The rapid pace of digital transformation is reshaping how businesses operate, pushing companies to adopt more agile, efficient, and innovative solutions. Today, I’m excited to announce a significant step forward in our mission to help companies of all sizes harness the full potential of cloud computing through our strengthened collaboration with Amazon Web Services (AWS). Together, SAP and AWS are introducing GROW with SAP on AWS, an initiative that merges SAP’s enterprise resource planning (ERP) expertise with AWS’s robust cloud infrastructure, offering organizations a streamlined path to modernize their operations and unlock new business opportunities.

This integration represents more than just a technical achievement – it’s a strategic milestone in our commitment to delivering exceptional value to our customers of all sizes. It highlights the capabilities of GROW with SAP on AWS, exploring its technical foundation and the transformative impact it can have on businesses embracing SAP S/4HANA Cloud Public Edition to drive innovation and operational excellence.

What Exactly Is GROW with SAP on AWS?

At its core, GROW with SAP is a comprehensive cloud ERP solution designed to help businesses adopt SAP S/4HANA Cloud Public Edition quickly and effectively. By leveraging AWS’s global infrastructure, this offering can provide a ready-to-run cloud ERP system that integrates industry best practices, preconfigured processes, and continuous innovation. Our customers have consistently told us they need three things: seamless scalability, ironclad security, and the ability to innovate rapidly. This new offering delivers on all three fronts. Key features of GROW with SAP include prebuilt industry solutions for a broad array of manufacturing-centric and services-centric industries; rapid deployment using guided tools and methodologies like the SAP Activate process; scalability and flexibility; and embedded AI capabilities that are built into our end-to-end processes to enable real-time insights and process automation.

By leveraging AWS’s global infrastructure with SAP’s deep enterprise expertise, GROW with SAP on AWS via AWS Marketplace can empower businesses to adopt a modern, intelligent ERP system designed for agility, scalability, and innovation. It brings together the best of SAP S/4HANA Cloud Public Edition and AWS’s cloud capabilities and offers a comprehensive solution tailored to meet the evolving needs of businesses. Here’s how it helps deliver value:

• Empowering financial and operational excellence with AI-driven insights: GROW with SAP integrates SAP Business AI-powered processes, enabling businesses to make faster and more accurate decisions through real-time, data-driven insights and actionable recommendations. With Amazon Bedrock models available through SAP’s generative AI hub, customers can innovate further by embedding generative AI into core business processes. For CFOs, this can mean enhanced financial control, compliance, and cost optimization. For COOs, the solution helps streamline operations with AI automation, boosting productivity and enabling scalable infrastructure for agile business growth. It also improves cross-functional collaboration, encouraging innovation and efficiency. These features help CFOs and COOs improve overall financial performance and operational flexibility, setting their organizations up for long-term success.
• Comprehensive SaaS ERP built for industry needs: At its core, GROW with SAP can provide a full-featured, software-as-a-service (SaaS) ERP solution designed to address both product- and service-centric industries. Leveraging over 50 years of SAP’s expertise in helping customers run at their best, the solution comes with prebuilt industry-specific capabilities. Its modular structure helps ensure customers can future-proof their operations by easily adding advanced features or new functionalities as their needs evolve.
• Faster rollouts and prebuilt processes: The solution helps accelerate time-to-value by offering preconfigured processes, guided tools, and proven methodologies like SAP Activate. These elements can ensure a predictable implementation scope and timeline, helping business go live in months – a significant improvement over traditional ERP deployment approaches.

Accelerate Deployment with AWS Marketplace

The availability of GROW with SAP on AWS through the AWS Marketplace allows for customers to work collaboratively with joint SAP and AWS partners to quickly implement and scale their ERP systems. Key benefits include:

• Simplified procurement and billing: AWS Marketplace offers an integrated purchasing experience, reducing administrative overhead and accelerating adoption. Customers can procure GROW with SAP alongside complementary SAP solutions available on AWS Marketplace, consolidating billing into one unified invoice for easier financial management.
• Accelerate seamless deployment: By partnering with designated GROW with SAP and AWS experts, businesses can deploy a ready-to-run SaaS ERP on AWS in a matter of months versus years with traditional approaches. This approach can reduce complexity and ensure predictable outcomes, allowing companies to focus on achieving business goals rather than navigating lengthy implementation cycles.

Why GROW with SAP Stands Out

The combination of SAP S/4HANA Cloud Public Edition and AWS infrastructure creates a transformative platform for businesses looking to modernize their operations. With embedded intelligence, modular design, rapid deployment options, and seamless integration through AWS Marketplace, GROW with SAP on AWS is more than just an ERP solution – it’s a strategic enabler for digital transformation. For organizations seeking to stay competitive in today’s fast-paced digital economy, GROW with SAP on AWS offers not just a path forward but a platform for continuous innovation and growth.

Looking Ahead: The Future of Cloud ERP

The introduction of GROW with SAP on AWS represents more than just a technological advancement; it’s a paradigm shift in how businesses approach ERP adoption. By combining the strength of SAP’s enterprise expertise and AWS’s cloud innovation, this solution creates a powerful foundation for digital transformation. Together, we’re not just helping businesses adapt to change – we’re empowering them to drive it.

