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Unleashing the Power of SAP’s Customer Insights Dashboard

In today’s digital landscape, visibility into your SAP solutions is paramount, not just a luxury. Enter the customer insights dashboard, a strategic tool within SAP for Me designed to transform complex data into clear insights and, ultimately, into informed decisions.

SAP for Me: tailored digital gateway

SAP for Me transcends the typical portal; it’s your customized digital gateway to holistic SAP insights. Every aspect, from system landscapes to support services, is tailored to meet the distinct needs of your role and responsibilities.

SAP for Me is more than a portal — it’s your gateway to intelligent support.

Thomas Pfiester, member of the Extended Board of SAP SE and head of Global Customer Engagement & Services

Customer insights dashboard: comprehensive SAP viewfinder

Residing in SAP for Me, the customer insights dashboard delivers a comprehensive, customizable view of your SAP environment—whether you’re managing hybrid settings, tracking case trends, or preparing for contract renewals. It empowers users to:

  • Obtain a 360° view across all SAP engagements
  • Analyze support data, product portfolios, renewals, and system landscapes
  • Review historical support cases for quality, volume, and trends
  • Leverage customizable filters and automated reporting for precise insights

This tool is designed to both report data and to transform it into actionable intelligence, enhancing leadership clarity and decision-making confidence.

What’s new: continuous enhancements

SAP is committed to continuously refining the customer insights dashboard to cater to evolving needs. Notable recent enhancements include:

  • Benchmark capabilities through peer group comparison
  • On-demand generation of detailed reports like support insights report and case overview report
  • Increased visibility with partner case statistics and onboarding milestones

These updates are meticulously designed to deepen insights and streamline strategic processes. Additional planned updated include:

  • Deeper engagement metrics from SAP Enterprise Support Academy
  • Advanced AI-driven insights for smarter, quicker decisions
  • CPU consumption and memory consumption for private cloud: Access performance metrics for private cloud environments

Data without insight is noise. SAP for Me turns it into action.

Anja Schneider, senior vice president and global head of Premium Engagement & Advisory at SAP

Accessing the dashboard

Starting with this powerful tool is straightforward via three ways:

  • Use the direct link: me.sap.com/reporting
  • Use the reporting icon:
    • Log into SAP for Me
    • Click on the reporting icon on the left menu bar
  • Use the customer insight dashboard card:
    • Log into SAP for Me
    • Navigate to the Services & Support then Diagnostics, Reporting & Analytics
    • Click on the customer insights dashboard card

In all three cases, ensure your S-user ID is authorized to access the necessary features (get more information in SAP Note 3336856).

Why it matters

With comprehensive visibility, your approach shifts from reactive problem-solving to proactive strategic planning. The Customer Insights Dashboard equips you with the clarity to forecast and act effectively, supporting your role as a strategic leader within your organization.

When support is transparent, it’s not just reactive — it’s strategic.

Stefan Steinle, executive vice president and global head of Customer Support & Cloud Lifecycle Management at SAP

Turn insight into strategic action

For CIOs, IT administrators, and support leaders, the customer insights dashboard is more than a tool; it’s your strategic command center embedded within SAP for Me. Experience how it turns insights into impactful actions today.

  • SAP for Me portal: Access the customer insights dashboard through the SAP for Me portal
  • Getting started guide: Learn how to effectively use the dashboard with this video tutorial
  • Customer insights dashboard portal: All relevant information can be found in the reporting portal

Check it out today and discover how insight becomes impact.


Oliver Huschke is vice president of External Engagements, Customer Support & Cloud Lifecycle Management at SAP.

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Vulnerabilities, Threats, and Risks to SAP Applications: A Primer

Vulnerabilities, threats, and risks in SAP applications are some of the most important concepts in the domain of SAP cybersecurity because they are used to build any cybersecurity program.

Discover How to Extend SAP S/4HANA Cloud the Right Way

Innovation is critical — but without the right foundation, it can quickly lead to complexity and cost. SAP’s clean core strategy helps customers build and extend their SAP S/4HANA Cloud systems in a way that is stable, agile, and innovation-ready.

Cloud ERP:  Be ready to seize opportunities and secure your success

The goal is simple: keep the core clean, standard, and upgrade-stable while still enabling business-specific differentiation where it counts.

