SAP Named a Leader in the 2026 Gartner® Magic Quadrant™ for Transportation Management Systems

SAP has been recognized as a Leader for the 12th consecutive year in the 2026 Gartner® Magic Quadrant™ for Transportation Management Systems.*

Reduce complexity, increase efficiency, and improve agility for a more sustainable, risk-resilient supply chain

We believe this recognition reflects SAP’s continued focus on helping organizations run resilient, efficient, and increasingly intelligent transportation operations in a rapidly changing global logistics environment.

Magic Quadrant reports are a culmination of rigorous, fact-based research in specific markets, providing a wide-angle view of the relative positions of providers in markets where growth is high and provider differentiation is distinct.

We believe SAP’s placement as a Leader underscores our commitment to ongoing innovation across transportation, logistics execution, and supply chain orchestration.

Addressing today’s transportation challenges

Transportation operations are under constant pressure, from cost volatility and capacity constraints to sustainability requirements and rising customer expectations. Organizations need solutions that help them plan, execute, and adapt across increasingly complex networks while maintaining visibility and control.

SAP Transportation Management and SAP Business Network for Logistics are designed to support these needs through a holistic, end‑to‑end approach. By connecting freight procurement, planning, execution, and settlement on a single platform, SAP helps organizations respond more effectively to disruptions, align transportation decisions with broader supply chain objectives, and support compliance with regional and industry‑specific requirements.

A platform built for complex, global operations

SAP Transportation Management supports organizations operating across multiple modes, regions, and industries. Built to scale with business growth, the solution is designed to support complex, global transportation networks while enabling standardization and process consistency across operations.

Customers across industries—including consumer products, chemicals, agriculture, mining, retail, wholesale distribution, and industrial manufacturing—use SAP Transportation Management to manage complex transportation networks at scale. Industry‑specific capabilities from SAP, such as support for automotive and mill and mining operations, along with integration with SAP Joule for Consultants, help organizations address specialized requirements while accelerating time to value. Dedicated industry business units further tailor go‑to‑market strategies and solutions to industry‑specific challenges.

Advancing transportation management with AI

Data-driven decision-making is increasingly essential for transportation operations. SAP continues to invest in AI-driven capabilities that help automate processes, improve responsiveness, and increase productivity.

Recent innovations include AI-assisted use cases such as goods receipt processing, as well as the integration of conversational planning into transportation planning workflows. These capabilities are designed to help planners and operators work more efficiently by reducing manual effort and supporting faster, more informed decisions across execution and settlement processes. SAP Joule for Consultants is another recent AI innovation that accelerates solution adoption by offering instant, expert-level guidance and best practice recommendations for solution configuration.

Supporting a connected logistics landscape

Transportation does not operate in isolation. SAP’s logistics portfolio brings together transportation, warehousing, and business network collaboration on a cohesive foundation.

This includes the recent general availability of SAP Logistics Management, a new solution designed to support regional and local distribution operations by combining transportation execution, warehouse processes, and carrier collaboration in a single offering. SAP Logistics Management complements SAP Transportation Management by helping organizations extend standardized logistics processes to satellite locations and growing operations, supporting broader adoption while reducing complexity. SAP Logistics Management can be deployed alongside SAP Transportation Management to support multi-tier transportation operations, providing the right tool for each level of complexity.

SAP Transportation Management, together with other logistics solutions from SAP, helps organizations modernize their logistics operations in a way that aligns with their broader ERP and supply chain strategies as they progress on their transformational journeys via RISE with SAP or SAP GROW.

Why organizations choose SAP Transportation Management

Organizations choose SAP Transportation Management to support complex transportation requirements across global and regional operations. The solution offers broad functional coverage, deep integration across the SAP supply chain portfolio, and the flexibility to support both advanced transportation networks and evolving business needs.

With continued investment across SAP Transportation Management, SAP Logistics Management, warehousing, and SAP Business Network for Logistics, SAP remains focused on helping organizations operate resilient transportation processes while supporting both global complexity and localized execution models.

