Gartner has recognized SAP as a Visionary for the second consecutive year in its 2025 Magic Quadrant for Enterprise Low-Code Application Platforms (LCAP) with SAP Build, its unified low-code platform.

In today’s market, speed is everything, but it cannot come at the cost of stability. Low-code application platforms empower both professional and citizen developers to rapidly create and deploy digital solutions through guided development, automation, and robust governance, fostering innovation and agility.

SAP Build is uniquely designed to solve this challenge, empowering customers to innovate three times faster while building on the trusted governance and data foundation of their core SAP systems. It is an AI-powered solution that combines application development, workflow management, task automation, agent development, and workspace creation into one comprehensive, cloud-based solution running on the SAP Business Technology Platform (SAP BTP).

Strategic challenges in modern software development

Developers today face several significant challenges. First, it is difficult for many organizations to leverage the deep insights from non-technical business experts across functions like finance and supply chain. While AI is a powerful new tool, efficacy of AI solutions hinges on their integration with business-specific data and processes; without this, its broader benefits are diminished. Building or extending business applications is often time-consuming and expensive, prompting a shift toward customizable pre-built solutions for greater agility. Finally, developers grapple with fragmented systems requiring extensive integration, hindering efficient workflows and resource utilization.

These challenges collectively underscore the need for a more robust AI-powered development platform.

The SAP Build advantage

SAP is recognized in the 2025 Gartner Magic Quadrant for LCAP for its Ability to Execute and Completeness of Vision.

SAP Build offers unique benefits that streamline the development process and ensure innovative and efficient solutions. Read the full report here.

• Reduce complexity: SAP Build reduces complexity by delivering everything IT teams need to build, automate, and extend SAP without stitching together disconnected tools, licenses, or architectures in one place. It is pre-integrated, commercially included in SAP applications, and built to simplify development from the start
• Deliver faster: SAP Build helps teams deliver 3x faster by reducing the time it takes to go from request to result. Teams don’t start from zero, and once they start, they move faster, because the tools, pre-built solutions, and AI are grounded in SAP context and give best-practice guidance out of the box.
• Scale with confidence: SAP Build provides the proven path to a clean core, allowing users to confidently extend, automate, and build new applications without introducing future risk or upgrade pain. By inheriting the trusted governance, security, and access rules from the most critical systems, every extension is built to be both scalable and upgrade-safe from day one. This unique approach empowers users to protect the stability of their core while accelerating business-wide innovation.

Tap into the power of generative AI

SAP is embedding AI capabilities across the SAP Business Suite, including SAP Build, to help customers automate business processes and improve efficiency.

Now generally available, Joule Studio allows users to design, deploy, and manage custom AI agents and Joule skills tailored to their organization’s data and workflows, helping address specific operational needs. SAP has also extended Joule to process automation, workspace management, and application development, including ABAP, through the SAP Joule for Developers add-on.

These tools use SAP-aware AI models to support faster, more accurate development and automation. Together, these enhancements help teams reduce manual effort, improve consistency, and focus on higher-value work.

Businesses gain a competitive edge with SAP Build

With more than 17,000 customers now leveraging SAP Build solutions globally, momentum continues to surge, enabling developers to build, automate, and innovate with greater speed and ease.

Proximus, for example consolidated 57 HR apps into one unified portal using SAP Build, integrated with SAP SuccessFactors software to serve 10,000 employees and increasing satisfaction to 94 percent. Hitachi High-Tech cut customizations from 9,000 to 22 by shifting to side-by-side extensibility on SAP BTP using SAP Build Process Automation for cross-system workflows and task automation. And Gerdau reduced onboarding time by 50 percent and cut manual errors by 90 percent with a cloud-based extension made with SAP Build, integrated into SAP SuccessFactors Employee Central.

Next steps

To learn how SAP Build adds value to your cloud ERP, explore use cases that address specific challenges in business processes. To unlock the full potential of application development, automation, and AI, take the next step with the following resources:

• Explore the basic trial and start your learning journey
• Visit the SAP Build product page

Bharat Sandhu is chief marketing officer for SAP BTP at SAP.

GARTNER is a registered trademark and service mark of Gartner and Magic Quadrant is a registered trademark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.
This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from SAP.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Standard Chartered’s strategic deployment of AI and SAP solutions across 50+ global markets delivered transformative productivity gains, enhanced user experiences, and earned the company recognition as a winner of the 2025 SAP Innovation Awards.

To find out more about the SAP Innovation Awards and how to submit your own innovative ideas, visit: https://sap.to/6058fTQYj

#SAPInnovationAwards

At SAP Sapphire in Madrid, our social media team took us on a fun ride with the ultimate emoji challenge: Can you guess the SAP solution based on just emojis?

The results? Surprisingly accurate, wildly creative, and full of laughs.

Think you can crack them too? Some might really surprise you! 💭✨

WALLDORF — SAP SE today announced its financial results for the second quarter and half-year 2025.

