Real-Time Stadium Ops: San Francisco 49ers Win with SAP and Executive Huddle

Game-day decisions can’t wait days. See how the San Francisco 49ers use SAP’s Executive Huddle to turn stadium data into near real-time action, helping teams react faster and improve the fan experience across the venue.

Before Executive Huddle, the 49ers sometimes waited 2–3 days after a game to get post-game survey insights. With only a limited number of chances each season to engage fans, they needed results faster, plus a way to bring key information sources together so leaders could create action items quickly.

Executive Huddle is SAP’s venue-management software built on SAP technology. It streams game-day data through SAP Datasphere and visualizes it in SAP Analytics Cloud, pulling from 10 unique sources (including ticketing, concessions, retail, and more) so teams can see what’s happening across the stadium in near real time.

Since introducing Executive Huddle, the 49ers cite a 43% increase in game-day fan satisfaction and, since 2019, a 35% increase in full-building concessions per capita.

Chapters:
00:00 – The 49ers’ innovation mindset
00:31 – The challenge: insights came too late
00:52 – What Executive Huddle is
01:01 – Near real-time dashboards with SAP Datasphere & SAP Analytics Cloud
01:31 – Results and what’s next (predictive + sustainability)

Learn more about how the San Francisco 49ers bring fan experience to the next level: https://sap.to/6055hJ3r7

#SportsTech #DataAnalytics #SAPBTP

AI, Sustainability, and the New Blueprint for Supply Chain Resilience in 2026

As we enter 2026, volatility and uncertainty have accelerated rather than eased, which puts additional pressure on global supply chains. At the same time, we are hearing from so many of our customers that technology is no longer just part of the supply chain story, but the solution to some of its toughest challenges. From geopolitical uncertainty to rising customer expectations, supply chain leaders are facing mounting pressure to deliver resilience, agility, and sustainability. The good news is that innovations like agentic AI and advanced analytics are no longer theoretical; they’re transforming workflows today, at scale.

The past few years have taught us that disruption is the new normal. Whether it’s global conflicts, raw material shortages, or sudden demand spikes, supply chains need to pivot faster than ever. That’s why this year, the conversation isn’t about incremental improvements—it’s about reimagining processes with intelligent technologies that anticipate, adapt, and act autonomously.

From complexity to clarity: how agentic AI changes the game

Agentic AI is reshaping supply chains, and we’re already seeing real value in practice:

Listen to the Future of Supply Chain podcast interview to learn more
  • Supplier onboarding in hours, not weeks: Companies can drive substantial efficiencies by collaborating more deeply with their suppliers, such as material or logistics providers. AI agents autonomously validate supplier credentials, check compliance, and integrate them into your network, cutting onboarding time by up to 50%.
  • Predictive maintenance and service that prevents downtime: Instead of reacting to failures, AI agents monitor equipment health and trigger proactive service, reducing unplanned outages by 30%.
  • Autonomous disruption handling: When short-term disruptions or opportunities arise to demand or supply levels, AI agents evaluate events and alerts, model scenarios, and drive action while keeping humans in the loop. If critical inventory needs to be shifted for example, agents place orders automatically, optimizing stock levels and reducing lead times by 25%.

These aren’t distant possibilities—they’re real scenarios already piloted by SAP Supply Chain customers. AI isn’t replacing people; its amplifying human decision-making, freeing teams to focus on strategy rather than firefighting.

Why this matters: analyst rankings tell the story

SAP solutions underpin strategies that earned recognition in major 2025 analyst reports, including:

These accolades aren’t just badges of honor. They validate the trust our customers and partners place in SAP and the impact we deliver together. They also reinforce a critical truth: supply chain excellence is now a boardroom priority.

Sustainability: from obligation to advantage

Sustainability isn’t just a compliance checkbox; it’s a competitive edge. More than 25% of global emissions are already taxed or regulated by trading systems. Circularity and carbon accountability have become core KPIs for supply chain leaders because responsible practices deliver measurable benefits. Meeting environmental, social, and governance (ESG) standards lowers regulatory and reputational risk, while optimizing logistics for lower emissions often translates into fewer miles traveled and reduced fuel costs. At the same time, customers and investors increasingly favor brands with transparent sustainability metrics, making it a powerful differentiator in the market.

SAP solutions help companies measure emissions, enable ESG compliance, and embed sustainability data deep into operational decision-making for procurement, logistics, dispatching, and planning. This turns sustainability into a lever for growth rather than a reporting exercise. In fact, companies recognized in Gartner’s rankings often cite sustainability as a driver of resilience and profitability. When businesses can prove carbon accountability and circularity, they’re not just meeting regulations, they’re building trust and unlocking new market opportunities.