Explore how SAP Transportation Management can help support resilient, intelligent, and sustainable transportation operations.


Till Dengel is global head of Product Marketing for Logistics and Asset & Service Management at SAP.

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*Gartner, Magic Quadrant for Transportation Management Systems, Brock Johns, Oscar Sanchez Duran, Manav Jain, 30 March 2026.

Gartner does not endorse any company, vendor, product or service depicted in its publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner publications consist of the opinions of Gartner’s business and technology insights organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this publication, including any warranties of merchantability or fitness for a particular purpose.
Gartner and Magic Quadrant are trademarks of Gartner, Inc., and/or its affiliates.

SAP Business One Reference: conesprit digitizes processes

Employees at ECM and Profitec work more efficiently with SAP Business One.

Two companies, one supply chain: ECM and Profitec

Digitized production, logistics and sales with SAP Business One

How end-to-end digital processes ensure greater clarity and less coordination

Customer profile
Which company was digitized?
ECM and Profitec
Separate but shared supply chain
Distribution and manufacturing of coffee machines
100 employees
3 locations

„”We are Profitec and ECM. We develop and produce coffee machines for the perfect espresso.”“

Christian Seidel, Head of Administration, Profitec & ECM

software
What software was implemented?
SAP Business One
concept EDI process
conesprits Manufacturing App
conesprits WMS App
conesprits Fulfillment App

„”Previously we used paper forms, as is traditionally known in logistics. Today we work with tablets and scanners.”“

Maurizio Giesinger, Head of Production & Logistics

Overview

The companies ECM® Espresso Coffee Machines and Profitec develop and produce high-quality espresso machines for the international market.

As two legally separate companies with a shared value chain, they increasingly reached the limits of their existing ERP system: many manual processes, media breaks between production and logistics, and a lack of transparency in the warehouse.

With the introduction of SAP Business One and the conesprit Apps for Manufacturing, WMS and Fulfillment A seamless digital platform was created – including automated EDI process between the two companies.

The challenge

The shared supply chain of ECM and Profitec in particular led to unnecessary complexity and manual intermediate steps in the old system.

  • Separate systems with high coordination effort

  • No structured approach Storage location management

  • Unreliable Inventory data

  • No continuous Serial number traceability

  • Complexes internal sales and delivery processes

„”Profitec and ECM are two separate companies that access a common supply chain. In the existing ERP system, this has led to many complications and manual processes.”“

Christian Seidel, Head of Administration, Profitec & ECM

The solution: SAP Business One + Conesprit Apps

With SAP Business One as the central ERP platform, processes were standardized and simultaneously expanded in a targeted manner through conesprit Apps:

  • Automated EDI process between ECM and Profitec

  • Digital fulfillment terminal with connections to Modula as well as DHL & UPS

  • Paperless production with tablets and scanners

  • WMS-supported warehouse processes including automatic refill suggestions

  • Serial number tracking via scan in real time

  • Integrated document management based on Microsoft 365

Today, internal orders are generated automatically, stock levels are checked and reserved by the system, and delivery notes and invoices are transmitted and posted via EDI – without any media breaks.

Employee operates SAP Business One in the warehouse of the medium-sized company ECM

How much does SAP Business One cost for medium-sized businesses?

We have compiled typical costs for SAP Business One for small and medium-sized enterprises here:


View cost examples for SAP Business One

The result

With the new system landscape, both companies work on a unified data basis in real time.

  • Clearly reduced manual work steps

  • Clear Inventories and orders

  • Faster Order processing

  • Fewer Coordination effort between departments

  • Relief the employees in day-to-day business

Or as they say in the company:

„”Since the introduction of SAP Business One, order processing has become faster and more transparent, saving us a lot of resources.”“

Maurizio Giesinger, Head of Production & Logistics

Read the full reference

Learn in detail how ECM and Profitec digitized their processes with SAP Business One and the conesprit solutions.


