5 Things You Should Know about the SAP Analytics Cloud Series

In this blog post, learn about our upcoming Rheinwerk Course entitled SAP Analytics Cloud from the course instructor, Shakthi Ramalaxmi.

Top New Features in SAP HANA Cloud | Q3 2025 Release Highlights

Join Thomas Hammer, Lead Product Manager, as he shares his top features of SAP HANA Cloud’s Q3 2025 release.

0:00 – Intro
0:28 – Data access agent in SAP HANA Cloud
1:22 – Multi-region option for disaster recovery in SAP HANA Cloud
2:04 – Natural language to SQL generation in Joule with SAP Build Code
2:33 – Direct SQL access to Apache Iceberg tables
3:12 – Data center availability for SAP HANA Cloud
3:32 – Partition advisor in SAP HANA Cloud
4:03 – Further Information

👉 To learn more about SAP HANA Cloud, please visit: https://sap.to/6059AwvoP
👉 Join our SAP HANA on-premises and cloud databases community to stay up to date: https://sap.to/6050Awvou
👉 Dive deeper into SAP HANA Cloud updates via our #whatsnewinsaphanacloud tag: https://sap.to/6051AwvoR

Kimi Antonelli vs Valtteri Bottas in the Cost Cap Challenge: What You Didn’t See

From bumpy camel rides and beached quad bikes, to dropped phones and messed up lines, go behind the scenes of Kimi Antonelli and Valtteri Bottas’ epic race across the desert in the Cost Cap Challenge with SAP and the Mercedes-AMG PETRONAS F1 Team, powered by Joule.

Watch the full Cost Cap Challenge: https://sap.to/6054APpkj

Learn more about SAP’s partnership with the Mercedes-AMG PETRONAS F1 Team: https://sap.to/6055APpkd

SAP Completes Acquisition of SmartRecruiters

WALLDORF — SAP SE (NYSE: SAP) today announced it has completed the acquisition of SmartRecruiters, a leading provider of enterprise-grade talent acquisition software. With this acquisition, SAP continues to expand its commitment to helping organizations attract, engage and hire top talent.

The SmartRecruiters platform, known for its intuitive user experience and seamless workflows, will now be integrated with the SAP SuccessFactors Human Capital Management (HCM) suite. This addition to the SAP SuccessFactors portfolio will make it easier for enterprises to manage the entire hiring lifecycle, from sourcing to onboarding, with enhanced AI-enabled recruiting capabilities that result in faster time-to-hire, improved candidate experiences and deeper analytics for workforce planning. SmartRecruiters customers will maintain the flexibility to continue using SmartRecruiters solutions with SAP or other HCM solutions.

Visit the SAP News Center. Get SAP news via LinkedIn and Bluesky.

About SmartRecruiters

SmartRecruiters is the Recruiting AI Company that transforms hiring for the world’s leading enterprises. Built for global scale, SmartRecruiters delivers an AI-powered hiring platform that automates and optimizes the entire talent acquisition process, ensuring faster and smarter hiring decisions. More than 4,000 organizations, including Amazon, Visa, and McDonald’s, rely on SmartRecruiters to build winning teams. For more information, visit www.smartrecruiters.com.

Media contacts:
Joellen Perry, +1 (626) 265-0370, joellen.perry@sap.com, PT
Benjamin Nickel, +49 306341070266, benjamin.nickel@sap.com, CEST
Ilaina Jonas, +1 (646) 495-6643, ilaina.jonas@sap.com, ET
SAP Press Room; press@sap.com

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This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of SAP’s 2024 Annual Report on Form 20-F.
© 2025 SAP SE. All rights reserved.
SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE in Germany and other countries. Please see https://www.sap.com/copyright for additional trademark information and notices.

Mercedes-AMG PETRONAS F1 Team Shifts into High Gear with SAP Cloud ERP, Driving Precision and Performance

WALLDORF — SAP SE (NYSE: SAP) today announced that the Mercedes-AMG PETRONAS Formula One Team is leveraging intelligent enterprise solutions from SAP to drive operational excellence, innovation, and regulatory compliance as the sport prepares for the new 2026 FIA financial regulations.

Cloud ERP: Seize opportunities and secure your success with an integrated suite of solutions

With the 2026 cost cap set to increase to US$215 million to accommodate new technical regulations and previously exempted items, Formula One (F1) teams face growing complexity in managing performance within strict financial boundaries. Mercedes-AMG PETRONAS F1 Team has partnered with SAP to meet this challenge head-on.