Why clean core matters

Over time, many ERP landscapes become weighed down by custom code, undocumented changes, and hard-to-maintain integrations. This limits flexibility, slows down upgrades, and increases the total cost of ownership.

The clean core approach addresses these challenges by promoting the use of standard processes and enabling strategic extensions for differentiation. It focuses on building resilient business processes supported by seamless integration, efficient operations, and strong data quality.

By embracing a clean core approach, customers can:

  • Accelerate innovation cycles
  • Minimize technical debt
  • Simplify system maintenance and upgrades

Rather than limiting agility, clean core ensures that extensions are done the right way — with long-term stability, scalability, and innovation-readiness in mind.

Clean extensions: build what you need, without risk

Business differentiation often depends on tailored processes, custom applications, or personalized user experiences. SAP supports this through clean extensibility, a framework that enables innovation without compromising system integrity.

Extend SAP S/4HANA Cloud using:

  • Side-by-side extensibility on SAP Business Technology Platform (SAP BTP): creating scalable, decoupled applications that run independently from the core.
  • On-stack extensibility with ABAP Cloud: tightly integrated, upgrade-stable extensions within the ERP system

Both models ensure flexibility while keeping systems clean, secure, and easier to maintain. Choose between side-by-side and on-stack extensibility based on your use case, applying an SAP BTP-first strategy.

Clean core level concept: clarity and control

To clarify extensibility decisions and simplify qualification criteria, SAP has evolved its original three-tier model into the clean core level concept, an enhanced maturity model that brings greater structure, flexibility, and transparency. It also provides a more pragmatic approach to managing custom code in SAP S/4HANA Cloud.

The new maturity model categorizes extensions into four distinct levels (A, B, C, and D) based on their architectural integrity, upgrade safety, and alignment with clean core principles. The evolved framework empowers organizations to make smarter decisions, streamline development, and continuously optimize their extensions — with more clarity, confidence, and long-term control.

Each extension is evaluated using a standardized methodology that looks at how the extension is built, how well it is decoupled from the core, and how easily it can be upgraded or maintained.

The model defines four levels of compliance:

  • Level A – Extend with SAP Build: Fully compliant extensions using only publicly released and stable SAP interfaces, backed by formal stability contracts.
    • Side-by-side: Built on SAP BTP, using pro-code and low-code tools for app development and process automation.
    • On-stack: Built within SAP S/4HANA Cloud using the ABAP Cloud development model with publicly released APIs.
  • Level B – Leverage classic APIs: Compliant extensions, in addition to meeting level A criteria, using also SAP’s classic APIs and technologies.  These APIs offer well-defined, documented, and generally upgrade-stable interfaces for extension use.
  • Level C – Accesses internal objects: Partially compliant extensions allowing access to SAP internal objects, offering flexibility for legacy scenarios. To minimize upgrade risks, SAP plans to provide a changelog for SAP objects to help identify changes early and plan upgrades proactively.
  • Level D – Not recommended extensions: Extensions not considered “clean” that use explicitly non-recommended objects or techniques; for example, explicitly non-recommended objects, modifications, write access to SAP tables, or implicit enhancements. These represent the highest risk and create significant technical debt.

By assigning each extension to a compliance level, the clean core level concept gives IT leaders, enterprise architects, and business stakeholders a shared vocabulary and visual road map for assessing their current ERP landscape. It supports transparent decision-making regarding where to invest in cleanup, modernization, or new development.

How SAP supports your journey to clean extensions

SAP offers a full set of technologies to support clean, upgrade-safe extensions and provide clean core insights:

  • SAP BTP serves as the foundation for side-by-side extensions, enabling development, automation, and integration.
  • SAP Build is a unified application development and process automation solution for developing apps, AI agents, and automations using pro-code, low-code, and generative AI — enabling personalization and efficiency at scale.
  • ABAP Cloud, part of SAP Build, supports both on-stack and side-by-side development, enabling the enforcement of clean principles through syntax checks and lifecycle support.
  • Joule, SAP’s AI copilot, boosts developer productivity by generating clean, context-aware code and streamlining workflow automation across ABAP, Java, JavaScript, and low-code tools.
  • The RISE with SAP Methodology dashboard provides real-time insights into clean core adoption.
  • For detailed code-level governance, the ABAP test cockpit is the key tool.

Smarter way to extend

Supported by the level concept and a powerful set of extensibility tools, SAP’s clean core strategy empowers organizations to innovate faster, increase agility, and lower total cost of ownership.

