SAP Business AI for Customer Experience, emphasizing anticipation, automation, and personalization at every step. Featuring Joule, SAP’s AI-powered solution, to unlock insights, amplify impact, and deliver personalized experiences across sales, service, and marketing—helping businesses bring out their best in customer interactions.
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Seamless access to mission-critical data is vital for organizations striving to achieve true digital transformation. However, with data dispersed across numerous applications, systems, and environments, this data can be a resource-intensive challenge.
That is where effective data integration tools come into play. These tools allow organizations to efficiently connect, manage, and orchestrate their data assets.
Data integration solutions from SAP — including SAP Datasphere, SAP Data Intelligence Cloud, SAP Data Services, and SAP Landscape Transformation Replication Server — provide customers with timely, relevant, and trusted information, simplifying their data landscapes and unlocking valuable business insights.
Gartner® recently evaluated 20 vendors in the 2024 Magic Quadrant™ for Data Integration Tools, recognizing SAP as a Leader for our “ability to execute” and “completeness of vision.”
We believe this recognition underscores SAP’s commitment to delivering innovative, world-class data integration tools that empower our customers and marks 17 consecutive years as a Leader.
Effective data integration is fundamental for gaining actionable insights that drive better decision-making. Without the right tools and strategies, organizations struggle to integrate, process, curate, govern, and enhance their data.
SAP takes a business data fabric approach, which goes beyond a traditional data fabric. A business data fabric is a data management architecture that delivers an integrated, semantically rich data layer over underlying data landscapes to provide users with scalable access to their data without duplication.
This eliminates the need to recreate the business context that was lost from extracting and replicating data. It gives users the ability to accelerate their decision-making with trust and confidence, knowing they always have the complete picture of their data, regardless of where it is stored or how it was designed.
SAP Datasphere — along with its open data ecosystem — is the foundation for a business data fabric. It equips any organization to deliver meaningful data to every data consumer — with business context and logic intact. SAP Datasphere helps customers:
With a unified experience for data integration, data cataloging, semantic modeling, data warehousing, data federation, and data virtualization, SAP Datasphere enables data professionals to easily distribute authoritative business data — with business context and logic preserved — across the data landscape.
SAP Datasphere advances data management with innovations like knowledge graph which uncovers hidden insights by revealing deep relationships between data, metadata, and business processes. The knowledge graph can then be used with Joule, SAP’s generative AI co-pilot, allowing business users to ask both open-ended and specific questions and get instant and well-documented answers.
By leveraging these capabilities within a business data fabric powered by SAP Datasphere, organizations can save up to 138%.
Since its launch, SAP Datasphere has seen widespread adoption and innovation. Companies like POWER International AS have experienced transformative benefits.
Frode Næss Larsen, CIO at POWER International AS, highlights their experience: “The SAP Datasphere solution is intuitive and simple in terms of data movement from on premise to a cloud environment. The solution helps simplify our data landscape, saving hundreds of hours every year in pipeline development. They say the best run SAP, so for us, it’s a good match.”
For more than 17 years, SAP has been at the forefront of data integration, helping customers convert fragmented data into actionable insights.
Join the movement and unlock the full potential of your business data with SAP’s leading data integration solutions. Take the next step in your data integration journey:
Daniel Yu is senior vice president of Product Marketing for SAP Data and Analytics at SAP.
Gartner, Magic Quadrant for Data Integration Tools, Thornton Craig, Sharat Menon, Robert Thanaraj, Michele Launi, Nina Showell, 3 December 2024
Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s Research & Advisory organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
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IDC and executives across industries cite many benefits from participating in business networks. See what you may be missing o@SAP/videos/short@SAP/videos/short
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WALLDORF — SAP SE (NYSE: SAP) today announced the general availability of the SAP Green Ledger solution, the most comprehensive carbon accounting system globally that integrates directly with customers’ financial data.
Part of SAP Sustainability solutions, SAP Green Ledger allocates carbon emissions to specific economic activities and transactions captured by ERP solutions from SAP. This innovation empowers organizations to accurately account for, analyze and report carbon footprints across products, services, and organizational units.