Read the full reference as a PDF

Does this solution also suit your company?

We would be happy to show you how the solution was implemented at ECM and Profitec and what aspects of it can be applied to your company.

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The post SAP Business One Referenz: conesprit digitalisiert Prozesse appeared first on SAP Business One Consulting.

Future-Proofing SAP Landscapes for Digital Finance and Market Volatility

Enterprises are gradually moving towards a future-ready SAP system that can be adapted to the changing financial scenario with the increased flow of data and changing market dynamics.

In the changing financial market landscape worldwide, SAP systems are being asked to do more than they were originally intended to. Today, SAP systems are being asked to support a broader range of financial signals and data sources than ever before.

Deployment Conversion Run in SAP IBP | 2602 Release Highlight & Demo

earn how SAP IBP 2602 introduces a new deployment conversion run that converts stock transfer requisitions (STRs) into deployment requisitions with advanced control and flexibility, helping you make more data-driven deployment decisions based on available-to-deploy (ATD) quantities and planning horizons.

In this highlight tour, you’ll see how the deployment conversion run uses your existing supply plan to allocate limited ATD supply across the network. With configurable demand and supply horizons (plus additional parameters like offsets and prioritization rules), teams can control which STRs are eligible for conversion and how fair-share situations are handled.

🔄 Convert STRs to deployment requisitions with ATD logic — Use a dedicated deployment algorithm to decide which STRs are best suited for execution, based on restricted ATD quantities.

🧭 New ATD horizons for better control — Maintain demand and supply horizons (for example, 50 days) to limit which STRs can be converted and which demand/supply elements impact ATD in the ship-from location.

⚙️ Configurable conversion parameters — Set planning start date, backward offsets, scope filters, fair-share rules (“Propagate ATD By”), prioritization options, and splitting settings—so deployment aligns with business priorities.

📈 Clear results review in Projected Stock — See which STRs were converted (and why others weren’t) based on your defined horizons and ATD availability.

Chapters:
00:00 – Introduction: deployment conversion run
00:32 – Scenario setup after supply planning (STRs created)
00:55 – ATD profile enhancements: demand & supply horizons
01:46 – Deployment conversion run job template + key parameters
03:34 – Execute the conversion run
03:38 – Review results in Projected Stock
04:22 – Wrap-up: flexibility + reliability

• What’s new (Help Portal): https://sap.to/6052hBRwr

• Learn more about SAP Integrated Business Planning: https://sap.to/6053cGTA3

Professional Services in SAP Cloud ERP 2602 | Release Highlights

Discover how SAP Cloud ERP 2602 empowers Professional Services teams with smarter billing, stronger project control, and deeper visibility into intercompany cost flows: helping you accelerate cash flow and strengthen end-to-end transparency.

In this highlight tour, the digital avatar from the Product Success Enablement team shares updates prepared by Katharina Stopf and SAP product management. The focus: reducing friction in internal project management, improving financial control across entities, and enabling billing to move forward even when plans don’t perfectly match the work delivered.

🔄 Intercompany cost allocations reconciliation (enhanced visibility) — The review booklet now links billed entries to the receiver’s FI journal entries and related expenses, so you can spot billing gaps faster and fix them quickly.

📁 Editable internal projects in Project Control – Professional Services — You can now edit internal projects directly in the app, assign future-start team members, and open billing plan details from billing due dates.

💸 Ad-hoc project billing for time & expenses and usage-based contracts — If there’s no matching billing plan item, you can still create the Billing Document Request. The system auto-creates the needed billing plan item (due today), removing blockers and speeding billing to support better DSO.