Looking ahead: our 2026 roadmaps

In 2026, our priorities center on enabling supply chains that are more intelligent, more connected, and more resilient. We are deepening our investment in agentic AI to support end-to-end value streams such as integrated business planning, sales and operations execution, digital manufacturing, and logistics execution. The goal is to bring AI directly into processes where decisions are made so planning becomes more predictive and execution becomes more automated. Over time, organizations will entirely redesign workflows and decision-making processes for the true step-change in agentic AI.

We are also advancing our capabilities in supply chain orchestration. As global supply chains operate increasingly across networks, companies need a coordinated layer that unifies planning, procurement, manufacturing, and logistics with partner ecosystems. This year, we will continue strengthening how our solutions identify risks in the n-tier network of complex supply chains by synchronizing data, prescribing decisions and actions across the enterprise and the broader network, and helping customers manage disruptions end‑to‑end with greater speed and clarity.

Finally, we remain focused on data excellence. Reliable, harmonized data is essential for AI-driven decisions and for orchestrating the supply chain. In 2026, we are continuing to enhance master data consistency, improve network-wide data quality, and support AI‑ready data models that help ensure our customers can trust and operationalize their insights at scale.

Together, these areas form the backbone of the innovations we are delivering this year, with a clear aim of helping customers move from reactive operations to intelligent, proactive orchestration. But technology alone isn’t enough. The real magic happens when we collaborate with our customers and our partners, turning complexity into opportunity.

The takeaway: 2026 is about action at scale

The supply chain landscape is evolving faster than ever. Agentic AI, sustainability, and intelligent automation aren’t optional, but essential. Companies that embrace these technologies to truly evolve how they operate and take even complex decisions will lead in resilience, efficiency, and responsibility. Those that hesitate risk falling behind in a world where adaptability is the ultimate competitive advantage.

Don’t wait for disruption to force your hand. Build the capabilities now that will carry you through uncertainty and position you for growth. Learn more about SAP’s AI-powered solutions here.


Dominik Metzger is president and chief product officer of SAP Supply Chain Management.

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*IDC MarketScape: Worldwide Multi-Enterprise Supply Chain Commerce Network 2025 Vendor Assessment, November 2025, IDC #US53010225
**IDC MarketScape: Worldwide AI-Enabled Asset-Intensive Enterprise Asset Management Applications 2025–2026 Vendor Assessment, December 2025, IDC ID # US52977525
***IDC Magic Quadrant for Cloud ERP for Product-Centric Enterprises, October 2025, IDC ID# G00826212

SAP Introduces New Capabilities to Advance Pay Equity and Help Ensure EU Pay Transparency Compliance

It’s no secret that organizations with fair and transparent pay practices earn greater employee trust and a stronger brand reputation. According to the latest Mercer Global Pay Transparency Report, when prospective candidates and current employees have clear visibility into how compensation decisions are made, organizations typically see increased engagement, enhanced productivity, and improved talent attraction and retention.

To date, many employers have approached pay equity at their own pace, but a new era is beginning, one that will redefine pay practices and workplace culture for organizations across the European Union (EU). Set to take effect across EU Member States in 2026, the EU Pay Transparency Directive (EU Directive 2023/970) strengthens the principle of “equal pay for equal work or work of equal value” as enshrined in EU law, requiring employers to adopt transparent pay practices and close gender pay gaps or face potential legal and financial consequences.

SAP SuccessFactors HCM can provide a single source of truth for the critical data-driven insights needed to help organizations meet EU pay transparency requirements. Today, SAP is announcing new capabilities that can make it even easier for organizations to meet their requirements across EU countries.

Launching in 1H 2026, EU Pay Transparency Insights is a new capability within the People Intelligence package in SAP Business Data Cloud (SAP BDC), an intelligent, AI-powered application that can deliver ready-to-use, actionable insights to help leaders make more informed decisions. EU Pay Transparency Insights enables organizations to analyze compensation, identify outliers, and address pay gaps, helping them meet reporting requirements while unlocking the workforce and business performance benefits of achieving true pay equity.

