every corner of the world are uniting to address evolving global challenges and accelerate solutions. Across multiple events and stages, SAP is sharing how its artificial intelligence (AI) edge is helping leading companies shape the future of business by turning environmental, regulatory, and market pressures into opportunities for action.
AI, with already proven applications, can unlock insights to reduce global greenhouse gas emissions by 5%-10% by 2030. According to KPMG, over half of sustainability executives say one of their top actions in the next three years is expanding their use of AI to enhance ESG capabilities.
Most businesses have not yet realized AI’s full potential for sustainability. In fact, only 14% of companies are using AI today to reduce carbon emissions. But those ready to do so will gain a decisive advantage that goes beyond emissions reduction. SAP’s ERP-centric approach enables organizations to deliver sustainability outcomes with applications, data, and AI embedded into SAP Business Suite. With sustainability reporting, data processing, automation, and strategic insights, AI can navigate your business through today’s climate challenges and ensure tomorrow’s competitiveness.
Power on, ethically and responsibly
Put sustainability at the core of your business with AI-driven solutions
Scaling AI solutions comes with considerable energy and water usage. To ensure net benefit, this needs to be part of return on investment conversations. With robust governance and renewables-backing however, AI is able to reduce more emissions than it generates.
All SAP data centers are powered by 100% renewable energy and any emissions from use of third-party AI systems are calculated and included in the company’s Scope 3 emissions.
Used ethically and responsibly, AI can be the catalyst of your sustainable business transformation. Here are eight ways that businesses use SAP’s AI-powered systems to build their sustainable advantage.
Improve efficiency with automation
1. Compliance information processing
The SAP S/4HANA for product compliance, AI-assisted compliance information processing capability can automatically extract compliance information from updated documents and map the information to compliance requirements.
This can reduce costs in product compliance disclosures, reduce penalties and fines in environmental management, and automate processes to reduce the risk of manual errors.
This helps turn a 50-minute task into a five-minute job and reduce processing and evaluation costs by 90%.
2. Declaration image analysis
With the SAP Green Token, AI-assisted declaration image analysis capability, you can automatically extract data and information from sustainability declarations regardless of format.
This helps cut review time, eliminate manual error risk, and ensure your reports are ready for required external audits.
Without AI, it takes roughly five minutes to review, extract, and post information from declarations. With AI, it’s just 20 seconds.
This AI-assisted capability can save days of permit review and interpretation, remove the need to hire external consultants, and lead up to an 80% reduction in environmental penalties and fines.
Your personal AI carbon consultant
4. Emission factor mapping
With SAP Sustainability Footprint Management, SAP’s AI-enhanced solution can calculate and assign emission factors directly to purchased products. Where actual supplier emissions data is given, it can source that from the ERP system. When estimates are required, it can automatically find the most accurate emission factors.
Audit-ready emission factor mapping turns a 10-minute manual task into a two-minute verification.
Automatically generate reports that align with internal sustainability strategies and meet external requirements such as the Corporate Sustainability Reporting Directive (CSRD).
Take data collection from a half hour to a half minute and report creation and drafting from 30 hours down to just five hours, all the while eliminating confusion and the risk of manual errors.
6. Carbon emissions analysis
From reporting on today to planning for tomorrow, Joule, SAP’s copilot, can take current carbon emissions data and return actionable insights that help reduce emissions and guide corporate sustainability strategies.
By combining financial and carbon data, Joule can create carbon intensity KPIs and can be your ultimate corporate sustainability consultant.
The AI safety officer for your EHS team
7. Safety observation reporting
Complex safety reporting procedures dissuade employees from reporting potential hazards. With the SAP S/4HANA Cloud Public Edition, EHS workplace safety, AI-assisted safety observation reporting capability, basic users can input safety observations in natural language, and the AI model can process that into a formal incident report, prompting the user for any missing details.
This can increase the likelihood that employees report safety hazards and helps prevent severe incidents by identifying potential safety issues in advance.
8. Safety instruction generation
Your AI safety officer can generate clear safety instructions for specific equipment based on the latest risk assessments and job hazard analyses.