00:00 – Welcome & introduction
00:22 – Intercompany cost allocations reconciliation enhancements
01:18 – Adjusting internal projects within professional services project
02:12 – Time and expense billing without open billing plan item
03:17 – Summary & wrap-up

• Read more about the latest Professional Services innovations in SAP Cloud ERP 2602: https://sap.to/6059C755B
• Check out the SAP Cloud ERP Community: https://sap.to/6055CIrvT

Explore SAP Cloud ERP innovations: https://sap.to/6056CIrvp

#SAPCloudERP #ERP #ProfessionalServices

SAP Integrated Product Development in SAP Cloud ERP 2602 | Release Highlights

See how SAP Cloud ERP 2602 advances SAP Integrated Product Development with AI-generated hotspots, real-time visualization, and cleaner product structures, helping teams navigate faster, reduce manual effort, and keep product data consistent from engineering through manufacturing.

In this highlight tour, the digital twin of Annette Garcia Lorenzo (Cloud ERP & SCM Product Success Enablement) shares four innovations across Visualization and Enterprise Product Structure, designed to make product development more intuitive and data-driven.

🔥 AI-driven hotspot creation in 2D drawings (incl. P&ID) — Automatically generate hotspots and map them to backend business data—speeding setup and reducing manual errors while bringing context directly into the diagram.

📊 Dynamic visualization of production process data — Add real-time backend data to 2D visualizations via the Dynamic Content tab, with configurable auto-refresh intervals, thresholds, and templates to spot issues earlier.

📁 Documents in enterprise product structures — Add documents as describing entities in the product structure, link them to specific levels, and use variant parameters (like product series) to show the right manual or spec.

⚙️ Customer-specific properties for product structure instances — Create configurable property trees with values and units, and map CAD attributes via design items, supporting more accurate, flexible modeling for downstream processes.

00:00 – Welcome & introduction
00:23 – AI‑automated hotspot creation in 2D drawings
00:58 – Dynamic visualization of real‑time production data
01:36 – Defining documents for components of the product structure
02:33 – Defining customer‑specific properties for product structure instances
03:31 – Wrap-up & community invitation

• Read more about the latest Integrated Product Development innovations in SAP Cloud ERP 2602: https://sap.to/6054C7ezI
• Check out the SAP Cloud ERP Community: https://sap.to/6055CIrvT

Explore SAP Cloud ERP innovations: https://sap.to/6056CIrvp

#SAPCloudERP #ERP #IPD #AI

SAP Fieldglass: Recognized by Analysts and Customers as a Leader in Workforce Management

The extended workforce is now at the core of business transformation. Organizations everywhere are looking for technology partners that deliver not just scale, but also intelligence, agility, and innovation.

That’s why the latest recognition from two of the industry’s most respected research firms—Ardent Partners and Staffing Industry Analysts (SIA)—means so much to us at SAP. Their findings reinforce what we see every day: SAP Fieldglass isn’t just keeping up with the industry, we’re setting the standard for innovation, execution, and customer value.

Market leadership confirmed by independent analysts

The 2025 VMS Technology Advisor from Ardent Partners named SAP Fieldglass a “Market Leader,” a distinction reserved for providers with universal strengths and top-tier execution. The evaluation looked at every aspect of our portfolio, from supporting the full scope of managing the external workforce—requisitions, candidates, projects, direct sourcing, SOW/services procurement, integrations, and AI—to our execution ability, client success, references, talent ecosystem, product vision, and future of work readiness.

We’re especially proud to be recognized as an “Elite Performer” in four critical categories: AI Innovation, SOW and Services Procurement, Direct Sourcing, and Total Talent Management. Ardent Partners highlights SAP Fieldglass’ deep integration with SAP SuccessFactors solutions, SAP Ariba solutions, SAP Build Work Zone, and the AI solution Joule, positioning it as a strategic hub for managing external talent and optimizing services procurement. Joule is transforming how users interact with the portfolio, offering conversational, data-driven guidance for requisition creation, SOW intake, job description design, and workflow acceleration.

SIA’s VMS Global Landscape & Differentiators Showcase also confirms SAP Fieldglass’ global leadership. The portfolio operates in more than 180 countries, supports 22 languages, and enables invoicing in 118 countries, making it the largest footprint in the industry. This extensive reach is further underscored by consistently strong customer retention, reflecting the deep trust and satisfaction SAP Fieldglass enjoys among global enterprises.