Make your workforce unstoppable with a flexible set of AI-powered applications that bring your people, data, and processes together

Three requirements every employer must meet—and how SAP SuccessFactors HCM supports them

The EU Pay Transparency Directive represents one of the most sweeping changes to workplace compensation in decades. To meet its requirements, organizations will need to reassess their current HR data management capabilities and processes and begin planning now. As countries move toward putting the directive into law by June 2026, some obligations may already apply, with others set to take effect as soon as national laws are enacted. And because pay gap reporting deadlines vary by organization size—starting in 2027 for employers with 150 or more employees and based on 2026 workforce data—organizations must act now to be ready. 

SAP SuccessFactors HCM is uniquely positioned to support organizations in addressing the three key requirements outlined in the directive—gender pay gap reporting, employee pay transparency, and candidate pay transparency—with several capabilities already available today and advanced analytics for gender pay gap reporting delivered through EU Pay Transparency Insights in 1H 2026.

1. Gender pay gap reporting

Once national laws are in place, employers will be required to disclose their gender pay gaps on a predefined schedule, and any gap of 5% or more must be explained or mitigated with a joint pay assessment. With EU Pay Transparency Insights within People Intelligence in SAP BDC, organizations will be able to access rich workforce insights to analyze compensation and identify drivers behind pay gaps, giving them the information they need to generate actionable reports with a complete view of workforce equity in a single place.

Screenshot of outlier analysis and compliance reporting charts in EU Pay Transparency Insights

2. Employee pay transparency

In accordance with the directive, employees have the right to request information on average pay levels by gender for comparable roles. By leveraging the powerful document generation capabilities in SAP SuccessFactors HCM, employers can provide employees with a self-service experience to display individual pay transparency statements directly from the People Profile in SAP SuccessFactors Employee Central. These statements can give clear insight into the employee’s annual pay and the average pay of the same worker category broken down by gender.

Screenshot showing document generation of individual pay transparency information reports

3. Candidate pay transparency

Employers will be required to disclose pay ranges in job advertisements or before interviews. They will also be prohibited from asking applicants about salary history. SAP SuccessFactors solutions help enhance pay transparency by enabling employers to display pay ranges directly within job postings published through SAP’s recruiting solutions, including SAP SuccessFactors Recruiting and SmartRecruiters.

Screenshot showing compensation range transparency in job posting

In addition to these SAP SuccessFactors capabilities, SAP continues to work with our vast partner ecosystem to support pay parity and pay transparency efforts.

An opportunity to lead with accountability

The EU Pay Transparency Directive sets a new baseline for accountability in how organizations manage and disclose pay. By preparing early and partnering with SAP, organizations can deliver transparent compensation insights, empowering employees with a clear view of their total rewards and career journey and supporting HR professionals in making consistent and measurable decisions with confidence. With continuous innovation and trusted localized expertise, SAP helps organizations stay on top of changes and build a sustainable, employee-centered approach to pay equity across the EU.

Learn more about how SAP SuccessFactors HCM can help your organization stay compliant with the EU Pay Transparency Directive in the “Ready on Day One: Confidently Navigate the EU Pay Transparency Directive” webinar.


Dan Beck is general manager and chief product officer for SAP SuccessFactors.

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Environment, Health, and Safety in SAP Cloud ERP 2602 | Release Highlights

See how SAP Cloud ERP 2602 strengthens Environment, Health, and Safety (EHS) with smarter inspections, streamlined investigations, automated UK regulatory reporting, and clearer compliance insights—helping teams stay proactive, reduce risk, and support operational excellence.

In this highlight tour, Claudia and her digital twin walk through four EHS innovations designed to simplify day-to-day safety work: plan and execute inspections end-to-end (including mobile), keep investigations moving with a consolidated overview, automate UK incident reporting where required, and spot compliance risk faster with new operational insights.

🔍 End-to-end EHS inspections (incl. mobile) — Plan and execute inspections with checklists and ad hoc inspections, document findings, and manage corrective and preventive actions, all in one integrated process.

🕵️ Investigation overview dashboard — Track milestones, responsibilities, open actions, and root causes (with or without recommendations) in a single view to accelerate root-cause analysis and prevent repeat incidents.

🇬🇧 UK regulatory reporting for RIDDOR & BSA — When an incident qualifies, the system automatically determines reporting duties, creates required artefacts, attaches them to the investigation, and sends email notifications, supporting timely, auditable submissions.

📊 Operational compliance insights — New insight cards like Overdue Tasks and Overdue & Due Tasks per Location help you spot risks fast and jump straight into task lists to take action.

