New SAP Concur Research Reveals Five Challenges for Business Travel in 2024

As global workforces grapple with the disconnect of remote working, efficient business travel is a top priority, offering access to new markets, insights, and development opportunities. However, it comes with complications, as revealed by new SAP Concur research of 3,750 travelers and 600 travel managers across global markets.

Many influences are driving – and sometimes stalling – the business travel industry. To ensure maximum productivity and well-being for travelers and travel managers, businesses must support them with the right education and tools in 2024 and beyond. To ensure smooth running and maximize their investments in business travel, business leaders must understand its friction points. The sixth SAP Concur Global Business Travel Survey explores some of the most pressing challenges facing business travelers today. These are the top five takeaways:

Connect travel, expense, and invoice management for total visibility and greater control

1. The Threat of Disruption

  • Eighty-eight percent of travelers have been forced to make last-minute changes in the past year because of unexpected delays, cancellations, or the need to re-route.
  • Eighty percent opt to add “booking buffers” to the start or end of their journey, or both, incorporating extra time to counteract unexpected schedule changes. This frustrating cycle discourages business travel altogether.

2. Traveler Safety Concerns

  • Business travelers cite safety (44%) or political or social (35%) concerns about the destination as the most common reasons that would cause them to decline a business trip.
  • Many travel managers experience burnout due to the range of aggravating factors they must consider when planning and provisioning for business trips. A third feel like they are expected to take on a more strategic role without further training.

3. The Toss-Up Between Sustainability and Costs

  • Over a quarter of business travelers are willing to decline a business trip due to the environmental impact or the inability to choose sustainable options.
  • Twenty-seven percent, on the other hand, claim their company has cut back on paying more for sustainable travel options over the past 12 months.
  • Over a third of travel managers face difficulties because they are expected to provide more sustainable travel options without an adequate budget.

4. Unequal Access to Travel Opportunities

  • Two in three business travelers say that travel is critical for their career advancement – but the same proportion feel they haven’t received equal opportunity to travel compared to their colleagues.
  • Staff cite reasons for unequal access such as their level of seniority (19%), age (18%), and gender (11%).

5. The Need for AI Solutions and Education

  • Most travelers (95%) are open to using AI-enabled options when arranging travel, but there is a prevailing “wait and see” attitude. Fewer than one in ten are comfortable using AI-enabled options currently.
  • Eighty-nine percent of business travelers want more company support, including assurances for personal data protection, potential biases, and protection from repercussions if AI-assisted bookings contravene company policy.

Leaders won’t be able to solve current travel disruption overnight – but they can make it more manageable for staff. By introducing measures to improve travel flexibility, training opportunities, and next-generation software solutions, organizations can adapt to a challenging market and future-proof their business travel posture for the long term.

For more information about the survey, including additional findings, please download our business traveler, travel manager, and SMB business traveler whitepapers.


Charlie Sultan is president of Concur Travel at SAP Concur.

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The SAP Concur Global Business Traveler Survey was conducted by Wakefield Research between April 5-26, 2024, among 3,750 business travelers in 24 markets: U.S., Canada, UK, Germany, France, Benelux (Belgium, Netherlands, Luxembourg), Sweden, Denmark, Norway, Finland, Italy, Spain, ANZ (Australia, New Zealand), Middle East (UAE, Saudi Arabia), Japan, Korea, India, Mexico, Brazil, SEA (Singapore, Malaysia), South Africa, Portugal, Switzerland, and Austria. Data has been weighted to facilitate tracking.
The SAP Concur Global Travel Manager Survey was conducted by Wakefield Research between April 5-26, 2024, 2024, among 600 travel managers, defined as those who direct or administer travel programs for businesses, across 6 markets: Germany, Canada, Japan, ANZ Countries (Australia and New Zealand), UK, and U.S.

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Customers as Loyal Fans: The Power of Brand Advocacy

Home to more than 1,000 leading brands across fashion, homeware, and beauty, BrandAlley offers its more than 13 million members the labels they love at up to 80% off recommended retail price. BrandAlley is the UK’s largest members-only flash sales website. These online platforms offer heavily discounted products or services for a limited time, typically lasting a few hours to a few days. The significant discounts attract customers and create a sense of urgency, as customers need to act quickly to make a purchase before the sale ends or the available stock runs out.

