SAP is excited to announce that former Formula 1 Driver and Grand Prix Winner David Coulthard will be a special guest together with Mika Häkkinen at SAP Sapphire 2026, appearing at both the Orlando and Madrid events. Visitors will have the opportunity to experience Coulthard and Häkkinen live at the Services and Support Center, where performance, precision, and innovation come together.

With a distinguished career in Formula One, Coulthard is known for his consistency, race intelligence, and deep understanding of high-performance environments. His presence at SAP Sapphire brings valuable perspectives on how precision, teamwork, and data-driven decision-making translate from the racetrack to the world of business.

Performance meets innovation

Throughout his career, Coulthard demonstrated the importance of preparation, adaptability, and collaboration—qualities that strongly resonate with SAP’s Services and Support organization. At the Services and Support Center, attendees can experience how these same principles help businesses navigate complexity, accelerate outcomes, and maintain peak performance.

Coulthard and Häkkinen will share insights from their time in Formula One, offering perspectives on competition at the highest level, the evolution of technology in racing, and the critical role of teamwork in achieving success.

Event highlights

Visitors to the Services and Support Center can look forward to several exclusive opportunities:

• Experience Coulthard and Häkkinen live in the Formula One Racing Simulator at the Race of Legends.
  • May 13 in Orlando at 1:00 p.m.
  • May 20 in Madrid at 11:30 a.m. and 1:30 p.m.

• Join theater sessions featuring voices from the Mercedes-AMG PETRONAS Formula One Team.
  • May 13 in Orlando with Michael Taylor at 11:30 a.m. (SER1257)
  • May 20 in Madrid with Laura Goodrick at 11:00 a.m. (SER1342)
• Take part in exclusive interviews with Coulthard and Häkkinen.
  • May 13 in Orlando at 10:30 a.m. (SER2893)
  • May 20 in Madrid at 2:00 p.m. (SER1553)

A unique experience with SAP Services and Support

The Services and Support Center at SAP Sapphire is designed as a hub for inspiration and interaction. With Coulthard and Häkkinen on-site, visitors can expect engaging sessions, real-world insights, and hands-on experiences that connect motorsport excellence with business innovation—brought to life by SAP’s Services and Support organization. 

Join us in Orlando and Madrid

Whether attending SAP Sapphire Orlando or Madrid, this is a unique opportunity to experience two of Formula One’s most respected drivers up close—and to explore how SAP helps organizations achieve peak performance. Don’t miss the chance to meet Coulthard and Häkkinen at the Services and Support Center and discover how insights from the world of Formula One can inspire your business transformation journey.

Get our sessions into your personal agenda:

• SAP Sapphire 2026 Orlando services and support sessions
• SAP Sapphire 2026 Madrid services and support sessions

When resolving a complaint, is a fast response or a high-quality resolution more important?

In this episode of SAP Spotlight on ANZ Tech, we unpack why this is not an either-or choice. Speed and quality work best as reinforcing factors. A fast response that does not actually solve the problem can damage trust. On the other hand, a thoughtful, high-quality fix that takes too long often feels like bad service. Customers want both: quick acknowledgment and a clear path to resolution.

Jess brings the question to the street, then our customer experience experts, Scott and Scott, explain what “good” looks like in practice. You will hear why speed matters most at the start, especially for confirmation, clarity, and next steps. You will also learn why quality becomes the differentiator when the situation is complex, emotional, or high-impact. The goal is consistency: repeatable service standards for simple cases, and extra care when the stakes are higher.

If you are building customer support or service operations, this episode is a useful framework for designing smarter routing, better triage, and more transparent communications. It is also a reminder that the right technology should help teams move faster without cutting corners and deliver better outcomes without adding friction.

👉 Download our AI in Retail Report to understand how to balance your service delivery with the right technology: https://emarsys.com/learn/white-papers/ai-in-retail-report-in-australia/?utm_source=emarsys&utm_medium=video&utm_term=sap-cx-spotlight-

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About SAP:
As a global leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit: https://www.sap.com/index.html

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New NHL playoff salary cap rules raise the stakes for every roster decision – and front offices can’t afford guesswork. Starting this season, teams must stay cap-compliant in the Stanley Cup Playoffs, making contracts, call-ups, and trade decisions even more complex.

In this video, see how the SAP NHL Front Office App, powered by SAP Business Technology Platform (SAP BTP), helps NHL front offices bring league, team, and player data into one connected view – updated in real time. With everything in one place, decision-makers can plan and operate more efficiently, from managing contracts, rosters, and cap compliance to modeling Stanley Cup playoff roster scenarios and player acquisitions before making a move.