Customer-validated leadership

Recognition from leading analyst firms is important, but what matters most is the experience of our customers. SAP Fieldglass has also been ranked as a category leader by TrustRadius, a respected platform for verified customer reviews. TrustRadius rankings are based on direct feedback from real users, making it a powerful complement to analyst evaluations. While analyst reports validate market position and strategic capabilities, TrustRadius highlights the day-to-day value customers experience, such as ease of use, depth of functionality, and overall satisfaction. This dual endorsement, from both industry experts and actual practitioners, reinforces SAP Fieldglass’ commitment to delivering solutions that can meet business needs and exceed customer expectations.

Boost productivity with workforce management from SAP Fieldglass

Innovation at the core: AI, automation, and analytics

Innovation is at the heart of SAP Fieldglass’ value proposition. The portfolio’s embedded AI solution, Joule, helps users initiate job requisitions, design and translate job descriptions, and accelerate approvals through a conversational interface. Rate benchmarking helps ensure customers stay competitive with market rates. Document AI can automate structured SOW creation, while machine learning and skills ontology models can power advanced candidate matching and workforce planning.

SIA notes that SAP Fieldglass’ “AI-first” product strategy is embedding intelligence into every workflow, emphasizing seamless data extraction, intuitive user experiences, and impactful use cases across applications. The business intelligence suite delivers real-time and historical analytics, benchmarking tools, and persona-based dashboards, empowering organizations to make data-driven decisions at every stage of the talent lifecycle.

Comprehensive capabilities for a modern workforce

What distinguishes SAP Fieldglass is its wide-ranging and comprehensive set of features. The portfolio allows users to effectively manage all kinds of external labor expenses—whether that’s contingent labor, services procurement, independent contractors, high-volume workers, or field services. It offers streamlined onboarding, advanced and customizable tools for global compliance, AI-driven workflows, and robust skills extraction, helping to ensure depth and efficiency in every area. Additionally, its compliance and audit capabilities, mobile accessibility, and dashboards supporting diversity, equity, and inclusion help create a holistic solution.

SIA’s research, based on 23 in-depth VMS surveys and 36 customer assessments, found SAP Fieldglass excels in supplier management, time/expense/billing, SOW capabilities, candidate sourcing, technical functionality, and customer perceptions. Customers cite the portfolio’s innovation, influence over roadmap evolution, and ability to scale with their programs. The open API framework, pre-built integrations, and strong MSP partnerships create a connected ecosystem that can support even the most complex workforce strategies.

Customer experience and ecosystem strength

Customer experience is another area where SAP Fieldglass shines. SIA’s customer perception data shows high marks for platform stability, ease of use, integration quality, adaptability, and support. Customers appreciate the portfolio’s innovation, the ability to influence roadmap evolution, and its capacity to scale with their programs.

Both Ardent Partners and SIA emphasize SAP Fieldglass’ commitment to continuous innovation. The “AI-first” and “suite-first” strategies focus on embedding intelligence into every workflow and delivering seamless, end-to-end business processes across the SAP ecosystem. Key areas of ongoing investment include skills-based hiring, AI, enhanced analytics, and high-volume workforces for SOW management.

A portfolio for the future of work

The latest findings from Ardent Partners and SIA reaffirm SAP Fieldglass’ leadership, vision, and relentless focus on customer value. Combined with customer-driven recognition from TrustRadius, SAP Fieldglass stands as a proven leader in delivering solutions that can empower organizations to unlock the full potential of their extended workforce—today and for the future of work.

Learn more about SAP Fieldglass.


Amber Roth vice president of Global Presales & Strategy for SAP Fieldglass.

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SAP Business AI: Release Highlights Q4 2025

We want our customers to get value from AI. So when organizations cite barriers to deriving value, such as integration complexity, regulatory compliance, AI sovereignty, or data quality, we work to alleviate them.

