Improving the B2B experience for your customers using SAP Business One

Every business entity exists to serve it customers either in form of goods or services or both. Hence the starting point of a confirmed business transaction is in the form of receiving a purchase order from customers. There are different ways in which customers communicate with the supplier about their needs. In the simplest form it could be a phone call from the purchase department or in sophisticated method it could be an EDI (or equivalent or better) message from customers IT system that is automatically converted into a PO in suppliers IT system.

Variations could occur in this process subject to many factors. If an organization supplies a niche product or service, chances are their customers would be willing to accommodate even if the order process is a bit time consuming. However, if a company is in the business of selling products via a dealer network and face stiff competition, then it has to put in effort to make sure that order entry process is made simple for its customers (in this case dealers) especially when the dealers are not exclusive. Even companies from the SME segment are no exception to this situation.

How can SAP Business One help SMEs in improving their customers’ B2B experience?

SAP Business One is a comprehensive ERP system developed by world leader SAP SE, which is head quartered in Germany. This product has been developed especially for SME sector and has many benefits to offer in general. However, for the purpose of this discussion, lets look at only the sales process.

A typical workflow would like as follows, where most of the process are done manually, which is likely to result in delays, mistakes leading to a bad customer experience.

However, if a company uses SAP Business One and enables a customer portal then the process flow looks as follows.

Benefits of using SAP Business One enabled customer portal

  • Creates transparency in the process
  • Reduces manual errors
  • Faster and efficient process – thus more business turnaround possible
  • Smooth handling of entire transaction
  • Customer gets delighted with the process
  • Likely to start pushing your products with more confidence into the market thus increasing your sale

Overall, since the B2B experience gets improved by a huge factor it is likely that dealers starts pushing your products more aggressively in the market, being assured of the transactional speed and efficiency while dealing with your team.

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