Retail Public Cloud ERP and AI Shopping Assistant Headline SAP Innovations at NRF 2025


  • SAP also debuts solutions to address loyalty gap as new survey results show 80% of U.S. consumers feel undervalued by brands

NEW YORK SAP SE (NYSE: SAP) announced a slate of new solutions and capabilities catering to the retail industry at Retail’s Big Show, the flagship industry event hosted by the National Retail Federation.

SAP’s top news is the general availability of the SAP S/4HANA Cloud Public Edition, retail, fashion, and vertical business solution. This enterprise resource planning (ERP) solution is built specifically for retailers and marks a significant milestone in bringing tailored ERP capabilities to retailers of all sizes worldwide.

At NRF, at NRF, the art of retail meets the power of innovation

“SAP’s announcement of an all-in-one platform tailored for retail represents a meaningful differentiator in the market,” said Leslie Hand, Group Vice President for IDC Retail Insights. “Retailers often struggle with fragmented solutions that excel in some areas but cannot deliver the end-to-end integration necessary for seamless retail operations.”

“With SAP S/4HANA Cloud Public Edition, retail, fashion, and vertical business, SAP brings the same best-in-class functionality trusted by market leaders and recognized worldwide, now tailored to meet the scale, price and time-to-value required by fast-growing organizations,” said Balaji Balasubramanian, senior vice president and global head, Commerce and Consumer Industries at SAP SE. He added that retailers, in order to deliver personalized experiences, need an ERP system with retail-specific processes and capabilities that are tailored to the complexities of merchandising, store operations, and retail supply chains. Balasubramanian notes that generic ERP systems lack these end-to-end retail processes and aren’t flexible enough for today’s digital consumer.

SAP’s latest offering addresses these challenges through a solution built on the flexibility of public cloud architecture that unifies industry-specific processes, data and AI and offers out-of-the-box integrations. It also provides a comprehensive suite of capabilities designed to streamline processes, enhance customer experiences and drive sustainable growth. The new platform offers integrated management of finance, procurement and merchandising, with unified operational data and ready-to-use AI.

New loyalty solution to feature data-driven personalization

SAP also announced a new loyalty management solution aimed at retailers and consumer packaged goods companies, scheduled for release in the second half of 2025.

According to new research from SAP Emarsys, four in five (83%) U.S. consumers feel undervalued by the brands they remain loyal to, with many questioning their loyalty altogether. This new solution aims to equip organizations with experiential journeys and personalized, real-time offers to help earn customer loyalty through integration with the SAP Commerce Cloud, SAP Service Cloud, SAP Emarsys and SAP S/4HANA Cloud Public Edition, retail, fashion, and vertical business solutions.

Key features include:

  • Loyalty profiles that connect every shopper with a cloud-based loyalty wallet, facilitating targeted and personalized offers, entitlements, and real-time basket analysis.
  • Multi-brand loyalty management, as well as shared loyalty programs with partners that centralize loyalty programs across regions and markets, enabling combined brand programs for gaining market share.
  • A single place for omnichannel promotion planning with real-time redemption to deliver any type of offer, digital payment and gifting to all customers on any channel.
  • Loyalty journey planning that delivers experiential omnichannel journeys tailored to customer needs through personalized commerce, marketing, service and retail interactions.
  • Quantifiable metrics that track promotion performance and loyalty-related liabilities, linking to financial systems to measure ROI, and enable settlements with the member and partner brands.

Artificial intelligence to make online shopping easier than ever

SAP also announced the general availability of an AI shopping assistant in the first half of 2025. This intelligent assistant, delivered with the SAP CX AI Toolkit, expands the existing AI capabilities of SAP Commerce Cloud, transforming the online shopping experience through natural language conversations that help customers quickly find exactly what they need.

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Media Contact:
Mallory Kuno, +1 (425) 239-9362, mallory.kuno@sap.com, ET

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Based in Germany, Raumedic designs, develops, and produces polymer- and silicone-based solutions for customer-specific medical and pharmaceutical applications, as well as products for intensive care. It offers a variety of products ranging from a single medicine tube to more complex systems such as kits for liver transplants or infusions. This diversity brings about very complex production and assembly processes. The company has over 70 years of experience in the industry; its more than 1,300 employees work in five locations in Europe and the U.S.

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🌍 Visit the SAP S/4HANA Cloud Public Edition Three-system Landscape Community or 3SL/CBC Conversion Program Information Hub page for more information: https://sap.to/6057QxPzl

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📩 Contact us at insides4@sap.com to submit a topic and give us feedback

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Navigating a Changing World: Why Values, Adaptability, and Resilience Matter More Than Ever

In today’s rapidly changing world, it is increasingly clear that values matter. As we confront pressing issues such as social justice, climate change, and the weakening of democratic principles, it becomes essential to embrace core values like diversity, integrity, equality, and adaptability — not merely as ideals, but as necessities for progress.