Addressing the growing consensus that decarbonization is required to combat climate change, SAP Green Ledger helps companies:
SAP Green Ledger builds on existing financial and ERP solutions from SAP that are established in thousands of companies worldwide. By extending these solutions to integrate emissions data, businesses can make more informed, sustainable decisions that link environmental impact with financial performance, enhancing compliance, efficiency and transparency.
“Enormous investments are required to abate CO2 in order to curb global warming. Besides smart, reliable regulation also accurate data on emissions along the supply chain is paramount to trigger the necessary investment,” said Dominik Asam, CFO and member of the Executive Board of SAP SE. “Only by moving from averages to actuals – audited at reasonable assurance – can freeriding and greenwashing be avoided, thereby protecting such valuable investment and our planet. SAP Green Ledger delivers precisely that.”
Today, SAP Green Ledger provides a first step for businesses to address regulatory requirements by integrating financial and environmental data. It helps companies navigate the complex global landscape of sustainability regulations, such as EU CSRD*, while establishing a scalable foundation over time, to adapt to evolving regulations such as EU ETS** and EU CBAM†, as well as to international standards such as ISSB††. The launch of the solution marks the beginning of a new era in carbon accounting systems, which are expected to significantly impact businesses worldwide as decarbonization becomes a legal and market imperative.
SAP Green Ledger was developed with support from companies such as Accenture, Deloitte, EY and TCS (Tata Consulting Services) as well as with pilot customers such as Covestro. Covestro is currently evaluating SAP Green Ledger in an early pilot phase and testing the linking of carbon dioxide values to SAP Green Ledger, as they are generated during the manufacture of specific products in the supply chain.
Accenture is helping organizations achieve their net-zero and sustainability targets in a rapidly evolving regulatory landscape. “As organizations seek to gain visibility into both the financial and environmental performance of their businesses, SAP Green Ledger can provide the sustainability metrics and insights needed to enhance decision-making that reduces emissions, drives efficiencies and optimizes performance,” said Stephanie Jamison, global resources industry practice chair and global sustainability services lead at Accenture. “As a strategic co-innovation partner, Accenture helped shape the development of SAP Green Ledger and can apply our understanding of the technology and its capabilities to help our clients get the most for their organization.”
Through its Strategic Advisory Group for Green Ledger, SAP was able to gain insights from Deloitte’s breadth and depth of knowledge in sustainability measurement and reporting. “SAP Green Ledger offers new levels of precision in carbon accounting for organizations as they track, manage and report their greenhouse gas emissions, and provides leaders with a holistic view of the costs and benefits of sustainability initiatives, enabling them to make data-driven decisions that can build business resilience,” said Jennifer Steinmann, Deloitte Global Sustainability Business leader.
Deloitte is working with companies as they adopt sustainability disclosure standards and get ready for assurance. “Technology solutions can help generate traceable, bottom-up emissions data,” said Veronica Poole, Deloitte Global IFRS and Corporate Reporting leader. “Leveraging the robust governance and controls of enterprise systems is needed to help organizations achieve the rigor that enhances corporate accountability and enables a move to reasonable assurance.”
SAP partner TCS has also cooperated on SAP Green Ledger, with a focus on accelerating action to achieve carbon neutrality. TCS Enterprise Solutions Global Head Vikram Karakoti said, “With our participation in the pilot program for SAP Green Ledger, TCS is embracing innovative sustainability solutions to build a better future. This will enable organizations to move beyond regulatory compliance and make sustainability a growth engine. By embedding carbon data into the enterprise planning process, organizations can unlock previously unexplored areas for growth, transformation and environmental renewal.”
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*The EU’s CSRD (Corporate Sustainability Reporting Directive) defines the rules concerning the social and environmental information that companies have to report. It entered into force on 5 January 2023.
**The EU ETS (EU Emissions Trading System) is a “cap and trade” system to reduce emissions via a carbon market. Since 2005, it requires polluters to pay for their greenhouse gas (GHG) emissions, covering emissions from the electricity and heat generation, industrial manufacturing and aviation sectors – which account for roughly 40% of total GHG emissions in the EU.