Chapters:
00:00 – Welcome & introduction
00:30 – End-to-end EHS inspection planning & execution
01:10 – Investigation overview dashboard
02:05 – UK Incident reporting: RIDDOR & BSA automation
02:57 – Operational compliance overview enhancements
03:42 – Summary & invitation to community

• Read more about the latest Environment, Health, and Safety innovations in SAP Cloud ERP 2602: https://sap.to/6057hB8IP
• Check out the SAP Cloud ERP Community: https://sap.to/6055CIrvT

• Explore SAP Cloud ERP innovations: https://sap.to/6056CIrvp

#SAPCloudERP #EHS #ERP

Extend Cloud ERP with a Clean Core using SAP Build | SAP 101

Custom code used to mean slow upgrades and high costs. SAP Build now helps you extend and personalize your core systems without breaking what already works.

Extend SAP S/4HANA Cloud with AI-powered application development and automation from SAP Build following clean core best practices. Build both on-stack and side-by-side extensions to personalize your Cloud ERP, ensure seamless upgrades, highest system performance, and low support costs.

Start your SAP Build free trial today: https://sap.to/6053CLgoH

David Robinson Named President of SAP North America

NEWTOWN SQUARE  SAP SE (NYSE: SAP) today announced the appointment of David Robinson as president of SAP North America. In this role, Robinson will oversee the company’s North America market units and lead sales operations across the broader Americas region. He will focus on driving customer success, accelerating business transformation, and helping organizations realize the full value of their SAP solutions.

“David’s deep understanding of our North American markets and strategic vision will accelerate SAP’s momentum in this geography as we continue to empower businesses with AI embedded in mission critical applications and powered by unified data to drive real business outcomes,” said Jan Gilg, Global President of Customer Success & Americas and member of the Extended Board of SAP SE. “With his appointment, we are bringing special focus and extra leadership capacity to SAP’s most important growth market.”

Robinson has 22 years of SAP experience and proven leadership across multiple business functions. Most recently serving as president and chief revenue officer for Cloud ERP and acting managing director for SAP U.S. Public Services, he has been instrumental in driving SAP’s and customers’ cloud transformation strategies. His SAP career includes leadership roles as senior vice president for RISE with SAP, global vice president and managing director, COO for Customer Success, and regional vice president for business finance in North America. Earlier in his career, he served as chief innovation officer for public services and led industry advisory, value advisory, and product engineering teams at SAP Labs.

Visit the SAP News Center. Get SAP news via LinkedIn and Bluesky.

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Media Contact:
Victoria Dixon, +1 (703) 288-6020, victoria.dixon@sap.com, ET
SAP Press Room; press@sap.com

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ.  Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of SAP’s 2024 Annual Report on Form 20-F.
© 2026 SAP SE. All rights reserved.
SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE in Germany and other countries. Please see https://www.sap.com/copyright for additional trademark information and notices.

How to Define Basic Bank Account Management Settings in SAP

Defining basic settings is one of the most critical configuration activities as it determines how cash and bank relationship management and SAP Bank Communication Management will function within the SAP S/4HANA system.

For the 11th Time in a Row, SAP Named a Leader in Gartner® Magic Quadrant™ for Digital Commerce

Gartner has named SAP a Leader in the Gartner® 2025 Magic Quadrant™ for Digital Commerce. Now named for the 11th time in a row, SAP remains the only vendor to be consistently positioned as a Leader since 2014.

SAP Commerce Cloud: Deliver AI-enhanced unified commerce experiences that drive profitable growth

The SAP Commerce Cloud solution helps businesses worldwide stay ahead of changing customer expectations with a powerful, future-ready platform that delivers unified commerce through connected data, intelligence, and AI innovation.

Organizations across industries use SAP Commerce Cloud to unlock sustainable growth through personalized commerce at scale.

SAP Commerce Cloud is embedding AI innovations into the tools that employees and customers rely on every day. With AI built into key moments in commerce, the solution and its AI agents help create real business outcomes through faster response times and streamlined touchpoints. Agents like the Shopping Agent and Catalog Optimization Agent bring the vision for a connected, intelligent business suite where applications, data, and AI work together in a continuous, virtuous cycle to anticipate needs, act in real time, and elevate experiences.

Another new innovation also helps support profitable growth: SAP recently launched the SAP B2B Self-Service Portal. Natively integrated with the SAP ERP application, it makes ordering, invoicing, and promotions more intuitive while giving business buyers a positive digital experience.

ARAUCO, a global leader in wood products and furniture, relies on SAP Commerce Cloud as an integral part of managing a complex supply chain. The Chilean forestry company connects customers with on-demand insight into their orders through a self-service portal.

