Business AI vs “AI” — What’s the Difference? | Shonali Kellogg

Business AI isn’t “just AI.” It’s AI grounded in trusted business data and real processes.

SAP AI Specialist Shonali Kellogg breaks down what makes Business AI practical (and why it matters).

Learn more about SAP Business AI: https://sap.to/6051Cr6WT

🎧 More episodes of the Trending Chats podcast:
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With Joule or Without Joule? 🧐

It’s no question. Joule is the copilot that understands your job and your business. https://sap.to/6058CW2Z6

Custom AI Skills: Connect Third-Party Apps to Joule in Joule Studio

Turn AI into action with skills: structured, repeatable operations that Joule can execute. In Joule Studio, you can add your own processes and integrate non-SAP systems, so Joule supports end-to-end workflows across your landscape.

🎧 Full episode: https://youtu.be/7-DWT6qd15I
💎 Joule Studio: https://sap.to/6050CME76

LESER Drives Operational Excellence with Digital Twins and SAP Business Network Asset Collaboration

LESER GmbH & Co. KG is a leading German company specializing in designing and manufacturing safety valves. Founded in 1818 and headquartered in Hamburg, Germany, LESER is recognized as the largest manufacturer of safety valves in Europe and one of the global leaders in the industry.

The manufacturer was heavily reliant on manual documentation, which caused delays in accessing and updating critical data and documents, resulting in data quality and compliance issues.

To address these challenges and optimize asset management, LESER sought to establish seamless data integration through a unified single source of truth. After thorough research and careful comparison of options, the valve manufacturer successfully chose to implement digital twin technology with SAP Business Network Asset Collaboration to help optimize collaboration with customers.

Error-free asset data and streamlined collaboration with smart asset management

Relying on a manual documentation process was not only time-consuming but also prone to errors and delays. This was causing significant challenges in accessing and updating critical data and documents, leading to poor data quality and inefficiencies across the ecosystem. Recognizing the need for a modern solution on the operator side, LESER identified the importance of supporting customers with a centralized asset management system. LESER decided to digitize its asset management system by implementing a centralized, cloud-based platform. This platform enables LESER to seamlessly share the digital twin with customers, enhancing transparency and data sharing while continuing to manage internal processes separately.

By implementing the digital twin technology integrated with SAP Business Network Asset Collaboration, LESER created a one-to-one virtual replica of each piece of physical equipment and product, consolidating all relevant data and documentation into a single, accessible platform.

“The digital twin acts as a precise digital mirror of the physical safety valve, enabling our customers to receive complete, error-free, and up-to-date data about the safety valves,” Pierre Draheim, manager of Product Data Management at LESER, explains.

Plan, schedule, and execute maintenance and service operations better by integrating intelligent technologies from SAP

LESER provides digital twins both for new (greenfield) and existing (brownfield) safety valves, centralizing all relevant data and documents. Each valve is labeled with the globally-standardized ID link, or QR code, IEC 61406 that allows LESER’s customers to directly access and sync product-specific information with their asset management systems, enabling seamless data transfer, documentation compliance, and cost reductions of up to 95% for initial recording.

“By embracing digital innovation, we have empowered our customers to boost their operational efficiency,” Draheim says. He emphasizes that this not only helps LESER achieve substantial time-savings but also enables the company to focus on core activities and drive greater business growth: “It’s a win-win. Not only us, but also our customers achieve significant improvements in overall productivity.”

Reduce operational costs with real-time digital twin integration

Automating valve data sharing within SAP Business Network Asset Collaboration has made it much easier for LESER operators and service providers to coordinate maintenance, eliminating the need for manual data reconciliation. This automation cuts down on administrative work, helps avoid unnecessary downtime, and optimizes spare parts inventory, all of which contributes to a substantial decrease in operational costs.

By standardizing and digitizing data with a globally-standardized ID link, multiple service providers get instant access to accurate, up-to-date information.

“With the introduction of the digital twin and SAP Business Network Asset Collaboration, we can now automate valve management, making the entire process faster and more reliable,” Draheim says.