Extend what sets you apart: Decoupled extensions simplify upgrades and accelerate innovation. That’s one advantage of clean core.

Learn more at sap.com/clean-core.


Priyadarsana Panda is senior vice president and general manager of Cloud ERP Solution Area at SAP.
Steffen Pietsch is vice president and head of SAP BTP Product Management at SAP.
Rudolf Hois is senior vice president and chief product owner of Cloud ERP Private at SAP.

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9 Automated and Monitored Internal Controls in Cash Management with SAP S/4HANA

SAP S/4HANA has incorporated robust automated and monitored internal controls into the area of finance that covers cash management.

Why Understanding the Customer Journey Matters More Than Making the Product Perfect

In the world of product development, innovation often is the No. 1 priority. However, true success lies not just in what we build, but in how it’s experienced. When product teams shift their focus from features to customer satisfaction, they unlock the power to create solutions that resonate deeply with users.

SAP Business Suite: Deliver exceptional business value and help your business stay ready for what’s next

Let’s explore how embracing customer insights transform good intentions into meaningful impact across SAP Business Suite.

Build relationships with customers, not attachments to products

Product teams pour enormous passion and effort into building innovative solutions. Yet the real impact comes when that same energy is focused not just on what we build, but how it is experienced.

A product can be packed with features and innovation, but none of that matters if the overall experience does not meet real user needs. That is why product experience eats product capabilities for breakfast.

From good intentions to real impact: outcome over output

Today, at SAP we are in the fortunate position of having access to rich data that helps us understand:

  • How customers use our software
  • How they truly experience it
  • What they actually need from SAP Business Suite

Customer insights replace internal assumptions with the reality how end-users are interacting and using the different capabilities of our software. Instead of guessing what matters, we uncover it through data-driven discovery. Instead of building based on what we think is needed, we deliver what’s proven to create value.

This is how product managers evolve: from intuition-led decision-makers to data-driven strategists, designing solutions that align with real-world use – and with the business outcomes our customers care about.

Three layers of insight that drive better software

This insight-driven approach is grounded in real data that reflects how customers use and experience our software. To improve how software is built, introduced, and adopted, we focus on three essential types of product insight.

  • License consumption reveals usage gaps and efficiency opportunities: What has the customer licensed and how much of it is actually being used? This gap often reveals untapped potential and opportunities for greater efficiency across SAP Business Suite.
  • Functional usage highlights adoption patterns and usability challenges: Which apps, features, and capabilities are being used regularly? Equally important: what’s being underused or not used at all, and why? Low adoption does not always mean low value. It might indicate complexity, lack of awareness, or gaps in enablement.
  • Product experience feedback captures the human voice behind the data: How do users feel about the product? Are they satisfied? Where do they get stuck? This feedback adds human context to the raw data. In 2024 alone, end users, customers, partners, and consultants submitted more than 2.7 million product improvement requests and feedback records via in-product feedback surveys and our Customer Influence site, a rich source of insight to guide meaningful change.

Together, these three layers give our teams the foundation of a holistic view — of both product performance and of the experience behind it. And that experience is often the difference between a product that is used and one that is valued. This understanding enables smarter decisions, faster iteration, and ultimately software that reflects and supports the way customers work.

Product 360: SAP Business AI-powered one-stop insights hub

Disclaimer: The data shown in this screenshot is for illustrative purposes only. It is based on sample content and does not reflect any actual customer or usage data.

It is not only about collecting feedback; it’s about closing the loop, so every voice helps shape the product. And it’s about making sure our customers can see that we listen and understand what they really need.

Turning insights into action for product teams and customers

We are not just collecting this data for our product teams at SAP; we’re making it transparent and actionable for customers. Through SAP for Me, customers can access dashboards that visualize license utilization and feature usage within their own portfolio, along with key value drivers and benchmarks across peers and industries. For SAP S/4HANA Cloud Public Edition, they also receive aggregated feedback summaries from their end users, with more products to follow.

To turn these insights into real outcomes, we combine the power of SAP Business AI and Joule with in-app guidance tools like WalkMe solutions. This allows users to see where action is needed and to immediately take the right steps. From surfacing relevant KPIs to guiding users through change and process adoption, we are making enablement part of the flow of work.

By shifting our focus from what we build to how it’s experienced, we are not only improving software; we’re elevating the entire customer journey. Every insight, every piece of feedback, and every usage pattern brings us closer to delivering solutions that truly matter.