†The EU CBAM (Carbon Border Adjustment Mechanism) is the EU’s tool to put a fair price on the carbon emitted during the production of carbon-intensive goods that are entering the EU, and to encourage cleaner industrial production in non-EU countries. CBAM will apply in its definitive regime from 2026.
††The ISSB (International Sustainability Standards Board) is developing – in the public interest – standards that will result in a high-quality, comprehensive global baseline of sustainability disclosures focused on the needs of investors and the financial markets.
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Craftmanship, Courage, Curiosity, Compassion, and Community are key ingredients for future-ready engineers.
Presenting a comprehensive overview of SAP Academy for Engineering’s SAP SURGE program showcasing the enriching learning experience and participant journey. Witness the transformative learning experience as participants apply their knowledge to solve complex engineering challenges, work on collaborative projects and hands-on experiments, widening their thinking towards making a positive difference in their organization & society.
79 engineers from 11 SAP locations across the world, participated in the SAP SURGE learning experience upskilling to become future engineers. The immersive in-person experience at the SAP Academy for Engineering, San Ramon features interactive engineering activities, collaborative engagements, solving real customer problems and opportunities to connect with influential thought leaders from various cultural and disciplinary backgrounds.
The SAP Academy for Engineering is dedicated to empowering SAP and its ecosystem’s global workforce to be future-ready, solve real business problems and contribute to a better world using the transformative power of technology, business, and humanities. The Academy curriculum is designed to facilitate the development of the Multi-dimensional Engineer, one who embodies the characteristics of the best engineers of the future, one who will solve complex business processes with cutting-edge technologies, doing so with the right ethics and value.
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Cyber Week has once again been an incredible success for SAP customers and given us interesting insight into market trends.
Through Cyber Week, SAP Commerce Cloud powered US$12.2B in gross merchandising value (GMV) for our customers, with a 23.42% year-over-year (YoY) increase in number of orders processed through the solution and 100% uptime. This level of success requires personalized customer engagement, and, for Cyber Week 2024, SAP Emarsys Customer Engagement delivered a 10% YoY increase of overall engagement across all channels, with mobile channels seeing a 200% growth YoY.
But more than just numbers, we’re drawing insights and learnings from some of the largest brands we serve around the world.
Many industries have looked at how B2C retail companies reach their customers historically and used it as a model. This year, we saw our wholesale distribution customers running Black Friday and Cyber Week promotions to their customers – B2B buyers – with outstanding results. In fact, customers in the wholesale distribution industry saw a 125.2% increase YoY in GMV.
E-mails, SMS, social ads, and more for Black Friday sales have been circulating since well before November 29th. Understandably so, as retailers compete for market share. According to the U.S. Commerce Department, retail sales saw an increase of 2.3% in October, which beat analyst predictions and is a good early indicator for the holiday shopping season. For SAP customers in electronics, appliances, and personal care and beauty, we saw spikes in sales in mid- to late-October, which supports the U.S. Commerce Department’s findings.
However, getting started early doesn’t mean that retailers are simply shifting their sales and then finished. Instead, getting started early allows retailers to do both – lean into a first round of promotions earlier than the “shopping season” and a second round during peak Cyber Week shopping, leading to a higher total year-end volume. In addition, by providing two rounds of promotions, companies were able to capture customers who may have missed the initial offering. SAP customers, particularly in the home improvement and personal care industries, were able to achieve this success with a “two-hit” strategy.
It’s been the belief for years that the best deals happen on Black Friday, but we’ve seen a shift this year. Our data shows that on Cyber Monday the GMV values were significantly more than Black Friday, with an explosive 71.8% increase YoY. Was this trend due to shoppers rushing to take advantage of sales on the last day of the sales event? Or have shoppers been re-conditioned to wait for the best deals on Cyber Monday? We’ll see if this shift has a stronghold in the upcoming years.
With the adoption of e-commerce and the desire to seek out deals, this major sale event has become a global phenomenon, and SAP Commerce Cloud data shows it. Last year, we reported that the Europe, Middle East, and Africa (EMEA) region was comparable to North American sales, with the Asia Pacific and Japan (APJ) region showing explosive growth – and now it is official! Our data shows EMEA with 139.6% and APJ with 49.7% Cyber Week GMV growth. Customers in countries like Germany (+314.3% GMV), the United Kingdom (+106.1% GMV), and South Korea (+12.3% GMV), continue to adopt this sales event, and it’s looking like a mainstay for the future.
