See how Morgan Foods uses SAP S/4HANA and SAP Integrated Business Planning to connect supply chain operations, improve visibility, and move from reactive planning to predictive decision-making.
At SAP Connect 2026, Morgan Foods shares how it manages a complex supply chain that supports hundreds of private-label products across multiple facilities. From soups and beans to aseptic products, the team coordinates forecasting, ingredients, production scheduling, warehousing, and distribution to keep products moving to grocery shelves every day.
The conversation explores how SAP S/4HANA and SAP Integrated Business Planning helped Morgan Foods move away from manual processes, silos, and spreadsheets. When demand for canned food surged in 2020, Morgan Foods had already built a connected SAP foundation that helped the business see its full supply chain, plan ahead, and continue providing high service levels to customers.
Morgan Foods also explains how SAP IBP helps the team plan for seasonal spikes, optimize factories and inventory, and respond faster to large customer requests.
What previously took three or four weeks can now be assessed in about five minutes. The discussion closes with practical advice for organizations beginning their AI journey: start with clean master data, strong business processes, documented ways of working, and people who provide the judgment and oversight that AI agents need.
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Chapters:
00:00 – Managing a complex food supply chain
00:24 – Morgan Foods’ product and operational footprint
00:52 – Moving from manual silos to SAP S/4HANA and SAP IBP
01:04 – Responding to demand spikes with a connected SAP foundation
01:43 – Planning ahead with SAP Integrated Business Planning
02:21 – Reducing customer response times from weeks to minutes
03:04 – Connectivity as the foundation for Autonomous Suite
03:21 – Moving from reactive to predictive supply chain planning
03:55 – Advice for organizations starting with AI
04:24 – Why people remain critical in AI-enabled supply chains
05:11 – Human oversight, judgment, and the future of supply chain
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