KPMG and SAP Joule for Consultants: Pioneering the Future of AI-Driven Consulting

In an early access program, KPMG, one of SAP’s largest alliance partners and a customer, is using AI-driven assistance to deliver faster, more impactful results for its clients. 

Today, system integrators are faced with increasingly complex implementations that require faster decision-making, streamlined processes, and optimized resource allocation. To successfully navigate the scale and complexity of these projects, consultants need instant access to expert-level knowledge and best practices across SAP solution landscapes.

Now, new generative AI capabilities from the SAP Joule for Consultants solution can help consultants to work smarter, deliver projects faster, and drive greater impact for clients—and KPMG firms are leading the way in harnessing its potential.

“Clients trust KPMG firms with their most critical digital transformations, and we maintain that trust with a focus on pursuing the fastest, most reliable path to value. KPMG firms are enabling their teams with AI to consistently and swiftly deliver an unmatched combination of advanced technology, functional and industry insights, and proven practices from across our global network to clients.”

Carl Carande, Global Head of Advisory, KPMG International

As the largest participant using SAP Joule for Consultants as part of the current early access program, KPMG is empowering its consultants to scale complex IT and transformation projects for clients globally with generative AI and deep industry expertise.

KPMG takes consulting to the next level with generative AI

Introducing generative AI capabilities can change the game, and KPMG is transforming its SAP consulting approach by embedding SAP Joule for Consultants into its methodology. This integration can accelerate project execution, helping to deliver faster and more impactful results for clients.

“KPMG and SAP are deeply aligned in our commitment to helping clients derive true business value from transformation. SAP Joule for Consultants is already demonstrating its potential to enhance how our SAP consulting teams operate. By leveraging the latest AI capabilities from SAP, combined with KPMG professionals’ industry expertise, our consultants are equipped with the most current SAP knowledge and tools to help clients solve their most pressing business needs quickly and with confidence.”

Hendrik Thörner, Global Lead Partner for SAP, KPMG International

Make consultants more efficient on SAP projects with AI assistance

Through customized, white-glove support, KPMG professionals help clients realize their unique business needs while also ensuring efficiency in implementing SAP systems in alignment with the latest best practices to optimize global service delivery models.

The business-led, tech-enabled approach by KPMG firms is grounded in its unique, strategic Trusted AI framework. This approach facilitates rapid and ethical design as well as the development and delivery of AI strategies and solutions.

With knowledge retrieval, consultants gain instant access to SAP’s most trusted resources, enhancing discovery and upskilling. Consultants no longer spend hours sifting through documentation, reaching out to colleagues, or navigating an internal database because Joule can deliver concise answers, explain custom code, and provide expert-level guidance.

In fact, SAP has found that consultants can save up to 1.5 hours per day with reliable AI assistance grounded uniquely in the most comprehensive and up-to-date SAP knowledge base. With AI assistance, consultants can focus on high-value tasks, which means accelerated project executions and more impactful results for customers. 

“From idea to productive use in less than a year, SAP Joule for Consultants provides our customers and partners with a powerful lever for their cloud transformation. I’m proud to see the capability in action and thank KPMG for pioneering the new era of the profession. SAP Joule for Consultants is a game changer, delivering expert-level insights into exclusive SAP content, giving guided recommendations and instructional support, and providing ABAP code explanations that can help consultants reduce the time spent on interpreting code by up to 40%,” said Dr. Philipp Herzig, CTO & Chief AI Officer at SAP SE.

How SAP Joule for Consultants works

SAP Joule for Consultants combines a generative AI foundation, built on large language models (LLMs) trained on SAP’s structured knowledge to help ensure accuracy, relevance, and contextual understanding, and Joule, an intuitive conversational AI copilot experience. Joule can deliver fast, expert-level answers from SAP’s exclusive content, guided recommendations and instructional support, and ABAP code explanations that can enable consultants to spend 40% less time interpreting code.

How to get started

SAP partners and consulting firms can explore SAP Joule for Consultants by reaching out to their SAP representative or visiting here.

To learn more about how KPMG and SAP can help you transform your business with confidence, visit kpmg.com/sap


Kai Muehlbauer is head of AI Product & Partner Management at SAP.

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Energy Supplier badenova Transforms Work Order Coordination with SAP Fiori Makers Boot Camp

In September 2024, SAP customer and German energy supplier badenova embarked on a transformative journey to streamline its work order coordination processes. To better manage the persistent operational challenges around customer requests, its subsidiary badenovaNETZE joined the SAP Fiori Makers program for an intensive, hands-on boot camp in Freiburg, Germany.

