NEWTOWN SQUARE —  SAP SE (NYSE: SAP) today announced the appointment of David Robinson as president of SAP North America. In this role, Robinson will oversee the company’s North America market units and lead sales operations across the broader Americas region. He will focus on driving customer success, accelerating business transformation, and helping organizations realize the full value of their SAP solutions.

“David’s deep understanding of our North American markets and strategic vision will accelerate SAP’s momentum in this geography as we continue to empower businesses with AI embedded in mission critical applications and powered by unified data to drive real business outcomes,” said Jan Gilg, Global President of Customer Success & Americas and member of the Extended Board of SAP SE. “With his appointment, we are bringing special focus and extra leadership capacity to SAP’s most important growth market.”

Robinson has 22 years of SAP experience and proven leadership across multiple business functions. Most recently serving as president and chief revenue officer for Cloud ERP and acting managing director for SAP U.S. Public Services, he has been instrumental in driving SAP’s and customers’ cloud transformation strategies. His SAP career includes leadership roles as senior vice president for RISE with SAP, global vice president and managing director, COO for Customer Success, and regional vice president for business finance in North America. Earlier in his career, he served as chief innovation officer for public services and led industry advisory, value advisory, and product engineering teams at SAP Labs.

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Media Contact:
Victoria Dixon, +1 (703) 288-6020, victoria.dixon@sap.com, ET
SAP Press Room; press@sap.com

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ.  Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of SAP’s 2024 Annual Report on Form 20-F.
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Gartner has named SAP a Leader in the Gartner® 2025 Magic Quadrant™ for Digital Commerce. Now named for the 11th time in a row, SAP remains the only vendor to be consistently positioned as a Leader since 2014.

The SAP Commerce Cloud solution helps businesses worldwide stay ahead of changing customer expectations with a powerful, future-ready platform that delivers unified commerce through connected data, intelligence, and AI innovation.

Organizations across industries use SAP Commerce Cloud to unlock sustainable growth through personalized commerce at scale.

SAP Commerce Cloud is embedding AI innovations into the tools that employees and customers rely on every day. With AI built into key moments in commerce, the solution and its AI agents help create real business outcomes through faster response times and streamlined touchpoints. Agents like the Shopping Agent and Catalog Optimization Agent bring the vision for a connected, intelligent business suite where applications, data, and AI work together in a continuous, virtuous cycle to anticipate needs, act in real time, and elevate experiences.

Another new innovation also helps support profitable growth: SAP recently launched the SAP B2B Self-Service Portal. Natively integrated with the SAP ERP application, it makes ordering, invoicing, and promotions more intuitive while giving business buyers a positive digital experience.

ARAUCO, a global leader in wood products and furniture, relies on SAP Commerce Cloud as an integral part of managing a complex supply chain. The Chilean forestry company connects customers with on-demand insight into their orders through a self-service portal.

“SAP Commerce Cloud provided us with the tools to create a portal that has exceeded our customers’ expectations again and again,” said Diego Tuleski, director of IT at ARAUCO North America Inc.

Other global leaders are realizing measurable impact as well. Cintas uses SAP Commerce Cloud to streamline complex service orders and improve customer account management. For Nokia, SAP Commerce Cloud helps digitalize and manage complex order processes, making them intuitive experiences through integration with existing ERP applications. Universal Destinations & Experiences delivers favorable guest experiences across theme parks, hotels, and retail with SAP Commerce Cloud, enabling millions of transactions on a single commerce platform integrated with SAP Cloud ERP solutions.

To learn more about SAP’s position as a Leader and see an in-depth analysis of the digital commerce landscape, read the 2025 Gartner Magic Quadrant for Digital Commerce.

Kollen Glynn is global head of SAP Commerce Cloud, SAP Customer Experience.

_{Gartner, Magic Quadrant for Digital Commerce, Aditya Vasudevan, Ant Duffin, Mike Lowndes, Sandy Shen, Jason Daigler, Penny Gillespie, 3 November, 2025.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates and are used herein with permission. All rights reserved.}

_{SAP was recognized as SAP Hybris in 2014, 2016 and 2017.}

WALLDORF — SAP SE (NYSE: SAP) today announced that Cirque du Soleil Entertainment Group, the global leader in live entertainment, has implemented an AI-enabled invoice assistant to help streamline its accounts payable operations.

Enabled by SAP Business AI and built on SAP Business Technology Platform, the assistant is already delivering faster response times, enhanced supplier experiences and smooth multilingual automation.

With 38 shows across global cities and a workforce of almost 4,000 artists and staff from 80 countries, Cirque du Soleil’s operations are as dynamic as its performances. Managing more than 70,000 supplier invoices annually—especially from tour-supporting vendors at residency shows—has placed increasing pressure on the accounts payable team. Nearly 40 percent of inquiries are from vendors seeking invoice status updates, and these inquiries were often delayed due to limited visibility and manual processing.