To achieve this kind of success takes months of work from entire teams – both from our customers’ side and from SAP. By infusing artificial intelligence (AI) and automation tools to predict, prevent, and address issues proactively, our team of dedicated engineers created 360-degree action plans for our customers and created recommendations to help achieve peak holiday success. With 24×7 control room support, real-time monitoring, and risk mitigation, SAP helped ensure seamless performance and availability during peak traffic periods like Black Friday and Cyber Monday, with 100% uptime, setting a new benchmark for holiday readiness.
To learn how SAP Customer Experience solutions can help your organization drive transformational innovation, visit us at sap.com/crm.
Balaji Balasubramanian is senior vice president and global head of Commerce & Industry Cloud at SAP.
Bianke Wolke, GVP Head of Application Product Management, shares the latest innovations in the SAP SuccessFactors Second Half 2024 Release. To learn more about SAP SuccessFactors HCM, visit https://sap.to/6051tOE3b.
00:00 – SAP SuccessFactors 2H Release Highlights Overview
00:26 – AI-assisted 360-degree review
00:53 – Career and Talent Development experience
01:38 – AI for learning
02:02 – People profile update
02:28 – Global Benefits experience
02:55 – AI recommended jobs
03:30 – Joule, AI copilot from SAP
03:56 – 1H 2025 sneak peek
#sapsuccessfactors #ai
Tech companies are evolving rapidly and creating a new culture of innovation. Will this open up new opportunities for women? On a mission to find out, a group of researchers set up the #100TechFrauen (100 Women in Tech) project and recently published their findings.
The “Making the Future Visible: 100 Innovative Women in Tech” project saw female scientists from the Institute for Research in Social Sciences (ISF) in Munich, Germany, and the University of Erlangen-Nuremberg study the tech industry to discover whether it is creating opportunities for women. The project’s researchers interviewed 100 trailblazing women who are driving a new culture of innovation and transformation at tech companies, but don’t necessarily have a background in STEM.
The results of the study are in, and one thing is clear: women have a bright future in tech. This was also the message from the female trailblazers who were interviewed as part of the project.
“Our key finding is optimistic: the digital transformation is opening up new opportunities for women,” Kira Marrs from ISF Munich says. It is important here, she notes, to think about how digitalization and gender equality fit together. We need to consider how we can break with existing structures and look at what we can do to create even more possibilities, she says.
According to Christine Regitz, cofounder of the Business Women’s Network from SAP, head of SAP Women in Tech, and president of the German Informatics Society, the number of women in tech has stagnated over the last 15 years. Yet the sector needs women who will shape its progress, especially given the skills shortage, she says. “We need digital sovereignty to make conscious decisions. It’s about more than programming,” she continues. “We also need the skills and expertise to make digital technologies work for us.”
Anja Bultemeier from the University of Erlangen-Nuremberg agrees that it is no longer about the technology itself, but about how people interact, which is why new factors, such as customer and user experience, are becoming increasingly important. “Seeing technology through this new lens has created opportunities for women who do not have a technical background,” she says. One quote from a study participant explains this change very neatly: “I don’t sell technology; I sell solutions.” Increasingly, non-tech women are heading up technical teams and shaping the strategies and visions that will produce the best possible customer experience.
The researchers also found that taking a less traditional approach to hiring makes it easier for women to get a foot in the door – after all, when roles are flexibly defined, they are open to people who have an atypical background. Take these women for example.
Eva Bacon’s patchwork and rather unconventional career path took her from studying literature to working for Google in New York – a perfect example of a non-tech woman at the center of the tech world. Bacon now oversees transformation projects as a senior program manager at Google. “Anything is possible in this job,” she says enthusiastically. Part of her work involves motivating and guiding her employees. At a workshop, she recalls, the participants were tasked with building houses out of spaghetti, and the instructor said to her, “You need to be the glue that holds everything together. We have enough people building houses. We now need someone who can make a city out of them.” Being a born organizer, she found that an easy task. Abstract thinking, she says, is something that comes to her naturally. What really helped her gain a foothold in the tech world, though, was the fact that she had taken the time to learn about HTML. Whenever she needed to know anything else, she would ask the computer geeks, adding that it is nevertheless important to have “a certain affinity for technology and to have the confidence to tackle new topics and ask questions.”
