For George Russell, arriving at Formula 1 was just the beginning.
In the latest episode of Significant Figures, the @MercedesAMGF1 driver opens up on why he can’t stand still and why every goal reached only sharpens his focus on the next one.
Watch the full episode here: https://www.youtube.com/watch?v=S58Uqz4mDRw
Join SAP’s premier technical event to build what matters. Get hands-on with SAP’s end-to-end platform, learning how to create AI-powered systems that turn intent into execution.
What you can expect:
– Learn how to build AI that moves from intent to execution.
– Discover how to create scalable, secure, and extensible apps.
– Connect with a global developer community to accelerate your impact.
Join us October 27–29, 2026 in Berlin or virtually: https://sap.to/6054BDQ9jr
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About SAP:
As a global leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit: https://sap.to/6059BDQ9jX
#SAPTechEd
On digital marketplaces, everyone looks the same. Kyle Milan breaks down how B2B suppliers can rise above the competition through sponsored listings and profile optimization, because at the end of the day it’s all about eyes and attention.
Learn more about SAP Business Network and sign up for a supplier account today: https://www.sap.com/products/business-network/suppliers/overview.html
There is a version of enterprise software buying that sounds modern: a business team identifies a need, finds a solution, evaluates it quickly, buys it, and gets access. The whole thing takes just a couple of days.
The technology to do this better has been around for a while, but the habits haven’t caught up. That version exists—many organizations just aren’t using it yet.
What still happens most of the time: the team finds the tool, sends an email to IT, copies procurement, waits for a vendor quote, chases someone for budget approval, gets the contract sent to legal, and follows up three weeks later to ask where things stand. Somewhere in that chain, someone is managing a spreadsheet no one else can find.
This is not a niche problem. Companies relying on spreadsheets and email-based workflows experience significantly higher error rates, longer processing times, and limited visibility into spending patterns, and those inefficiencies compound the longer they go unaddressed. Meanwhile, 67% of B2B buyers now say they prefer a rep-free buying experience. They want to research, evaluate, and buy on their own terms, not wait for someone to send them a PDF.
The gap between what buyers expect and what many procurement processes actually deliver is wide, and it’s getting harder to ignore as AI adoption accelerates. Business teams do not want to wait weeks to access a new capability. But the approval chain wasn’t built for that speed.
SAP Store was built for exactly this. More than 3,600 SAP and partner solutions—applications, extensions, AI-powered tools, integrations—are all accessible through a single marketplace where SAP customers can explore, trial, quote, and purchase within their existing SAP environment.
Listings clearly outline integration requirements, pricing, and deployment options upfront. Many solutions offer free trials or demos with no sales call required. And when a customer is ready to buy, the platform handles automated entitlement checks, pre-verified product dependencies, and flexible payment options, so there are no handoffs to a procurement inbox that may or may not be monitored.
One of the less-discussed advantages is speed of access. Customers can go from purchase to provisioned access in less than an hour: no license delays stalling a project, no waiting on a quote that takes three business days to arrive. And because SAP Store integrates directly into the customer’s existing SAP environment, new solutions do not require a separate onboarding process to connect with the tools already in place.
Organizations using advanced procurement platforms report 15% to 20% cost savings and 40% faster cycle times compared to traditional manual processes. The operational case is clear. The harder part is cultural: getting teams to actually stop managing approvals through email when that is what they’ve always done.
The companies moving fastest on software adoption right now are not necessarily using better tools. They’re spending less time managing the process around the tools.
To discover SAP and partner solutions, request quotes, start trials, and manage purchases through a more centralized experience, explore SAP Store.
Don Larcinese is global vice president of SAP Marketplace Sales & Enablement.
Hear how SAP GROW Fast helps partners and customers accelerate cloud ERP adoption, shorten time to value, and scale with confidence.
Mid-market customers need ERP deployments that move faster, show ROI sooner, and support long-term growth. In this video, Vincere Zeng, Director of Go-to-Market Strategy, explains how SAP GROW Fast is designed to help customers adopt SAP Public Cloud with a prescribed scope, lean deployment methodology, and partner-led delivery model.
SAP GROW Fast gives partners a clearer path to deploy cloud ERP quickly, helping customers go live faster, see value earlier, and expand when they’re ready. With a focus on the mid-market segment, the program supports faster ROI through a streamlined approach built around practical outcomes and scalable adoption.