To address this, Cirque du Soleil turned to SAP Business AI. The company’s new AI-enabled invoice assistant automates the triage-and-response process for invoice-related emails. It analyzes incoming messages in all languages, identifies the request type, extracts invoice details, determines the status of each invoice and even captures the sentiment of the email, prioritizing those that need attention more urgently. The assistant then generates a proposed response in English and French, significantly reducing the average handling time from 30 minutes to just two minutes per inquiry.

“The time-consuming research required to identify the payment status of an invoice and its reason was overwhelming,” said Philippe Lalumière, vice president of information technology, Cirque du Soleil Entertainment Group. “We were looking for a more efficient way to handle this, and SAP Business AI provided us with a simply stunning answer.”

The assistant leverages SAP HANA Cloud to store and process structured data derived from incoming emails, along with analysis results and generated responses. SAP AI Core foundation supports intelligent automation, enabling the assistant to detect urgency, sentiment and even root causes of payment delays. This has drastically reduced manual workload and improved supplier satisfaction.

“As we partner with Cirque du Soleil on this transformative journey, it’s inspiring to see how technology is streamlining operations and focusing organizations even more on what they do best—delivering unforgettable experiences,” said Dr. Philipp Herzig, chief technology officer and chief AI officer at SAP SE. “This is a perfect example of how data and AI can unlock both creativity and efficiency.”

Key benefits include:

• Efficiency: Automation frees up employee time and accelerates response rates.
• Accuracy: AI minimizes human error and helps ensure timely, contract-compliant payments.
• Multilingual support: Bilingual capabilities enable inclusivity across Cirque’s global supplier base.
• Scalability: The assistant handles high volumes without additional resources.
• Enhanced experience: Standardized, timely responses foster stronger supplier relationships.

With this innovation, Cirque du Soleil continues to lead not only in the world of live performance but also in operational excellence. SAP remains a trusted partner in this journey, helping the company scale its global footprint while staying agile and responsive.

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Media Contact:
Lesa Plingen, +49 622 776 9000, lesa.plingen@sap.com, CET
SAP Press Room; press@sap.com

Top image courtesy of Cirque du Soleil

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of SAP’s 2024 Annual Report on Form 20-F.
© 2025 SAP SE. All rights reserved.
SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE in Germany and other countries. Please see https://www.sap.com/copyright for additional trademark information and notices.

SAP LeanIX has once again been recognized as a Leader in the Gartner Magic Quadrant for Enterprise Architecture Tools, marking its fifth consecutive year of this acknowledgment.

The Gartner Magic Quadrant research methodology says that “Leaders execute well against their current vision and are well positioned for tomorrow.”

In this year’s Magic Quadrant, SAP LeanIX was positioned furthest and highest in both Completeness of Vision and Ability to Execute, which also marks the first time an SAP solution has been positioned in this way.

We believe this result reflects the unique strength of SAP LeanIX solutions in helping enterprises: 

• Make confident, data-driven technology investment decisions 
• Drive transformation initiatives that deliver measurable business impact 
• Accelerate AI innovation while ensuring responsible governance 

“Our goal is to empower our customers to build transformation as an ongoing capability, rather than a one-off project,” Dee Houchen, chief marketing officer at SAP Signavio, said. “As transformation never ends, our solutions help companies secure a full picture of the applications they’re running and, more importantly, the capabilities they offer. This means understanding exactly how those applications can be best deployed to maximize efficiency and productivity. Enterprise architecture planning is at the heart of this approach, and we believe being recognized as a Leader for the fifth consecutive year by Gartner reaffirms our unwavering commitment to value realization for our customers.”

In today’s dynamic business landscape, enterprise architecture planning and implementation are vital for organizational transparency, smarter decision-making, and business growth, and SAP LeanIX maintains an ongoing dedication to innovation and customer satisfaction in this field, as part of SAP’s integrated business transformation toolchain.

In our opinion, this repeated recognition of SAP LeanIX solutions provides useful context regarding the state of the enterprise architecture market. As a vendor, SAP LeanIX empowers organizations to make informed decisions about technology investments, map and support large-scale business transformation, and implement sound AI governance to ignite AI innovation across the enterprise.

The Gartner Magic Quadrant equips businesses with valuable insights to make informed decisions. Get a complimentary copy of the latest Gartner Magic Quadrant, recognizing SAP LeanIX solutions, here.

Lucas de Boer is Global Marketing program lead for SAP Signavio.

Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
GARTNER is a registered trademark and service mark of Gartner and Magic Quadrant is a registered trademark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.