Success is all about the reaching the right people at the right time — even if they’re not buying from you. Just ask PUMA! The global sports apparel manufacturer has unlocked new value from people who refer their friends. With the help of Emarsys, retail giant PUMA can hyper-personalize communications and engagement — and you can read more here: https://news.sap.com/?p=203884
0:29 Talking To The Right Customer
0:39 Smarter Customer Segmentation Driven By Data
1:20 Creating Hyper-Personalized Communication
1:33 What’s Next For PUMA?
