Why ‘Hope’ Is Not a CX Strategy | SAP Spotlight on ANZ Tech | Episode 1

Real stories. Expert reactions. No fluff. When a customer is frustrated, the next five minutes can make or break your brand.

In this episode of SAP Spotlight on ANZ Tech, Jess hits the streets to hear real customer wins and fails, then gets quick, practical reactions from two customer experience experts (Scott and Scott). You will hear what helps in the moment: acknowledgment, empathy, and clear ownership, so you can move from damage control to trust-building fast.

You will also unpack a simple idea that is easy to overlook: hope is not a strategy. When teams rely on hope instead of a repeatable response, customers feel it and loyalty can slip away. This short episode is a useful reset for anyone working in customer service, marketing, or CX leadership who wants to reduce churn, protect brand trust, and create more consistent outcomes across channels.

👉 Get the Australian Engagement Report to see the data and start driving a difference in your customer strategy: https://sap.to/6058B6m5yM”

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About SAP:
As a global leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit: https://sap.to/6053B6m5yR

#CustomerExperience #CustomerLoyalty #SAP

Haleon Chooses SAP Solutions to Accelerate Growth Through Technology

WALLDORF — SAP SE (NYSE: SAP) and Haleon, a global consumer health company, today announced Haleon’s decision to adopt SAP Business Suite to enhance the enterprise’s digital infrastructure and advance AI capabilities across its business.

SAP Business Suite: Deliver exceptional business value and help your business stay ready for what’s next

This decision will help Haleon operate, scale and serve consumers in new ways by building stronger, more agile foundations for delivering its trusted everyday health products. It marks a significant milestone in Haleon’s transformation into a world-class consumer company.

“Delivering a better consumer experience starts with strong foundations, and leading digital technology and infrastructure are at the heart of this,” said Claire Dickson, Haleon’s chief digital and technology officer. “Our latest partnership with SAP is another important step in our journey to becoming a world-class consumer company. It will revolutionize how we operate, with AI-enabled systems driving faster, simpler, more integrated ways of working. This will allow our people to focus on what matters most—serving consumers and unlocking growth.”

SAP Business Suite will drive the simplification and standardization of critical processes across Haleon’s global operations, enabling more integrated, automated end-to-end processes across diverse parts of the organization.

With clearer visibility across markets and more intuitive systems replacing fragmented workflows, the business can operate with greater speed, consistency and resilience. These improvements strengthen supply chain responsiveness, support innovation and help Haleon better respond to changing consumer needs. This enables Haleon to deliver trusted everyday health products at scale while strengthening collaboration with the healthcare professionals who recommend its products to consumers worldwide.

Haleon can drive greater business efficiencies by integrating core processes across finance, supply chain, HR and sales in one connected system with real-time data. By building AI into everyday work and embedding it within Haleon’s digital infrastructure and across its functions, teams can make better data-driven decisions and respond more quickly to changing consumer needs. The automation of routine work across multiple functions frees up employees’ time so they can focus on more strategic work that delivers value for the business and consumers while accelerating growth.

This digital transformation program builds on a long-standing relationship between the two companies, with the transition from Haleon’s current platform on SAP ERP Central Component beginning later this year.

“AI outcomes depend on connected processes and trusted data,” said Peter Maier, SAP’s senior vice president for strategic customer engagements. “With SAP Business Suite, Haleon is building an AI-ready foundation that embeds intelligence across the enterprise, helping simplify operations, improve resilience and scale innovation.”

Haleon plans to adopt SAP Cloud ERP applications with embedded AI and deploy the SAP Business Data Cloud solution to harmonize SAP software and third-party data in a governed, single source of truth. This connected platform will be able to support AI-assisted innovation and enable agentic AI, where AI agents can identify issues earlier and recommend actions across key business processes.

Visit the SAP News Center. Get SAP news via LinkedIn and Bluesky.

Media Contacts:
Lawrie Benfield, SAP, +44 7776515259, lawrie.benfield@sap.com, GMT
Sonya Domanski, SAP, +44 7345465928, sonya.domanski@sap.com, GMT
SAP Press Roompress@sap.com
Gemma Thomas, Haleon, gemma.x.thomas@haleon.com

The agreement referenced in this announcement was signed outside SAP’s first quarter reporting period.

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Top image courtesy of Haleon

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ.  Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of SAP’s 2025 Annual Report on Form 20-F.
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Taikonauten: Turning Overwhelm into Value | SAP Design Talks

In this SAP Design Talks episode, Jonas Lempa, Managing Director of Future and Innovation at Taikonauten, shares how he approaches design as problem solving grounded in everyday observations. He explores why inspiration is everywhere, from how we cross the street to why some product experiences still feel outdated, and how that curiosity helps teams rethink what they build and why.

You’ll also hear why experimentation and prototyping matter so much for innovation. Jonas explains how “try and error” helps teams move beyond theory to test what is practically possible, and how to think clearly about trends vs. megatrends so product teams can spot real change early across business, technology, and user needs.