Vincere also shares how SAP is investing in partner success through marketing support, partner demand generation, lead routing, local GROW Fast experts, and delivery guidance across market units. The goal is to help partners confidently position SAP Public Cloud solutions and support customers from selling through deployment.
For partners and customers, SAP GROW Fast offers a faster, more focused path to cloud ERP value — with the flexibility to grow from there.
Get started with SAP GROW Fast: https://www.sap.com/products/erp/grow/get-started.html
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About SAP:
As a global leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit: https://www.sap.com/index.html
#SAP #CloudERP #GROWwithSAP
AI doesn’t just answer questions anymore. Joule Agents execute.
SAP Joule Agents handle multi-step business tasks across finance, HR, supply chain, procurement, and more – so your team stays focused on the decisions that actually need them.
Learn more: https://sap.to/6057B8Si6F
#JouleAgents #AI #AIAgents
We caught up with Dr. Michael Ameling at #SAPSapphire to discuss the autonomous enterprise, SAP Business AI Platform, and what business leaders can start doing today. 🚀
Read more in his latest article: https://sap.to/6052B8UJJw
At SAP Sapphire, SAP launched the Autonomous Enterprise vision and the SAP Business AI Platform – a unified foundation bringing together SAP Business Technology Platform, SAP Business Data Cloud, and SAP Business Transformation Management.
But the real talk? AI agents are not the solution for everything.
In this video, Dr. Michael Ameling, President, SAP Business Technology Platform, explains:
→ What the SAP Business AI platform actually is
→ The myth about AI agents that needs to go away
→ Where to start today with agentic AI
→ The one-liner that explains it all for non-technical leaders
Learn more about the Joule Studio announcement: https://sap.to/6052B8UJJw
#SAPSapphire #AIAgents #JouleStudio
Strategic suppliers don’t spread themselves thin; they find where their ideal customers are and double down. Chris Luecke, host of Manufacturing Happy Hour, breaks down how digital networks are reshaping competitiveness for B2B manufacturers.
Learn more about SAP Business Network and sign up for a supplier account today: https://www.sap.com/products/business-network/suppliers/overview.html
#SAPBusinessNetwork #B2BManufacturing #SupplierSuccess
See how Fonterra is using RISE with SAP, clean core, and AI to modernize business processes while delivering value along the way.
At SAP Sapphire Madrid 2026, Toby Granwal, Chief Information Officer at Fonterra, shares how the farmer-owned dairy cooperative is transforming a large, complex manufacturing and supply chain footprint. As New Zealand’s largest business, exporting dairy products to more than 100 countries, Fonterra is moving to SAP S/4HANA through RISE with SAP to simplify ways of working, move back to standard, and create a foundation for innovation.
The conversation explores why Fonterra sees this transformation as more than a technology upgrade. With two manufacturing sites and its U.S. market already live, the team is focused on delivering value before the full rollout is complete. That includes embedding AI into real workflows across cash application, maintenance order recommendations, and conversational planning for transportation management.
Fonterra also discusses how SAP and Fonterra teams worked together through a forward-deployed engineering approach to identify high-value AI opportunities. One example is services procurement, where Joule can help turn unstructured invoice data into service entry sheets through a more intuitive user experience. The discussion closes with the importance of adoption and change management, including how tools like WalkMe can help users embed new ways of working at scale.
Chapters:
00:00 – Welcome to SAP Sapphire Madrid
00:19 – Fonterra’s global scale and supply chain
00:51 – Transforming with RISE with SAP
01:34 – Delivering value during transformation
02:05 – Clean core as a foundation for AI
03:10 – Finding high-value AI use cases
03:48 – AI in cash application and transportation planning
04:05 – A best-practice approach to AI value
05:16 – Forward-deployed engineering with SAP
05:49 – Services procurement with Joule
06:46 – Scaling agentic workflows
07:28 – SAP as a transformation partner
08:16 – Adoption, change management, and WalkMe
Watch the full Customer Success Keynote. 👉 https://youtu.be/dG9aBkJCcso
Watch all SAP Sapphire replays on demand. 👉https://www.sap.com/events/sapphire.html
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About SAP:
As a global leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit: https://www.sap.com/index.html
#RISEwithSAP #SAPBusinessAI #SAPSapphireMadrid2026
See you online 👀 ?
🎤 Keynotes
🤝 Customer Stories
🤖 A whole lot of innovation
Our #SAPSapphire Virtual experience starts tomorrow. Join us: https://www.sap.com/events/sapphire/virtual.html