Ensure safety and quality through global and regulatory compliance

Making sure safety valves meet international standards at every step requires a high level of automation in managing product data. This is especially important for LESER. “Compliance is not just about meeting regulations, but about the ‘rules of the game’ in the industry, which enable an automated exchange of information across different IT systems and stakeholders,” Draheim says.

With such a significant market presence, LESER holds its suppliers and materials to very high standards, ensuring every part complies not only with global regulations but also local rules. This level of care is particularly essential for operators working in industries with strict safety and regulatory conditions.

Beyond setting these standards, LESER keeps detailed records to maintain full transparency and traceability across the supply chain. This integrated approach helps the ambitious company reduce the need for additional level approvals and supports safe, reliable plant operations all over the world. In return, its customers experience improved reliability and confidence in the products and services they receive, creating a positive impact throughout the entire value chain.

Learn more about LESER’s transformation.


Oyku Ilgar is part of SAP Supply Chain Thought Leadership & Awareness.

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Keynote: Innovate, Connect, and Deliver | Accelerate Value Across SAP Business Suite | SAP Connect

In our second SAP Connect keynote, we explore how AI, data, and innovation accelerate enterprise transformation, helping every business move faster.

After redefining enterprise AI in the opening keynote, SAP Connect 2025’s second keynote focuses on turning vision into execution. As industries evolve at unprecedented speed, SAP leaders share how organizations can seize tomorrow’s opportunities before competitors even see them coming—powered by a unified foundation that connects every process, every dataset, and every person.

00:00 – Welcome and Recap – From Vision to Execution
05:15 – Anja Schneider: From Potential to Performance
13:40 – Todd Inlander: A Customer Perspective on Transformation
23:50 – SAP Leadership Panel – Turning Ideas into Action
36:25 – Irfan Khan and Michael Ameling: AI and Data Without Boundaries
47:10 – Brenda Bown and Etosha Thurman: Elevating Experiences with Business AI
55:00 – Hagen Heubach and Jessica Keehn: The Future of Connected Innovation
1:00:15 – Closing – Seizing the Opportunities of Tomorrow

Anja Schneider, Senior Vice President and Global Head of Premium Engagement and Advisory, opens the session by emphasizing partnership and execution, showing how SAP helps customers translate strategy into measurable value. She’s joined by Todd Inlander, CIO of Southern California Edison, who shares a customer’s view of transformation in action: using data and AI to deliver reliability, efficiency, and sustainability in one of the world’s most complex industries.

From there, Sebastian Steinhaeuser, Irfan Khan, Michael Ameling, and Brenda Bown showcase the SAP Business Suite innovations that are redefining what’s possible across every line of business. They explore how SAP Business Technology Platform (BTP), SAP Data & Analytics, and Business AI work together to extend, integrate, automate, and innovate—enabling organizations to respond faster, adapt continuously, and scale with confidence.

Etosha Thurman, Hagen Heubach, and Jessica Keehn highlight how SAP’s AI-native applications empower teams to elevate customer experience and drive engagement with intelligent insights built directly into the flow of work. Across each moment, the keynote demonstrates how businesses can harness SAP’s connected ecosystem to deliver immediate outcomes while laying the groundwork for long-term transformation.

Closing the session, SAP leaders reaffirm our commitment to helping every customer achieve clarity in complexity—running confidently on a suite that brings together data, AI, and applications to drive innovation across every function.

Whether you’re an enterprise leader focused on transformation or a practitioner driving innovation on the ground, this keynote reveals how SAP is helping organizations transform bold ideas into tangible results—today.

Watch the full Opening Keynote: https://sap.to/6051As6Gd
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About SAP:
As a global leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit: https://sap.to/6053As6GU

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SAP and OpenAI Partner to Launch Sovereign OpenAI for Germany

WALLDORF and SAN FRANCISCO — SAP SE (NYSE: SAP) and OpenAI today announced the launch of OpenAI for Germany, a partnership to bring SAP’s enterprise applications expertise and OpenAI’s leading AI technology to Germany’s public sector.

SAP Sovereign Cloud: Embrace the cloud — without compromise

To ensure sovereignty, OpenAI for Germany will be supported by SAP’s subsidiary Delos Cloud, running on Microsoft Azure technology. The collaboration will enable millions of public sector employees to use AI safely and responsibly while meeting strict data sovereignty, security, and legal standards.