At a glance

• Current cloud backlog of €18.1 billion, up 22% and up 28% at constant currencies
• Cloud revenue up 24% and up 28% at constant currencies
• Cloud ERP Suite revenue up 30% and up 34% at constant currencies
• Total revenue up 9% and up 12% at constant currencies
• IFRS operating profit of €2.5 billion; non-IFRS operating profit of €2.6 billion, up 32% and up 35% at constant currencies
• Outlook 2025 unchanged

Q2 2025 I in € millions, unless otherwise stated

Christian Klein, CEO:

“We have delivered yet another quarter of outstanding results. AI innovations such as Joule becoming available ‘everywhere and for everything’ and SAP Business Data Cloud as a powerful accelerator of AI make our portfolio ever stronger. Enterprise operations are about to enter a new era, and SAP is best positioned to benefit from that evolution.”

Dominik Asam, CFO:

“We achieved a very good Q2, with accelerating total revenue growth, strong profitability and free cash flow. Our performance was supported by continued customer demand and disciplined cost control. As we move into the second half, we remain cautiously optimistic, keeping a close eye on geopolitical developments and public sector trends.”

For more information, press only:
Joellen Perry, +1 (650) 445-6780, joellen.perry@sap.com, PT
Daniel Reinhardt, +49 (6227) 7-40201, daniel.reinhardt@sap.com, CET

For more information, financial community only:
Alexandra Steiger, +49 (6227) 7-60437, alexandra.steiger@sap.com, CET

Listen to the latest episode of Unlocking SAP BTP, episode 119, featuring Howard Holton, COO of GigaOm, Mark Wright, Senior Director of Product Marketing at SAP Build, and Niklas Siemer, Product Manager at SAP BTP. This episode is focused on SAP Build and why it’s a game-changer for developer efficiency.

Listen on Spotify: https://sap.to/6050f6zYq
Listen on Apple Podcasts: https://sap.to/6051f6zYS

That’s a wrap on another #SAPSapphire.

👉 See you in 2026! 🇪🇸 https://sap.to/6052NNsCQ
👉 Access the replays now: https://sap.to/6053NNsCv

Get the highlights from the SAP Sapphire Customer Keynote in Madrid! This reel recaps key moments where global business leaders shared their transformation stories, demonstrating how today’s innovations power tomorrow’s resilience. We also touch on major SAP announcements around Joule, AI, and strategic partnerships.

👉 BASF: Shared their greenfield S/4HANA transformation with RISE with SAP, adopting Clean Core principles and going live with their agro business pilot without interruption, now focusing on AI with good data for smart decisions.

👉 CAF: Detailed their adoption of SAP Business Data Cloud in partnership with Databricks to connect IT and OT worlds, aiming to optimize costs and improve maintenance through a “virtuous cycle” of results.

👉 DSM Firmenich: Explained their tiered SAP strategy post-merger, using the Business Suite, GROW with SAP, and RISE with SAP to simplify a complex landscape and foster a unified way of working.

👉 Pandora: Discussed choosing RISE with SAP for scalability and to avoid building extensive in-house capabilities, implementing Joule for Developers to accelerate global transformation with a “crawl, walk, run, sprint” AI adoption approach.

👉 Siemens Healthineers: Outlined how they are building on SAP, with future systems in the RISE environment, and view the integrated toolchain (Signavio, LeanIX, etc.) as the digital backbone for continuous operational excellence.

Watch the full Customer Keynote here: https://youtu.be/nF35qFUxuzs
Watch all SAP Sapphire replays on demand: https://sap.to/6057N2stJ

#SAPSapphire #CustomerSuccess #CloudTransformation #BusinessAI

Every customer interaction is a chance to win loyalty and drive growth. Companies that prioritize customer experience can stand out with seamless, high-quality interactions that build lasting connections.

In the AI era, relying on standalone line-of-business applications limits growth. To unlock their full potential, businesses need a connected business suite, a unified data strategy, and a powerful data foundation — forming an integrated system that breaks down silos, empowers teams, and enables personalized engagement.

Foundation for intelligent growth

With more than 50 years of expertise in managing critical business data, SAP helps companies unlock AI that is relevant, reliable, and responsible. This year at SAP Sapphire, we announced innovations for customer-centric, AI-powered growth — whether paired with SAP or non-SAP solutions. These innovations build on the three critical growth drivers:

• SAP Business Suite delivers real-time insights and connections across systems and data. With built-in AI, it transforms complexity into clarity and enables fast, agile action.
• SAP Business Data Cloud centralizes trusted internal and external data, breaking down silos to deliver real-time visibility and insights for personalized experiences.
• SAP Customer Experience (SAP CX), is central to this growth strategy and brings AI into every interaction — from marketing to service — tapping into business-critical data to deliver seamless, context-rich experiences, while maximizing the value of existing SAP investments.

This integrated approach enables smarter decisions, more responsive service, and long-term loyalty.

Our latest innovations expand upon this growth engine, helping companies stand out.