The more we understand how products are experienced, the better we can shape what comes next — for our customers, our teams, and the future of SAP Business Suite. Because when we fall in love with our customers, not just the product, we create value that lasts and experiences that lead the way forward.


Florian Heretsch is senior vice president and global head of SAP Product Experience.

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Segmentation Variants in Planner Workspaces in SAP IBP | 2508 Release Highlights & Demo

Explore with us this powerful new feature in Planner Workspaces called Segmentation Variant. It is designed to eliminate the need to scan large, unfiltered data sets to access the data you need. Traditional manual filtering can be time-consuming and inefficient, especially when dealing with large datasets. Segmentation variants allow users to create workbook variants with specific filter criteria, making data management more efficient.

Additional information about SAP Integrated Business Planning 2508 can be found in the What’s new section of the Help Portal: https://sap.to/6050fzr8i

Learn more about SAP Integrated Business Planning: https://sap.to/6051fzr8c

Q2 2025: SAP’s Customer Momentum in the Americas

In the second quarter of 2025, SAP demonstrated significant momentum in the Americas. Organizations across the region and industries are continually recognizing SAP as a premier partner for driving transformation and strategic initiatives. 

Find the SAP solutions you need to run your business processes and enterprise more efficiently

SAP’s commitment to investing in innovation is delivering growth and value to organizations across the region. Thousands of companies continue to place their trust in SAP to propel their digital journeys, evident in the rising adoption SAP Business Suite and SAP Business AI, which are redefining how work is done and processes are streamlined. Businesses are increasingly implementing AI agents to automate complex tasks, freeing up valuable time and resources for innovation and growth. 

Accompanying this transformative shift is the importance of SAP Business Data Cloud, which integrates both SAP and non-SAP data. This enhanced visibility and informed decision-making capability are crucial for driving effective business outcomes and maintaining a competitive edge. 

In the second quarter, organizations that selected SAP Business Data Cloud include Acron Aviation, which also selected SAP Business AI and SAP Cloud ERP Private, Brown-Forman, and NEBCO, which also selected SAP Cloud ERP. 

Coming off our partnership announcements at SAP Sapphire and Adobe Summit, in Q2 Adobe selected SAP Signavio, SAP Business Data Cloud, and expanded its WalkMe footprint for an enterprise-wide adoption. 

Meanwhile, companies across the Americas are continually embracing RISE with SAP Methodology, leveraging SAP Cloud ERP Private to drive their digital transformations. Companies that embarked on this journey during the second quarter include: 

  • LEROY MERLIN Brasil, is the largest retail chain for home improvement, present in 14 states with 55 stores. The company is renowned for its significant investments in innovation and sustainability, and it stands as SAP’s largest retail customer in the country. To drive innovation, embrace AI, and build a resilient supply chain amid the fast-paced retail industry, LEROY MERLIN has migrated to SAP Cloud ERP Private.  
  • Mannington Mills, a fifth-generation family-owned leading manufacturer of fine flooring, selected SAP Cloud ERP Private, SAP Business AI, and SAP SuccessFactors to streamline business operations and further improve productivity. 
  • Iochpe-Maxion, a Brazilian multinational, is a global leader in automotive wheel production and a major manufacturer of automotive structural components in the Americas. With operations spanning Maxion Wheels and Maxion Structural Components in the automotive sector, and AmstedMaxion in the railway sector, the company produces around 50 million wheels annually. To boost its technological infrastructure and further streamline global operations, Iochpe-Maxion strategically migrated its existing SAP S/4HANA to SAP Cloud ERP Private  
  • Mega Alimentos, the prominent Mexican company with over three decades of experience in the candy, sauce, and chamoy industry, including its iconic brand “La Botanera,” has embarked on the path of RISE with SAP with SAP Cloud ERP Private as part of its commitment to digital transformation. 
  • Transpire Bio is a U.S.-based, clinical-stage biopharmaceutical company developing inhaled drug-device combination products for serious diseases where therapeutic options are significantly lacking. The company selected SAP Cloud ERP Private to track its revenue, streamline operations, and prepare for growth as they bring their pipeline of inhaled therapies to market. 

