Finance leaders worldwide are reimagining how they run with Cloud ERP—and this week, Gartner recognized SAP (SAP Cloud ERP) as a Leader in the 2025 Magic Quadrant for Cloud ERP Finance.

We believe this recognition reflects SAP’s completeness of vision and ability to execute in the Cloud ERP Finance market.

Why we believe SAP Cloud ERP is recognized as a Leader

At the core of this recognition is SAP Cloud ERP, built on a unified, dimension-driven architecture that provides real-time planning and decision-making across global entities. With localization for 60 countries, embedded analytics to enhance compliance and controls, and advanced capabilities including treasury, subscription billing, and joint venture accounting, SAP Cloud ERP equips organizations to operate with confidence and scale with agility.
 
This recognition comes to life in the stories of our customers.

Customer spotlight: Bain & Company

One example is Bain & Company, a global consultancy that implemented SAP Cloud ERP to standardize and future-proof its finance foundation across 40 countries. By unifying core financial processes and adopting a “clean core” approach with minimal customizations, Bain accelerated its global close, strengthened governance with transparent KPIs, and simplified the integration of acquisitions.

As Stephen Mackey, EVP of Global Finance at Bain, explained that SAP Cloud ERP “was the best fit for Bain. It future-proofed our technology stack, enabled us to get the data we needed to make business decisions, and positioned us to grow.”

And from a CIO perspective, Ramesh Razdan added: “We wanted a platform that solves the problems of today and sets us up for the future. With SAP, we’ve built a strong foundation, and this is just the beginning.”

A key differentiator is the integration with SAP Build Process Automation, which enables customers to automate critical finance processes such as validating account balances, processing invoices, and reconciling payments. With prebuilt bots and no-code tools, CFOs can accelerate the financial close and improve efficiency, while laying the foundation for SAP’s next wave of AI-driven financial analysis and automation planned for 2026.

When we speak to customers about SAP Cloud ERP, they appreciate the seamless integration with SAP Business Technology Platform (SAP BTP), which allows them to extend, customize, and connect finance processes without disrupting their core. They highlight the leading capabilities delivered with Joule, enabling finance teams to gain natural language interaction, contextual financial insights, and task automation that reduce manual work and support faster, smarter decision-making.

Looking ahead

We believe being named a Leader in the Gartner Magic Quadrant for Cloud ERP Finance highlights SAP’s commitment to continuous innovation. From enhanced localization and compliance support to intuitive Fiori-based user experiences and embedded AI, SAP Cloud ERP is designed to help finance leaders stay ahead of regulatory, technological, and business change.

With SAP, CFOs can streamline operations, strengthen controls, and drive resilience — leading finance into the future with confidence.

Read the full Gartner report here.

David Imbert is head of Product Marketing for Finance at SAP.
Lawrence Martin is chief product officer for Finance at SAP.

Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
GARTNER is a registered trademark and service mark of Gartner and Magic Quadrant is a registered trademark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.
This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from SAP.

Deliver personalized, AI-powered learning experiences with SAP SuccessFactors and Degreed.

Your people have outgrown one-size-fits-all training. With SAP SuccessFactors and Degreed, organizations can now deliver personalized, AI-driven learning that aligns employee growth with business outcomes.

SAP SuccessFactors and Degreed combine to transform how employees learn, connect, and grow. Degreed curates content from 80+ providers and uses AI to match learners with over 39 million resources, creating customized learning journeys, personalized pathways, and cohort-based academies.

All of this data flows into the SAP SuccessFactors Talent Intelligence Hub, giving HR leaders the insights to align workforce development with business goals, track emerging skills, and power internal mobility.

This connected approach helps organizations make learning more strategic, scalable, and deeply personal, empowering people to grow and adapt continuously in the AI era.

For example, Ericsson used SAP SuccessFactors and Degreed to scale AI upskilling from just 300 to 30,000 employees globally, accelerating transformation and strengthening their innovation culture.

00:00 – Introduction
00:30 – The Challenge: Traditional Learning Limits
01:05 – Personalized Learning with AI
01:45 – SAP SuccessFactors + Degreed Integration
02:25 – Real-World Impact: Ericsson’s AI Upskilling
03:15 – Connecting Skills to Business Goals
03:55 – The Future of Learning at Scale

Learn how SAP SuccessFactors and Degreed enable smarter, personalized learning at scale: https://sap.to/6058AAKwi

#SAP #SuccessFactors #BusinessAI

See the biggest moments from Customer Experience Connect at #SAPConnect 2025 – where SAP leaders show how loyalty isn’t offered, it’s earned. From the first click to the final decision, seamless experiences build the trust that turns casual buyers into lifelong advocates.

In this highlight reel, SAP leaders share how we’re helping organizations transform every interaction into a moment of value. Through the power of connected data, intelligent insights, and AI-driven personalization, SAP is redefining how businesses understand and engage their customers — across marketing, commerce, sales, and service.

