Harvesting the AI Dividend

Productivity, typically measured as output per hour worked, is the primary long-term driver of income growth and living standards. Both the U.S. and Europe have experienced slower productivity growth since the mid-2000s compared with earlier decades.

Now, however, many economists and policymakers view AI as a potential catalyst for reversing that slowdown. AI—especially the rise of generative AI and AI agents—is widely expected to shape the next phase of productivity growth in advanced economies, including those in the U.S. and Europe.

The key question for business leaders is not whether AI will matter, but how large the productivity gains will be, how quickly they will materialize, and which region will benefit most.

Productivity growth

The Organization for Economic Co-operation and Development (OECD) estimates that AI could raise annual labor productivity growth in advanced economies by roughly 0.4 to 1.3 percentage points, depending on adoption intensity and sector exposure. These gains would be meaningful because even an additional half percentage point of annual productivity growth compounds significantly over a decade.

However, the OECD and other economists stress that outcomes depend heavily on complementary investments in digital infrastructure, workforce training, and organizational change, rather than on technology alone.

Between 1995 and 2019, U.S. labor productivity grew at 2.1% annually compared to one percent in Europe. This disparity arose in part because companies in the U.S. invested more aggressively in information, communications, and technology while those in Europe were constrained more by regulatory and other factors.

Expectations for AI-driven productivity gains remain generally stronger in the U.S. than in Europe. Goldman Sachs suggests that widespread adoption of generative AI could raise U.S. labor productivity growth by around one to 1.5 percentage points per year.

Several structural factors support this view. The U.S. has a deep technology ecosystem, global leadership in AI research and venture capital, and a large, digitally intensive services sector, including finance, professional services, and IT, where generative AI tools can be rapidly deployed.

Agentic AI

In both Europe and the U.S., AI agents represent a particularly important development. Unlike earlier automation tools that handled isolated tasks, AI agents—like Joule Agents from SAP—are designed to plan, reason, and execute multi-step workflows. For example, an agent might manage customer service tickets, draft responses, query databases, escalate issues, and update systems—all with limited intervention.

With Joule Agents, drive enterprise-scale productivity with trusted SAP intelligence in every workflow

In knowledge-based industries, this kind of workflow automation could significantly raise output per worker. But rather than replacing entire occupations, AI agents may reduce time spent on repetitive administrative and “long-tail” tasks, enabling workers to focus on higher-value analysis, strategy, and interpersonal activities.

Despite stories about failed corporate AI projects, which can typically involve bolt-on or stand-alone AI pilots rather than a more integrated, holistic approach, recent evidence from the U.S. suggests that productivity gains are already emerging in some sectors. For example, financial institutions have reported significant efficiency improvements in back-office operations through AI deployment.

Similarly, experimental studies in professional services show that generative AI can increase output quality and speed, particularly for less experienced workers, effectively narrowing skill gaps within teams.

European outlook

The outlook for productivity gains in Europe from AI is more mixed. According to a recent International Monetary Fund (IMF) report the medium-term gain in productivity from the AI alone would vary considerably across countries, and for Europe as a whole would be rather modest: about 1.1 percent cumulatively over five years.

But with pro-growth reforms, the IMF suggests that much bigger gains are possible over the longer run. Like the OECD, the IMF emphasizes that regulatory frameworks, labor market structures, and the pace of technology diffusion will strongly influence outcomes.

Several structural differences shape Europe’s trajectory and the size of what has been called the “AI growth dividend.” First, AI adoption among small and midsize enterprises (SMEs), which form a larger share of the European economy than in the U.S., tends to be slower. Second, Europe’s digital market remains more fragmented across national boundaries, languages, and regulatory systems, which can complicate scaling technology platforms. Third, the European Union has taken a more precautionary regulatory approach to AI governance. While this may reduce certain risks, it could also dampen short-term productivity gains if compliance burdens slow deployment.

Europe’s strengths

That said, Europe has strengths. It leads in advanced manufacturing and industrial engineering, sectors where AI-driven optimization, robotics, and predictive maintenance can raise capital productivity. In these areas, AI agents embedded in industrial systems could significantly enhance supply chain efficiency and reduce downtime.

In addition, as SAP executives have pointed out, Europe has an enormous repository of structured business and manufacturing data, which is essential for reliable and effective AI systems as well as trust in AI Agents.