Other organizations that chose SAP in the second quarter include Gardner White, which selected SAP Cloud ERP and SAP Business AI, and Delta, a leading global airline that served more than 200 million customers in 2024. The airline selected SAP Supply Chain Management solutions to help boost logistics visibility, ensure better process controls, and effectively manage freight costs.  

As we look ahead, we are committed to empowering our customers to achieve more than ever before. We’re continuing to invest in the innovations that will deliver growth, value, and success to our customers around the world.

Indeed, SAP is helping businesses lead the way into the future.


Jan Gilg is CRO, president of SAP Americas & Global Business Suite, and a member of the Extended Board of SAP SE.

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Aker BP Breaks Through in Predictive Maintenance and Operational Excellence

Aker BP, one of Norway’s privately owned oil, gas, and energy companies, operates six major fields on the Norwegian continental shelf. The company produces around 440,000 barrels of oil equivalent daily, making it one of Europe’s largest independent listed oil producers.   

Run a sustainable, risk-resilient supply chain with balanced asset performance, risks, and costs

Its equipment and personnel operate in some of the harshest environments on Earth. Every piece of equipment is vital for safe, efficient operations; even minor failures can cause significant downtime, production losses, or safety risks.

Maintenance costs for oil, gas, and energy companies are substantial, involving helicopters, specialized technicians, and strict safety protocols. A single maintenance trip can cost hundreds of thousands of euros, while unplanned downtime can result in millions in losses.  

Recognizing these challenges, Aker BP decided to embrace digitalization to improve efficiency and safety. Its goal was to build an infrastructure where equipment could communicate its needs proactively, alerting operators well before problems occur. 

To realize this vision, Aker BP implemented SAP Asset Performance Management as a hub for condition-based maintenance (CBM). In partnership with Lighthouse, the company leveraged SAP S/4HANA and SAP Business Technology Platform (SAP BTP) as well as artificial intelligence and machine learning to automate maintenance and enable predictive, data-driven decision-making. 

Vision behind Aker BP’s digital ambitions

Within the company, the key challenge was not just collecting data but making it actionable. Knowing the importance of digitalization, Aker BP decided to deepen the understanding of available data and use it effectively for informed decision-making while ensuring thorough documentation of these decisions.

“In Aker BP, we have a strong ambition to modernize and digitalize the way we work,” shared Torben Kristensen, Advanced Reliability engineer at Aker BP. “It is not just an ambition, it is a necessity.”

Operating Normally Unmanned Installations (NUIs), Aker BP required robust monitoring solutions to gain clear insights into system health and to anticipate maintenance tasks ahead of time. This proactive approach was crucial given the remote and automated nature of the company’s facilities. 

Aker BP knows that automation is integral to achieving these objectives. The company decided to automate the processing and management of the decisions made in the previous steps to enhance efficiency and accuracy. 

Putting plan into action

The foundation of the project was the use of SAP Asset Performance Management to create a robust CBM hub. To meet Aker BP’s unique needs, the team leveraged standard building blocks from SAP BTP to extend SAP Asset Performance Management with the asset data onboarding application to manage data ingestion and integrate third-party alerts. 

The challenges were efficiently collecting and processing time-series data and real-time alerts. With the assistance of Lighthouse, the team developed a custom onboarding application to streamline the data ingestion process for smooth integration and accurate real-time monitoring.  

“Our goal is to establish a comprehensive maintenance strategy that eliminates unknown breakdowns on critical equipment,” explained Kim Alexander Jørgensen, operations manager for Reliability and CBM at Aker BP. “By leveraging real-time data and condition-based maintenance, we aim for zero unknown failures, ensuring optimized reliability across our operations.”

Using the data from SAP S/4HANA allows engineers to fine-tune how thresholds for various assets are set; alerts are only triggered when necessary, avoiding interruptions. This integration meant that the system was always working with accurate, up-to-date information, which is critical for timely and effective decision-making. 

Recognizing the value of third-party specialist systems that had years of accumulated knowledge about specific equipment, Aker BP focused on integrating alerts and events from these systems into the SAP Asset Performance Management hub. This integration allowed Aker BP to benefit from external expert data without duplicating efforts, with maintenance responses based on real-time information. 

The condition monitoring was handled in silos by different specialist systems, leading to inefficiencies and manual processes. The team created a unified overview page on SAP BTP that consolidates data ingestion, alert management, and monitoring in one place, allowing engineers to manage alerts more efficiently and ensure that responses are timely and well coordinated. 