00:00 – Opening: Why Experience is the New Differentiator
01:25 – Jessica Keehn on the Future of Customer Experience
03:10 – Hagen Heubach on Connecting Brand, Data, and Trust
05:05 – Brenda Bown on the Human Side of Business AI
07:00 – Closing: Turning Every Interaction into Lasting Growth

Jessica Keehn, Chief Marketing Officer for SAP Customer Experience, opens the session with a clear message: modern loyalty is earned through relevance, transparency, and connection. Hagen Heubach, Chief Marketing Officer for SAP, highlights how brands can unify engagement across touchpoints by linking customer data with real-time insights. Brenda Bown, Chief Marketing Officer of Business AI, demonstrates how intelligence built into SAP solutions enables hyper-personalized experiences that scale — driving growth while maintaining trust.

Together, these highlights illustrate how SAP Customer Experience and SAP Business AI empower companies to create relationships that last. By connecting data, understanding intent, and humanizing every interaction, organizations can deliver the seamless, trusted experiences that define the next generation of customer loyalty.

Watch the full Opening Keynote: https://sap.to/6057AsQL5
Watch all SAP Connect replays: https://sap.to/6058AsQLg
Explore all customer experience and CRM solutions: https://sap.to/6059AsQL9

Follow us on social:
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About SAP:
As a global leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit: https://sap.to/6054AsQLm

#SAPConnect #SAPBusinessSuite #AI

See how you can build, customize, and deploy intelligent agents in minutes with Agent Builder in Joule Studio — SAP’s new workspace for creating AI solutions that work across the entire business.

In this #SAPConnect 2025 demo, SAP experts walk through how Joule Studio empowers users to design and train agents that understand real business context — connecting directly to SAP data, processes, and applications. With an intuitive, low-code environment, anyone can create task-specific assistants that automate workflows, streamline decision-making, and scale intelligence across the enterprise.

00:00 – Introduction to Joule Studio
01:05 – Creating a New Agent with Agent Builder
02:40 – Connecting Business Data and Context
04:15 – Testing and Iterating in Real Time
06:00 – Deploying Across SAP Business Suite
07:10 – Closing: Scaling Intelligence Everywhere

Throughout the demo, SAP’s product team shows how Agent Builder simplifies every step of the AI development process — from defining use cases and training data to testing and deployment. Built on SAP Business Technology Platform, Joule Studio ensures enterprise-grade security, governance, and integration, allowing teams to bring innovation to life without complexity.

This hands-on session illustrates the next evolution of SAP Business AI — where every employee can create, extend, and collaborate with intelligent agents that enhance productivity and deliver real business value.

Watch the full keynote: https://sap.to/6056AsvTp
Watch all SAP Connect replays: https://sap.to/6058AsvTn
Explore Joule Studio: https://sap.to/6059AsvTX

Follow us on social:
LinkedIn: https://sap.to/6050AsvTk
Instagram: https://sap.to/6051AsvTZ
Facebook: https://sap.to/6052AsvTw
Threads: https://sap.to/6053AsvTb

About SAP:
As a global leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit: https://sap.to/6054AsvTj

Whose idea is it really – yours or AI’s? Let’s debate. 👇

This is the last part of asking our Social Media Team about using AI at work. 🥹 Follow us for more conversations like these!

Want faster, clearer sales insights? See how BW Data Products turn raw data into smarter decisions.

Watch the full episode: https://sap.to/6053AzRxU

#SAP #DataProducts #SalesInsights

Transaction variants are a powerful tool in SAP that can be used to restrict the display of fields for a particular screen, based on which users are accessing the data.

In the arena of customer experience, competitive advantage can be won or lost in a single interaction. And long-term loyalty — keeping customers coming back — is an ongoing challenge.

Every moment in the customer journey is a chance to deliver value, earn trust, and build relationships. But delivering consistently great experiences means adapting to evolving trends and expectations with a connected approach to people, data, and systems. 

The Q2 2025 release of the SAP Customer Experience (SAP CX) portfolio does just that. Whether engaging customers, streamlining operations, or empowering employees, this release delivers smarter, faster, more personalized experiences at scale. Powered by AI with harmonized data, it brings improvements across the customer experience life cycle, from first touch to long-term growth, with seamless, value-generating experiences across service, sales, marketing, commerce, and consumer industries.  

Here are the highlights from SAP CX in Q2 2025.  

Making every interaction count 

Everyday moments turn into meaningful engagements when experiences are connected, relevant, and effortless. This release helps users go beyond meeting customer needs to building trust and loyalty at every touchpoint. 

SAP Service Cloud  

• Business Information Extraction: Extract relevant data from unstructured business content and convert it into structured, usable documents — like auto-filling case descriptions from customer emails — saving time and manual effort.

SAP Commerce Cloud 

• B2B Self-Service Portal: Raise customer satisfaction and reduce service volume with this scalable, easily implemented 24/7 self-service solution. B2B customers can view order status, invoices, and delivery updates—regardless of how the order was placed. 
• AI Shopping Agent: Engage customers in real time to drive conversions and growth. With prompting questions and natural, conversational language, the agent guides product discovery and enables in-chat actions like add to cart as well as view order and shipping details.