The boot camp focused on addressing and analyzing the real challenges faced by the company’s work order coordinators to optimize their daily work experience and routines.

The challenge: A fragmented, manual process

Before the boot camp, badenovaNETZE’s work order coordination was a fragmented mix of tools and processes. Coordinators were juggling SAP software, custom programs from SmartService Solutions, and basic applications like Word and Excel to complete their tasks. The status quo resulted in a couple of challenges to address and optimize:

  • Improve user experience: The existing interface was difficult to navigate, leading to user frustration and reduced productivity.
  • Avoid manual processes: Coordinators had to both transfer information across multiple systems and update data manually, making routine tasks time-consuming and prone to errors.
  • Reduce error rate: The repetitive, manual tasks increased the risk of data entry errors, causing delays and additional workload.
  • Increase transparency: With limited visibility into work order statuses, coordinators spent a lot of time tracking down information and monitoring progress.

The solution: A hands-on transformation

The company participated in a four-day SAP Fiori Makers boot camp, bringing together customer end users, IT teams, and partners. The focus of the boot camp was to improve the usability of the work order cockpit by transitioning from manual tasks and workarounds to an SAP app prototype as a tangible starting point. It aimed at implementing process automation, incorporating dashboards, enhancing the user experience, and reducing error rates.

The boot camp provided badenovaNETZE with the tools and an open, agile workshop format needed to tackle these challenges. Based on this close collaboration with the company’s coordinators, the SAP team developed customized solutions that streamlined processes and the final outcome. “The beauty of our boot camps is that we get to know and truly understand the challenges of our end users,” SAP UX Designer Christina Salwitzek summarizes. “Together with the end user and from the beginning, we designed and developed a more efficient solution for this complex workflow.”

The objectives

badenovaNETZE faces operational challenges when managing numerous customer requests in metering, including meter replacement, installation, and removal. Together, the teams set ambitious yet achievable objectives to ensure long-term success. Operational readiness by 2025 was the top priority, with a clear goal of transitioning to an optimized, future-proof system in the first half of the new year.

To support this transition, the boot camp helped increase SAP technology knowledge and development skills within the badenovaNETZE team. The team is now prepared to maintain, adapt, and expand the new solution as their needs evolve. “What surprised me the most is that we actually made such good progress together and that everybody was able to contribute something,” says Paulina Deren, order coordination advisor at badenovaNETZE.

Finally, the team established a prioritized road map—a clear, phased approach designed to guide the customer through each stage of the transformation, enabling a smooth journey from concept to realization. The SAP Fiori Makers team included three UX designers, an SAP Fiori elements front-end developer who brought the visual designs to life, and a backend developer specializing in the SAP Cloud Application Programming Model framework to help ensure robust, scalable functionality. The team was guided by Andreas Spahn, principal technology & innovation manager from the SAP Services team, who moderated the boot camp and facilitated collaboration. “What makes SAP Fiori Makers so special is that we have one problem statement and we have one team to analyze today’s problem with the end user and solve it,” he says. “This involves experts from technology, design, and development.”

The SAP design system is ready to usher in the next evolution of enterprise software

The experience

A core element was the creation of a user-centric and future-focused design for a new work order cockpit. The team used design thinking techniques in combination with the capabilities of SAP Fiori, SAP Fiori elements, and SAP Business Technology Platform (SAP BTP) to get started. Being one of Germany’s largest regional suppliers of electricity, natural gas, heat energy, and water, badenova already used SAP BTP for integration scenarios and started using it for application development with this project.

For its intuitive, streamlined interface, the team conducted a thorough feasibility assessment to validate the proposed solution’s technical and operational viability. They then rapidly co-created and prototyped solutions in close collaboration with actual users.

The derived prototype not only simplified complex workflows but also significantly reduced manual tasks, minimized errors, and eliminated data silos. By centralizing all relevant information into a unified system, the team delivered a seamless user experience, initiating the groundwork necessary for full deployment.

The result garnered positive feedback from participants, reflecting the practicality and innovation of the solution. “Most impressive to me was the headway made,” Daniel Oberle, business architect at badenovaNETZE, says. “Without the SAP Fiori Makers boot camp, we would be looking at another half a year to get to where we are just now.”

Real user feedback

To ensure the solution truly resonated with its users, the team conducted three on-site, moderated usability tests using a Figma prototype. Each session included two notetakers capturing live feedback directly within Figma, allowing for immediate insights and adjustments. The initial user stories were visualized using SAP’s Scenes storytelling tool, which enabled the team to quickly create collaborative, visual narratives without the need for drawing skills. These early concepts were then refined with SAP Fiori design stencils in Figma, streamlining the transition from rough ideas to polished prototypes.