Learn more and explore the full SAP Design Talks series 👉 https://www.sap.com/sapdesigntalks

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About SAP:
As a global leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit: https://www.sap.com/index.html

Joule Agents: Supplier Onboarding Agent | Demo

Discover how the agent accelerates supplier onboarding on SAP Business Network by automating setup, invites, and follow-ups, so buyers and suppliers can start collaborating faster.

Understand how the Supplier Onboarding Agent reasons and acts to automate every step of the process from planning and segmentation, to outreach and follow-up reducing delays and improving visibility.

Discover Joule Agents: https://sap.to/6051B6G8Sf

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About SAP:
As a global leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit: https://sap.to/6056B6G8s6

#Joule #AIAgents #BusinessAI

Joule Agents: Catalog Optimization Agent | Demo

Discover how category managers can eliminate manual catalog work, launch products faster, and deliver better customer experiences – creating measurable impact for the business.

With the Catalog Optimization Agent, merchandisers can cut time on descriptions, reduce catalog translation time, and lower the cost of maintaining high data quality.

Discover Joule Agents: https://sap.to/6053hbRCX

#Joule #AIAgents #BusinessAI

Approval Tasks in Planner Workspaces in SAP IBP | 2602 Release Highlight & Demo

See how SAP IBP 2602 makes planning approvals smarter and simpler by bringing approval tasks directly into the Planner Workspaces app, so you can manage S&OP sign-offs without switching applications.

In this highlight tour, you’ll see how approval workflows can be handled end-to-end inside SAP IBP: business process owners configure the right workbook as the approval context, managers review aggregated KPIs and charts, and approvals move the process forward, all within the planning environment. This helps teams implement dual control more easily and keep monthly S&OP cycles running smoothly.

✅ Approvals inside Planner Workspaces — Approve or reject SAP IBP workflows directly in the planning environment—no need to switch to SAP Build Process Automation.

📊 Right context for the right approver — Configure workbooks to show aggregated data at the level managers need, so decisions are informed and fast.

🔁 Seamless workflow progression — Approval tasks arrive in Planner Workspaces with full business context, completed tasks are tracked, and the process automatically continues to the next step after sign-off.

Chapters:
00:00 – What’s new in IBP 2602 approvals
00:07 – Approval tasks inside Planner Workspaces
00:31 – Full business context shown in workbooks
00:56 – Configure approval context via workbook selection
01:20 – Process step moves to “In Approval”
01:36 – Manager reviews & approves in Planner Workspaces
01:49 – Completed tasks + process continues
02:14 – Wrap-up: dual control made simple

• What’s new (Help Portal): https://sap.to/6058hBRjC

• Learn more about SAP Integrated Business Planning: https://sap.to/6053cGTA3

End-to-End SAP Landscape Refresh Automation: A Service Delivery Perspective

In the evolving world of enterprise IT, SAP landscapes are foundational to business process continuity, agility, and innovation.

SAP Datasphere: Top New Features | Highlights from 2025

See the top capabilities from SAP Datasphere’s 2025 updates, explained clearly by Klaus-Peter Sauer, in minutes.

From SAP Business Data Cloud to object store (GA), object versioning, and a broad set of efficiency enhancements across modeling, flows, task chains, and catalog, this video breaks down what shipped in 2025 and why it matters. Klaus-Peter also covers SAP Cloud ALM integration for centralized tenant monitoring and a small but powerful update: data access controls based on IdP user attributes, helping teams scale permissions with more consistency and control.

Chapters:
00:19 – SAP Business Data Cloud
01:56 – Object Store (GA)
02:47 – Object Versioning Support
03:41 – Efficiency Features Across SAP Datasphere
05:53 – SAP Cloud ALM Integration
07:05 – Data Access Controls (IdP User Attributes)

Explore SAP Datasphere. 👉 https://sap.to/6054CmSMO

Why Inventory Is Central to Supply Chain Planning in SAP S/4HANA

Inventory is the foundation of supply chain planning in SAP S/4HANA because every logistics and planning process depends on how stock quantities and values are classified, managed, and moved.

What’s new in SAP Mobile Start Version 2.5

See what’s new in SAP Mobile Start 2.5, from Apple’s Liquid Glass design refresh to smarter ways to stay on top of work on the go.

In this “What’s New” walkthrough, we highlight how Liquid Glass changes the look and feel of SAP Mobile Start (including a more dynamic, translucent navigation experience in iOS 26) and what that means for custom theming.

We also cover key productivity updates to To-Dos, including new filtering aligned to semantic groups from SAP Task Center, plus a refreshed list view that makes it easier to scan and manage a busy workload. Finally, we show how empty pages are now hidden so users can stay focused on mobile-relevant content.

00:00 – Welcome + what’s new in 2.5
00:12 – Release overview
00:25 – Liquid Glass design updates (iOS 26)
01:53 – Theming changes (UI Theme Designer)
02:34 – To-Dos improvements (Group filter + list view)
03:12 – Empty pages removed (mobile-only content)
03:34 – Learn more + roadmap
03:47 – Closing

Explore SAP Mobile Start and SAP’s mobile apps here: https://www.sap.com/products/mobile/applications.html

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