As organizations continue navigating an increasingly digital economy, solutions like GROW with SAP on AWS via AWS Marketplace offer a clear path toward agility and resilience. Whether you are a mid-sized company looking to modernize or an enterprise seeking advanced AI-driven insights, this collaboration can provide the tools you need to succeed in today’s competitive landscape. I’m particularly excited about how this collaboration will enable our customers to leverage the full potential of our partnership.

For more information about how GROW with SAP on AWS can transform your business operations, reach out to your SAP representative or visit our website.

Jan Gilg is president and chief product officer for Cloud ERP at SAP.

GROW with SAP in AWS Marketplace to Help Customers Rapidly Adopt Cloud ERP and Innovate with Advanced Generative AI Solutions

WALLDORF — At AWS re:Invent, Amazon Web Services, Inc. (AWS), an Amazon.com, Inc. company (NASDAQ: AMZN), and SAP SE (NYSE: SAP) today announced GROW with SAP on AWS, which will allow customers of all sizes to rapidly deploy SAP’s enterprise resource planning (ERP) solution while leveraging the reliability, security and scalability of the world’s most broadly adopted cloud.

The collaboration will simplify and accelerate the adoption of SAP S/4HANA Cloud Public Edition and unlock new generative artificial intelligence (AI)-assisted innovation for customers. This expands on the two companies’ longstanding joint commitment to help customers transform their businesses and establishes AWS as the first cloud provider to offer the GROW with SAP solution through its cloud marketplace.

ERP solutions provide organizations with a centralized platform for optimizing and automating functions such as finance, human resources, supply chain and customer service with end-to-end visibility into all critical aspects of the business. Historically, these deployments required high upfront costs to provision hardware and software licenses, as well as burdensome change management processes to adapt workflows around mission-critical operations. The GROW with SAP solution is a software-as-a-service solution that helps customers adopt cloud ERP quickly. Unlike on-premises deployments, customers who deploy the GROW with SAP on AWS initiative will benefit from simplified and reduced deployment time—from years to months—with no upfront provisioning or licensing costs. Customers also benefit from one unified bill, the opportunity to use their existing AWS credits and commitments, and the availability, flexibility and scalability of the cloud.

GROW with SAP will make it easier for customers to streamline business operations to better serve their end users and build secure generative AI applications by combining their SAP data with AWS industry-leading generative AI services, such as Amazon Bedrock. Available through the generative AI hub in the SAP AI Core infrastructure on SAP Business Technology Platform (SAP BTP), and directly on AWS, Amazon Bedrock offers a broad selection of foundation models from leading AI companies, such as AI21 Labs, Anthropic, Cohere, Meta, Mistral AI, Stability AI and Amazon. These capabilities will complement Joule, SAP’s generative AI copilot, which works across business applications from SAP.

“For more than 16 years, we’ve worked to empower thousands of customers to transform their businesses through seamless integration of SAP solutions with AWS,” said Ruba Borno, vice president, Specialists and Partners at AWS. “We were the first cloud provider certified to support the SAP portfolio, and GROW with SAP on AWS represents our shared commitment to continuing to make it easy to realize the benefits of cloud ERP.”

“Our collaboration with AWS will provide customers of all sizes a simplified path to deploy cloud ERP with powerful automation and insights via Joule embedded across our business applications,” said Muhammad Alam, member of the Executive Board of SAP SE, SAP Product Engineering. “Today’s announcement will allow customers to transform in the cloud more easily with the proven security, reliability, and availability of AWS. By using Amazon Bedrock via the generative AI hub capability from SAP, customers can unlock even more business AI innovation.”

GROW with SAP on AWS will leverage the AWS Nitro System, a collection of hardware and software components designed to provide high performance, availability, privacy and security for cloud-based workloads. This allows customers to confidently run their critical SAP ERP applications in the cloud with enhanced performance, reliability and data protection, and without the constraints of traditional hardware configurations. Additionally, GROW with SAP on AWS will take advantage of AWS Graviton chips, which use up to 60% less energy than comparable Amazon Elastic Compute Cloud (EC2) instances for the same performance.

GROW with SAP on AWS builds on the success the two companies have achieved with the RISE with SAP solution, helping thousands of customers, including Fortune 500 companies such as BBC, Hyundai,  Moderna and Zurich Insurance Group, combine the strength of SAP and AWS for complex, mission-critical workloads.

“Making GROW with SAP available in AWS Marketplace will unlock tremendous opportunities for us to accelerate widespread customer adoption of SAP cloud ERP solutions infused with embedded business AI capabilities,” said Steve Niesman, executive vice president & president, Americas region, at NTT DATA Business Solutions. “The combination of SAP’s proven cloud ERP solutions combined with the security, reliability and scalability of AWS, plus the integration of cutting-edge generative AI solutions and services, will empower customers with significant productivity gains and the ability to innovate and thrive in the digital age.”

GROW with SAP on AWS is planned to be available through AWS Marketplace in the coming months. Customers can explore GROW with SAP and other SAP solutions in AWS Marketplace at aws.amazon.com/sap/grow.

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