The involvement of SAP users during the boot camp was instrumental, providing real-time evaluation through cognitive walkthroughs. “If the user experience fits, employees are happy and enjoy using the software,” Teresa Mayer, UX designer at SAP, says. This hands-on, iterative process helped ensure the final design aligned closely with user expectations and needs.

This example underscores the critical role user research plays in driving successful, error-free, and beneficial product development. To strengthen its user feedback approach even further, SAP introduced the SAP User Research Panel program. This initiative invites users to participate in remote research activities, allowing SAP’s product teams to get feedback along the product life cycle. Users can share their product and design experiences to help shape SAP products to better align with their needs while also getting a preview of new features or products.

Navigating the Uncertain Future for Supply Chains

The global supply chain landscape remains under pressure, facing unprecedented challenges and poised to undergo seismic shifts based on geopolitical conflicts, climate events, and workforce shortages. Persistent disruptions are sending shockwaves through the global economy, forcing companies to reimagine their operations and seek innovative technologies to build resilience against an increasingly unpredictable future.

In this era of constant disruption, SAP stands at the forefront of supply chain transformation. Our vision is clear: to empower our customers with transparent, resilient, and sustainable supply chains. We’re committed to delivering innovative cloud solutions and collaborative business networks that enable autonomous supply chains seamlessly integrated with SAP Business Suite.

To spearhead this critical business, SAP recently appointed Dominik Metzger as the new president and chief product officer of Supply Chain Management at SAP. Metzger brings a wealth of experience and deep-rooted passion for tackling supply chain complexities. His years of hands-on work with customers navigating disruptions and driving transformation make him uniquely qualified to lead SAP’s new unit. This team combines SAP’s digital supply chain, business network, and field service management solutions, positioning the company to address the multifaceted challenges of modern supply chain management.

Nearly three months into this role, I caught up with Metzger to hear about how he’s adapting and his vision for the future of supply chain management at SAP.

Q: Having spent the last five years working in a variety of roles at SAP, what are your priorities for the new role?

A: During my time at SAP, I’ve seen how supply chain management has transitioned into a dynamic and connected ecosystem that demands constant collaboration, end-to-end data integration, and agile processes to keep pace with constant disruptions. My chief priority is to ensure that we help customers not only respond to disruptions but also proactively prepare and act. We can do so by leveraging AI, generative AI, real-time data, and predictive analytics with the power of SAP’s technology. Our vision is to build an autonomous supply chain, enabling customers to have highly efficient processes and personalized, context-rich insights that incorporate data from across the enterprise. This approach allows their teams to focus on truly complex decisions.

A risk-resilient and sustainable supply chain is one that is connected, contextualized, and collaborative

With SAP Business Suite, we offer our customers deeply connected, end-to-end supply chain processes—from product data management for discrete and formulated products to planning the demand, supply, production, and inventory levels to purchasing parts and materials to manufacturing execution, logistics, and finally asset and service operations. These processes are turbocharged with a wealth of AI capabilities to help truly bring the experience to a business user.

Yet, AI is only as good as the data it runs on, so we are committed to ensuring all processes are relevant and responsible. Our recent launch of SAP Business Data Cloud (SAP BDC) is a cornerstone of helping our customers fix their data at its very core, within the context of their business process. This makes any ontology or data semantic discussion obsolete: SAP can provide out-of-the-box, semantically aligned data products, spanning end-to-end supply chain functions, enriched with unstructured data through our partnership with Databricks.

Our AI-first strategy will help enable companies to leverage the wealth of structured and unstructured data to become highly adaptive and, ultimately, autonomously act on even the most complex disruptions. This holistic approach helps guarantee that customers will shape their supply chain strategies with real-time intelligence. By embedding this technology deep into SAP’s supply chain management applications, we can drive greater productivity, improve operational efficiency, and create more resilient, agile networks that can adapt to shifting market conditions. We are now conquering the next frontier of truly autonomous supply chain agents, contextually rich and deeply anchored in customers’ business processes.

Now, one of the most valuable sources of data we have not yet discussed: data out of your n-tier supply chain. In the highly interconnected environments companies are operating in, the supply chain business is a network business. My top priority is to enable our customers to benefit from the immense value of SAP Business Network. Our emphasis lies on increasing operational visibility and efficiency. Deep collaboration can enable buyers to identify new sources of supply, even during times of disruption. With market conditions constantly shifting, we are helping businesses to identify risks in the depth of their upstream supply chains to keep operations running and significantly reduce time to recovery.

How has your previous experience helped shape you for this position?