“SAP Commerce Cloud provided us with the tools to create a portal that has exceeded our customers’ expectations again and again,” said Diego Tuleski, director of IT at ARAUCO North America Inc.

Other global leaders are realizing measurable impact as well. Cintas uses SAP Commerce Cloud to streamline complex service orders and improve customer account management. For Nokia, SAP Commerce Cloud helps digitalize and manage complex order processes, making them intuitive experiences through integration with existing ERP applications. Universal Destinations & Experiences delivers favorable guest experiences across theme parks, hotels, and retail with SAP Commerce Cloud, enabling millions of transactions on a single commerce platform integrated with SAP Cloud ERP solutions.

To learn more about SAP’s position as a Leader and see an in-depth analysis of the digital commerce landscape, read the 2025 Gartner Magic Quadrant for Digital Commerce.


Kollen Glynn is global head of SAP Commerce Cloud, SAP Customer Experience.

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Gartner, Magic Quadrant for Digital Commerce, Aditya Vasudevan, Ant Duffin, Mike Lowndes, Sandy Shen, Jason Daigler, Penny Gillespie, 3 November, 2025.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates and are used herein with permission. All rights reserved.

SAP was recognized as SAP Hybris in 2014, 2016 and 2017.

SAP Helps Cirque du Soleil Entertainment Group Stay Agile with “Stunning” AI-Enabled Invoice Assistant

WALLDORF SAP SE (NYSE: SAP) today announced that Cirque du Soleil Entertainment Group, the global leader in live entertainment, has implemented an AI-enabled invoice assistant to help streamline its accounts payable operations.

Create transformative impact with the most powerful AI and agents fueled by the context of all your business data

Enabled by SAP Business AI and built on SAP Business Technology Platform, the assistant is already delivering faster response times, enhanced supplier experiences and smooth multilingual automation.

With 38 shows across global cities and a workforce of almost 4,000 artists and staff from 80 countries, Cirque du Soleil’s operations are as dynamic as its performances. Managing more than 70,000 supplier invoices annually—especially from tour-supporting vendors at residency shows—has placed increasing pressure on the accounts payable team. Nearly 40 percent of inquiries are from vendors seeking invoice status updates, and these inquiries were often delayed due to limited visibility and manual processing.

To address this, Cirque du Soleil turned to SAP Business AI. The company’s new AI-enabled invoice assistant automates the triage-and-response process for invoice-related emails. It analyzes incoming messages in all languages, identifies the request type, extracts invoice details, determines the status of each invoice and even captures the sentiment of the email, prioritizing those that need attention more urgently. The assistant then generates a proposed response in English and French, significantly reducing the average handling time from 30 minutes to just two minutes per inquiry.

“The time-consuming research required to identify the payment status of an invoice and its reason was overwhelming,” said Philippe Lalumière, vice president of information technology, Cirque du Soleil Entertainment Group. “We were looking for a more efficient way to handle this, and SAP Business AI provided us with a simply stunning answer.”

The assistant leverages SAP HANA Cloud to store and process structured data derived from incoming emails, along with analysis results and generated responses. SAP AI Core foundation supports intelligent automation, enabling the assistant to detect urgency, sentiment and even root causes of payment delays. This has drastically reduced manual workload and improved supplier satisfaction.

“As we partner with Cirque du Soleil on this transformative journey, it’s inspiring to see how technology is streamlining operations and focusing organizations even more on what they do best—delivering unforgettable experiences,” said Dr. Philipp Herzig, chief technology officer and chief AI officer at SAP SE. “This is a perfect example of how data and AI can unlock both creativity and efficiency.”

Key benefits include:

  • Efficiency: Automation frees up employee time and accelerates response rates.
  • Accuracy: AI minimizes human error and helps ensure timely, contract-compliant payments.
  • Multilingual support: Bilingual capabilities enable inclusivity across Cirque’s global supplier base.
  • Scalability: The assistant handles high volumes without additional resources.
  • Enhanced experience: Standardized, timely responses foster stronger supplier relationships.

With this innovation, Cirque du Soleil continues to lead not only in the world of live performance but also in operational excellence. SAP remains a trusted partner in this journey, helping the company scale its global footprint while staying agile and responsive.

Visit the SAP News Center. Get SAP news via LinkedIn and Bluesky.

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Media Contact:
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SAP Press Room; press@sap.com

Top image courtesy of Cirque du Soleil

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of SAP’s 2024 Annual Report on Form 20-F.
© 2025 SAP SE. All rights reserved.
SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE in Germany and other countries. Please see https://www.sap.com/copyright for additional trademark information and notices.

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