If AI adoption accelerates in manufacturing and energy systems and if European companies seize the opportunity to build advanced AI agents and apps using their business data, Europe could see much more robust medium-term productivity gains. As an example, SAP’s internal use of AI tools has already significantly improved its own developer productivity.

Labor flexibility

A critical factor in both the U.S. and Europe is labor market adjustment. Historically, the U.S. labor market has demonstrated greater flexibility, with higher rates of job switching and occupational mobility. This flexibility may facilitate faster reallocation of workers into AI-complementary roles, amplifying productivity gains, though this could be offset by more effective existing workforce retraining.

As the Bank for International Settlements (BIS) has noted, AI’s productivity effects are unlikely to be automatic. Productivity gains from AI depend on complementary investments in skills, management practices, and digital infrastructure. The BIS warns that without these, AI tools may produce only marginal efficiency improvements.

The historical lesson from past general-purpose technologies, such as electricity and IT, is that productivity surges occur only after organizations redesign processes to exploit new capabilities and take a holistic rather than piecemeal approach toward implementation.

No AI bubble

While some investors have expressed concerns about an AI bubble, total AI spending in the U.S. is still below one percent of GDP. Joseph Briggs, senior global economist at Goldman Sachs, notes that this is well below historical infrastructure cycles. For comparison historical infrastructure investments such as IT spending, railroads and canals typically represented between two and five percent of GDP.

Like these previous investment waves AI, particularly agentic AI, is likely to generate significant productivity growth and a corresponding boost to GDP in those regions and sectors that seize the AI opportunity.

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Why Leading Organizations are Adopting a Data Fabric for Agentic AI

Agentic AI is top of mind for every industry and every leader.

Join Irfan Khan and industry executives on March 24 to explore why leading organizations are adopting a data fabric for agentic AI.

Real-world examples. Practical lessons. Executive perspectives.

Register today for The Fabric of Data & AI: https://events.sap.com/fabric-of-data-and-ai/en_us/home.html

Meet SAP’s New Chief AI Officer! | Let’s Discuss How SAP Business AI Creates Impact

Meet Jonathan Von Rueden, SAP’s Chief AI Officer, and hear how SAP Business AI is designed to create real value across your business. In this coffee-style conversation, Jonathan explains why SAP can deliver out-of-the-box AI value through managed capabilities embedded directly into SAP products, so customers get the latest innovations without the burden of maintaining separate tools.

He also shares what he’s hearing from customers: they want AI where work already happens. That is why SAP continues to embed AI across the suite and evolve the user experience through Joule, which has grown from a conversational assistant into an AI-native personal assistant that helps users access and act on information across their business.

He closes with what he’s most excited about this year, including more generative experiences in day-to-day work and major productivity gains.

Learn more about SAP Business AI: https://www.sap.com/ai

#SAPBusinessAI #EnterpriseAI #Joule

Data Products: The Key to Faster Insights and AI | Kunnal Khanna

What does it really take to scale AI and data across the enterprise?
Kunnal Khanna shares insights in the latest episode of Trending Chats.

🎧 More episodes of the Trending Chats podcast:
Watch on YouTube: https://sap.to/6050Cr6Qi
Listen on Spotify: https://sap.to/6052Cr6QY
Listen on Apple Podcasts: https://sap.to/6053Cr6Ql

#TrendingChats #SAPBusinessAI

Two-Tier ERP in SAP Cloud ERP 2602 | Release Highlights

Discover how SAP Cloud ERP 2602 strengthens Two‑Tier ERP landscapes with centralized master data governance and seamless integration to decentralized SAP Extended Warehouse Management (EWM).

In this update, the AI-generated avatar representing Chandrashekhar Tipre highlights two powerful innovations designed to help global organizations operate with cleaner processes, unified data, and scalable logistics, all while maintaining a cloud-first, clean‑core ERP strategy.

📘 Master data governance in a Two-Tier ERP landscape — With the 2602 release, SAP now enables centralized Master Data Governance (MDG) in a two‑tier environment. The “govern centrally, consume locally” approach ensures a single source of truth, accelerates subsidiary onboarding, reduces data discrepancies, improves compliance, and delivers more reliable reporting across the enterprise.