My career has taken me around the world—from Southeast Asia to Europe to the Northeast United States—and through various roles. In my early days, I served as a supply chain application consultant, learning the nuances of SAP technology, the intricacies of industry processes, and the challenges that go along with technology transformations for SAP customers. This helped shape my approach, as I aim to deliver real value by ensuring our solutions are adaptable and capable of driving meaningful business outcomes.

Additionally, while I’m now based in Munich, Germany, I spent years of my adult life in Singapore and New York City. I was exposed to different business cultures, market dynamics, regulatory environments, and languages. This reinforced the importance of flexibility, creativity, and inclusivity, as SAP supply chain management strives to build globally scalable solutions. In this new role, I’m combining those insights and experiences to guide supply chain management at SAP. I want our offerings to align with the real-world challenges our customers face daily, regardless of whether they’re a retailer in Asia or a manufacturer in North America. Ultimately, my experience has driven my commitment to ensuring our solutions are relevant, adaptable, and impactful.

Can you share some insight into what we can expect from SAP’s supply chain management team over the coming months?

We will focus on integrating SAP’s broader AI-first, suite-first strategy that enables customers to seamlessly implement advanced technologies into their daily operations. Our focus will be on expanding automation, improving supply chain orchestration, and bolstering business network collaboration—all critical steps to maintaining resilience in an ever-evolving market.

Another priority is reducing emissions and helping customers meet sustainability goals. Through SAP Green Ledger, customers can integrate carbon emissions data into existing digital supply chain technology, aligning sustainability with sourcing and supply chain management strategies.

My team is also working on several exciting product launches, including announcements at SAP Sapphire in May and SAP Connect in October. Be sure to tune into both events for more information.

A strong, diverse, and collaborative team is essential in addressing any client challenge. By uniting diverse perspectives and expertise under one vision, we can develop platforms that deliver meaningful, long-term business outcomes for SAP customers around the world.

To learn more about Metzger’s insights on supply chain management, listen to a recent episode of the Future of Supply Chain podcast: AI & Manufacturing: Smart Technologies for a New Era of Industry.


Cindy McKendry is director of Corporate Communications for Intelligent Spend and Supply Chain at SAP.

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SAP Debuts Joule in SAP Concur Solutions at SAP Concur Fusion 2025

SEATTLE SAP SE (NYSE: SAP) announced new generative AI innovations and an expanded partnership with American Express at SAP Concur Fusion, the flagship conference for SAP Concur solutions users and experts.

SAP is embedding its generative AI copilot Joule into SAP Concur solutions, bringing the portfolio one step closer toward a fully automated travel and expense management process:

  • Joule in the Concur Expense solution will help answer employees’ questions and ensure that expense reports are ready for submission with minimal effort. General availability is expected in the second quarter 2025.
  • Joule in the Concur Travel solution — now in the SAP Early Adopter Care program with general availability expected later this year — will help plan locations for offsite meetings, providing meeting location recommendations and high-level flight and hotel cost estimates.
Gain visibility into spend anywhere, anytime to cut costs, be more efficient and drive compliance across your organization

SAP Concur also announced an expanded partnership with American Express to simplify expense management for shared customers. SAP Concur and American Express are launching a real-time authorization data capability whereby American Express Corporate Card purchases automatically generate and categorize expenses in Concur Expense at the time of spend. This feature will first be available for meal expenses. It will also include mobile notifications that send the employee expense policy reminders in the moment.

SAP Concur is also working to expand access to its integration with Mastercard, which automates expense entry at the time of purchase, so more Mastercard customers can benefit from a simpler and more efficient experience.

Additionally, American Express Global Business Travel has integrated its hotel marketplace, featuring over 2 million properties across 180 countries with competitive rates, into the new Concur Travel solution, providing customers with access to comprehensive hotel content, including negotiated programs and preferred partner rates.

With its Concur Travel and Concur Expense solutions, SAP remains the market share leader for worldwide travel and expense management software, with 49.6 percent 2023 market share* These leading solutions are part of SAP Business Suite, SAP’s comprehensive portfolio of integrated solutions that combines our core cloud ERP and line-of-business applications, fueled by unmatched   business data and actionable AI.

To learn more about announcements or to join the virtual event, visit the SAP Concur Fusion website.

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Media Contact:
Kelly Sheldon Murray, +1 (978) 708-6821, kelly.murray@sap.com, ET
SAP Press Room; press@sap.com

*IDC Worldwide Travel and Expense Management Software Market Shares, 2023: Resurgence of Business Travel Heralds a New Chapter in Travel and Expense Software, doc #US51658524, August 2024

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ.  Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of SAP’s 2024 Annual Report on Form 20-F.
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SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE in Germany and other countries. Please see https://www.sap.com/copyright for additional trademark information and notices.