With SAP S/4HANA Cloud Public Edition, EHS workplace safety, AI-assisted safety instruction generation, the time and effort of manually prescribing and updating safety instructions can be dramatically reduced.
Solve today’s sustainability challenges while preparing for tomorrow
The right AI integration can ensure you future-proof your operations while shining a light on the path that drives competitiveness.
What sets SAP apart is our suite-first, AI-first approach that helps ensure sustainability isn’t an add-on, but a strategic enabler that can deliver measurable outcomes at scale. SAP’s one sustainability data model can drive consistent reporting, deeper insight, and confident decisions across every sustainability process, product, and partner network.
With a responsible AI partner, businesses can realize measurable financial returns on AI investments and unlock sustainability benefits; automate manual-heavy paperwork; identify emissions hot spots and steer their business toward a decarbonized economy; and make environmental impact tracking visible to all lines of business based on a reliable single source of truth. With an integrated set of capabilities, SAP Sustainability solutions help businesses address their sustainability needs holistically and across topics. The result is speed, trust, and traceability, which turn sustainability into strategy, not just compliance.
Get in touch to find out how SAP can help your business power on with sustainability solutions.
Monica Molesag is global head of Sustainability Communications at SAP.
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Discover the best practices behind a successful SAP S/4HANA Cloud 2-System to 3-System Landscape (3SL) conversion in this special edition of SAP’s Expert Talk.
In Part 1 of our two-part series, we showcase how dsm-firmenich’s i-Health division, in collaboration with partner HCLTech and SAP, completed their 3SL conversion in a remarkable 23 days. Join our host Yannick Peterschmitt and the experts who made it happen:
– Samantha Bates, Project Manager at HCLTech, leading the technical team at i-Health – Ancuta Mezinca, 3SL Conversion Customer Office SPOC at SAP
Learn about the key differences between 2SL and 3SL, the collaborative model that drove success, and the critical role of the SAP Activate methodology. Get actionable insights into planning, execution, and leveraging tools like the Cloud Integration Automation Service (CIAS) for your own conversion journey.
00:00 – Introduction: a 23-day 3SL conversion story with dsm-firmenich 01:10 – Core differences: 2-system vs. 3-system landscape explained 02:51 – The project unfolds: Collaboration between SAP, HCLtech & dsm-firmenich 05:32 – Partner perspective: HCLtech on preparation & using SAP Activate 08:44 – Key recommendations for your 3SL conversion journey
➡️ Ready to start your own transformation? Learn more about SAP S/4HANA Cloud: https://sap.to/6053ApxnP
➡️ Dig deeper into the technical details. Visit our SAP Community pages for how-to guides and resources: https://sap.to/6054Apxnu
Welcome to another episode of our Expert Talk series! 🎙️ In this session, Fernanda Rodrigues and Maria Silipo, from Cloud ERP Product Success Enablement at SAP, co-host a deep dive into the Harmonized Planning Area in SAP Integrated Business Planning (IBP) — a transformative capability that streamlines supply chain planning.
As a guest, Vivek Sinkar, from Cloud ERP Product Success at SAP, explains:
✅ What harmonized planning area is ✅ Key benefits for SAP customers ✅ Technical enhancements in unit of measure conversion, integration, and application mapping ✅ Future roadmap and innovations in time-series and order-based planning
Whether you’re a supply chain professional, SAP consultant, or tech enthusiast, this talk will help you understand how SAP IBP is evolving to meet modern business needs.
⏱️ Chapters 00:00 – Welcome and introduction 01:00 – What is a harmonized planning area? 02:20 – Integration and unit of measure enhancements 04:30 – Application mapping and namespace improvements 07:30 – Time-series planning innovations 10:10 – Future roadmap and wrap-up
Curious how the Harmonized Planning Area can elevate your business?
👉 Explore the latest updates in SAP IBP: https://sap.to/6051ADrIH 🌐 Join the conversation in the SAP Community: https://sap.to/6052ADrIy 👉Check new sessions on IBP at SAP Digital Supply Chain Webcasts: https://sap.to/6054ADrIK 📬 Connect with our experts: insides4@sap.com
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