New partnership empowers organizations with access to rich data insights required to power AI apps that accelerate businesses outcomes

BOZEMAN, Mont. and WALLDORF, Germany — Snowflake (NYSE: SNOW), the AI Data Cloud company, and SAP SE (NYSE: SAP), a global leader in enterprise applications and business AI, today announced a new collaboration to enable organizations to leverage Snowflake’s AI Data Cloud and SAP Business Data Cloud (SAP BDC) together with semantically rich data.

The joint effort will make Snowflake’s data and AI platform available as an SAP solution extension for customers of the SAP BDC solution. The new offering, SAP Snowflake solution extension for SAP Business Data Cloud, unites SAP’s deep expertise in mission-critical business processes and semantically rich data with Snowflake’s unified platform capabilities for building AI and machine learning solutions. SAP and Snowflake are also enabling zero-copy sharing between SAP BDC and Snowflake to help customers get richer insights, build enterprise-grade intelligent applications, and unlock AI-enabled innovation that fuels business transformation.

“By tightly integrating SAP and Snowflake, we’re making it simple for enterprises to connect their critical business data with its rich context in SAP with the power of seamless AI app and data agent development at scale in Snowflake,” added Christian Kleinerman, EVP of Product, Snowflake. “Enterprises can now innovate faster with Snowflake and SAP BDC and seamlessly share data between the platforms—zero-copy and fully governed.”

SAP Snowflake brings Snowflake into the open data ecosystem of SAP BDC and the business data fabric—empowering customers with greater openness and choice while extending SAP BDC with Snowflake’s AI, analytics, data engineering, Marketplace, and collaboration capabilities. Customers can use SAP BDC with SAP Snowflake as a cloud-scale compute and storage option to extend the value of their data. Leveraging bidirectional, zero-copy data access data and AI teams can work with semantically rich SAP data products in real time, within a unified governance framework. As a result, customers can harmonize SAP and non-SAP data while optimizing total cost of ownership across workloads and build agents and AI applications in SAP Snowflake fueled by trusted SAP data products.

“Bringing Snowflake to SAP Business Data Cloud empowers our customers with openness and choice,” said Irfan Khan, President and Chief Product Officer for SAP Data and Analytics, SAP SE. “Together, we combine SAP’s decades of leadership in mission-critical business applications with Snowflake’s modern data platform to deliver a unified, enterprise-ready, and SAP-supported experience that extends the value of business data across the entire ecosystem.”

With SAP Snowflake, customers can:

• Build a trusted, AI-ready data foundation to harmonize SAP and non-SAP data: Unify their data landscape with an integrated business data fabric—enabling more seamless zero-copy sharing, enriched modeling, and a complete, business-ready view of their data in real time for all data engineering, analytics, and AI and machine learning workflows across the enterprise.
• Accelerate AI business value with semantically rich data: Simplify AI governance, ground AI in organizational knowledge, and build tailored agents—helping to ensure more secure, context-rich, and intelligent applications across the enterprise.
• Develop intelligent applications grounded in mission-critical business data: Build, deploy, and continuously optimize intelligent applications faster with a harmonized and democratized data foundation powered by semantically rich, trusted data products that accelerate the pace of innovation and production.

In addition to SAP Snowflake, the partnership also includes SAP Business Data Cloud Connect for Snowflake, a capability enabling bidirectional, zero copy data sharing with Snowflake. Enterprises already using Snowflake can leverage SAP BDC Connect to integrate their existing instances of Snowflake with SAP Business Data Cloud for more-seamless, zero‑copy access, providing Snowflake users with real-time access to semantically rich SAP data products—without duplication.

SAP and Snowflake are supporting thousands of customers, including industry leaders like AstraZeneca, as they transform their industries with this partnership.

“AstraZeneca is constantly pushing the boundaries of science and is pioneering in life-changing medicines,” said Russell Smith, Vice President of ERP Transformation Technology, AstraZeneca. “Data and AI are central to achieving this aim, and our close collaboration with SAP and Snowflake compliments our ability to access, process and analyze real-time data. This announcement will accelerate our mission and recognizes that every minute matters to make breakthroughs for patients.”