AI That Thinks, Learns, and Acts: How SAP and NVIDIA Are Shaping the Future of Business AI

In today’s business landscape, enterprises need AI that reasons through challenges, anticipates outcomes, and takes action. That’s why SAP and NVIDIA are deepening our work together to deliver more advanced AI capabilities into the hands of businesses worldwide.

With NVIDIA’s latest announcement of Llama Nemotron reasoning models, SAP is strengthening its agentic AI strategy to help drive even greater business impact. These models allocate more compute time before responding to improve accuracy and enhance AI agents with advanced  decision-making and execution capabilities. By integrating them, Joule agents will become more adept at tackling complex business challenges—leveraging deeper contextual reasoning, making more precise decisions, and seamlessly interacting with enterprise data and systems to deliver more intelligent and autonomous operations.

Transforming business today: What SAP and NVIDIA have already achieved

The long-standing partnership between SAP and NVIDIA has already delivered AI innovations that are transforming business operations. Across industries, these AI innovations are revolutionizing how enterprises implement SAP solutions and develop applications on SAP Business Technology Platform (SAP BTP).

AI agents that work together—and work for you

For example, consultants working on digital transformation projects, such as those driven through RISE with SAP, are now leveraging SAP Joule for Consultants, enhanced with NVIDIA NeMo™ Retriever microservices, to quickly surface relevant insights from SAP-exclusive content. Consultants can ask questions in natural language to instantly retrieve precise guidance from past implementations and get assistance in interpreting ABAP code. This helps reduce the time spent navigating documentation and troubleshooting complex application logic, accelerating solution design, minimizing delays, and improving overall project efficiency.

For developers, AI-driven code generation has become a catalyst for innovation. Joule for developers, powered by NVIDIA NIM™ microservices, part of NVIDIA AI Enterprise software platform, helps generate ABAP code faster and more efficiently by enabling faster AI inferences for code generation tasks. SAP and NVIDIA collaborated on end-to-end model development for Joule for developers, including data processing and training the models. LLMs trained on ABAP and SAP’s enterprise logic enable developers to write, explain, and optimize SAP-specific code efficiently. As a result, enterprises can reduce development time, improve code quality, and accelerate innovation, modernizing their SAP environments more effectively.

Beyond implementation and development, AI is reshaping how businesses visualize and interact with their products. Leveraging NVIDIA Omniverse technologies, SAP Intelligent Product Recommendation can bring real-time 3D visualizations to complex products, transforming how companies design, manufacture, and market their offerings. Businesses can now simulate entire supply chains before making capital investments, optimize factory layouts with physics-based modeling, and enhance customer engagement through realistic, interactive product experiences that improve decision-making.

These AI-driven advancements are already reshaping operations in manufacturing, retail, and asset-intensive industries, enabling users to make more informed decisions, unlocking greater efficiency, and enhancing customer satisfaction.

What’s new: Advancing AI reasoning agents to transform work

“SAP’s AI agents, orchestrated by Joule, reason through challenges, solve complex problems, and drive efficiency,” said Kari Briski, VP, Generative AI Software for Enterprise, NVIDIA. “SAP plans to integrate NVIDIA Llama Nemotron reasoning models to enhance AI-driven automation and enable businesses to optimize operations.”

With the integration of NVIDIA Llama Nemotron reasoning models, SAP will continue to advance the reasoning of Joule agents, redefining enterprise automation and allowing enterprises to scale automation with confidence and drive efficiency across end-to-end business processes.

The future of business AI

Together, SAP and NVIDIA are redefining how enterprises use and benefit from AI—bringing automation, intelligence, and efficiency to every facet of business operations. From advanced AI agents that execute complex cross-functional workflows to AI-driven development and immersive digital experiences, the possibilities are expanding rapidly.

Learn more about the SAP and NVIDIA collaboration today. Explore what AI can do for your business.


Walter Sun is SVP and global head of AI at SAP.

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Introducing Joule for Developers: AI-Powered Capabilities Across SAP

Generative AI has revolutionized how developers work. Rather than spending countless hours on repetitive tasks like debugging errors and dealing with legacy codebases, developers can transform their ideas into code quickly. SAP is at the forefront of embedding AI capabilities across SAP Business Suite, including SAP Build, application development and automation solutions specifically designed for extending and creating business applications.

With more than 17,000 customers now leveraging SAP Build solutions globally, momentum continues to surge, enabling developers to build, automate, and innovate with greater speed and ease. Today, we’re taking a huge step forward to bolster developer productivity within SAP Build solutions!