🏭 SAP Extended Warehouse Management integration with SAP Cloud ERP — As product portfolios and logistics networks grow, organizations need more sophisticated warehouse execution while still benefiting from a clean-core cloud ERP. Supported processes include outbound delivery execution, from order creation to picking, packing, loading, and goods issue, and inbound delivery execution from suppliers, covering unloading, checking, put-away, and confirmation back to ERP.

Chapters:
00:00 – Welcome & introduction
00:42 – Master data governance in a Two-Tier ERP landscape
01:40 – SAP Extended Warehouse Management integration with SAP Cloud ERP
03:47 – Summary & wrap‑up

• Read more about the latest Manufacturing innovations in SAP Cloud ERP 2602: https://sap.to/6054hg0Fm
• Check out the SAP Cloud ERP Community: https://sap.to/6055CIrvT

• Explore SAP Cloud ERP innovations: https://sap.to/6056CIrvp

#SAPCloudERP #Two-TierERP #ERP

Simplify and Accelerate ERP with a Clean Core | RISE with SAP

Reduce technical debt and drive innovation with SAP Cloud ERP and clean core principles.

Outdated, heavily customised ERP systems slow innovation and increase complexity. To stay competitive, businesses need agility, real-time decision-making, and embedded Business AI at the heart of their ERP.

In this video, learn how the clean core approach in SAP Cloud ERP simplifies your landscape, reduces technical debt, and streamlines upgrades. Supported by the RISE with SAP methodology and integrated tools, clean core principles help you standardise processes, decouple extensions, and prepare for continuous change.

Discover how clean core enables faster innovation, easier adoption of SAP Business AI, and long-term ERP resilience, turning your system into a platform for growth.

Chapters:
00:00 – Why Agility Matters for ERP
00:26 – The Problem with Customisation
00:54 – What is Clean Core?
01:33 – How RISE with SAP Supports Clean Core
02:04 – Benefits: Simplicity, Speed, Innovation

Learn more about RISE with SAP. ➡️ https://sap.to/6052hbiSj

#SAP #CloudERP #RISEwithSAP

Royal Greenland CIO: “We Want to Consume Standardized AI, Not Invent It”

The goal is clear for Royal Greenland and its more than 40 plants and factories along the coast of Greenland and Atlantic Canada: a more standardized, cloud‑based landscape with significantly lower complexity, and a technological foundation that can support future AI initiatives.

SAP Cloud ERP: An out-of-the-box enterprise management solution

Headquartered in Nuuk and 100% owned by the Government of Greenland, Royal Greenland is modernizing its SAP platform and moving from on premise to cloud ERP in order to future‑proof core processes and unlock embedded AI across its SAP business applications.

“We are moving from our existing setup to SAP Cloud ERP and SAP Business Data Cloud because we want access to the capabilities you can consume on a cloud platform,” said Lars Bo Hassinggaard, CIO at Royal Greenland for more than 25 years.

The company brings high‑quality wild‑caught fish and shellfish from the North Atlantic and Arctic Ocean to consumers worldwide. It has been running SAP since 1998 but is now embarking on its most significant transition to date: migrating SAP ERP Central Component to SAP Cloud ERP while simultaneously elevating its business intelligence (BI) landscape into SAP Business Data Cloud and later transforming BI into SAP Datasphere.

The project follows the structured RISE with SAP framework, which consolidates platform transformation, operations, and the innovation cycle into one contract.

Lean, selective data transition: 90% fewer data to move

As part of the migration, Royal Greenland is reducing its data volume significantly using the “Lean Selective Data Transition” method.

“We are keeping 10 years of data and cleaning up, so we avoid outdated company codes and historical data that no longer create value,” Hassinggaard explained. “We’ve achieved a 90% reduction in what needs to be stored and migrated. The method combines data analysis, scoping, and standardized mapping objects in a guided process, ensuring that Royal Greenland only carries forward what is truly necessary, making the financials of the transformation more predictable and avoiding unnecessary complexity.”

Technology first, innovation next

Go‑live is planned for March 1, 2027. The year 2026 is dedicated to the platform lift itself. From 2027, Royal Greenland will begin building business‑driven improvements on top of the standardized core—for example, new user interfaces and process optimization using small AI agents within finance and administration.

“Royal Greenland and SAP have worked together since 1998, and we look forward to getting started on the technical part of the platform uplift this January,” Hassinggaard shared. “We’re keeping the transformation as simple as possible for now and will use 2027 to activate the benefits, such as improved data analysis, better user experience, and more efficient work processes.”