SAP Snowflake is planned to be generally available in Q1 2026. SAP BDC Connect for Snowflake is planned to be generally available in H1 2026.

Learn more

• Learn more about the power of SAP and Snowflake together here.
• Discover what makes the SAP Business Data Cloud unique here.
• For more information on SAP Snowflake, visit the SAP and Snowflake partner page and read this blog post.
• Stay on top of the latest news and announcements from Snowflake on LinkedIn and X.

Visit the SAP News Center. Get SAP news via LinkedIn and Bluesky.

About Snowflake

Snowflake is the platform for the AI era, making it easy for enterprises to innovate faster and get more value from data. More than 12,000 customers around the globe, including hundreds of the world’s largest companies, use Snowflake’s AI Data Cloud to build, use and share data, applications and AI. With Snowflake, data and AI are transformative for everyone. Learn more at snowflake.com (NYSE: SNOW).

About SAP

As a global leader in enterprise applications and business AI, SAP (NYSE:SAP) stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit www.sap.com.

Note to editors:
To preview and download broadcast-standard stock footage and press photos digitally, please visit www.sap.com/photos. On this platform, you can find high resolution material for your media channels.

For customers interested in learning more about SAP products:
Global Customer Center: +49 180 534-34-24
United States Only: 1 (800) 872-1SAP (1-800-872-1727)

For more information, press only:
SAP: Scott Malinowski, scott.malinowski@sap.com
SAP Press Room; press@sap.com
Snowflake: Tom Hannigan, press@snowflake.com

This press release contains express and implied forward-looking statements, including statements regarding (i) Snowflake’s business strategy, (ii) Snowflake’s products, services, and technology offerings, including those that are under development or not generally available, (iii) market growth, trends, and competitive considerations, and (iv) the integration, interoperability, and availability of Snowflake’s products with and on third-party platforms. These forward-looking statements are subject to a number of risks, uncertainties and assumptions, including those described under the heading “Risk Factors” and elsewhere in the Quarterly Reports on Form 10-Q and the Annual Reports on Form 10-K that Snowflake files with the Securities and Exchange Commission. In light of these risks, uncertainties, and assumptions, actual results could differ materially and adversely from those anticipated or implied in the forward-looking statements. As a result, you should not rely on any forward-looking statements as predictions of future events.
© 2025 Snowflake Inc. All rights reserved. Snowflake, the Snowflake logo, and all other Snowflake product, feature and service names mentioned herein are registered trademarks or trademarks of Snowflake Inc. in the United States and other countries. All other brand names or logos mentioned or used herein are for identification purposes only and may be the trademarks of their respective holder(s). Snowflake may not be associated with, or be sponsored or endorsed by, any such holder(s).

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of SAP’s 2024 Annual Report on Form 20-F.
© 2025 SAP SE. All rights reserved.
SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE in Germany and other countries. Please see https://www.sap.com/copyright for additional trademark information and notices.
Please consider our privacy policy. If you received this press release in your e-mail and you wish to unsubscribe to our mailing list please contact press@sap.com and write Unsubscribe in the subject line. 

When it comes to digital transformation, having the right software is only part of the equation. Companies navigating the complexities of cloud migration also need a partner committed to walking with them every step of the way. This is where SAP Preferred Success services can drive momentum.

More than a support plan, SAP Preferred Success offers a guided, proactive success model that helps accelerate outcomes, reduce risk, and drive continuous innovation. As companies move to cloud ERP solutions, especially in regulated and complex industries, the services can become a strategic advantage in bridging the gap between implementation and long-term business transformation.

Delivering transformation as a service

Technology implementation, even for cloud ERP with embedded AI and automation, can only take a business so far. To drive true business transformation, expertise is still essential.

