See how Align Technology uses RISE with SAP and SAP BRIM to support subscription-based business models and scale dental innovation.
Align Technology’s mission is to make better smiles. Known for transforming orthodontics from wires and brackets to clear aligners, the company has helped create 20 million smiles and continues to innovate across digital dentistry, manufacturing, and patient care.
As Align Technology evolves from traditional manufacturing toward subscription services, the company is transforming its technology stack with RISE with SAP and SAP Billing and Revenue Innovation Management. With SAP BRIM, Align Technology can support subscription growth, simplify license upgrades and renewals, and enable more self-service experiences for customers.
By putting SAP BRIM at the center of its transformation, Align Technology is preparing to support new treatment approaches while simplifying and scaling its platform for the future. The result is a stronger foundation for revenue growth, operational agility, and continued innovation in dental care.
Explore Align Technology’s digital transformation journey from traditional manufacturing to subscription services:
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About SAP:
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