Tap into the power of SAP Business Technology Platform

We’re thrilled to announce new Joule-powered AI capabilities for SAP Build Process Automation and SAP Build Apps. These enhancements complement the previously announced AI capabilities in SAP Build Code and ABAP Cloud—empowering developers of all skill levels to build more efficiently by leveraging comprehensive, AI-infused developer tools to deliver precise, contextualized outcomes powered by purpose-built, SAP-centric AI models. This can free up time for developers to be more productive, creative, and proficient in accelerating ABAP, Java, JavaScript, and visual tool-based application development and automation of SAP processes.

Let’s look at how Joule can unlock new levels of productivity:

hand holding credit card and wallet by laptop

Ernsting’s family Wins EHI Retail Award for Omnichannel Pricing Solution

Every year, Germany’s EHI Retail Institute presents awards for outstanding use of technology in retail. At a ceremony during the EuroCIS 2025 trade fair, it honored the winners of its 18th Retail Technology (reta) Awards. Among them was German fashion chain Ernsting’s family, whose omnichannel pricing solution enables it to maintain consistent prices across all customer touchpoints and to manage promotions in real time. The company’s pricing concept—designed by SAP, CAS, and consenso—is central to its omnichannel strategy.

Plenty of people have started a business in their garage. Few have chosen the laundry room of their parents’ clothing and home textiles store. But that is exactly what Kurt Ernsting did in 1967 when he set up minipreis, a low-price fashion shop that would later become a household name throughout Germany. Today, with its award-winning online presence and some 1,925 stores in Germany, Austria, and the Netherlands, Ernsting’s family—as the fashion chain is now known—is one of western Europe’s largest omnichannel clothing retailers.

Cloud-based pricing process

“Because we aim to create seamless shopping experiences for our customers, we’ve already been following an omnichannel strategy for a while,” explains Hans-Jörg Blaeser, director of Technology & IT Services at Ernsting’s family. “This is why ensuring uniform pricing across all sales channels was the next logical step for us—not least because we were redesigning our online shop and needed a new pricing engine and campaign management tool anyway,” adds Dennis Reßmann, head of Software Engineering at the company.

Provide consistent promotional pricing across your sales and engagement channels

The fashion retailer opted for a cloud-based omnichannel pricing solution. “The cloud architecture allows you to manage price queries centrally across all channels, use intelligent mechanisms to fine-tune price promotions, and integrate new stores and touchpoints with ease,” says Patrick Pierron from implementation partner CAS.

Two components, one award-winning solution

The solution at Ernsting’s family consists of two main components. One is the omnichannel pricing solution itself. This is based on SAP Omnichannel Promotion Pricing, which helps ensure consistent and uniform pricing across all customer touchpoints, such as online shops, brick-and-mortar stores, and customer and “endless shelf” apps, even when Internet connectivity breaks down.

“We operate a dense network of stores, so we are far from immune to this modern-day reality,” says Nils Böhmer, senior IT coordinator for Sales at Ernsting’s family. Lines can be damaged during construction work, routers can fail, and LTE coverage can be patchy, so there are a number of compelling reasons for having offline capabilities. Ernsting’s family therefore uses local PPS (promotion pricing service) boxes, which are offline derivatives of the cloud solution. “These PPS boxes synchronize regularly with the cloud-based omnichannel pricing solution,” Pierron says. “This means that stores always have the latest prices and can process sales even when the Internet is down.”

The second component of the new omnichannel pricing solution is a reduction tool. Based on consenso’s price engine, this tool manages price reductions dynamically according to local conditions, sales figures, and inventories—right down to individual store level. According to Philipp Borgmann, senior team lead for IT Merchandising, and Marcel Ruholl, managing partner at consenso, “This pays off in two ways. First, the system-driven price proposals have a positive effect on the balance sheet. And second, fewer stock transfers mean a lower carbon footprint.”

Seamless interaction

Another benefit of the Ernsting’s family solution is the way it seamlessly integrates the reduction tool, SAP Omnichannel Promotion Pricing, and SAP ERP. Price reductions calculated in the tool are automatically transferred to the central SAP system and distributed in real time to all the stores and to the online shop through SAP Omnichannel Promotion Pricing. “This is the best possible foundation for dynamic, error-free, and hyper-personalized pricing in real time,” says Philip Konitzer, head of Industry Division Retail in SAP Customer Services & Delivery Germany. During the project, he and his team were on hand to answer questions about the functions and performance of the SAP components.