Christian Klein, CEO of SAP SE, said, “Applied AI is what truly creates value. As a Business AI company with decades of experience serving public sector organizations, we believe OpenAI for Germany represents a huge step forward. We’re bringing together SAP Sovereign Cloud expertise with OpenAI’s leading AI technology to pave the way for AI solutions that are built in Germany, for Germany.”

Sam Altman, CEO of OpenAI, said, “Germany has long been a pioneer in engineering and technology, so it’s no surprise that millions of Germans already use ChatGPT to make their lives easier, drive scientific breakthroughs, and build new businesses. With OpenAI for Germany, we’ll work with local partners to extend this potential to the public sector—helping to improve services and ensuring that the benefits of AI are shared across the country, and doing so in line with German values of trust and safety.”

Satya Nadella, Chairman and CEO of Microsoft, said, “With this partnership we are looking forward to bringing more AI capabilities to Germany’s public sector. Azure as the platform for Delos Cloud will power this, helping to ensure AI is deployed with the highest standards of sovereignty, data privacy, regulatory compliance, and operational resilience—empowering public institutions to adopt AI confidently and responsibly.”

Through this collaboration, planned for launch in 2026, OpenAI, SAP and Microsoft will focus on helping employees in German governments, administrations and research institutions accelerate their daily work and spend more time on people, not paperwork. OpenAI for Germany also serves as a cornerstone for developing customized public sector applications and integrating AI agents directly into existing workflows to automate and improve processes such as records management and administrative data analysis.

In support of this approach, SAP plans to expand the existing infrastructure of Delos Cloud in Germany to 4000 GPUs for AI workloads. Subject to future demand, SAP plans to further invest in applied AI capabilities in Germany, scaling through existing SAP-owned infrastructure as well as through new collaborations with co-location providers and other partners. These efforts aim to extend the sovereign offering to additional industries and markets across Europe.

OpenAI for Germany directly supports Germany’s national AI ambitions. The German Federal Government’s High-Tech Agenda targets AI-driven value creation of up to 10% of GDP by 2030, signaling a major push to adopt AI across the economy and public sector. Meanwhile, the “Made for Germany” initiative, which is now backed by 61 leading companies and global investors, including SAP—has pledged more than €631 billion in investments to accelerate growth and modernization. SAP also recently announced an investment of more than €20 billion to strengthen Germany’s digital sovereignty.

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About SAP

As a global leader in enterprise applications and business AI, SAP (NYSE:SAP) stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit www.sap.com.

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Five-Time Leader in Gartner Integration Platform-as-a-Service Magic Quadrant: Why Customers Trust SAP Integration Suite

SAP has been recognized as a Leader in the 2025 Gartner® Magic Quadrant™ for Integration Platform as a Service (iPaaS) for the fifth consecutive time.

SAP Integration Suite: Accelerate productivity across SAP and non-SAP landscapes

We believe this prestigious recognition is a testament to our continued innovation, robust capabilities, and customer-centric approach. In our opinion, it also reinforces SAP Integration Suite as a trusted solution for organizations seeking to standardize on a single integration technology for unifying business processes and applications across systems – SAP and non-SAP. 

Recognition in iPaaS

The Gartner Magic Quadrant provides an overview of the technology vendors in the iPaaS market and positions them according to their Ability to Execute and Completeness of Vision. SAP is positioned as the highest in the Ability to Execute category.

As the key integration technology of SAP Business Suite, SAP Integration Suite empowers organizations to seamlessly and natively connect applications, APIs, events, business processes, and data across hybrid environments – within SAP and non-SAP ecosystems – without disruption. Its AI-assisted features, extensive library of proven and maintained cross line of business integrations, and user-friendly interface enables rapid and reliable integration.

Comprehensive integration, powered by AI

AI is transforming how business connect systems, automate workflows, and unlock real-time insights across cloud, on-premises, and hybrid environments. By embedding AI functionality directly into SAP Integration Suite, organizations can move beyond static connections to dynamic, self-optimizing ecosystems that adapt, learn, and evolve with the business.

