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SAP Builds AI Into the Core of Retail at NRF 2026
Embedded AI streamlines planning, operations, fulfillment and commerce to help retailers scale with speed, resilience and loyalty
NEW YORK — SAP SE (NYSE: SAP) today announced a new generation of AI-enhanced retail innovations at NRF 2026: Retail’s Big Show.
SAP continues to infuse AI into the DNA of every part of its retail solutions, reinforcing its suite-first strategy and helping retailers operate with greater intelligence, resilience and trust while delivering better experiences for customers everywhere.
“Retailers face a landscape where AI is no longer optional,” said Balaji Balasubramanian, President and Chief Product Officer for Customer Experience and Consumer Industries, SAP SE. “SAP provides one closed-loop, AI-enhanced retail operating system that ties planning, execution and engagement together. We put data and AI at the heart of retail, delivering speed, personalization and growth across every channel and segment.”
AI that turns retail data into actionable intelligence
The Retail Intelligence solution in SAP Business Data Cloud provides accurate demand and inventory planning, leveraging retailers’ data from across SAP software and third-party systems to drive profitable growth through actionable, real-time insights. Purpose-built for retailers and direct-to-consumer businesses, it will be generally available in the first half of 2026.
Harmonizing real-time data from sales, inventory, customers and suppliers, Retail Intelligence uses AI-generated simulations so planners can anticipate outcomes and optimize inventory. This improves forecast accuracy, reduces manual planning effort, lowers inventory costs and raises service levels. All this drives more seamless omnichannel engagements, which strengthen customer loyalty and enable growth without adding complexity for retailers.
“Retailers are seeking built-in, embedded AI solutions to help balance daily operations, future planning and agility to manage a dynamic market,” said Ananda Chakravarty, Vice President of IDC Retail Insights. “What sets SAP apart is the holistic nature of its approach, offering an agentic operating system that works in the background, connects data and orchestrates agents. SAP makes it an easy lift for retailers to achieve enterprise-wide intelligence, avoiding the complexity of many point solutions.”
AI that streamlines modern retail operations
Retailers must make fast, confident decisions across assortments, pricing and planning. To meet that need, SAP announced new AI-assisted assortment management capabilities, allowing planners to create, modify or retire assortments using natural language through the Joule copilot. This reduces the bottleneck on expert users, enabling faster responses to market shifts and freeing time for higher-value merchandising decisions.
SAP also introduced omnichannel sales promotions in sales orders, integrating the SAP Omnichannel Promotion Pricing solution with the SAP S/4HANA Cloud Public Edition, retail, fashion and vertical business solution. This enables advanced promotions such as bonus buys to be applied consistently across diverse channels, enabling a single source of truth for pricing and promotions in store and online, so retailers can deliver a consistent experience.
In addition, SAP is delivering deeper merchandising, segmentation and manufacturing support in the solution, tailored to fashion wholesalers and manufacturers. These enhancements provide the data and process foundation needed for AI-assisted fashion operations across the business.
AI that drives better customer engagement
As shopping journeys increasingly begin with AI assistants rather than storefronts or search engines, retailers need new ways to be present wherever buying decisions are made. SAP helps retailers connect products, pricing, inventory and promotions directly to AI-enabled discovery and shopping experiences, unlocking agentic commerce with its new storefront MCP server, part of the SAP Commerce Cloud solution.
Retailers can now make their storefronts intelligible to AI, driving shopping experiences not only on their storefronts but also on platforms such as ChatGPT. This creates a truly channel-less commerce experience, one where engagement, discovery and transaction happen more seamlessly across human and AI-assisted touch points.
AI that builds customer loyalty
As customer expectations rise and fulfillment networks grow more complex, retailers need confidence that every order will be delivered as promised, using AI solutions that provide proactive visibility and guidance to help keep operations running smoothly and at scale. And as brand visibility shifts in the age of agentic commerce, reliable and consistent shopping experiences are more important than ever to drive sustained customer loyalty and trust.
SAP announced Order Reliability Agent as part of the SAP Order Management Services bundle, planned for release in the second quarter of 2026. The new agent proactively identifies and resolves potential order issues, helping associates answer common questions about order status, stock availability and fulfillment risks before they impact customers.
By combining agentic autonomy with human oversight where judgment matters, these innovations from SAP drive insightful planning and improve operational efficiency, both enhancing the customer experience and driving profitable growth.
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Media contact:
Mallory Kuno, +1 (425) 239-9362, mallory.kuno@sap.com, ET
SAP Press Room; press@sap.com
This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of SAP’s 2024 Annual Report on Form 20-F.
© 2026 SAP SE. All rights reserved.
SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE in Germany and other countries. Please see https://www.sap.com/copyright for additional trademark information and notices.
Business Transformation Management: 3 Keys to Success with Matt Wilkinson | Trending Chats
Transformations can feel overwhelming—but they don’t have to be. Unlock three powerful steps focused on process, leadership, and ownership with Matt Wilkinson, that will help you lead change with confidence and clarity.