Key elements of success

Despite being highly complex, the new omnichannel pricing solution went live quickly and without incident. The implementation partners who worked on the project attribute this largely to the company’s transparent and effective approach to change management. “All the stakeholders—from operational and strategic teams to management—were fully on board from the get-go,” Pierron recalls. This made it possible to define all the relevant requirements during the preliminary study, compare them with the capabilities in the SAP products, and identify the necessary adjustments at an early stage. Some of these were co-innovated with SAP and incorporated into the standard SAP Omnichannel Promotion Pricing solution; others were developed exclusively for Ernsting’s family in SAP Business Technology Platform (SAP BTP).

“The way the project participants interacted was exemplary,” says Ernsting’s family project lead Mark Dinkhoff, head of IT Projects. And the proof is there for all to see: the solution is stable and running smoothly in both the online shop and at the company’s more than 1,900 stores in Germany and Austria. As part of its international expansion strategy, Ernsting’s family opened six new stores in the Netherlands at the end of last year. The roll-out went smoothly there too, confirming that the company’s award-winning omnichannel pricing solution is not only technically robust, but suited to international markets as well. This is great motivation for Ernsting’s family to push ahead with its expansion plans.


This was first published on the German SAP News Center.

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Retailers Tap SAP for AI Smarts

If there was any lingering doubt about the crucial role technology, particularly generative AI, will play in the future of the retail sector, it was thoroughly dispelled by SAP customers during the National Retail Federation’s (NRF) annual Big Show in New York in January.

Meet new challenges in retail with SAP solutions

Retailers are looking at new technology tools like AI to help them move into new channels and discover new growth streams, enter new markets and find new ways to engage with consumers, and work with suppliers to find efficiencies in their supply chain, Kristin Howell, SAP’s global vice president of Retail Solution Management, said.

“There is a tremendous market out there for retailers to utilize AI and improve their business processes,” she said during an open theater session at the SAP booth during the show.

Over two days, retailers who came to the SAP booth spoke about the challenges they face, talked about data, data management, and the opportunities presented by AI, and heard about how new solutions and services from SAP tailored specifically to the retail sector can help them become more efficient and serve their customers better.

SAP officially launched the SAP S/4HANA Cloud Public Edition, retail, fashion, and vertical business solution at the show. The new solution helps centralize operational data and can integrate finance, procurement, and merchandising processes.

“Whether you’re a franchisee with a handful of stores or the biggest retailer out there, there’s a certain level of complexity that comes with running any retail business, especially with consumers who expect a very flexible fulfillment experience,” Howell said during a press briefing. “In order to really fulfill these expectations profitably and meet the needs of these consumers, we believe that this retail-tailored ERP solution is going to make the difference for them.”

SAP also announced plans to bolster its retail offerings with two new tools—a refreshed loyalty management cloud service and a generative AI assistant designed to give store employees and consumers an easier way to find what they need.

SAP S/4HANA Cloud Public Edition retail, fashion, and vertical business is available immediately, while the shopping assistant, which is based on Joule, SAP’s unified copilot, will be released during the first half of 2025. 

The shopping assistant is designed to make recommendations and help shoppers find what they are looking for more easily while also helping store associates close sales. Because it can be integrated into the retailer’s ERP system, users can discover specific information, like the current availability of stock.

The new loyalty management application takes data from SAP S/4HANA Cloud and applies AI to create profiles around customers and their shopping behavior and preferences.

Howell identified the customer experience in retail, including product recommendations and helping consumers search, “as areas where retailers can start consuming AI.” She also expects retailers to be early adopters of AI tools to help with their pricing strategies and to use generative AI copilots, including SAP’s offering, to ask questions and get answers immediately—about inventory for example—wherever they are.

While it’s still early days in terms of adoption, almost every retailer presenting in the SAP booth theater at the show said they are preparing to implement AI tools and some said they are already testing AI tools in specific use cases. And SAP’s retail team made it clear at the NRF show that SAP is ready to help.


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New Research Finds That Nearly Half of Executives Trust AI Over Themselves

NEWTOWN SQUARE, Pa. — Generative AI is increasingly influencing decision-making at the highest levels of business. SAP SE (NYSE: SAP) today announced new research that reveals 44 percent of C-suite executives would override a decision they had already planned to make based on AI insights. Another 38 percent would trust AI to make business decisions on their behalf.

The “AI Has a Seat in the C-Suite” survey, conducted by Wakefield Research and sponsored by SAP, polled 300 C-Level executives at companies with at least $1 billion in annual revenue in the United States. Additional findings included:

  • 74 percent of executives place more confidence in AI for advice over their family and friends.
  • 55 percent of executives work at firms where AI-driven insights have replaced or frequently bypass traditional decision-making. This is especially true for companies with $5 billion or more in revenue.
  • 48 percent of executives use generative AI tools daily; 15 percent use AI multiple times per day.
Click to enlarge

“Most executive decisions are based on a combination of the data, how they feel and discussions they’ve had with people they trust,” said Jared Coyle, chief AI officer for SAP North America. “What this data tells us is that AI is part of that trusted inner circle.”