SAP Business AI: Be more productive, faster, across every team in your business

That’s why, in Q4 2025, we significantly enhanced the way customers work with AI through new models, sovereign cloud offerings, and partnerships, alongside numerous product updates. Let’s dive straight in.

SAP-RPT-1 is a novel AI model that is optimized explicitly for predictions on tabular data. While LLMs predict the next word in a text sequence, SAP-RPT-1 forecasts the next field in a table row; it can interpret relational business data and handle virtually any predictive task. Additionally, as our single, universal AI engine, SAP-RPT-1 enables customers to simplify their approach to working with AI by eliminating the need for a myriad of narrow AI specialist models, each requiring arduous training, maintenance, and investments. SAP-RPT-1 also requires 50,000 times less energy, 100,000 fewer GPU FLOPs, and offers up to 3.5 times better predictions and 50 times more speed than state-of-the-art LLMs. Announced at SAP TechEd and now available in our generative AI hub, customers can leverage the SAP-RPT-1-small and SAP-RPT-1-large models.

EU AI Cloud is our new full-stack sovereign cloud offering that supports EU data residency and full sovereignty. It makes meeting regulatory and operational requirements easier by giving customers complete control over their infrastructure, platform, and software. Customers can deploy it on SAP’s own data centers, on trusted European infrastructure, or as a fully managed solution on-site. Now, European enterprises and public sector organizations can benefit from the latest AI innovations securely, in full compliance with European standards and with the sovereignty and flexibility they need.

We also took steps to simplify our customers’ data landscape and preserve the business context of all data. SAP Snowflake combines Snowflake and SAP Business Data Cloud (SAP BDC). This partnership enables zero-copy data sharing across Snowflake and SAP BDC Connect. Customers using Snowflake can integrate their existing instances with SAP BDC for seamless, real-time access to combined, semantically rich SAP and non-SAP data in SAP BDC. SAP Snowflake will be made generally available in Q1 2026, and SAP BDC Connect for Snowflake will be available later in H1 2026.

Furthermore, SAP’s generative AI hub includes the latest frontier models from Mistral, OpenAI, Gemini, and Anthropic, allowing customers to implement the model that best suits their specific use cases. The 350 AI features, including Joule Agents, along with the over 2,400 Joule skills, are already delivering unparalleled value to customers—built on AI Foundation in SAP Business Technology Platform (SAP BTP).

Here are some of the highlights from Q4 2025:

  • Joule was more integrated than ever in Q4. The bidirectional integration with Microsoft 365 Copilot offers a unified user experience, allowing users to access insights directly within their workflows. Joule for Consultants has enhanced citation visibility, while Joule deep research capability provides users with synthesized explanations for complex inquiries that draw on both internal and external data—structured or unstructured—using capabilities like Model Context Protocol, document grounding, and Perplexity. Joule analytics center offers customers granular insights into user adoption, and the Joule preview landscape provides a dedicated customer environment for testing and validating software updates before they are released to production. Explore all the new capabilities for Joule in the section below as well as within the specific products.
  • SAP Business AI for supply chain delivers unprecedented clarity. New analysis capabilities in SAP Integrated Business Planning summarize complex optimization, inventory, and forecast results, translating intricate calculations into clear, natural language. The new Production Planning and Operations Agent automates prerequisite checks for releasing production orders by identifying material shortages and suggesting workarounds to prevent delays. There’s more to discover below.
  • SAP Business AI for human resources is transforming talent management and reducing administration. The Performance Preparation Agent automates data collection and generates talking points to ensure managers are fully prepared for more impactful one-on-one meetings. Employees can also boost internal mobility by identifying and surfacing hidden skills directly from their resumes. There is so much more to explore; dive into everything below.
  • SAP Business AI for finance is packed this quarter, with new agents automating more complex processes. The Accounting Accruals Agent helps expedite the period-end close. The International Trade Classification Agent ensures robust compliance for global shipping, and the Cash Management Agent provides unparalleled oversight of cash flow. Joule also now assists with master data governance, analyzes allocation run results, and simplifies risk management tasks. There is just the beginning in finance, so check out everything below.
  • With SAP Business AI for IT and developers, customers can build, automate, and analyze more quickly and easily than ever. Joule Studio agent builder is in GA and enables users to create custom AI agents that automate complex, end-to-end business processes. To manage this growing landscape, the new AI agent hub in SAP LeanIX offers a central dashboard for governing agents. SAP is also introducing its own foundational models: SAP-RPT-1, a new model for structured business data, and SAP-ABAP-1 to accelerate ABAP code generation. See more below.
  • The latest SAP Business AI innovations for spend management, procurement, and customer experience are simplifying complex processes and making them more personalized. In spend management, the new Booking Agent simplifies trip planning with tailored recommendations, while the Receipt Analysis Agent ensures accurate expense reports. Procurement customers can use natural language to route demands in SAP Ariba and automate the creation of statements of work in SAP Fieldglass. In customer experience, marketers can now instantly build reports in SAP Emarsys using simple prompts, and service agents receive AI-generated summaries to resolve billing inquiries more efficiently.