For example, SAP last year introduced groundbreaking generative AI and machine learning capabilities that help business users and developers generate and automate integration workflows, detect API anomalies, and streamline data validation, transformation, and mapping. These capabilities boost developer efficiency, lower operational costs, and ensure data consistency and integrity across connected systems.

Our commitment to AI-driven innovation for integration is unwavering. At SAP Sapphire Orlando, we announced several exciting capabilities, including third-party adapters for non-SAP application connectivity, an AI adaptor that connects workflows with all large language models (SAP and non-SAP owned), and AI-powered API trends and predictions. These new features empower organizations to build more efficient and secure workflows, backed by FedRAMP certification, which ensures compliance for regulated industries. Looking ahead, we have a complete road map of cutting-edge AI features that will continue to be incorporated into SAP Integration Suite.

Pre-built integrations and industry accelerators

A key strength of SAP Integration Suite is its extensive library of over 10,500 pre-built integration artifacts and more than 250 third-party adapters available through SAP Business Accelerator Hub.

With access to pre-built integration flows, APIs, and connectors, organizations can quickly implement best-practice integrations tailored to their industry needs, reducing implementation effort and cost by up to a factor of 10. This content is regularly updated and fully maintained by SAP, ensuring customers always have access to the latest solutions.

Easy user experience and customer trust

Our commitment to customer success is reflected in high satisfaction ratings: 95 percent of customers recommend SAP Integration Suite on Gartner Peer Insights™. Its easy user experience is designed for all user personas, with integration specialists reporting the highest satisfaction scores. Another 78 percent percent customers surveyed on Gartner Peer Insights reported choosing SAP Integration Suite due to its product functionality and performance.

Endress+Hauser, for example, uses SAP Integration Suite to ensure its business is future proof. A global leader in measurement instrumentation, services, and solutions for industrial process engineering, Endress+Hauser helps more than 100,000 customers worldwide operate process applications and plants safely, reliably, efficiently, and sustainably. In an interview, Juergen Schrempp, director of Applications, said: “With SAP Integration Suite, we are well prepared for the future. Whatever will come — new business models, AI — we can react quickly and are flexible, and that counts in the end.”  

Shimano Europe uses SAP Integration Suite to improve its customers’ experiences. Established in 1921, Shimano continues to supply captivating products that help promote cycling, fishing, and rowing cultures. In an interview, Fernanda Ribeiro, IT application architect, said: “To accelerate the go-to-market process, we provided an effective and efficient integration platform with SAP Integration Suite, a future-proof and scalable solution that improves our customers’ experiences.”

CONA Services LLC, a premium provider of IT services for the largest North American Coca-Cola bottlers, uses SAP Integration Suite to reduce the cost and complexity integration. Supporting multiple integration platforms was costly, requiring different skill sets for development and support, so CONA minimized integration costs and complexity by standardizing on SAP Integration Suite to connect multiple SAP solutions and third-party applications. Umesh Borikar, director of Middleware and Integration, said: “We consider the adoption of SAP Integration Suite on SAP BTP an important step in our digital transformation, helping us significantly reduce the cost and complexity of supporting multiple integrations.”

Looking ahead

We are very grateful for this fifth consecutive Gartner Magic Quadrant Leader recognition. Thank you to our customers, partners, and analyst community for the vote of confidence.

SAP Integration Suite continues to set the standard for enterprise integration with ongoing investments in AI, packaged content, and premium user experience. We are energized to deliver more innovations and will remain committed to ensuring SAP customers are well equipped to meet the demands of digital transformation — today and into the future.

To learn more:


Bharat Sandhu is chief marketing officer for SAP Business Technology Platform at SAP.

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Meet Joule Studio in SAP Build: Your Gateway to Build Joule Agents and Skills

Joule Studio is a capability in SAP Build that allows developers to create and deploy Joule agents and skills for unique business workflows with drag-and-drop simplicity. Together, custom Joule skills and agents extend the scope of Joule copilot, drive reliable outcomes, and improve business efficiency.

Learn more: https://sap.to/6052NlgHE

#Joule #SAPBuild #AIagents #developers #AgenticAI

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