Royal Greenland is following a classic waterfall approach and has already established a “golden shell” as the basis for further configuration and retrofitting.

SAP is responsible for implementing the cloud solution, which will run on Microsoft Azure, initially in Sweden, with the option to move later to a Danish data center. External advisor Spektra Analytics has supported contract validation.

From in‑house experiments to standardized, “consumed” AI

Although Royal Greenland has already successfully experimented with its own AI solutions, including vision‑based projects in production, the strategic direction ahead is to leverage embedded, standardized AI data products from SAP and models built on the SAP Business Data Cloud and its semantic data layer.

“We are a company that prefers to tap into existing AI solutions rather than invent them ourselves,” Hassinggaard said. “It’s far more efficient for us. There is no reason for us to spend resources reinventing what SAP already provides. The initial focus will be on process optimization within administrative functions such as finance—small AI agents that can streamline daily work.”

Advice to others: Allocate more time, and understand your method

Hassinggaard is clear that the RISE with SAP contract, methodology, and preparation work require time and organizational maturity. His advice to other companies facing a similar cloud ERP decision: “Do it thoroughly—and allocate more time than you think. Study the methodology, pricing, and contracts. And bring a competent advisor on board.”


Ellen Vig Nelausen is an integrated communications expert for SAP Regional Communications.

SAP Business Data Cloud: Amplify the value of AI with your most powerful data

How Baker Hughes Powers Predictive Maintenance & AI with SAP Business Data Cloud

When operations run at global scale, data harmonization is mission-critical.

For Baker Hughes predictive maintenance and AI/ML aren’t aspirations, they’re the future. SAP Business Data Cloud enables the enterprise-scale and historical context required to make predictive maintenance accurate and reliable.

Learn more about SAP Business Data Cloud. 👉
https://sap.to/6051hPFC3

#SAPBusinessDataCloud #BDC #datafabric

The Road Ahead: The Future of The Workforce

Dr. Autumn Krauss, Chief Scientist for SAP SuccessFactors, provides an overview of the second pillar of the predictions report by the Future of Work Research Lab: The Future of The Workforce.

This pillar examines who will perform this new work, highlighting the implications of demographic shifts, the evolving profile of a ‘successful worker’, and specific workforce segments and roles that will be particularly disrupted.

Get The Road Ahead: Predictions and Possibilities for the Future of Work report: https://sap.to/60567sWg6

#SuccessFactors #FutureOfWork

Business AI Innovation Unveiled at SAP TechEd

We’ve made phenomenal progress embedding AI across the suite. By the end of 2025, we will have 400 SAP Business AI use cases delivered in our solutions, including 40 Joule Agents, building on 2,100 Joule Skills. Our existing more than 300 use cases translate into 441 million EUR value add for a company with 10 billion EUR annual revenue.

Advancements in AI agents, data, and platform capabilities equip developers with the tools to drive business transformation

This month at SAP TechEd Berlin, we announced a wave of SAP Business AI innovations all built on the same technology foundation that powers our embedded AI capabilities that we are now delivering to our customers and partners, allowing them to add even more value in the future.

We showed how the future of enterprise software is built on an AI-native architecture, powered by SAP app, data, and AI foundation. With this approach, we are enabling a platform shift across the tech stack in a non-disruptive fashion, empowering developers to work faster and smarter using the frameworks and tools of their choice.

SAP HANA Cloud and SAP Business Data Cloud: powering our AI-native future

SAP HANA Cloud is the database for SAP’s AI-native software architecture and the foundation of our broader data fabric strategy. At SAP TechEd, we announced new AI capabilities for SAP HANA Cloud that spur AI innovation.  

For example, Model Context Protocol (MCP) support for SAP HANA Cloud is now generally available. This provides direct access to rich multi-model engines. Agents can be grounded in full enterprise data context: navigating relationships across customers and suppliers, understanding geographic dependencies through spatial data, and performing semantic searches through vector embeddings — all within a single in-memory engine.  