00:04 – Intro: Matt on making transformation less scary
00:27 – The 3 transformation pillars (focus on process)
00:40 – Why process matters: Hammurabi to Signavio
01:22 – 3 success criteria: sponsorship, current/future state, adoption
02:34 – Wrap-up: reach out + closing remarks
Learn more about SAP Signavio: https://sap.to/6058Cr8QE
Get the Business Transformation Playbook: https://sap.to/6050Cr8QG
🎧 More episodes of the Trending Chats podcast:
Watch on YouTube: https://sap.to/6051Cr8QH
Listen on Spotify: https://sap.to/6052Cr8Qy
Listen on Apple Podcasts: https://sap.to/6054Cr8QK
#TrendingChats #SAPSignavio #BusinessTransformationManagement
Retail Reimagined: Mastering the Master Data with Matthew Phu | Trending Chats
In this episode, we uncover why master data is the secret growth enabler retailers can’t afford to ignore.
Join Matthew Phu, CEO of SimpleMDG, as he explores how clean, trusted data reduces costly errors, powers AI, and fuels agility. Discover why data ownership, smart guardrails, and a growth-first mindset turn master data into your ultimate competitive edge.
00:05 – Why master data matters in retail
00:29 – The real impact: one small data error, big customer fallout
01:10 – The cost of poor data quality (and why retail can’t absorb it)
01:29 – Three questions retailers should ask: ownership, guardrails, strategy
01:48 – Three actions: shared accountability, automated guardrails, outcomes
02:34 – Close: master data as the foundation for AI, growth, and CX
What is SimpleMDG? https://sap.to/6056CrDMY
Explore SimpleMDG for Retail: https://sap.to/6057CrDMl
Get the Master Data Insights white paper: https://sap.to/6058CrDMm
🎧 More episodes of the Trending Chats podcast:
Watch on YouTube: https://sap.to/6059CrDMW
Listen on Spotify: https://sap.to/6050CrDMo
Listen on Apple Podcasts: https://sap.to/6051CrDMU
#TrendingChats #Retail #MasterData
What Are SAP Patch Days?
Patch days (also sometimes referred to as patch Tuesdays/update Tuesdays) serve as critical checkpoints for users and system administrators alike.
How SAP Can Help Businesses Build A Sustainable Supply Chain
A sustainable supply chain is one that fully integrates ethical and environmentally responsible practices into a competitive and successful model.
SAP helps businesses connect processes and data so they can make faster decisions that keep operations lean, safe, and agile.
What is a sustainable supply chain? https://sap.to/60547smxm
#Sustainability #SupplyChain
Meet the New Homepage & Mobile Experience in SAP SuccessFactors | 2H 2025 Release Highlights
Take a quick tour of the new SAP SuccessFactors home page and mobile experience, designed for faster, simpler HR workflows in 2H 2025.
In this 2H 2025 release highlight, Senior Director of Product Management Ling Liu walks through the updated SAP SuccessFactors home page and mobile experience, designed to help every user get things done quickly and easily—whether at a desk or on the go.
The new home page introduces a refreshed page layout that reduces clicks and scrolling while making next steps crystal clear. A Quick Action bar at the top gives instant access to essential actions, so employees and managers can jump straight into common tasks. A new Greeting section brings together a personalized message, quick links, and featured cards that surface upcoming milestones and relevant items.
Key items that require user attention are organized into “Needs Attention” and “Organizational Updates” sections, helping people focus on what’s most important right now. The “Explore More” area adds data visualization cards that provide at-a-glance insights into role-specific KPIs and metrics, giving leaders and HR teams a more data-driven starting point for their day. Custom banners with engaging visuals keep everyone informed and connected to key company messages, while pre-built WalkMe content offers visual guidance so users can quickly find and adopt new features.
On mobile, the native apps have also been enhanced for efficiency. Users are greeted with their company’s branding, and a redesigned header offers quick access to Joule, notifications, and profile and settings. A new “Needs Attention” carousel highlights the top three priorities by due date, and a reimagined “To Do” screen separates approvals and other tasks with filters so users can focus on what matters most in the moment.
The updated home page is designed for a seamless transition, with minimal disruption for administrators and a guided adoption experience for end users. There’s no need to migrate data or perform upgrade tasks—organizations can simply benefit from a more efficient layout, smarter navigation, and enhanced features that support a better day-to-day experience with SAP SuccessFactors.
0:08 – Introduction
0:37 – Updated home page on desktop
1:37 – Update home page on mobile
2:23 – Closing
Learn more about the latest innovations in SAP SuccessFactors: https://sap.to/60507ZxdM
#SAPSuccessFactors #UX
How SAP And UNICEF Help Tackle Global Youth Unemployment
The divide between the digital skills young people possess and the needs of employers is a big challenge and contributes to a high youth unemployment rate, particularly in the Global South. The SAP Educate to Employ initiative, set up as a digital pathway through Youth Agency Marketplace (YOMA), a public-private-youth ecosystem from UNICEF’s Generation Unlimited, aims to address this challenge and enable young people like Edmond gain skills for a digital economy.
Learn more: https://sap.to/6056AZH7g
00:00 Meet Edmond Shange, SAP Educate To Employ Alumnus
00:25 Meet Nadi Albino, Deputy Director UNICEF Generation Unlimited
01:09 UNICEF GenerationUnlimited and SAP Partnership
01:30 SAP Educate To Employ Platform
01:56 The Impact
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