Once the Team adopts SAP Cloud ERP Private solutions as its digital core, the team will be enabled with real-time financial insights, predictive analytics, and streamlined operations across the organization. The team will also be able to utilize SAP Business AI to forecast budget needs, optimize supply chains, and manage inventory with precision—critical capabilities under the evolving cost cap framework.

A key use case is the management of the team’s stock inventory, where SAP Cloud ERP Private serves as the foundation for tracking and valuing more than 14,500 individual components in each race car. This system reduces manual effort in FIA reporting and better ensures accurate, real-time valuation of parts—an essential requirement under the new financial regulations. Additionally, the cloud-based architecture helps ensure high availability, especially important during race weekends when operations are most critical.

“SAP’s technology gives us the agility and transparency we need to compete at the highest level while staying within the financial guardrails of the sport,” said Michael Taylor, Director of IT, Mercedes-AMG PETRONAS F1 Team. “With SAP, we’re not just racing faster—we’re racing smarter.”

The 2026 cost cap regulations, which include broader expense categories and stricter reporting requirements, demand a new level of financial discipline. SAP solutions will help Mercedes-AMG PETRONAS F1 Team:

  • Track and allocate costs across R&D, manufacturing, and race operations
  • Automate compliance reporting with built-in audit trails
  • Model financial scenarios to support strategic decision-making

The team is harnessing SAP Business AI to strengthen sustainability tracking and operational decision-making—key priorities under the evolving 2026 FIA financial regulations. Intelligent data models are being used to reduce carbon footprint and improve efficiency, while predictive capabilities support inventory and supply chain optimization. In parallel, the team is using SAP Business Technology Platform and SAP Build solutions to develop custom applications that digitalize workflows and enhance collaboration across departments.

“The Mercedes-AMG PETRONAS F1 Team is setting the standard for digital transformation and AI-driven progress in motorsport,” said Sebastian Steinhaeuser, Member of the Executive Board and Chief Operating Officer, SAP SE. “Together, we’re proving that operational excellence and innovation can go hand in hand—even at 300 km per hour.”

Visit the SAP News Center. Get SAP news via LinkedIn and Bluesky.

Media Contact:
Lesa Plingen, +49 622 776 9000, lesa.plingen@sap.com, CET
SAP Press Room; press@sap.com

Subscribe to the SAP News Center to receive stories and highlights direct to your inbox each week

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ.  Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of SAP’s 2024 Annual Report on Form 20-F.
© 2025 SAP SE. All rights reserved.
SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE in Germany and other countries. Please see https://www.sap.com/copyright for additional trademark information and notices.

Omnipresent Joule: Your Business AI Assistant Available in Every Application | Demo

Discover the future of intelligent work with Joule, SAP’s omnipresent AI copilot, now supercharged by WalkMe. See how Joule goes beyond SAP, delivering real-time assistance, automation, and process orchestration across any application, browser, or desktop environment.

Watch as Joule contextualizes urgent tasks in ServiceNow, taps SAP S/4HANA and Ariba for instant business insights, and automates sourcing, email, and procurement processes—streamlining the supply chain with proactive, always-on AI recommendations.

Learn more about Omnipresent Joule: https://sap.to/6056fGhU6

0:00 – Imagine a Truly Universal Business Assistant
0:12 – Supply Chain Issue Detected in ServiceNow
0:38 – Joule Action Bar: Proactive, Context-Aware Guidance
1:18 – Automated Sourcing with SAP Ariba & Price Search via Gmail
2:16 – Effortless RFP Creation and Purchase Orders
2:44 – Real-Time Notifications & Custom Alert Skills
3:31 – Instant Ticket Updates and Seamless Process Closure
3:36 – Joule: Omnipresent AI Assistant for Work

Unlock the Power of SAP Support with Support Accreditation

In today’s rapidly shifting digital economy, businesses expect more than just reliable software. They demand seamless implementation, fast resolutions, and, above all, outcomes that drive value. Whether you’re a customer managing complex SAP landscapes or a partner delivering SAP solutions, knowing how to navigate SAP’s support offerings is no longer optional—it’s essential.

This is where Support Accreditation can step in. Designed as an easy-to-consume training, Support Accreditation helps equip you with the knowledge and confidence to make full use of SAP’s powerful support ecosystem. And the best part? It’s available to all customers and partners at no additional cost.