We’re also expanding SAP HANA Cloud knowledge graph engine capabilities (Q1 2026) so customers can automatically generate knowledge graphs from SAP HANA Cloud metadata. What used to take weeks of manual modeling can now happen automatically in minutes. But that’s not all. We’re also enabling agentic memory in SAP HANA Cloud. With long-term memory, AI agents can memorize past inputs and decisions — learning and remembering just like humans — and become continuously smarter.

These advances show that SAP HANA Cloud is truly powering an AI-native future. Read more here.

Bringing together the power of SAP BDC and Snowflake

We are bringing the power of Snowflake together with SAP Business Data Cloud (SAP BDC), calling it SAP Snowflake. This partnership enables zero copy data sharing with Snowflake via SAP BDC Connect.

Enterprises already using Snowflake today can leverage SAP BDC Connect to integrate their existing instances of Snowflake with SAP BDC, giving them seamless, real-time access to combined, semantically rich SAP with non-SAP data in SAP BDC. SAP Snowflake will be made generally available in Q1 2026, and SAP BDC Connect for Snowflake in H1 2026. Find more information here.

SAP-RPT-1: a new category of AI models

One of our most exciting announcements at SAP TechEd was the launch of our first enterprise relational foundation model SAP-RPT-1, pronounced: “rapid one.”

Businesses run on structured data. But large language models (LLMs) struggle with a general understanding of table structures and associated semantics. This requires the use of machine learning, or “narrow AI,” for tasks like classification, regression, and more. But classical machine learning necessitates training a model on each task, which easily can lead to hundreds of separate models.

SAP-RPT-1 puts them all into one single, pre-trained model that understands relational business data and predicts business outcomes. Unlike language, image, or video models, SAP-RPT-1 accurately predicts business based on tabular data such as payment delays, supplier risks, upsell opportunities, customer churn risk, and more.

We believe that SAP-RPT-1 is a super capable foundation model today. It provides up to 2x better prediction quality compared to narrow models and 3.5x better prediction quality as compared to LLMs. Dive deeper in this SAP Community blog.

SAP-RPT-1 comes in three versions. SAP-RPT-1-small is for super-fast predictions and SAP-RPT-1-large is for highest accuracy. Both will be generally available in Q4 2025 in the generative AI hub in AI Foundation. SAP-RPT-1-OSS is the open-source version, available in Hugging Face and GitHub.

You can test SAP-RPT-1 today with your data or our use case data samples via no-code UI or via API in the new SAP-RPT-1 playground, an intuitive and interactive space to test for free and open to everyone Access the playground at rpt.cloud.sap and learn more about new models here.

We are continuously adding new capabilities to AI Foundation and models to the generative AI hub, empowering developers to experiment with orchestration tools and leading models to scale AI development and productization across SAP and non-SAP environments. For example, Perplexity is now generally available in the generative AI hub, so users can correlate business data with external data from the internet. Evaluation Services and Prompt Optimizer, in close collaboration with NotDiamond, are now also generally available in AI Foundation, freeing up users to adopt the most appropriate model for their use cases without the need for rewriting prompts. Read more here.

Digital sovereignty made in Germany, for Europe

Digital sovereignty is becoming increasingly important, reflecting the need for regional AI services that align with local regulations, standards, and values. As an example, Europe will benefit from its own strong, trustworthy infrastructure to support innovation, data protection, and ethical AI.

AI Foundation, including various models and all the services we offer, is already available on our own cloud infrastructure. As a next step, we are expanding our SAP Cloud Infrastructure offering in our SAP data center in Walldorf, Germany, to Deutsche Telekom through the Industrial AI Cloud project, providing secure, high-performance infrastructure for AI innovations across public institutions, defense, and society. SAP delivers SAP Cloud Infrastructure, SAP Business Technology Platform, and applications — including our AI Foundation with frontier AI from Mistral, Cohere, and others — on Telekom’s Munich data center. Both companies uphold the highest standards of data protection, security, and reliability.

This marks a milestone as more European companies join the Industrial AI Cloud project, advancing applied AI across Europe with trusted, business-embedded solutions that unlock the full potential of industry data. See the announcement here.

Enabling customers to build, extend, share, and orchestrate AI agents

To help manage Joule Agents and Joule skills, we have introduced the concept of AI Assistants — role-based AI teammates, accessed through Joule — like a financial assistant that brings together agents for cash collection, treasury, and more. We will provide AI Assistants in Joule for every core business role, offering our users an agentic experience like never before.