Joule

Joule with Microsoft 365 Copilot
General availability

Bidirectional integration between Joule and Microsoft 365 Copilot has been completed. This integration helps deliver a unified user experience across enterprise systems. Users can now access Joule capabilities directly from within Microsoft 365 Copilot, bringing Microsoft-powered insights into the generative AI environment in Joule.

This tight interoperability will help strengthen how organizations work, collaborate, and make decisions within their SAP and Microsoft landscapes.

Redefining CX: The Overlooked Secret to CX Success with Shirish Shrinet | Trending Chats

In this episode of Trending Chats, Shirish Shrinet, Senior Solutions Advisor at SAP, explores the most overlooked secret to CX success and how businesses can bridge the gap between automation and human interaction.

From choosing the right channels to using AI without losing the personal touch, we’ll uncover strategies to create meaningful customer experiences that drive loyalty and growth.

Tune in now to learn how to connect with customers in a way that truly makes an impact.

00:05 – Welcome + the simplest way to delight customers
00:26 – The core idea: meet customers in their preferred channels
00:55 – Why it matters: trust, confidence, and feeling heard
01:34 – Step 1: choose channels and prepare teams + processes
01:53 – Step 2–3: respond fast, and keep the human touch (don’t over-automate)

Learn more about customer experience solutions from SAP: https://sap.to/6054Cr8Bp

🎧 More episodes of the Trending Chats podcast:
Watch on YouTube: https://sap.to/6055Cr8BV
Listen on Spotify: https://sap.to/6056Cr8Bn
Listen on Apple Podcasts: https://sap.to/6057Cr8BX

#TrendingChats #CX #AI

Retail Reimagined: Power of Unified Data with Claudia Huynh | Trending Chats

In this episode, Claudia Huynh, Customer Advisor at SAP, steps into the role of a Head of Retail Operations to reveal the hidden costs of disconnected data—and why unifying retail data is no longer optional.

Learn how breaking silos and enabling smarter, AI-driven insights can help retailers move from reactive firefighting to proactive, predictive growth.

00:04 – Guest narrator takes over: meet Claudia
00:23 – The pain of disconnected data across retail
01:03 – Unified data strategy: one version of truth
01:55 – When data’s unified, AI can level up operations
02:22 – Reality check: AI is only as good as your data
02:40 – Recap: break silos, enable AI, deliver seamless CX

Take the SAP Retail tour: https://sap.to/6053CrDHF
Dive into more retail innovation: https://sap.to/6053CrDHF

🎧 More episodes of the Trending Chats podcast:
Watch on YouTube: https://sap.to/6056CrDH4
Listen on Spotify: https://sap.to/6058CrDHA
Listen on Apple Podcasts: https://sap.to/6059CrDH7

#TrendingChats #Retail #CX

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