Back when Sarah Mang-Schäfer was at high school, she set an ambitious goal in her art class of one day coming up with the advertising image of the century. These days, as head of a public cloud engineering team, she flexes her creative muscle in a more technical capacity. Although she went on to study computer science, she found that art and technology were not so different after all. “To solve problems, you need to be creative,” she says. She worked initially in neuroscience, which taught her the importance of networking. She then poured her energy into cancer research, teaming up with doctors to test software. It was in this role that she realized what successful IT implementation was all about, namely understanding what customers want without them needing to ask for it. Today, we call that customer or user experience, fields which are growing in the IT industry and where women in particular have the breadth of skills and expertise required.
At BSH, one of Europe’s largest makers of home appliances, the officer in charge of manufacturing strategy is Fiona Taylor. A scientist by training, Taylor is on a mission to attract more women into manufacturing, because she firmly believes that gender diversity benefits companies. With so few women in industry, she knows all too well how it feels to be the lone woman in the room, which is one reason why she wants to see the situation change.
Passionate about her work, she loves the variety her job brings: “I work with so many different people across the company, from purchasing and manufacturing to logistics.” Her task is to ensure everyone on the operational side pulls together. “Being one of the people who determines where we invest and where we build new manufacturing plants, I can help ensure that we remain competitive as a German company. And it means I can influence our corporate culture.” When she returned to work after having her second child, Taylor was pleased to discover that the company’s thinking had shifted. She was asked to head up manufacturing for the very reason that she thinks out of the box and asks the questions that need asking – and would be an ideal role model for combining a leadership position with working part-time. Taylor urges women to “have the courage to start the conversation and drive change,” and calls on other female leaders to reach out to two other women to help them progress as well.
Stephanie Karger, head of Standard and Safety at BSH, is further proof that you do not have to work full-time nor have technical expertise to be an effective leader. “We’ve adopted a new leadership style, one that is based on trust and equality,” Karger says. “Whenever I need specialist technical knowledge, I simply ask my team.” Women are more likely to see leadership roles in this way, which is something their team members appreciate too, because it gives them the autonomy that many of them desire.
Anja Schneider has been global head of Premium Engagement & Advisory, Customer Services & Delivery at SAP, since April 2024. Prior to this, she was chief operating officer of Technology & Innovation for many years. “I enjoy creating impact – and being the person who is ultimately responsible when customers have a problem,” Schneider says. “Bringing together a whole network of experts to find a solution is rewarding.” At SAP, she says, she has never encountered anyone who doubted women’s ability to lead. Schneider’s career has taken an unconventional path, too: she joined SAP from Germany’s civil service. Leaving the public sector for the private one was a leap into the unknown for her. But, as Schneider puts it, challenges like this push us out of our comfort zone so that we can learn and grow. In her case, it took an open mindset and an interest in technology. Besides, she adds, having a different perspective is also an advantage when it comes to being an advocate for the customer. According to Schneider, a team of developers does not need another developer to lead it.
Eva Zauke, executive vice president of SAP Enterprise Adoption and engineering location lead for SAP Labs Walldorf and St. Leon-Rot at SAP SE, is involved in examining how artificial intelligence (AI) is changing the way we work and creating new careers for women. “AI is opening up opportunities to women who are ready to enhance their skills.” For instance, AI is leading to new roles in IT beyond traditional programming ones. According to Zauke, data scientist, prompt engineer, ethics expert, interface designer, model engineer, and user experience designer are just some of the careers emerging in the field of AI. They also appeal to a wider spectrum of applicants, including graphic designers, people with a humanities background, and psychologists. However, while AI can unlock opportunities for women, it can also perpetuate gender disparities because, as Zauke says, data is biased: “AI inherits bias from the humans who program it, who, more often than not, are white men.” Having more women working on AI would, Zauke believes, not only reduce data bias but also help fill the talent gap in Europe’s tech sector.