Out-of-the-box Joule Agents are powerful, but we know that every company has unique requirements. We believe AI should adapt to users’ systems, not the other way around, so we are enabling them to use Joule Studio to extend SAP’s pre-built agents with custom fields, tools, and reasoning logic while retaining all the deeply grounded integration capabilities SAP provides. Joule Studio also provides low-code tools to build custom agents that integrate with all other Joule Agents, Joule skills, and SAP BDC.

Using a low-code approach, users can build Joule Agents visually with natural language and drag-and-drop. But we also want to meet the needs of developers who want ultimate flexibility. Our pro-code approach gives developers the freedom to build agents using the agentic framework of their choice — for example, LangGraph, CrewAI, Google’s Agent Development Kit, and more. SAP Cloud SDK for AI now supports agentic development, ensuring these pro-code agents can be seamlessly integrated and giving developers the best of both worlds: deep integration and full flexibility.

No matter how you want to build agents, an important question is how to integrate them into the larger ecosystem beyond SAP. We’re making Joule Agents fully compatible with the agent-to-agent (A2A) protocol soon, so agents can discover and collaborate with each other.

A2A exposes rich semantics describing an agent’s capabilities, allowing both SAP and third-party agents to work together seamlessly. We are collaborating with partners — AWS, Google, Microsoft, ServiceNow, and more — to standardize this protocol for full interoperability. This capability will allow Joule to orchestrate tasks across multiple agents, both SAP and non-SAP, increasing automation and productivity across the enterprise. Read more here.

To manage and govern agents across the enterprise, SAP LeanIX agent hub is now generally available, providing centralized control of SAP and non-SAP agents. In addition, agent mining with SAP Signavio is available now for tracing agent actions, benchmarking against KPIs, and identifying bottlenecks or opportunities for agents to further improve business.

Product screenshot: SAP Signavio agent mining of multi-agent systems

No SAP TechEd without ABAP news

The ABAP journey continues with SAP-ABAP-1, which will be available in the generative AI hub in Q4 2025. Trained on ABAP code, it is designed to build ABAP AI use cases, enabling developers to build smarter, custom AI solutions in modern ABAP code. Dive into the ABAP news in this SAP Community blog.

In addition, ABAP Cloud development is coming to Visual Studio (VS) Code. The new ABAP Cloud extension for VS Code delivers a streamlined, file-based development experience with built-in AI assistance. Powered by an ABAP language server, it will initially support SAP Fiori UI service development and expand to additional ABAP Cloud scenarios over time. This brings ABAP development into the same environment where developers already build with UI5 and CAP. General availability is planned for Q2 2026. Read more in this SAP Community blog.

Product screenshot: ABAP Cloud in Visual Studio Code

What’s next: embodied AI and quantum

SAP TechEd is always an opportunity to look to the future. This year, that future includes not just humans, but also autonomous devices, including humanoid robots.

By integrating Joule Agents natively with robots, SAP is bringing business logic into the physical world, enabling a wide range of autonomous devices to operate with enterprise context. We highlighted our strategic partnerships with robotics companies and system integrators to serve customers like Sartorius, Bitzer, and Matur Fompak, demonstrating how our expanding physical AI ecosystem enables robots to understand business processes and execute complex tasks autonomously.

Early proof-of-concept deployments show Joule successfully integrated with SAP business applications and autonomous systems across asset performance, logistics, field services, and warehouse operations. While still in the pioneering stage, these implementations illustrate how SAP is extending Joule to serve both human users and autonomous devices, shaping the future of enterprise AI.

Read more about the partnerships and implementations here.

AI is a new compute paradigm that changes everything. But there is another compute paradigm on the horizon: quantum computing. It’s early days, but SAP is driving the future of enterprise computing with a vision to help businesses get ready for quantum computing.

SAP is not building quantum hardware; instead, we are focusing on creating quantum algorithms for business applications. These solutions are simple to deploy — on when needed, off when not — and are designed to be hardware-agnostic, collaborating with partners such as IBM to ensure seamless integration without re-platforming. This approach will enable organizations to unlock operational efficiency and drive better business results at enterprise scale.

I couldn’t be more excited about what’s next for our customers’ future as we bring SAP’s AI-native architecture to life.


Philipp Herzig is CTO of SAP.

SAP TechEd: Read news, stories, and coverage from the event

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