Key to BrandAlley’s success is its deep understanding of its members and the impressive fact that 70% of these customers keep coming back for more. Fifty-two percent of them buy instantly, purchasing an average of three items, or £140 of value.

Michelle Hurney, head of Marketing at BrandAlley, explains the company’s core principle: “We launch up to 40 campaigns every day that offer up to 75% off on some of the best brands such as Reiss, Dyson, Levi’s, and many more.” Campaigns are exclusively for members and interested customers have to sign up to browse the website and to shop. Registration is free.

TAM International Chooses SAP to Drive Ambitious Growth

Production planning and scheduling is the bloodline of a successful manufacturing facility – it supports agility to adapt to market demands in real-time regardless of market fluctuations while optimizing inventory, distributing the workforce, decreasing waste, and ensuring the projected financial performance.

TAM International is a manufacturer of drilling products and services for the oil and gas industry with headquarters in Houston, Texas, and a presence on six continents. With a lofty goal of growing tenfold over the next 10 years, the company set out to ensure its business operations were adaptable, innovative, and efficient in a world that’s always changing. To achieve this, TAM International decided to adopt a state-of-the-art ERP system that would drive transparent and efficient business operations across finance, scheduling, and manufacturing.

“Our legacy scheduling system did little to empower our ambitions, and at times it felt like we were working for it. To quickly shift gears and remain competitive in a volatile industry, we needed to modernize and adopt solutions that would work for us, not have us work for them. We needed automated workflows and reporting, quality control, and the ability to connect different parts of our business for transparent planning and execution across the entire enterprise,” explained Rebecca DeHoyos, supply chain director, TAM International.

TAM International was aware that SAP was the gold standard for ERP in industrial manufacturing but believed that only the biggest corporations could afford it.

“We did not include SAP in our early conversation, thinking we were too small for them. Then, an executive from the SAP North America digital hub reached out to our CFO and presented not only the benefits of SAP, but also a convincing message backed by customer references that SAP’s cloud portfolio was indeed suitable for companies of all sizes. This changed everything,” DeHoyos said.

Digital hubs, located on six continents, are the engines that execute SAP’s digital customer engagement. The multi-disciplined and digitally skilled talent in the hubs use AI and the latest technologies to help support customers regardless of where they might be located or at which stage of their value journey with SAP they are. Through a powerful combination of automation and expert engagement, customers can realize their digital transformation business outcomes exponentially faster and at greater convenience.

“The first contact with a new customer is critical. Our digital customer engagement teams embed AI to scale SAP’s industry best practices to accelerate and deepen the understanding of customer needs, concerns, and aspirations before the very first meeting,” said Sam Masri, global head, SAP Digital, Customer Success. “We are delighted to have played an important role in facilitating an immediate connection to a dedicated account manager and multiple SAP experts who addressed the challenges that TAM International had, setting a strong starting point for a successful digital transformation road map for the customer.”

To gain a full understanding of the customer’s fundamental business goals and the obstacles caused by the disconnection between finance, scheduling, and production, the Industries and Value and Solution Advisory teams at SAP were engaged right from the start. Following the solution demos and the business case presentation, SAP S/4HANA Cloud and SAP Business Technology Platform (SAP BTP) were identified as the solutions of choice for TAM International.

“There is another major benefit of our partnership with SAP,” DeHoyos added. “Our workforce is incredibly diverse and young, with a majority sitting in the 27 to 41 age group. They are tech natives and will only work with businesses that share their passion for business success driven by technological innovation. Working with SAP’s ERP is a goal for many, and our relationship with SAP has also elevated our profile, making us more relevant to this talent group.”


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Thank you for attending SAP Sapphire! Discover the key moments from this year’s event, buzzed with innovation! It wasn’t just a conference – it was a chance to connect, share ideas, and see what the future holds. Hope to see you all next year!
Watch sessions on-demand: https://sap.to/605250cC6
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“Data visualization is one of the most sought-after skills in the current job market, and our gaming platform equips students with a competitive edge,” shared Karina Montilla Edmonds, global head of Academies and SAP University Alliances at SAP. “By merging learning with gaming, we are driving student engagement while building career-relevant skills. It’s a win-win.”

Gamifying Learning Experience to Shape Future Professionals

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