SAP Preferred Success helps overcome challenges in realizing expected ROI and business outcomes, such as adoption gaps, siloed insights, and reactive operations that slow progress. The services can provide strategic support tailored to each organization with a structured engagement model, direct access to SAP experts, and proactive recommendations aligned with business goals.

For example, organizations can realize the full value of SAP S/4HANA Cloud Private Edition and other cloud solutions from SAP faster and with less risk by leveraging:

• Tailored guidance and best practices from SAP experts across industries
• Proactive insights to help customers align innovation with strategy
• Accelerated adoption of SAP innovations, including embedded AI and SAP Fiori apps
• Optimization support to help continuously refine system performance and processes
• Business-specific planning aligned with transformation milestones

SAP Preferred Success can also deliver best practice guidance through structured success checks—touch points where SAP experts assess alignment with standard processes, identify risks, and provide tailored recommendations. This proactive approach supports a “keep clean, stay clean” strategy, helping customers safeguard system integrity and accelerate future innovation.

For IT teams, the services can decrease time spent on incident resolution while increasing system stability. Access to architectural reviews, upgrade planning, and expert troubleshooting enables a critical shift from reactive support to proactive innovation.

At the same time, business teams can be better positioned to adopt new features quickly, leading to higher productivity and measurable progress on strategic KPIs. SAP experts can assist in defining and tracking those KPIs from the beginning, helping ensure the technology evolves with the business. In addition, with each new release, SAP Preferred Success can provide guidance on how to adopt what matters most.

To see the services within SAP Preferred Success in action, let’s consider Eurofarma. Operating in more than 20 countries, the pharmaceutical company turned to SAP S/4HANA Cloud Private Edition to modernize and scale its operations. However, the turning point wasn’t just the technology but also the partnership through SAP Preferred Success.

As noted by William Almeida, operations support systems coordinator at Eurofarma, in a video:

“SAP Preferred Success has significantly impacted our operations by driving innovation and enabling us to fully leverage all the tools contracted with SAP. We share our business needs with them, and they connect us with SAP experts in each area. This partnership has been instrumental in improving performance, scalability, and our ability to utilize cloud-based tools, ultimately enhancing our overall modernization.”

SAP Preferred Success helped Eurofarma align its cloud environment with evolving business goals, optimize infrastructure, and adopt new tools more quickly. With personalized guidance, the company moved from reactive maintenance to proactive transformation—boosting its productivity, improving compliance, and building a stronger digital foundation for growth.

Turning embedded AI into business outcomes

When embedded with purpose and backed by expert guidance, AI becomes more than a tool. It drives tangible business outcomes. Yet, most companies struggle to adopt the technology because they lack a clear path to value.

Although it’s designed to transform business operations with intelligent recommendations, automation of manual tasks, and foresight that once took hours to uncover, the full potential of AI requires more than flipping a switch.

SAP Preferred Success offers an AI acceleration path through its AI exploration service, designed to help organizations move from isolated pilots to strategic, embedded intelligence. The service can provide expert guidance to identify high-impact use cases, align capabilities to business goals, and help ensure secure, scalable adoption.

From streamlining financial close processes to enabling natural language interactions through the Joule copilot, companies can gain the insight and support needed to make AI truly work for their business. For industries where speed, compliance, and innovation go hand in hand, this level of enablement helps clear the way for a personalized, scalable approach to innovation.

Creating a trusted foundation for future-ready businesses

Cloud transformation isn’t a one-time event; it’s a continuous journey. SAP Preferred Success can support every step, from go-live and scaling to innovation and evolution.

Whether the focus is on modernizing finance, optimizing supply chains, embracing generative AI, or shifting to a clean core strategy, SAP Preferred Success brings structure to transformation, clarity to complexity, and confidence to your most important decisions.

Ready to get more from your cloud investment? Find out how SAP Preferred Success services can help you get there.

Mine Ecevit is global lead for SAP Preferred Success Sales at SAP.
Andreia Bessa is global program lead for Global Customer Engagement and Services at SAP.