To navigate these challenges effectively, we must also cultivate resilience and, perhaps most importantly, develop the ability to learn how to learn, rather than focusing solely on acquiring specific skills. So, how do we maintain our values, stay adaptable, and build resilience in a world that never stands still?

Values Matter Now More Than Ever

Discrimination, for example, remains a significant problem across the globe, in fact discrimination worsened in 70% of countries between 2021 and 2022. As our societies become more diverse, we must work to respect each other’s backgrounds, beliefs, and rights. This foundation of respect helps foster a democratic society where everyone has a voice, and where decisions reflect the needs and rights of all, not just a select few.

Democracy: A System of Rights and Responsibilities

Democracy, too, requires an ongoing commitment. In times of crisis or division, democratic values can sometimes take a backseat. But a healthy democracy depends on citizens who uphold the principles of justice and transparency. Sometimes, especially during crises and economic downturns, people are drawn to “loud voices,” but this should not be mistaken for good leadership. The democratic process, while sometimes perceived as slower, remains essential for ensuring fairness and thoughtful decision-making.

Democracy is more than a system of government; it embodies the values of freedom, equality, and justice to empower individuals. In democratic societies, innovation and creativity thrive because people are free and able to express ideas, challenge norms, and pursue progress.

It’s easy to take democracy for granted, especially in societies where it has long been the norm. History, however, teaches us that when we become complacent, democracy can quickly unravel. We need to actively uphold democratic principles, protecting our freedoms and those of future generations.

In a world where global issues affect everyone, democratic values remind us that our rights and freedoms are not guaranteed — they must be earned, defended, and nurtured.

Adaptability and the Art of Learning to Learn

The days of acquiring a fixed skill set and building a stable, unchanging career are long gone. Today, the rapid evolution of technology and industry means that many jobs look different in the future. So, one of the most valuable abilities we can cultivate is learning how to learn. In fact, according to the World Economic Forum, 44% of employees’ core skills are expected to change by 2027. This immense shift underscores the need for adaptability as workers learn to stay relevant in an evolving job market.

A significant part of this transformation is being driven by artificial intelligence (AI). As AI automates routine tasks and streamline workflows, some jobs are becoming obsolete, while entirely new roles are emerging. To thrive, workers must embrace lifelong learning and flexibility, acquiring skills that help them adapt to new roles or pivot into different fields altogether.

Being adaptable and willing to learn continuously empowers us to evolve as our world does. It enables us to take on new challenges, shift our perspectives, and solve problems. As Albert Einstein said, “Education is not the learning of facts, but the training of the mind to think.” That challenges our educational systems to keep up.

Learning how to learn prepares us to thrive in an uncertain future. By building this skill, we are equipping ourselves to step confidently into unfamiliar territory and to adapt to whatever comes our way. This adaptability goes hand-in-hand with resilience — an ability to bounce back from setbacks, rethink our approach when needed, and maintain our motivation even when the path ahead is unclear.

In the age of AI and rapid technological advancements, it’s not enough to develop technical skills alone; we must also cultivate a mindset geared toward adaptability, critical thinking, and empathy. Our attitude shapes our willingness to embrace change, understand diverse perspectives, and approach challenges with curiosity. These qualities define how effectively we learn, grow, and evolve. By fostering this mindset, individuals and organizations can navigate complexity with confidence and build a sustainable future.

Developing Resilience for a Complex World

In a world where uncertainty is the only constant, resilience is essential. It’s the inner strength that helps us face adversity and continue pushing forward. Resilience is not a trait we’re born with; it’s something we need to cultivate.

Building resilience begins with self-awareness. Recognizing when we need to take a step back, recharge, or reach out for support is vital. Reflection is key! Being deeply aware of our own strengths and weaknesses, while also embracing failures as opportunities to learn and grow, is crucial. By reframing setbacks as lessons, we build the mental and emotional tools needed to navigate challenges more effectively.

Resilient people also tend to maintain a positive yet realistic outlook. They’re optimistic about the future, but they also accept that setbacks are a natural part of life. Embracing a mindset of growth rather than a fear of failure helps build resilience and keeps us open to learning, improving, and adapting.

Moving Forward with Purpose

We live in a world filled with challenges, but we also live in a time of boundless opportunity. When we stand by our values, stay open to continuous learning, and cultivate resilience, we can face uncertainty with a sense of purpose and strength.


Thomas Saueressig is a member of the Executive Board of SAP SE, leading Customer Services & Delivery.

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“They always ask for it, but there are very few companies who actually perform outcome-based business,” KUKA’s Christian Liedtke told SAP TV. “So, we set up a trial version in our own robot manufacturing.”

Learn how KUKA can help clients determine which pricing model would save the most money. https://news.sap.com/?p=230405

00:00 Why Outcome-Based Business?
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