What is Support Accreditation?

Get started with support from SAP with Support Accreditation

At its core, Support Accreditation is a self-paced online course that helps demystify the tools, services, and methodologies within SAP’s support landscape. With four digestible modules, interactive quizzes, how-to videos, and one-page summaries, it can deliver clarity in a space that often feels complex and fragmented.

Upon completion, learners earn a digital Support Accreditation badge—a mark of proficiency and confidence that can be showcased on social media or used to enhance your professional profile.

“Understanding SAP’s support landscape shouldn’t be a mystery. Support Accreditation gives you the clarity and confidence to lead with impact,” said Anja Schneider, SVP and global head of Premium Engagement & Advisory, SAP.

Recent updates that make it even better

SAP continuously evolves the accreditation to reflect the dynamic nature of cloud support. Recent updates include:

  • A new AI-guided support module covers how SAP leverages large-language models and AI to help drive predictive, real-time support. You’ll learn how tools like Incident Solution Matching and AI-based recommendations can improve response times and accuracy.
  • An enhanced focus on 24/7 support structures teaches you how to engage with SAP’s global support organization across different channels and time zones.
  • The expanded coverage of SAP Cloud ALM showcases how to manage implementation and operations more effectively using a cloud-native, out-of-the-box solution.
  • In-depth guidance on SAP for Me details how SAP’s personalized digital companion can provide transparency and control across all touchpoints—from licenses to lifecycle management and support interactions.

Whether you’re scheduling an expert, chatting in real-time with SAP support engineers, or using SAP for Me to get a consolidated view of your landscape, Support Accreditation helps ensure you know how to make the most of these resources.

“Support is more than solving issues. It’s about enabling outcomes. This accreditation empowers you to do just that,” said Augusto Spinelli, EVP and global head of Adoption Services Center, SAP.

Why it matters for customers and partners

Let’s face it—even the best digital tools fall short without the right enablement. Many organizations aren’t fully aware of all the support resources available to them, leading to longer resolution times, missed opportunities, and frustration.

Support Accreditation helps bridge that gap. Customers can learn how to accelerate resolution times, engage effectively with support teams, and use self-service tools to reduce case volumes. Partners can gain a competitive edge by delivering projects and managed services aligned with SAP best practices.

“The future of support is proactive, intelligent, and business-driven. This accreditation empowers you to lead that future,” said Stefan Steinle, EVP, global head of Customer Support & Cloud Lifecycle Management.

Over 5,000 success stories and counting

Each year, more than 5,000 customers and partners complete the Support Accreditation course. The average course rating? A near-perfect 4.75 out of 5. It’s not just useful; it’s loved. And because the course is updated regularly, SAP recommends refreshing your badge once a year to stay aligned with the latest tools and best practices.

Whether you’re new to SAP or a seasoned consultant, there’s never been a better time to invest a couple of hours in a course that will pay dividends across every support interaction you have.

Ready to take the next step?

Join the thousands already leading with confidence. Start your journey with Support Accreditation today on SAP Learning.


Oliver Huschke is VP of External Engagements, Customer Support, and Cloud Lifecycle Management at SAP.

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Krispy Kreme + SAP Emarsys = a recipe for omnichannel marketing success 🍩

Krispy Kreme unified every touchpoint with SAP Emarsys—53% more leads, 70% more clicks, 19% more revenue. That’s how you sweeten the customer experience! https://sap.to/60504iFe6

What Are the Best Practices for an SAP Central Finance Implementation?

We recommend following leading practices for a successful Central Finance implementation. In this blog post, we’ll go over each of the best practices.

SAP & Microsoft: Accelerating Cloud ERP with AI and Partner Expertise | SAP Sapphire Madrid 2025

SAP and Microsoft are expanding their strategic partnership with the launch of the SAP Business Suite Acceleration Program on Microsoft Cloud. This initiative brings together SAP’s and Microsoft’s partner ecosystems to provide a smoother path to SAP Cloud ERP, faster time to value, and embedded AI innovations. Customers on the RISE with SAP journey can now benefit from SAP Cloud ERP on Microsoft Azure with a 99.95% reliability SLA. Discover how this program delivers seamless integration, expert support, and next-generation AI to help businesses transform faster and smarter.

Watch the full Global Keynote: https://youtu.be/nF35qFUxuzs
Watch all SAP Sapphire replays: https://sap.to/6057N2u6B

#SAPSapphire #Microsoft

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