Seamless user experience meets workflow efficiency

With the CBM hub, engineers now have a comprehensive view of system activities at their fingertips. The heartbeat overview continuously monitors both core and third-party systems, making sure they are operational and providing confidence in the reliability of the data. This also allows engineers to quickly detect any issues that may arise during the data ingestion process. 

Alerts from multiple sources offer details on system health, maintenance needs, or potential failures. Presented hierarchically, these alerts help users prioritize and easily access the most relevant, actionable information. 

The 2020 migration to SAP S/4HANA was a key milestone, enabling integration of various SAP applications with SAP Asset Performance Management. This links alerts from asset performance management to business processes like work orders and notifications. For example, an  SAP Asset Performance Management alert triggers an SAP Fiori notification with context-specific data, allowing immediate action without switching systems. 

Integration with third-party systems adds further context, including links to original alerts in source systems for deeper analysis. By centralizing maintenance data, Aker BP has integrated multiple SAP applications into SAP Asset Performance Management, facilitating seamless workflows and supporting the growing scale and complexity of operations. 

Fine-tuning was essential after implementation, as alerts were initially too frequent. The team introduced a “mass close” feature to categorize multiple alerts as false positives or data anomalies, maintaining transparency by recording closure reasons and enhancing future learning. Additionally, engineers can now add comments to alerts, documenting and sharing findings directly within the system. 

Business benefits and what lies ahead for Aker BP 

SAP Asset Performance Management has provided significant business value to Aker BP, including increased operational efficiency through automated monitoring and maintenance, which allows engineers to focus on critical tasks. Cost savings have been achieved through reduced emergency repairs and lower operational expenses, and real-time monitoring improves safety by identifying potential issues before they escalate, particularly in high-risk environments. 

The company implemented proactive maintenance, driven by AI and machine learning, and now can estimate potential failures, which has helped the company to minimize downtime and extended the asset lifespan. The system’s centralized data — integrated with SAP S/4HANA — enhances data accessibility and interpretation, while its scalability means it can handle Aker BP’s growing operations.

“For our new project, ‘Yggdrasil,’ starting up in 2027, this solution is a prerequisite,” said Terje Lindrupsen, senior maintenance engineer at Aker BP.

The company plans to expand this solution to all of its brownfield and greenfield installations, and also plans to transition to the latest Internet of Things (IoT) capabilities in SAP Asset Performance Management, embedded IoT, in 2025, enabling even more advanced real-time monitoring capabilities.  

Learn more about Aker BP’s journey to predictive maintenance

How Siemens Accelerates Sustainable Innovation with Joule for Consultants

Discover how Siemens is driving sustainable transformation and business efficiency through AI-powered solutions and SAP S/4HANA Cloud. In this inspiring story, a Siemens leader explains how Siemens leverages SAP Joule for Consultants to accelerate onboarding, access proprietary SAP knowledge, and empower employees during a major cloud transformation.

Learn how Siemens and SAP’s long-standing partnership is breaking down silos, enabling smarter, more sustainable operations, and fostering co-innovation for the future. See how AI and digitalization are at the heart of Siemens’ strategy to create sustainable buildings, rail systems, and energy solutions, while making business processes more efficient and future-ready.

Learn more: https://sap.to/60554pciz

0:00 – Passion for Baking & Technology
0:28 – Embracing Innovation at Siemens
0:47 – Siemens’ Vision for Sustainability
1:09 – SAP S/4HANA Cloud Transformation
1:27 – Accelerating Change with SAP Joule
1:35 – Business Benefits: Faster Knowledge Access
1:54 – Siemens & SAP: Co-Innovation for the Future

Pandora Leverages SAP to Support Its Strong Foundation for Growth

Headquartered in Copenhagen, Denmark, Pandora designs, handcrafts, and markets high-quality jewelry at affordable prices using only recycled silver and gold materials.

The company, which employs 37,000 people and had revenues last year of DKK 31.7 billion (EUR 4.2 billion), can trace its origins back to 1982 and a small family-run shop in Copenhagen.

In the 42 years since then, Pandora has grown into the largest jewelry brand in the world, with jewelry sold in more than 100 countries through retail stores and online.

“Pandora is the brand that’s all about love, and it is about gifting to your loved ones but also celebrating yourself when you have had an amazing achievement,” said Mariane Heidingsfelder, Pandora’s senior vice president of Business Transformation.

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