SAP Emarsys 

• Mobile Wallet Enhancements 
  • Segmentation: Combine wallet and customer data to target the right people; for example, reengaging those who have not interacted recently with Mobile Wallet campaigns.
  • Expanded Wallet Delivery Channels: Reach customers anywhere with the new Mobile Inbox and Mobile Push channels.
  • Pass Notifications: Automatically deliver timely lock-screen updates for on-the-spot engagement and conversion with mobile wallet users or targeted customer segments. 
• WhatsApp Template Messaging: Automate one-way WhatsApp communications like promotions and order updates using the rich content, personalization, and multi-language support in SAP Emarsys.
• Conversational Messaging for WhatsApp (SAP Early Adopter program): Have lively, real-time WhatsApp conversations based on contacts’ responses.

Scale smarter, operate better 

Sustainable growth requires operational efficiency and built-in customer experience. With unified data connected to core business operations and AI-driven insights, these updates improve internal operations, enhance scalability, and set the foundation for differentiated customer experiences. 

SAP Commerce Cloud 

• B2B Self-Service Portal: Give customers transparency without committing to full commerce and scale when ready, without data migration or replatforming. Launch this 24/7 self-service portal for B2B customers in just weeks with partner packages that simplify setup and accelerate time to value. Built as an ERP add-on, the portal connects natively with back-end systems to surface real-time order and invoice data, reducing support workload and improving the customer experience with accurate, always-on self-service. Out-of-the-box compatibility with SAP S/4HANA and SAP Cloud ERP means faster setup, less IT effort, and long-term flexibility. 
• Open Payment Framework: Support for B2B transactions and workflows brings unified checkout, reliability, and built-in security and validation to the payment experience, accelerating time to market and increasing conversions. 

SAP Sales and Service Cloud 

• SAP Preferred Success Services Navigator: Accelerate time to value and maximize your investment in SAP with services navigator for SAP Sales Cloud and SAP Service Cloud Version 2 implementations. Part of SAP Preferred Success for SAP Customer Experience solutions, the navigator helps users discover relevant services from their SAP Preferred Success subscription for each stage of a project, align support offerings with project goals and timelines, and improve business outcomes with accelerated adoption and reduced risk.
• SAP Enterprise Service Management: Reduce the costs and complexity of internal issue resolution with unified service delivery. By centralizing and structuring inquiry management and response, out-of-the-box integrations of SAP Enterprise Service Management with SAP Business Suite applications break down silos to improve service delivery across finance, HR, marketing, facilities, sales, support, and more. 

SAP Revenue Growth Management 

New to SAP Revenue Growth Management in Q2 2025 includes:  

• Fund management: Gain control over trade spend—create funds, manage and adjust fund budgets, and track spending for promotions.
• Analytics dashboards: Get quick access to planning data and insights into P&L for individual promotions with embedded SAP Analytics Cloud, SAP Revenue Growth Management analytics dashboards. 

AI that accelerates impact

Across the experience life cycle, AI-powered embedded intelligence and autonomous AI agents help unlock faster decisions and better outcomes. This release helps teams move faster, engage smarter, and scale with confidence.

SAP Sales Cloud 

• Sales Order Summary: Enable sales managers to act quickly with relevant insights like price changes, product substitutions, on-time delivery probability, and more — boosting accuracy and profitability.
• Account Duplicate Check: Protect data quality and reduce the manual effort of dealing with redundant data. Account Duplicate Check uses AI to detect potential duplicate accounts so users can maintain clean, accurate records and drive smarter engagement. 

SAP Service Cloud 

• Registered Product Summary: Empower agents with a complete overview of a product’s service history, turning standard service calls into a strategic conversation. 
• Business Information Extraction: Extract and convert key data from unstructured documents using AI, helping unlock insights and action. 

SAP Emarsys 

• Natural Language Search for Product Curation: Enable marketers to curate products faster using natural language search, helping them move faster and build the right use cases. 

Innovation that connects it all

From loyalty to growth to operational agility, these innovations help deliver more intelligent, connected experiences at every touchpoint — with the adaptability and scalability to grow lifelong customer value. 

Balaji Balasubramanian is president and chief product officer for SAP Customer Experience.

SAP executives, led by CEO Christian Klein, told IT and business leaders attending this year’s SAP Sapphire event that by tapping into SAP’s “flywheel” combination of the broadest suite of enterprise apps, context-aware data, and world-class Business AI, they can conquer uncertainty.

In a kickoff keynote at the Orlando event, they unveiled a raft of new AI tools, business apps, and partnerships designed to help customers overcome these challenges, transform their operations, and “bring out your best.”

Uncertainty

“All of us face one problem – every company, no matter which industry or geography. And that problem is uncertainty,” said Klein. “Uncertainty about trade disruption, about new regulatory requirements, and about how AI will transform my business and impact my workforce.”

SAP can’t take away macroeconomic uncertainty, he said, “But you have my commitment that we will help your business become more resilient and more resilient – especially in times like these. We will help you bring out your best.”