AI-driven automation for accelerated impact

Our expanding Joule Agent portfolio bridges the gap between intelligence and automation. These ready-to-use AI agents automate routine tasks deliver value quickly with minimal configuration. New agents include:

• Quote Creation Agent: Drafts structured, CRM-ready quotes, reducing response time from hours to minutes. Learn more about SAP Business AI for sales and service here.
• Catalog Optimization Agent: Continuously improve SEO and product descriptions to improve discoverability and conversion. Learn more about SAP Business AI for marketing and commerce here.

Working seamlessly within existing SAP CX environments, Joule Agents preserve human judgment where it matters most while automating the rest, freeing teams to focus on growth.

Connections that drive efficiency and growth

SAP Enterprise Service Management unifies service delivery across sales, marketing, HR, finance, procurement, and more, powered by AI and embedded across SAP Business Suite. With its unique focus on user experience, it boosts productivity and operational excellence.

For SAP CX users, it centralizes processes for sales inquiries and support, accelerating close rates and shortening deal cycles. This unified approach turns fragmented service into seamless, AI-powered orchestration.

Key capabilities across the SAP portfolio include:

• Human Capital Management: Self-service and AI routing of complex issues frees HR teams for strategic priorities
• Finance: Automates accounts receivable/payable inquiries, disputes, and discrepancies to improve accuracy, shorten AR turnover, and accelerate cash flow
• Customer Experience: Centralized, AI-driven sales inquiries and support, improves response times and boosts close rates

Automation and unified systems help streamline operations and strengthen customer relationships, fueling satisfaction and growth.

Smarter revenue management for maximized growth

Launching in the third quarter 2025, SAP Revenue Growth Management helps consumer packaged goods companies optimize promotions, budgets, and ROI with AI insights and real-time financial data. Public cloud integration helps prevent overspend and supports SAP Sales and Operations Planning with SAP Integrated Business Planning.

Key enhancements include:

• Visibility into revenue, margin, ROI, volume, and profit and loss data for account performance insights and better trade promotion decisions
• Promotion spend insights via integrated SAP Cloud ERP
• More accurate forecasting with SAP Integrated Business Planning and streamlined budget planning with SAP Analytics Cloud
• Improved trade promotion budget management at customer and product levels, aligned to financial plans

By turning promotion data into demand signals, companies can optimize promotion strategies, reduce overspend, and deliver personalized, data-driven interactions at scale.

Scalable success: from self-service insights to full B2B commerce

SAP B2B Self-Service Portal, a powerful SAP Cloud ERP add-on, gives B2B customers secure, 24/7 access to real-time order data from all sales channels. Designed for digital-first buyers, it reduces support workload and creates a solid foundation to scale and expand into full B2B e-commerce.

Key capabilities include:

• Native SAP Cloud ERP integration for real-time order and invoice data across channels with no middleware or data duplication
• Omnichannel visibility — EDI, email, phone, fax, direct sales, e-commerce — for one-stop customer order data access
• Rapid time to value with preconfigured data models, UI templates, and our vetted partner ecosystem
• Faster issue resolution with user emulation, allowing support teams to see what the buyer sees
• Future-ready scalability that easily extends to full B2B e-commerce without re-platforming

With low TCO and deployable in just weeks, the portal supports digital-first convenience and long-term growth.

Easy, adaptable, future-ready payments

While SAP B2B Self-Service Portal empowers B2B customers with real-time access to orders and transactions, SAP Commerce Cloud, open payment framework modernizes payments. Its no-code, low-code architecture enables flexible support for methods like buy now, pay later and a wide range of third-party payment service providers, including Stripe, Adyen, Worldpay, and Airwallex. Announced in the first quarter, the solution allows rapid deployment and customized payment solutions.

Benefits include:

• Rapid customization of payment experiences for seamless experiences
• Flexibility to meet evolving buyer needs
• Seamless scalability while ensuring compliance and security
• Reduced complexity and time to value

Together, these capabilities form the foundation for long-term growth.

Real-time data intelligence for seamless experiences

As businesses gain control over payment experiences, they also need real-time visibility into the transactions driving their operations. Customers expect consistent, personalized experiences across channels, from in-store to mobile to online, at every touchpoint.

SAP Order Management Services, a modular, cloud-native solution bundle, unifies point-of-sale and digital order data, processes high-volume transactions in real time, and ensures accurate inventory availability across locations. It supports flexible fulfillment and returns, such as buy online, pick up in-store (BOPIS), and return anywhere, and enables more intelligent inventory planning, sourcing, and channel-aware promotional planning.

These capabilities reduce operational friction, increase loyalty, and help businesses scale profitably and sustainably.

Turning customer experience into competitive advantage

These innovations enable a growth strategy that transforms customer experience into a powerful competitive advantage. By connecting data, processes, and interactions with AI-driven insights, businesses can deliver proactive, tailored experiences that foster loyalty and fuel growth.

SAP is committed to helping customers harness the power of customer experience. These innovations reflect our focus on delivering real-world value and unlocking new growth opportunities.

Learn more about our SAP CX innovations and how they can help your business grow.

Balaji Balasubramanian is president and chief product officer for SAP Customer Experience.