Verena Laumayer is a member of the SAP Women in Tech strategy team, which is part of the Office of the CEO. She often finds herself at business events where not one speaker is a woman. Whenever she mentions this to the organizers, invariably the answer is that they simply could not find one, which is why she calls on women to have more confidence in their expertise and to increase their visibility. Public speaking skills can be learned, she says. Laumayer has no doubt that women need to be at the forefront of the tech economy and help shape its future.
Germany’s ISF Munich research institute and University of Erlangen-Nuremberg have teamed up on a two-year project (from October 2022 through October 2024) that puts the spotlight on 100 pioneering women in the technology industry and on the important role they play in innovation today. Called #100TechFrauen, the project is part of a German government initiative to raise the profile of women in innovation and is supported by a network of partners from the services sector, industry, and the startup scene, including AUDI AG, IT service provider Atruvia AG, Bosch Siemens Hausgeräte GmbH (BSH), SAP SE, and Siemens AG. For more information (in German), visit #100TechFrauen.
Photo copyright: Markus Seidl, SAP
This feature first appeared on the German SAP News Center.
In modern society, our perception is constantly bombarded with a never-ending stream of visual and auditory stimuli, overwhelming our senses and making it difficult to stay grounded in the present moment. Despite the challenges posed by our fast-paced society, it is essential to remain mindful and in the present to navigate the complexities of our perception and experiences.
SAP’s new art exhibition explores this concept and features the work of three artists, each offering their unique perspective on “The Tapestry of Perception.” It highlights the interconnectedness of perception, transformation, transition, memory, and the awareness of our surroundings. The art gallery is open to the public until February 2, 2025; the works can be viewed virtually or in person at the SAP International Training Center in Walldorf, Germany.
One of the key challenges we face in this information-saturated world is filtering out extraneous noise and differentiating between reality and our subconscious experiences. It can be difficult to discern what is truly happening in the present moment, as we draw from fragmented memories to make sense of our surroundings. Everyone sees and experiences life through a different lens, making the theme of perception open to interpretation.
As we navigate through life, we undergo various transformations and transitions, which further shape our perception of the world around us. Our memories, often fragmented and incomplete, play a significant role in how we interpret and understand our surroundings. German artist Petra Goehringer Machleid focuses on the interplay of wax and concrete and how the two different materials merge together over time. In her work “Litfass,” the peeling of all the different layers off the pillar represent all the stories held together, making it a unique representation of how experiences transform an individual.
Ultimately, our perception is shaped by our ability to draw from memories and differentiate between reality and subconscious experiences. Our awareness of time and surroundings also plays a significant role in shaping how we experience the world around us. Austrian artist Petra Fohringer captures the experience of memory and present experiences in her work “Winter’s Coming,” featuring Tyrion Lannister from the prominent TV series “Game of Thrones.” Throughout the series, the characters undergo significant changes, facing various challenges and setbacks that shape who they are. The relationships formed and the memories shared by the characters play a crucial role in their individual growth and transformation, serving as a reminder of the importance of the memories we create and the impact they have on our lives. “My artistic works open up the question of true and traditional memories, the influence and manipulation of memory, both individual and collective,” Fohringer notes.
Stefan Mittlboeck-Jungwirth-Fohringer, a multidisciplinary artist from Austria, delves into the world of transformation by recreating a beehive with copper encased in concrete. The honeybees, in his work of art “bodies,” represent unity and cooperation during times of transformation. The piece also represents the cyclical nature of life, as bees work tirelessly to gather resources and sustain their hive, mirroring the constant flow and transformation of life. This series of life and the fragile balance of it is a crucial component of his artwork. At the exhibition in Walldorf, an additional short film of the artist creating his work is on display.
The components of the SAP art exhibition “The Tapestry of Perception,” which are memories, perception, and reflection of the world around us, contribute to our self-image, shape our experiences, and influence our general well-being. By understanding and appreciating the significance of these elements, we can cultivate a deeper awareness and appreciation for the richness of our human experience.
Top image: Mindatlas, 2022 – Stefan Mittelboeck-Jungwirth-Fohringer