For a majority of the executives surveyed (52 percent), AI is trusted most to analyze data and make recommendations for decision-making. Executives also have confidence in AI to spot risks or issues they hadn’t previously considered (48 percent) and to offer alternate plans (47 percent). They’re also using AI in a multitude of other ways, including: enhancing product development (40 percent); supporting budget planning (40 percent); and performing market research (40 percent).

And the benefits of AI extend beyond the office: 39 percent of executives feel they experience a better work-life balance because of AI; 38 percent report improved mental well-being; and another 31 percent claim to experience reduced stress.

Coyle noted that many businesses still struggle with building a foundation of reliable data critical for this kind of trust because of misalignment between IT and business functions, integration challenges across systems or even concerns with the quality of the data itself.

“The only way to ensure reliable business data for AI is to have one common semantical data layer for your business,” he said.

To that end, Coyle points to the SAP Business Data Cloud solution, the company’s latest fully managed SaaS data management solution that unifies all SAP and third-party data throughout an organization. By connecting data from every part of the business and harmonizing it more easily and quickly than ever before, SAP Business Data Cloud can help customers make more impactful decisions faster and fuel reliable AI.

Visit the SAP News Center. Follow SAP at @SAPNews.

Media Contact:
Victoria Dixon, +1 (703) 288-6020, victoria.dixon@sap.com, ET
SAP Press Room, press@sap.com

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of SAP’s 2024 Annual Report on Form 20-F.
© 2025 SAP SE. All rights reserved.
SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE in Germany and other countries. Please see https://www.sap.com/copyright for additional trademark information and notices.

New Research Finds That Nearly Half of Executives Trust AI Over Themselves

NEWTOWN SQUARE, Pa. — Generative AI is increasingly influencing decision-making at the highest levels of business. SAP SE (NYSE: SAP) today announced new research that reveals 44 percent of C-suite executives would override a decision they had already planned to make based on AI insights. Another 38 percent would trust AI to make business decisions on their behalf.

The “AI Has a Seat in the C-Suite” survey, conducted by Wakefield Research and sponsored by SAP, polled 300 C-Level executives at companies with at least $1 billion in annual revenue in the United States. Additional findings included:

  • 74 percent of executives place more confidence in AI for advice over their family and friends.
  • 55 percent of executives work at firms where AI-driven insights have replaced or frequently bypass traditional decision-making. This is especially true for companies with $5 billion or more in revenue.
  • 48 percent of executives use generative AI tools daily; 15 percent use AI multiple times per day.
Click to enlarge

“Most executive decisions are based on a combination of the data, how they feel and discussions they’ve had with people they trust,” said Jared Coyle, chief AI officer for SAP North America. “What this data tells us is that AI is part of that trusted inner circle.”

For a majority of the executives surveyed (52 percent), AI is trusted most to analyze data and make recommendations for decision-making. Executives also have confidence in AI to spot risks or issues they hadn’t previously considered (48 percent) and to offer alternate plans (47 percent). They’re also using AI in a multitude of other ways, including: enhancing product development (40 percent); supporting budget planning (40 percent); and performing market research (40 percent).

And the benefits of AI extend beyond the office: 39 percent of executives feel they experience a better work-life balance because of AI; 38 percent report improved mental well-being; and another 31 percent claim to experience reduced stress.

Coyle noted that many businesses still struggle with building a foundation of reliable data critical for this kind of trust because of misalignment between IT and business functions, integration challenges across systems or even concerns with the quality of the data itself.

“The only way to ensure reliable business data for AI is to have one common semantical data layer for your business,” he said.

To that end, Coyle points to the SAP Business Data Cloud solution, the company’s latest fully managed SaaS data management solution that unifies all SAP and third-party data throughout an organization. By connecting data from every part of the business and harmonizing it more easily and quickly than ever before, SAP Business Data Cloud can help customers make more impactful decisions faster and fuel reliable AI.

Visit the SAP News Center. Follow SAP at @SAPNews.

Media Contact:
Victoria Dixon, +1 (703) 288-6020, victoria.dixon@sap.com, ET
SAP Press Room, press@sap.com

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of SAP’s 2024 Annual Report on Form 20-F.
© 2025 SAP SE. All rights reserved.
SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE in Germany and other countries. Please see https://www.sap.com/copyright for additional trademark information and notices.

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