Whether it’s the pressure of the playoff race, trade deadline decisions, or draft strategy, the app supports faster, more confident decisions – wherever teams are working. Trusted by all 32 NHL teams, it’s built to turn insights into action when every moment can define the season.

Explore the NHL story with SAP: https://sap.to/6052B6mzpg

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About SAP:
As a global leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit: https://sap.to/6057B6mzpl

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Bosch Rexroth uses business process management to master complexity and enable better decisions across a global organization.

With operations spanning a sales and service network in 80 countries, 49 manufacturing locations, and customizing sites in 22 countries, Bosch Rexroth explains why SAP S/4HANA is a strategic move, not just a technical upgrade. The goal is a future-ready foundation that can support innovations like artificial intelligence, while creating a harmonized, scalable way of working worldwide.

A major driver is process harmonization through a global template, with implementation kept as close as possible to SAP standard. To align business and IT, Bosch Rexroth uses SAP Signavio to map processes clearly and make them easy to follow for developers and process experts. This helps reduce misunderstandings, cut errors, and speed up process design and approvals. They also highlight ROI through saved time, increased flexibility, faster responsiveness, and stronger scalability.

Explore Bosch Rexroth’s journey with SAP 👉 https://sap.to/6055B6bb0Z

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About SAP:
As a global leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit: https://sap.to/6050B6bb0e

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Supplier compliance processes often come with a flood of documents, and manual handling can slow everything down. In this short partner story, CBS shares its Hack2Build-winning GenAI use case focused on long-term supplier declarations.

CBS explains the challenge: suppliers submit a huge volume of documentation, and reviewing, validating, and processing it takes significant time and effort. Using SAP Business AI and generative AI, CBS built an automated solution designed to fully automate the processing of these supplier declaration documents.

The result is clear value for customers: faster processing speed, improved data accuracy, and reduced overall workload for teams responsible for managing supplier compliance. If your organization is looking to streamline high-volume, document-heavy procurement and compliance workflows, this is a quick look at how partners are applying SAP’s AI capabilities to drive tangible operational impact.

Explore SAP Business AI: https://www.sap.com/products/artificial-intelligence.html

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About SAP:
As a global leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit: https://www.sap.com/index.html

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AI-powered retail meets real fashion at New York Fashion Week.

SAP and PUBLIC SCHOOL NEW YORK teamed up to create the Retail Innovation Lab – a pop-up blending designer storytelling with intelligent tech. Smart mirrors, product passports, and RFID checkout showed how connected, data-driven retail can power a brand relaunch and elevate every in-store moment.

👉 Learn more about SAP retail innovation: https://sap.to/6057h5K8x

#NYFW #BusinessAI #Retail @publicschoolnyc

Learn how utility providers can deliver round-the-clock support at a lower cost while building stronger customer relationships.

With the Utilities Self-Service Agent, customers can get answers anytime, across any channel, in many languages, and in a human like reaction.

Discover how to build stronger customer trust and loyalty by making service faster, easier, and more personal.

Discover Joule Agents: https://sap.to/6057hbRYt

#Joule #AIAgents #BusinessAI

AI pilots are easy. Scaling AI across the business is the hard part.

That’s where Joule AI agents come in. In this video, you’ll see how Joule helps teams move from isolated experiments to AI that can work across core functions, so people can act with clarity, collaborate without silos, and keep work moving end to end.

Many organizations hit the same wall: different teams adopt AI in different ways, results are inconsistent, and the “pilot” never becomes a repeatable capability. Joule is designed to help you scale with more consistency by bringing AI agents into the flow of real work, grounded in SAP’s business process expertise, so teams can make progress faster and with fewer handoffs.

If you’re responsible for turning AI momentum into business-wide impact, this is a practical look at what it takes to scale: clarity, coordination, and process-level context, not just another isolated tool.

Learn more about Joule 👉 https://sap.to/6056hTg4a

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In a highly competitive retail environment characterized by shifting consumer behavior, rapid commerce, slim margins, and increasing pricing complexity, retailers must employ advanced pricing strategies to remain competitive.

Dr. Autumn Krauss, Chief Scientist for SAP SuccessFactors, provides an overview of the first pillar of the predictions report by the Future of Work Research Lab: The Future of Working.

This pillar explores how AI will reshape the nature of jobs and tasks, disrupting and redesigning roles while also impacting how humans think and collaborate.

Get The Road Ahead: Predictions and Possibilities for the Future of Work report: https://sap.to/60537s

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